Starting a Commercial Roofing Business: Choosing the Name

With callcommercial roofing sales projected to reach $5.3 billion in 2014 and residential and commercial roofing sales expected to increase to $27.2 billion in 2017, there has never been a better time for starting a roofing business. But it will not be easy to gain a sizable piece of this growing market, as economic conditions remain tight, building owners are trimming down their expenditures, and roofing contractors are becoming more competitive in their bidding.

For the entrepreneurs who show a clear commitment to professional standards and usage of high-performance products, the opportunities are truly limitless. However, for those interested in pursuing a roofing business, the next step may be unclear: how exactly does one go about getting started?

We will be discussing the steps required for a successful roofing start-up in a series of blog posts over the coming days. Today, we cover the first task, selecting a business name and taking the initial steps toward building your roofing business’ brand, and how our nationwide roof contractor network makes all of a cinch.

What is in a Company Name?

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    While this may seem like an obvious step, selecting a name for your business is definitely one of the biggest steps forward. Your name in turn determines your brand, or the market reputation for which your roofing business will become known.

    For illustration, consider the roofing industry’s dynamics. Business owners in the roofing industry rely heavily on referrals from satisfied customers for future work. Your work quality determines your reputation, and your reputation then becomes bullion. It is the means to unlocking new business opportunities.

    However, the first impression a roofing company’s name gives also plays a large part in whether a prospect perceives a company’s professionalism or lack thereof. Plus, the name you choose will be the one which your company is associated with for the duration of your business. As your reputation builds, consumers’ awareness of your company and its value grows along with it.

    Thus, since consumers’ perceptions of what you have to offer are not something which you can change overnight in a positive way, it is clear that choosing a fitting business name is crucial.

    How to Go About Selecting a Name

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      Touching upon the importance of selecting a good name above, we now come to the next step: how do you even go about selecting a name? We outline some tips below.

      Consider the following: what qualities do you want your company to be known for? For example, do you want your roofing business to be known for its attention to customers’ needs and expectations? Using language that conveys those values, and developing quality standards so that your business remains rooted in that foundation, will be the way to go.

      Should you wish to stay local, you might want for your roofing business to be known as family-owned and family-operated. Incorporating that language in your mission statement and marketing slogan, as well as that philosophy in your operations when they are up-and-running, will help establish you as such.

      Another selling point: you may prefer to focus more of your selling points on your work quality and product quality. Or you could emphasize your efficiency and service timeliness—some roofing companies are known for their immediate responses to customer inquiries and finishing their projects quite ahead of deadlines.

      Whatever qualities you choose to accentuate with your business’ name, Choice Roof Contractor Group offers all of the resources you need for taking this step. We have a free list of dozens of roofing names from which you can choose. Our marketing team can also help you in determining your value proposition and selecting the right name should you feel you need assistance.

      What Else Does Choice Roof Contractor Group Offer?

      Aside from the assistance we offer for name selection, we extend the benefits that are associated with having a nationwide reputation for excellence. In our shared commitment to giving our customers nothing but the best, our contractor members perform their services according to the same professional standards. That makes certain that all customers who use our network get the same high-quality, across-the-grid service; no matter their location.

      Why Contractors Join Our Network

      • Lead Generation
      • Mentorship Program
      • Complete Training
      • Discounted Pricing
      • Marketing Support
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      We also exhibit that same commitment to quality in the products we use. Our contractor group prefers Conklin roofing systems, the ultimate solutions that offer our customers durability, reliable, long-term protection, and affordability.

      Since 1977, Conklin roofing products have been installed on billions of square feet of commercial roofs across the United States. Conklin is the most respected seller of acrylic roof coatings in the United States, and the benefits this manufacturer offers are so extensive, they practically sell themselves.

      Our endorsed members also enjoy a host of exclusive benefits, including lead generation, sales coaching from our industry veterans so that you can land large jobs consistently, shared expertise and labor resources, all the documentation you need for success, expert marketing and sales support and consulting, and discounted pricing on Conklin roofing products.

      Plus, if you have never even been on a commercial roof before, you are given access to Conklin’s commercial roof system training, in which you undergo a comprehensive education of how to apply each roofing system, its benefits, and all of the in-and-outs. Extensive documentation and reference materials are provided at the end so that you always have sources available for reference.

      If you are interested in starting a commercial roofing business, check out all of our membership benefits and contact us to learn how we can help you build your business, one success story at a time.

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      Written by: Ian Myers
      Ian Myers
      Ian was the very first team member brought on by the original co-founders of the Choice Roof Contractor Group to assist with nationwide growth. Since then he has written 120+ blog posts and provided excellent support to the roofing contractors in the group. Through his multiple roles in the commercial roofing industry, he has gained tremendous knowledge in the sector.