Experienced Marketer Finds Big Opportunities in Commercial Roofing

Today’s story highlights the opportunities for marketers in the commercial roofing industry. Through our nationwide network and their own expertise, they can help roofing contractors get more jobs and then financially benefit from their success directly. Not only does this create a recurring stream of income, but it also creates a trusting relationship since the contractor knows his marketing partner will do everything possible to maximize results for him (more roofs = more revenue).

Sure, commercial roofing is a complex market: there are many roofing products available, and all the details can be staggering. But with our national platform and support from veteran roofers, even marketers with no roofing experience can get in on the action. And in the $5.3-billion-and-growing commercial roofing industry, they can build a great, residual income.

Here’s the story.

The Backdrop

Before co-founding Choice Roof Contractor Group, Jonathan Keim already had a successful background in marketing. Through his marketing company, The Global Precision Group, he has served over 300 clients in numerous industries. Some of these have included publicly traded companies worth over $50 million. And in his career, Jonathan has added 2.5+ million social media followers on client accounts, overseen the publication of 20,000+ articles and blog posts, and helped numerous businesses go to the next level.

It was a privilege to serve these clients and help them achieve six-figure incomes or more – and in some cases, add this income stream to strong, existing gross revenue. But Jonathan wondered about opportunities where he could benefit from his marketing expertise directly. In other words, how he could monetize his marketing ability and directly benefit from helping others turn their dimes into dollars.

It was truly a great basis for the next step.

Setting the Foundation

One day an uncle approached him about helping to market his new commercial roofing business. Since his roofing knowledge was limited, Jonathan was very hesitant at first. Later research confirmed the industry’s complexity, challenges, and more.

But his family member pointed out how the business potential of this market, and how Jonathan could help dozens of other commercial roofing contractors he knew be more successful too. Never afraid of a challenge, Jonathan looked further into the commercial roofing market – and learned how marketing firms weren’t giving roof contractors the full value they needed. Specifically, roofing professionals weren’t getting marketing support that was tailored to the dynamics of commercial roofing and their own companies.

Taking the Plunge

Seeing the opportunity, Jonathan agreed to assist his uncle. And steadily he helped him bolster his new commercial roofing company. In turn, that led to dozens of new clients in other commercial roofing contractors, as well. In that first year, Jonathan started Top Roof Marketing and helped 40+ roofing contractors build up their commercial roofing business.

In that time, experienced Conklin contractor Sam Hostetler approached Jonathan about a new, bold direction: building a nationwide network of commercial roofing specialists. This would open two doors: one, Jonathan could continue to earn income from giving these contractors marketing support. And with Conklin’s unique model, he could receive additional product commissions off each job that he helped the contractors get (as much as $1500 per 10,000 sq. ft. roof). This 2nd point is important because this product commission (which usually goes to a product salesman who can’t offer this kind of support) is greater than the profit of providing marketing services – ensuring that Jonathan is always incentivized to generate the very best results possible for the group.

Jonathan agreed to partner with Sam, and it set the stage for our nationwide group.

Choice Roof Contractor Group is Born

After extensive man-hours of research and preparation, Sam and Jonathan founded Choice Roof Contractor Group. And it has quickly grown. Today, this nationwide contractor network has a strong national footprint, and it continues to increase.

Among other things, we help roof contractors get jobs with lead generation, life time mentorship from roofing veterans like Sam, our nationwide connections with national franchises like Holiday Inn, and more. To this day, Jonathan enjoys helping our members reach new business plateaus. And marketing professionals are leveraging this platform to build up their own income and help roof contractors be successful, as well.

Here are a few ways marketers can benefit.

Opportunities for Marketers in Commercial Roofing

marketer-presentation-screen-shotIn today’s roofing market, a full-time contractor is likely to order $200,000 of product. With 5-8% product commissions, you could earn $10,000 a year from just one contractor’s success. Thanks to Conklin’s business model, you earn ongoing commissions off these product orders. In other words, marketers can get consistent, strong income from product orders from year-to-year.

Here are other ways this stands out:

  • With 5-8% product commissions, 5 full-time commercial contractors can bring a base income of $50,000
  • Contractors can be made aware of the fact you are getting a small product commission so they know you are completely dedicated to maximizing their success
  • With our exclusive member benefits, opportunities abound for scaling this commission model to far bigger heights for income potential
  • You can earn money from roofing contractors who order marketing services and then from commissions off their job product orders
  • Those jobs can then lead to new, profitable jobs from referrals or on other property holdings
  • Choice Roof’s platform is open and available to marketers who want to break into this market
  • There are over 700,000 roofing contractors across the United States

To learn more about how you can build a residual income with our platform, give us a call at (800) 670-5583. We look forward to working with you and strengthening commercial roofing companies nationwide!

Why this Model is Good for Contractors in the Group

It’s no secret that most marketing dollars are wasted – and mainly because most of the people providing marketing services know more about selling their service than they do generating results. Marketers who really perform know the reason for this. One simple question will help you know the reason too.

Ask yourself: If a marketer is able to turn dimes into dollars, why would they do it for other people? The answer is they wouldn’t (not long term anyway without some kind of win-win situation where they also benefit from the success they generate). That is why skilled marketing professionals either start their own companies or find another way to directly benefit from their own skills. With our model, we’ve effectively teamed up good marketers with contractors in our group so everyone wins more!

Ian Myers on Linkedin
Written by: Ian Myers
Ian Myers
Ian was the very first team member brought on by the original co-founders of the Choice Roof Contractor Group to assist with nationwide growth. Since then he has written 120+ blog posts and provided excellent support to the roofing contractors in the group. Through his multiple roles in the commercial roofing industry, he has gained tremendous knowledge in the sector.