When you’re starting out as a commercial contractor, whether switching from residential or you’re new to the industry, there are common mistakes that you can make. In order to establish yourself as an expert, it is important to avoid the following:
#1: Not Understanding the Industry
While this might seem obvious, commercial roofing contractors need to put in the time and energy to fully immerse themselves in the commercial roofing industry. Attend training events, read literature about the different roofing systems, understand low slope vs. steep slope applications, and select trusted manufacturers.
If you are not familiar with the industry, joining a group like Choice Roof Contractors can put you on the road to success. Learn from industry-leading experts and those who have proven their success by establishing successful commercial roofing companies (not just for themselves, but for others too).
#2: Sacrificing Profit to Secure Jobs
Free Guide: How to Switch to Commercial
#3: Not Being Properly Licensed and Insured
If you’re considering skipping the paramount licensing and insurance requirements, you are taking a financial shortcut that could cost you tremendously in the long run. Business owners and property managers will check for your licenses and insurance. If you don’t have it, you will not be qualified for the job and everything it took to enable you to bid that job will be wasted. However, if they do not ask for it and you proceed, you can be at risk of a lawsuit if something goes wrong. Lack of license, lack of insurance = lack of future. If you want to establish a long-lasting commercial roofing company, properly license and insure your company from the get-go.
#4: Not Marketing Your Company
Marketing is a complicated project to tackle, and with many options available, it can be overwhelming. The best way to start is to ask yourself the following question:
>> If I were looking for a reputable company, how would I go about finding one? <<
Your own searching habits should help guide you to what a business owner will be looking for. Websites, social media, print material, and more should all be considered. If you skip having professional marketing items, a red flag may be raised by the business owner. It’s all about their peace of mind and being able to show them clearly that you do things right.
Learn How to Become an Established Roofing Contractor
While it might seem daunting, becoming a trusted commercial roofing contractor is ready for the taking. To learn more about how the Choice Roof Contractor Group can help, call us today. You can reach us at (800) 670-5583.
