Support from the Group has Contractor Living the Good Life

Businesses are growing by leaps and bounds with the expert support, added credibility, and comprehensive resources offered through our network of endorsed roofing professionals.

One such success story comes from Rufus Hostetler of Mid-West Roofing Systems in North Dakota.


early daysRufus began working for various residential-focused contractors at the young age of 14. Later he started his own business and eventually landed his first commercial job, which was a 14,000-square-foot metal roof. After seeing how much better everything was, he began moving from residential to commercial roofing work.

Rufus was one of the very first members to join up with Choice Roof Contractor Group when the association was first getting off the ground. Belonging to CRCG has revolutionized his business.

“It’s been huge,” he said.

He went fully commercial in 2012 and has never looked back.

Getting Professional

getting professionalFor Rufus, the benefits of belonging to a professional network like Choice Roof Contractor Group have been manifold, including:

  • Interaction with other professional roofing contractors
  • Knowledge of what actually works in commercial roofing marketing
  • How to consistently close large commercial contracts
  • Help with bidding and completing jobs
  • High quality sales material to print and email to prospects

“For us to be able to have all that as contractors, without creating it all on our own—that’s huge,” he said.

Another benefit of belonging to Choice Roof Contractor Group is having access to the professional marketing services of Top Roof Marketing, which caters specifically to commercial roofing contractors.

Rufus said he gets about 50 percent of his sales leads through his website, which was built and is maintained by Top Roof Marketing. The services offered through Top Roof Marketing, including regularly published blogs with targeted keywords and social media distribution, have even helped him expand his business to other states.

Because his business website is so polished and professional-looking, Rufus said, it makes it appear that he runs a huge operation—when, in fact, his business is not quite as large… yet.

“I’ve had quite a few customers comment on how my website is set up and that they really like it,” he said.

Without the support and benefits of Choice Roof Contractor Group and the expert services of Top Roof Marketing, Rufus said, he wouldn’t have the successful business he enjoys today.

“I would probably be doing OK,” he said, “but I wouldn’t be doing as well.”

Living the Good Life

living the good lifeWith the help of Choice Roof Contractor Group, Rufus has been able to build a very successful roofing business in a relatively short amount of time, experiencing success that many roofing contractors only dream of. He attributes a great deal of that success to his membership in Choice Roof Contractor Group.

“It definitely has had a big impact in my business,” he said.

The support, training to do more advanced installs, and expert consultation available through the group has greatly increased his business savvy and confidence.

In addition to enjoying professional support, training, and interaction, endorsed members also have the added bonus of access to commercial roofing leads generated through the association. While getting regular leads isn’t a guarantee and contractors need to always be proactive in soliciting new business contacts, Rufus said, when a lead comes through the group it is always a very high quality lead.

The success Rufus has experienced since joining Choice Roof Contractor Group has enabled him to have the kind of lifestyle he wants and the freedom to spend time with his family, travel and enjoy life in all kinds of ways.

“It has allowed us to do pretty much anything we wanted,” he said.

Because endorsed Choice Roof Contractor Group members like Rufus use high-quality Conklin roofing products and enjoy discounted pricing, an added perk of association comes in the form of manufacturer roofing leads, valuable referral commissions and even special trips from Conklin. Rufus has won vacations through Conklin for reaching certain targets. For instance, in the first year of going fully commercial, he was given a weeklong vacation paid for by Conklin with other “Preferred Contractors” who bought more than $125,000 worth of product. Last year, he achieved “District Manager” level, and once again he enjoyed a paid vacation in Cancun courtesy of Conklin.

Interesting fact: Early on, at age 22, Rufus was introduced to Conklin roofing products. This was before our group was fully established. When commenting on his experience with the manufacturer, he said “The products that we use—I mean, I wouldn’t use anything else. I haven’t had one roof that failed on me. … It just comes back to doing it correctly.”

You Can Benefit, Too!

Rufus’ success story is just one more example of how Choice Roof Contractor Group is benefiting roofing contractors throughout the United States. Our endorsed members enjoy various exclusive perks, such as:

  • Off-site and on-site assistance from veteran roofing contractors
  • Commercial roofing marketing strategies
  • Our popular roofing lead generation program after qualification
  • Helpful support from our strategic partners and suppliers
  • Additional credibility from our nationwide reputation for excellence
  • Professional commercial roofing training
  • Discounted pricing on energy-efficient, long-lasting roofing products
  • Job referral opportunities through connections in our network
  • And much more!

If you’re interested in finding out how your roofing business can benefit from being part of the group, give Rufus a call at (701) 500-9399. He would also be happy to share exactly how he was able to grow so quickly.

Cami Cox on Linkedin
Written by: Cami Cox
Cami Cox
Cami is one of the main writers at Choice Roof Contractor Group. Leveraging her unique background in the space and more than a decade of professional writing experience, she has written countless articles on the various aspects of commercial roofs and has gained the respect of building owners and contractors across the country.