The Benefits of our Contractor Network Referral Program

Today, we discuss the benefits of a roof contractor network referral program and how it helps those in construction acquire more leads in their local roofing markets.

network memberOn the whole, today’s tight economic conditions are making commercial roof installation, repair, and restoration service opportunities even more competitive for local roofing contractors. The slowly recovering U.S. economy and its uncertain implications for the future are motivating business owners to tighten down on their budgets. As a result, many business owners are avoiding expenditures on things that do not appear to immediately need to be addressed.

One of those things on which many are diverting their attention and spending is their commercial roofs. Because many local business owners do not consider their roof to be the top priority, they might be opting to have it taken care of at a later date.

In the face of increasingly competitive job bidding, roofing contractors can derive great value from a contractor network referral program. Simply put, a contractor network referral program is a lead generation service that is usually created and managed by a roofing contractor network at a local, state, or national level. When a lead is pulled in, he or she is referred to a roofing contracting member who is closest to his or her building location.

At Choice Roof Contractor Group, contractors benefit from the resources, connections, shared knowledge, and opportunities available through a nationwide network of commercial roofing professionals. Below is a discussion of the lead-generation and related benefits offered through the group.

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    1) You get access to quality leads.

    Choice Roof Contractor Group’s marketing team is constantly publishing content that is relevant to the interests of commercial building owners and managers. As a result, the traffic we bring to our website has greater chances for sales conversion, as they are likely looking for content or information related to a roofing problem they are facing.

    2) Members are given leads that are located in their areas.

    When we capture information from a lead over the phone or on our online, interactive map, we refer that lead to a nearby network member. This helps connect prospective customers with independent commercial roofing contractors serving their areas.

    3) You gain added credibility through your association with a professional roofing network.

    When you are given the name and information of a lead that we have gathered, you are being connected with a prospective customer who is likely to engage your roofing services. Upon contacting him or her, your association with a nationwide contractor network can add credibility and help reinforce your professionalism with the prospective customer.

    4) You gain access to sales guidance and experience from other contractors.

    While identifying and pulling in a lead is only half of the sales process, the other half is actually convincing a business owner that you are the right fit for his or her needs. Members can benefit from the experience of contractors throughout the network, including insights and techniques for explaining roofing solutions, presenting value to prospects, and closing sales.

    Should you ever have a question or concern, experienced contractors in the network can also be a valuable source of practical knowledge and support.

    5) Our roofing contractor network helps members with professional sales materials and marketing resources.

    Every successful roofing contractor can speak of the importance of professional sales materials as well as comprehensive, effective marketing and sales operations. At Choice Roof Contractor Group, members have access to resources and shared strategies that can help them focus on growing their businesses.

    Professional, engaging sales materials can help grab the attention of a prospective customer the moment you put the material into his or her hands. Members can also benefit from marketing guidance and strategies shared throughout the network. With these network benefits and resources in hand, contractors have additional tools to help strengthen and grow their businesses.

    Our Group’s Commitment to Excellence

    In addition to the benefits listed above, Choice Roof Contractor Group maintains current membership requirements designed to support the professionalism and integrity of the organization.

    Contractors join our group for:

    • Network-backed Guarantees
    • Support from Fellow Roofers
    • Group Discount Purchasing
    • Shared Marketing Strategies
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    Members are required to have third-party training or certification, provide proof of insurance, demonstrate professional business conduct, and commit to the group’s values.

    These requirements provide a common foundation for participation in the network while allowing each member to remain an independently owned commercial roofing contractor. Members perform their own inspections, provide their own recommendations to customers, and perform their own roofing work.

    5 Great Ways Roofing Contractors Should Use Social Media

    In today’s world, social media has grown so prevalent in usage that it is a must for local businesses to maintain their competitive edge. Social media has made it possible for just about anyone, including a small business, to engage thousands of people effortlessly. As a result, many local businesses have begun realizing the importance of this trend and adapting their efforts accordingly.

    Contractors join our group for:

    • Network-backed Guarantees
    • Support from Fellow Roofers
    • Group Discount Purchasing
    • Shared Marketing Strategies
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    Consider this: industry estimates say that 1 out of every 4 minutes spent online is spent on social media. More than half of users of Facebook, just one of the popular social media platforms today, sign in daily. From a local business’ perspective, the statistics are equally compelling. Social media lead conversion rates have been found to be 13% higher than the average lead conversion rate, and 79% of marketers have reported that they acquire higher-quality leads from social media marketing.

