Increasing revenue is a topic we can all get behind. After all, you’re in business to make money, right? Here are several ways to increase your commercial roofing revenue.
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Advertising. Generating new leads with increased or more effective advertising is a no-brainer. Some methods of advertising you might want to consider include:
- Direct Mail
- Telemarketing
- Tradeshows
- Billboards
- Radio or local TV
The biggest drawback to increasing your advertising is knowing what will work in your area and what doesn’t. Wherever possible, it is worth the investment to team with a reputable marketing organization that specializes in roofing. They will help direct your efforts (and your money) in directions that will show the best return on investment.
Website. Having a professional, well-done website is 100% required if you are going to be competitive in your local marketplace. Don’t believe us? Take a few minutes and look online at your competitors. The biggest companies in your area probably have the nicest, largest websites and have high Google rankings. Whether their work is actually better than yours or not doesn’t really matter.
To compete for online inquiries, you have to grab the customer’s attention and keep it. You only do this with a professionally made website.
To get the high Google rankings you need, SEO (search engine optimization) is a must. But it’s not easy to integrate keywords properly throughout the website and produce ongoing content to stay relevant. Working with your marketing company, they will assist you in this area. After all, you’re a roofer, not a technogeek, right?
Social Media. Just having a page on Facebook isn’t enough anymore. You need a “presence” and to be on multiple (preferably at least 3) social media platforms.
What is a “presence”? Basically, it means posting information, blogs, links to articles and so forth on a regular basis. Generally, 3 times a week is a good place to be.
You need to find a way to obtain followers and get them interested in what you have to offer.
Though social media does take time, when done correctly it is one of the least expensive and most effective marketing methods available. Properly targeted ads can further boost results.
Again, this is where a good marketing company can assist you and your company.
Add Additional Income Streams
Contractors join our network to receive:
- Support from Fellow Roofers
- Shared Marketing Strategies
- Group Discount Purchasing
- Assistance with Projects
Another way to increase revenue is to add additional streams of potential income.
Just think about all the different products offered by retail stores.
Increasing service offerings. Maybe you should consider adding additional services such as solar installation, gutters, or other related services.
Particularly if your staff is already trained or there is a demand in your area, these additional services can reap large revenue benefits quickly. Even better, these services create natural cross-selling opportunities.
Offer a Scheduled Inspection/Maintenance Program. The beauty behind this type of program is the ongoing income it brings in. No, you probably won’t get rich on selling this a couple of times, however if you can “subscribe” a bunch of properties, you will add a nice reliable income stream.
Another advantage comes when an issue is identified during a routine inspection. As the contractor already on site, you are typically the first choice to address the problem, leading to additional roofing work.
Distributorship. Some roofing materials manufacturers offer the option of becoming a distributor on their behalf. This gives you the opportunity to offer those products you find most valuable to other contractors. Those contractors may be getting the roofing jobs, but you’re getting a slice of the pie with the sale of the materials.
Make sure you know and trust the products you choose to represent. Your reputation is on the line, so working with those manufacturers that you prefer to use in your own commercial roofing business is key. There is also the additional benefit of utilizing those products on your own jobsites, effectively reducing material costs through earned sales commissions. You can then offer lower quotes to potential customers, making you even more competitive in your marketplace.
Want more ideas?
Choice Roof Contractor’s Group is all about working together as a team and improving the service delivered to building owners.
If you think your commercial roofing company could benefit from this team approach, give us a call at 800-670-5583.
