You might be the best commercial roofing contractor who ever picked up a caulking gun—but without a proper marketing strategy, you’ll be like the proverbial old maid who sits by her phone waiting. If you’re wondering how to get commercial roofing leads, there are various tried-and-true ways to attract new customers and successfully build your business.
Direct Mail
The Internet has greatly changed the world of marketing, but there’s still much to be said for direct mail advertising rather than merely sending out literature. Research has indicated that direct mail can effectively connect contractors with potential customers and prompt responses when campaigns are properly targeted and executed.
The reason direct mail can be so effective is because it can be specifically targeted. You can select the businesses and companies you wish to send materials to by purchasing mailing lists or otherwise identifying the right potential clients, helping you avoid spending money marketing to businesses that are unlikely to respond or do not fit your target market. This can be done relatively quickly when your business needs additional opportunities.
Did “junk mail” not work for you in the past? You may be missing a good offer, using a poorly tested design, targeting the wrong businesses, and/or have a website showing far too much residential. Direct mail advertising has been a consistent winner for many of the contractors in our group, but only when done correctly.
SEO (Ranking Higher in Google)
Search engine optimization (more commonly known as “SEO”) is key for driving traffic to your website and getting your message in front of the right potential clients when they need service most.
When a business is seeking a commercial roofing contractor, one of the first places they may look is online via a search engine like Google or Bing. If your website is optimized to appear prominently for relevant commercial roofing searches, you have a better opportunity to attract qualified traffic and generate leads.
In addition to the information your website contains, maintaining a strong overall online presence can help prospective customers learn more about your business. Useful website content, accurate business information, and active channels where your customers spend time can all support your marketing efforts.
Door Knocking
Yes, door knocking works in commercial and it definitely deserves to be on this list. It doesn’t cost much more than your time and can work extremely well when done right. With the right approach, literature, clothing, and smile, you can create opportunities to speak with building owners and potentially walk more roofs.
Carl Humes, one of our members in Texas, had a lot of residential door knocking experience prior to joining our group. When there weren’t any fresh storms earlier this year, he worked on perfecting his commercial door knocking strategy. A lot of things he was told by others simply didn’t work. To hear his best tips, listen to the Cold Calling Group Call he hosted.
Member of a Commercial Contractors Association
Belonging to a nationwide contractors association like Choice Roof Contractor Group can also create opportunities for quality sales leads, professional connections, shared knowledge, and collaboration.
Because of this group’s online presence, companies come to us to find roofing contractors in their regions through our website, which means members can receive high-quality referrals. In 2016 alone, our site generated about 300 leads.
Partner relationships can also help generate additional marketing opportunities. For instance, our group of contractors has had a relationship with Top Roof Marketing, a firm focused on marketing for commercial roof contractors. Marketing services available to contractors can include print materials, professionally constructed websites, direct-mail and email campaigns, SEO, public relations, and social media marketing.
Information about joining Choice Roof Contractor Group can be found on our Contractor’s Network page.
Closing is Crucial!
How to Get Commercial Roofing Jobs
Learn More- Do your handouts show your main focus is on commercial? How about the website?
- Do you have the right training and credibility to earn a building owner’s trust?
- Do you have knowledgeable resources or professional connections to turn to when you come across something new?
- What will your prospects see if they type your business name online?
These are just a few of the top things to consider. A nationwide contractor network can provide shared knowledge, marketing guidance, professional connections, sales resources, and ongoing support that may help contractors strengthen their businesses.
Get on the Fast Track to a Successful Business
If you’re looking for support as you build your commercial roofing business, Choice Roof Contractor Group provides contractors with access to a nationwide professional network and a variety of resources. Benefits can include:
- Nationwide professional connections and collaboration.
- Shared knowledge and practical experience.
- Helpful sales materials and resources.
- Marketing guidance and shared strategies.
- Partner introductions and additional business connections.
- Ongoing support from a larger contractor network.
- Added credibility and positioning through participation in a nationwide contractor network.
Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements, including third-party training or certification, proof of insurance, professional business conduct, and commitment to the group’s values.
Visit our Contractor’s Network page or contact us today to learn more about becoming a member.
Free Guide: How to Switch to Commercial
10 Complete Steps Developed by Members