    Naturally, this applies to roofing contractors and their marketing efforts as well. But the world of social media is big, and using social media platforms can appear to be difficult and frustrating. How should a commercial roof contractor use these communications avenues for full effectiveness, then?

    Below are 5 tips on how to effectively market residential and commercial roofing services on social media for greater outreach efforts, and, more importantly, results that matter.

    1)    Showcase your work with pictures of completed projects as well as projects that are being completed.

    For residential and commercial roofing companies alike, this tip is a great way to show off the quality of their work. Many homeowners and business owners will ask or search for pictures to see what a completed project looks like, and social media is a great way to give them easy access to those pictures.

    It is important to ensure that all of your photos are professional and capture workers when they are dressed professionally and working. Take great quality photos, and you will definitely attract the attention of business owners and commercial building owners on account of your demonstrated service efficacy and professional standards.

    2)    Announce your company updates or developments, charity donations, customer testimonials, stories featuring your roofing company, or special deals.

    callSocial media offers a great opportunity for you to promote your commercial roof contracting business. Do not be afraid to let customers and prospects know of any new company updates, charities or causes you are sponsoring, positive customer testimonials you have received, or stories or articles that mention your roofing company.

    Because they are often time-sensitive. Special deals, such as a limited-time discount on metal roof repairs, are yet another great aspect to mention on your social media platforms as well. Implementing a roofing company blog and regularly updating it will likewise help you boost your exposure online. However, take care not to overpromote yourself, as you will turn off your followers, see a decrease in your online community, and undermine your marketing efforts online. Ultimately, the following maxim is a good rule of thumb to remember: compelling content that is interesting and satisfies your online audience’s questions or interests is king.

    3)    Promote pages from your websites by posting them on social media, and use unique sentences to describe them.

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      Since search engines such as Google or Bing are increasingly using social media for their results, it makes sense to promote pages from your website on social media with unique sentences as descriptions. Again, compelling content is best, so coming up with and posting a sentence that is unique but professional will help in gaining your online audience’s attention and driving more traffic to your website.

      Again, overpromotion may be a temptation, so avoid it to steer clear of the bad effects that will come as a result of it. Instituting a healthy balance of content that is self-promoting as well as driven toward or focused on your audience’s interests makes for a recipe for success.

      4)    Personalize your social media marketing with direct message to your audience, including well wishes, holiday greetings, notes of appreciation for their continued interest and support, and related themes.

      Just like how personalized service and attention is a surefire winner for roofing contractors, sharing a message tailored specifically to your audience is a nearly guaranteed way of gaining positive responses from your online followers. Adding this touch of personalization, especially during holiday seasons, is a great way to interact with social media users.

      This theme of personalization is especially appropriate, considering how it ties into our final and most important tip.

      5)    Update your social media profiles often, and interact with your online followers. Do not stop at just posting interesting content.

      Even though it is based in the digital world, social media draws upon our natural desire to communicate with one another. Updating your social media profiles often will show your online followers that you are still in business and care about maintaining their interest. Plus, you will build greater credibility with your followers as you do it.

      To sum it up, post compelling content frequently, do not be afraid to promote yourself but refrain from overdoing it, personalize your message, and interact with your followers. Following these tips, over time you will build greater awareness of your company online – and generate high-quality leads for conversion in the physical world.

      Why a Choice Roof Contractor is the Best Choice

      Choice Roof Contractor GroupAccording to the building products research firm Principia, U.S. demand for commercial roofing will increase to about 6 billion square feet of roofing products valued at around $5 billion in 2014. That is something of an indicator of how extensive the commercial roofing industry is nationwide, with as many as dozens of commercial roofing contracting companies competing for bids in the same local markets.

      It is clear that business owners have many options to which they can turn for servicing their roofs. However, not all commercial roofing contractors are equal in their service efficacy, cost competitiveness, or professionalism. This certainly begs the question: what gives one contractor a competitive edge over another?

      In this post, we will examine the answers to this question and look at some of the advantages contractors can gain through membership in Choice Roof Contractor Group.

      What Is at Stake?

      When choosing a contractor for his or her needs, a business or commercial building owner must take into account quite a few factors.

