How We Generate Most of Our Leads

In addition to members sharing leads with each other, Choice Roof Contractor Group provides occasional commercial roofing leads directly. Because of the way these leads are generated, they are very high quality and are known for exceptional closing rates. The main difference is that prospective customers want a Choice Roof Contractor to do their roof – not just anyone.

You may have wondered how we generate most of the leads we receive and pass on to our members. Today, we would like to address that question.

Outstanding Rankings on Google

top seo rankingsSince the launch of Choice Roof Contractor Group, our online marketing has been handled by Top Roofing Marketing, which is owned by our founder.

Through diligent and knowledgeable efforts in the area of marketing, our website has attained first-page rankings on Google for more than 200 different searches nationwide! That’s a huge deal!

What that means for our members is a lot of online traffic is being directed to our website—traffic that can turn into estimate requests from potential clients, which means quality leads are subsequently being funneled to our members.

Roofing Association Approach

roofing associationWhen building owners and facility managers go to our website, they are given more than an opportunity to request a local roofing estimate. They can also learn about a nationwide network of independent commercial roofing contractors who share knowledge and practical experience with one another.

Choice Roof Contractor Group provides a way for prospective customers to connect with members while giving contractors the benefit of professional connections, shared knowledge, resources, and the experience of a larger contractor network.

Helping One Another

helping each otherOne of the core benefits of group membership is the incredible association our members have with one another. When you encounter a problem you’re not sure how to address, for instance, there is almost always another member who has been there, done that and can offer useful perspective.

Our members also pass on quality leads to one another. Some recent examples:

  • Carl Humes of Hometown Commercial Roofing in Texas shared a lead with Jose Lomeli of Chase Roofing in Virginia Beach.
  • Sam Hostetler of Five Star Roofing in Montana referred a Holiday Inn franchise owner to Robert Brenneman in South Missouri.

We could cite more such examples of CRCG members passing good, qualified leads to one another. And why do these leads keep coming? Keep reading.

Our Core Purpose

core purposeThe professional connections, shared knowledge, and resources available through our group are important parts of the value Choice Roof Contractor Group provides to members.

While lead generation is part of what we offer at Choice Roof Contractor Group, it will never be our main focus. Our members understand that getting leads without offering the value needed to close a sale is worthless. No matter how many leads may come their way, members ultimately earn the job based on how they present their own businesses, solutions, experience, and value to prospective customers.

It’s also worth mentioning that there is a lot more value in other benefits offered by our group.

Incredible Opportunities

Why Contractors Join Our Network

  • Lead Generation
  • Mentorship Program
  • Complete Training
  • Discounted Pricing
  • Marketing Support
Learn More
Belonging to Choice Roof Contractor Group means a lot more to members than just leads. To name just a few of them, our members benefit from:

  • Shared marketing strategies
  • Practical contracting knowledge and experience
  • Professional connections and collaboration
  • Ongoing group support

Members can also benefit from helpful sales materials and resources, marketing guidance and shared strategies, partner introductions, professional connections, and the practical experience of contractors throughout the network.

Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements, including third-party training or certification, proof of insurance, professional business conduct, and commitment to the group’s values.

Through our family of contractors, we are providing valuable resources and connections to roofing professionals throughout the country—from newer contractors to veterans looking to expand.

For more information about Choice Roof Contractor Group or to contact a member, call 800-670-5583.

Jonathan Keim on Linkedin
Written by: Jonathan Keim
Jonathan Keim
Jonathan has led Choice Roof Contractor Group for more than 12 years, helping shape its growth into a nationwide commercial roofing network. His experience spans marketing, sales, technology, contractor support, and product education. In addition to connecting building owners with reputable service providers across the country, he has helped more than 300 contractors expand in the commercial roofing industry.