5 Great Ways Roofing Contractors Should Use Social Media

In today’s world, social media has grown so prevalent in usage that it is a must for local businesses to maintain their competitive edge. Social media has made it possible for just about anyone, including a small business, to engage thousands of people effortlessly. As a result, many local businesses have begun realizing the importance of this trend and adapting their efforts accordingly.

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Consider this: industry estimates say that 1 out of every 4 minutes spent online is spent on social media. More than half of users of Facebook, just one of the popular social media platforms today, sign in daily. From a local business’ perspective, the statistics are equally compelling. Social media lead conversion rates have been found to be 13% higher than the average lead conversion rate, and 79% of marketers have reported that they acquire higher-quality leads from social media marketing.

Naturally, this applies to roofing contractors and their marketing efforts as well. But the world of social media is big, and using social media platforms can appear to be difficult and frustrating. How should a commercial roof contractor use these communications avenues for full effectiveness, then?

Below are 5 tips on how to effectively market residential and commercial roofing services on social media for greater outreach efforts, and, more importantly, results that matter.

1)    Showcase your work with pictures of completed projects as well as projects that are being completed.

For residential and commercial roofing companies alike, this tip is a great way to show off the quality of their work. Many homeowners and business owners will ask or search for pictures to see what a completed project looks like, and social media is a great way to give them easy access to those pictures.

It is important to ensure that all of your photos are professional and capture workers when they are dressed professionally and working. Take great quality photos, and you will definitely attract the attention of business owners and commercial building owners on account of your demonstrated service efficacy and professional standards.

2)    Announce your company updates or developments, charity donations, customer testimonials, stories featuring your roofing company, or special deals.

callSocial media offers a great opportunity for you to promote your commercial roof contracting business. Do not be afraid to let customers and prospects know of any new company updates, charities or causes you are sponsoring, positive customer testimonials you have received, or stories or articles that mention your roofing company.

Because they are often time-sensitive. Special deals, such as a limited-time discount on metal roof repairs, are yet another great aspect to mention on your social media platforms as well. Implementing a roofing company blog and regularly updating it will likewise help you boost your exposure online. However, take care not to overpromote yourself, as you will turn off your followers, see a decrease in your online community, and undermine your marketing efforts online. Ultimately, the following maxim is a good rule of thumb to remember: compelling content that is interesting and satisfies your online audience’s questions or interests is king.

3)    Promote pages from your websites by posting them on social media, and use unique sentences to describe them.

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    Since search engines such as Google or Bing are increasingly using social media for their results, it makes sense to promote pages from your website on social media with unique sentences as descriptions. Again, compelling content is best, so coming up with and posting a sentence that is unique but professional will help in gaining your online audience’s attention and driving more traffic to your website.

    Again, overpromotion may be a temptation, so avoid it to steer clear of the bad effects that will come as a result of it. Instituting a healthy balance of content that is self-promoting as well as driven toward or focused on your audience’s interests makes for a recipe for success.

    4)    Personalize your social media marketing with direct message to your audience, including well wishes, holiday greetings, notes of appreciation for their continued interest and support, and related themes.

    Just like how personalized service and attention is a surefire winner for roofing contractors, sharing a message tailored specifically to your audience is a nearly guaranteed way of gaining positive responses from your online followers. Adding this touch of personalization, especially during holiday seasons, is a great way to interact with social media users.

    This theme of personalization is especially appropriate, considering how it ties into our final and most important tip.

    5)    Update your social media profiles often, and interact with your online followers. Do not stop at just posting interesting content.

    Even though it is based in the digital world, social media draws upon our natural desire to communicate with one another. Updating your social media profiles often will show your online followers that you are still in business and care about maintaining their interest. Plus, you will build greater credibility with your followers as you do it.

    To sum it up, post compelling content frequently, do not be afraid to promote yourself but refrain from overdoing it, personalize your message, and interact with your followers. Following these tips, over time you will build greater awareness of your company online – and generate high-quality leads for conversion in the physical world.

    Ian Myers on Linkedin
    Written by: Ian Myers
    Ian Myers
    Ian was the very first team member brought on by the original co-founders of the Choice Roof Contractor Group to assist with nationwide growth. Since then he has written 120+ blog posts and provided excellent support to the roofing contractors in the group. Through his multiple roles in the commercial roofing industry, he has gained tremendous knowledge in the sector.