      These include:

      • Is the roofing contractor licensed, bonded, and insured as applicable?
      • What is the contractor’s local reputation?
      • What are other business owners or building owners saying about the contractor and his services?
      • What factors does a contractor point to as evidence of his expertise?
      • How long does the contractor take to complete work?
      • Does he stick to the deadlines he is given or within which he pledges to complete work?
      • What roofing products does the contractor use?
      • What roof types does the contractor handle and know about?
      • Does the contractor’s demeanor give assurance of his or her professionalism and expertise?

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      Our group works together to provide:

      • Larger Base of Knowledge
      • Group-Wide Accountability
      • One Source for All Projects
      • Set Standards for Service
      • More Peace of Mind
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      These are only a host of questions that must be answered. Above all, nothing beats careful research, insightful questioning, and deliberate consideration in determining whether a commercial roofing contractor is a good fit for your needs. Participation in a nationwide contractor network can also provide additional professional connections, shared knowledge, resources, and experience that may benefit an independent roofing business.

      Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements and benefit from shared knowledge, sales and marketing resources, professional connections, and the experience of a larger contractor network. Additional information can be found on the commercial roofing services page.

      The Choice Roof Contractor Advantage

      Choice Roof Contractor Group members are independent commercial roofing businesses. Membership provides opportunities to connect with other contractors, exchange practical knowledge, access sales and marketing resources, and benefit from the experience of professionals throughout the nationwide network.

      Members are required to have third-party training or certification, provide proof of insurance, demonstrate professional business conduct, and commit to the group’s values. These requirements provide a common foundation for participation in the network while allowing each contractor to operate independently.

      The Choice Roof Contractor Difference

      One advantage of participating in a nationwide contractor network is access to the knowledge and practical experience of other commercial roofing professionals. Contractors can exchange ideas, discuss roofing systems and application methods, share business strategies, and learn from the experiences of other members.

      That collaboration can be especially useful when contractors encounter unfamiliar project conditions or want additional perspective on roofing options. Each member, however, remains responsible for evaluating its own projects, providing its own recommendations to customers, and performing its own roofing work.

      Roofing Systems and Warranty Considerations

      Commercial roofing systems and warranties can vary considerably depending on the manufacturer, roofing material, project conditions, and contractor. Building owners should review the specific warranty terms associated with any proposed roofing system and understand what is covered, for how long, and under what conditions.

      A roofing contractor can explain the systems available for a particular building and discuss the warranty options that may apply.

      Potential Energy-Saving Benefits

      Reflective commercial roofing systems can reduce the amount of solar heat absorbed by a roof. Depending on the building, climate, existing roof conditions, insulation, and roofing system used, reducing roof-surface temperatures may also help reduce cooling demands.

      Energy performance varies from project to project, so a building owner should evaluate the condition of the existing roof and the characteristics of the proposed roofing system before making decisions based on potential energy savings.

      Summing It Up

      Choosing a commercial roofing contractor requires careful research. Business owners should consider factors such as insurance, applicable licensing requirements, reputation, experience, roofing-system knowledge, professionalism, proposed materials, warranty terms, and the contractor’s ability to address the needs of the particular building.

      Membership in Choice Roof Contractor Group can provide an independent contractor with professional connections, shared knowledge, sales and marketing resources, and the experience of a nationwide network. Members perform their own inspections, provide their own recommendations to customers, and perform their own roofing work.

      For more information, you can contact a Choice Roof Contractor Group member serving your area.

      Surface Preparation for Roof Coating

      Once you as a commercial roof contractor have correctly identified the composition of the substrate, which we covered in our previous blog titled “Commercial Roof Substrates Overview,” and have determined it to be sound and dry, the next step is repairing flaws and preparing the surface for coating.

      Above all, the application surface should be clean, dry, stable, and free of grease, wax, dirt, loose roofing material, contaminants, moisture, and other conditions that could interfere with adhesion.

      When preparing a substrate, the tools and equipment required will depend on the existing roof and the coating system being installed. A general list of roofing equipment can be found here: Roofing Tools and Equipment List.

      Always follow the current coating manufacturer’s requirements for substrate preparation, primers, cleaning methods, application conditions, and compatibility.

      Proper Aging of the Roof

      Contractors join our group for:

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      • Support from Fellow Roofers
      • Group Discount Purchasing
      • Shared Marketing Strategies
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      Before repairing or coating a built-up asphalt roof, the condition and age of the asphalt should be evaluated. Newly installed asphalt materials may require an appropriate curing or weathering period before some coating products can be applied.

      The surface should be free of oil, solvent residue, moisture, loose material, and other contaminants that could interfere with adhesion. Required curing periods vary by asphalt product, coating system, weather conditions, and manufacturer specifications.

      Preparation of Built-Up Roofs

      Built-up roofs may develop conditions such as alligatoring, splitting, blistering, delamination, gravel displacement, exposed felts, and other signs of deterioration.

      Before coating, the roof should be inspected to determine whether these conditions can be repaired or whether the existing roof has deteriorated beyond what a coating system can reasonably restore. Wet insulation, structural deterioration, drainage problems, and unstable roofing materials should be addressed before restoration proceeds.

      Alligatoring

      An alligatored roof has a weathered surface with interconnected cracking that resembles alligator skin. This can indicate an aged or brittle roofing surface.

      Severe alligatoring should not simply be covered with coating. The affected areas need to be evaluated to determine whether damaged materials should be removed and repaired or whether more extensive replacement is necessary.

      Splitting

      Splits can result from several conditions, including roof-deck movement, membrane deterioration, thermal movement, or other stresses.

      If structural movement is suspected, the cause should be investigated before coating. Installing a coating over a roof that continues to move excessively may lead to premature failure.

      If splitting is isolated, damaged roofing should be repaired and the affected area checked for moisture. Wet insulation or other deteriorated materials should be replaced as necessary.

      Blistering

      Blistering may indicate trapped air or moisture within the roof assembly. Blistered areas should be evaluated before coating, and any wet insulation, deteriorated roofing, or unstable materials should be addressed.

      The repair method should be compatible with the existing roof assembly and the coating system being installed.

      Gravel Turnover and Irregular Surfaces

      Graveled built-up roofs can present challenges for direct coating because loose aggregate, uneven surfaces, excessive asphalt, and irregular profiles can make cleaning, adhesion, and consistent coating thickness more difficult.

      The roof should be evaluated to determine whether the existing surface can be properly prepared or whether removal of loose aggregate and installation of a suitable restoration substrate is more appropriate.

      Felt Exposure

      Exposed roofing felts can indicate that the protective asphalt layer has deteriorated. Areas with exposed, dry, brittle, or unstable materials should be evaluated and repaired before coating.

      Delamination

      Delamination can refer to separation between layers of a built-up roof or separation within another substrate such as plywood.

      Loose or unstable materials generally should not be coated over. Affected areas should be repaired or replaced with compatible roofing materials before restoration proceeds.

      Removal/Replacement Guidelines

      Some general principles to keep in mind when replacing faulty or deteriorated roof sections include:

      • Use materials that are compatible with the existing roof and the proposed coating system.
      • Create a stable, reasonably uniform surface for coating application.
      • Repair large gaps, voids, and deteriorated areas with materials designed for the specific condition rather than relying on surface coating alone.
      • Remove dust, loose material, debris, and contaminants created during the repair process.
      • Make sure repaired areas and the surrounding roof surface are sufficiently dry before coating.

      Preparation of Severely Weathered Built-Up Roofs

      A severely weathered or alligatored built-up roof may not be suitable for direct coating. Depending on the roof condition, options can include removing deteriorated materials, repairing or replacing unstable sections, installing an appropriate recover substrate, or replacing the roof system.

      The correct approach depends on the existing assembly, structural condition, moisture, drainage, applicable code requirements, and the requirements of the restoration system being considered.

      Graveled Built-Up Roofs

      Direct coating of a graveled built-up roof can be difficult because the irregular surface may make cleaning, adhesion, and uniform coating application challenging. Loose aggregate can also interfere with the formation of a continuous coating membrane.

      Any underlying splits, wet insulation, unstable asphalt, or other deterioration should be identified and corrected before deciding whether coating is appropriate.

      New Substrates Over a Graveled Built-Up Roof

      In some restoration projects, a new compatible substrate may be installed over an existing built-up roof after the roof has been evaluated and prepared.

      A properly designed recover assembly can provide a more stable surface for the new roofing or coating system. However, adding insulation, cover boards, plywood, foam, or other materials should be based on structural capacity, moisture conditions, fastening requirements, drainage, applicable codes, and the specifications of the selected roofing system.

      Preparing Boardstock or Plywood

      Boardstock, cover boards, or plywood may be used in some roof assemblies to provide a stable substrate. Preparation requirements vary by material and coating system.

      Joints, seams, fasteners, surface moisture, dust, and debris should be addressed according to the roofing system manufacturer’s requirements. These materials should be sufficiently dry before coatings or other roofing products are applied.

      Preparing a Metal Roof

      Metal roof preparation generally begins with a thorough inspection of the panels, seams, fasteners, flashing, penetrations, corrosion, coatings, and other surface conditions.

      Typical preparation may include:

      • Removing loose rust, oxidation, dirt, chalking, and other contaminants
      • Replacing or securing loose or damaged fasteners and washers
      • Repairing damaged seams, penetrations, flashings, and panel conditions
      • Treating corrosion using compatible preparation methods and primers where required
      • Removing oils or other contaminants using methods approved for the existing metal and selected coating system
      • Making sure the surface is clean and dry before coating

      Preparation methods for galvanized metal, previously coated metal, bare steel, aluminum, and other substrates vary. Current manufacturer instructions should be followed rather than assuming one cleaning, etching, or priming procedure is appropriate for every metal roof.

      Preparing a Concrete Roof

      Concrete can serve as a roofing substrate, but its condition and moisture content need to be evaluated carefully before coating.

      Efflorescence, spalling, cracks, laitance, contamination, and trapped moisture can all interfere with coating adhesion or indicate underlying problems.

      Loose or deteriorated concrete should be removed and repaired with suitable materials. Larger cracks may indicate structural movement or deterioration and should be evaluated before proceeding.

      Cleaning, surface profiling, moisture testing, primers, crack repairs, and curing requirements should follow the specifications of the coating system and repair materials being used.

      Cleaning the Roof

      Assuming that necessary repairs have been made, the next step is cleaning the roof.

      Different roof systems may require different cleaning methods. Loose material, dirt, dust, biological growth, oils, chalking, and other contaminants should be removed without damaging the roof or introducing unnecessary moisture into the assembly.

      Dry-cleaning methods such as sweeping, vacuuming, scraping, or power blowing may be appropriate in some situations. Pressure washing or other wet-cleaning methods may also be used when compatible with the roof system.

      Before using water, open cracks, holes, failed seams, and other paths for water entry should be repaired or protected so that cleaning does not introduce moisture into the roof assembly or insulation.

      After wet cleaning, the roof should be allowed to dry thoroughly before coating.

      It is crucial that cleaning and preparation be thorough. The long-term performance of a roof coating system depends heavily on substrate condition, adhesion, proper detailing, application, and maintenance.

      Preparing a Previously Coated Roof for Recoating

      A previously coated roof may be eligible for recoating if the existing coating and underlying roof remain sound and compatible with the proposed new system.

      Before recoating, the roof should be inspected for adhesion loss, cracking, blistering, ponding, damaged materials, wet insulation, failed repairs, contamination, and other deterioration.

      The existing surface should then be cleaned and prepared using methods and products approved for the coating system being applied. Adhesion testing, primers, repair materials, and additional preparation may be required depending on the existing coating and roof condition.

      Commercial Roof Maintenance and Repair

      Once a roof has been fully restored or replaced with a roofing system, the most important part of the project lies ahead: this is at least annual inspections and in some parts of the country (high UV exposure, coastal climates and areas subjected to high winds) semi-annual inspections.

      It should be noted that the best time for these inspections are spring and fall (just after the winter and just before the next rainy season). These inspection agreements should take the form of a contract, which specifies a time frame for these inspections.

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      Our professional commercial roof contractors provide:

      • Roof maintenance & repair
      • Inspections & leak detection
      • Energy efficient roof systems
      • Complete roof replacement
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      These inspections will allow the owner immediate access to view what has been done to the commercial building and will allow for precise budgeting for repairs. In the event that an insurance claim needs to be filled, it provides leverage should any disputes arise.

      An inspection need not take an entire working day but these key components need to be verified and documented:

      • Refill the pitch pockets
      • Repair leaks on a warranty roof
      • Strip in pitch pockets
      • Recaulk & seal flashings
      • Clean and check drains
      • Secure copings and counter flashings
      • Coat entire roof with White Acrylic or Aluminum as appropriate (These will ensure that the proper reflectivity is being maintained)
      • Clean loose debris including branches, leaves and dirt
      • Add granules

      The building owner also has obligations in this process:

      • Maintain accurate and historical roof records
      • Control roof access
      • Report leaks or other roof damage immediately
      • Ensure routine maintenance
      • Use professional roofing contractors for all major maintenance
      • Collaboration with one of our commercial roofing contractor before the addition of new penetrations or equipment

      There is not one solution for all roofs as all roofs are not created equally. As professionals, our commercial roof contractors know about the potential problems with any given roofing system and can share this expertise with the owner, so that he or she can make an informed decision.

      When considering solutions to the owner’s problem, a Conklin coating may not always be the best answer for repair. The coatings solutions should be focused on these three categories:

      1. Functional (traditional) coatings are considered low technology. Similar chemically to the original roofing material, they are designed to prevent direct exposure to UV, atmospheric elements and water. Examples of functional coatings are fibered asphalt, coal tar coatings and bituminous emulsions. One of their benefits is that, typically, in-house personnel can perform these function to minimize the cost and potential scheduling issues.

      call2. Reflective Coatings protect and extend the life of the roof system by reflecting the solar radiation before it reaches the roof surface, potentially reducing the building energy costs. A Florida Energy Study indicates that cool roofs – those that reflect the sun’s rays – can reduce energy costs by ten to twenty percent for large buildings with moderate insulation. These materials use either aluminum metal or white titanium dioxide pigments and are considered moderate to high-tech products. Please keep in mind that these materials tend to be more sensitive to the exact type of roof membrane they are applied to, the cleanliness and preparation of the roof surface, and to weather conditions while the coating cures. These acrylics are not intended for areas that will be or are subjected to standing water. This is also the category of coatings that contains those materials that retard flame spread.

      3. Maintenance Systems are professionally applied combinations of coatings and reinforcing fabrics that essentially create a secondary waterproofing membrane attached to the first.

      Even maintenance systems cannot fix a failed roof. By utilizing a proactive, regular maintenance program that includes the judicious use of appropriate coatings, managers can extend the useful life of a new or existing roof membrane at a much lower life-cycle cost than an approach of neglect, repair and re-roof.

      Repairs of Conklin Systems

      As part of the Maintenance program, repairs to an existing Conklin Roofing System will need to be done. Below are some general recommendations for typical repairs.

      Acrylic Coatings

      callPreparation of the Conklin Roofing System coatings would essentially be the same. Our Choice Roof Contractors would first apply (undiluted) Conklin Weathered Acrylic Cleaner (WAC II) at a rate of 400 to 500 square feet per gallon taking care to thoroughly agitate the surface to remove all contaminants. This should be done with water, and a stiff bristle brush.

      The delaminated area should be allowed to dry and additional coating applied in all of those areas that are damaged, and thinner or not coated overlapping the damaged or delaminated areas at least 4” on each side.

      If the original substrate was a BUR or asphaltic material Prime Time, at the prescribed coverage rate, would first need to be used on those exposed areas. If pinholing or splits have occurred in the coating, the pinholed areas should be cleaned with WAC II, treated with Kwik Kaulk and recoated with the appropriate Conklin Top Coat at a rate of one gallon per square. A coat over the entire surface will bring back the reflectivity values, save energy and ensure the maximum energy savings.

      Sheet Goods

      The repair of Flexion would:

      • Utilize a thorough cleaning of the existing membrane with WAC II cleaner.
      • The patch is then placed over the top of the damaged area (with at least a 3” overlap) and heat welded in place.

      The repair of a Hy-Crown system has a couple of options:

      • Utilize the patch kit of cut the appropriate size patch from the Hy-Crown that is available.

      a. Clean the area to be patched with Xylene.

      b. Cut a patch from the material provided (circular) with no notched edges and at least 3” bigger than the damaged area.

      c. Wipe the existing area with xylene solvent as many times as necessary until the Hy-Crown membrane has developed a “tack.”

      d. Liberally apply seaming adhesive to the back side of the patch and utilize the heat welder to finish the job.

      For more information, talk to your Choice Roof Contractor, a senior mentor, or one of our support representatives.

      How to Tell if a Roof can be Restored with a Coating System

      Before you decide if you would prefer coating your commercial roof rather than replacing the entire thing, it is important to make sure that your roof is actually suitable for restoration. If serious underlying problems are present, coating over them can lead to additional damage and expense.

      It is also important to work with a commercial roofing contractor who can properly evaluate the existing roof and explain whether repair, restoration, recover, or replacement is the better option.

      Important Factors to Consider Before Roof Restoration

      Here are some of the factors that can help determine whether your roof may be suitable for coating:

      Is moisture present?

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      One of the most important things to do before restoring a roof is to check whether moisture is trapped within the existing roofing system or insulation.

      Moisture can enter a roof assembly for a variety of reasons, including leaks, failed seams or penetrations, condensation, drainage problems, or previous roofing work. If significant wet insulation or trapped moisture is present, those materials may need to be removed and replaced before restoration can proceed. In some cases, the extent of moisture damage may make replacement the more practical option.

      How many roof layers are present?

      The number and type of existing roof systems or recover layers can affect whether another roofing system may be installed over the existing roof.

      Applicable building codes, roof weight, deck condition, existing materials, moisture, fastening requirements, and the proposed restoration or recover system should all be considered before another layer is added.

      Is the roofing layer attached well to the substrate?

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      • Complete roof replacement
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      Ensuring that the existing roofing system is adequately secured to the roof deck or substrate is important when evaluating a roof for restoration.

      Loose, poorly adhered, deteriorated, or unstable roofing materials may need to be repaired or removed before coating. Moisture can contribute to adhesion problems, but deterioration, installation issues, wind damage, substrate movement, and other conditions may also be involved.

      Before you opt to restore your commercial roof rather than replace it, a commercial roofing contractor should inspect the existing assembly and discuss the available options.

      What will be the impact on your business operations?

      Roof replacement can involve tear-off, material removal, noise, equipment, dust, and other activity that may affect normal business operations.

      When an existing roof is structurally sound and otherwise suitable for restoration, a coating system may involve less tear-off and disposal and may reduce some project disruption. However, the actual installation schedule and impact on building operations depend on the roof, project size, repair needs, coating system, weather, and site conditions.

      What type of roof restoration system is appropriate?

      commercial roof coating applicationDifferent restoration solutions may be appropriate depending on the existing roof system and its condition.

      For example, a metal roof may require corrosion treatment, fastener or seam repairs, and a compatible coating system. Other roofs may require reinforcement, membrane repairs, primers, additional insulation, or other preparation before restoration.

      The appropriate system should be selected based on the existing roof substrate, moisture conditions, structural condition, drainage, compatibility, climate, and current manufacturer requirements.

      What are the advantages, disadvantages, and costs?

      Any business owner should understand the advantages and disadvantages of each available option. The same applies to roofing, where repair, restoration, recover, and replacement can have very different costs, service-life expectations, maintenance requirements, and impacts on building operations.

      A coating system may provide a cost-effective alternative to replacement when the existing roof is structurally sound and otherwise suitable for restoration. Replacement may be more appropriate when there is widespread wet insulation, structural deterioration, serious drainage problems, extensive membrane failure, or other conditions that cannot reasonably be corrected through restoration.

      A commercial roofing contractor can evaluate the roof and explain the available options so the building owner can make an informed decision.

      Why Roof Restoration is a Better Option than Replacement

      If your roof is damaged and needs attention, restoration may be worth considering before moving directly to full replacement. When the existing roof is structurally sound and otherwise suitable for restoration, a coating system may provide a cost-effective way to extend its useful life.

      Here are some of the potential benefits of roof restoration:

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      Lower expenses: Roof replacement can involve tear-off, disposal, additional labor, and a large volume of new roofing materials. When restoration is appropriate, some of these costs may be reduced because the existing roof system can remain in place.

      Less material sent to landfills: Restoration can also reduce the amount of old roofing material that must be removed and disposed of. This may help reduce waste while also limiting some of the labor and disposal costs associated with a complete tear-off.

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      Our professional commercial roof contractors provide:

      • Roof maintenance & repair
      • Inspections & leak detection
      • Energy efficient roof systems
      • Complete roof replacement
      • Roof life-extending solutions
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      Potential thermal-performance benefits: Depending on the system and project, restoration may include reflective coatings or insulation improvements that can affect roof-surface temperatures and overall building performance. Actual energy performance will vary based on the existing roof, insulation, climate, building use, and materials selected.

      Maintenance and recoating options: Roof coatings still require inspection and maintenance over time. However, when a coating system remains in suitable condition, maintenance and recoating may help extend its service life without requiring a complete roof replacement.

      Potential savings on future repairs: A properly selected and maintained restoration system may help reduce the need for more extensive corrective work, depending on the condition of the existing roof and how the restored system performs over time.

      commercial roof restorationReduced tear-off and waste: By restoring a suitable existing roof rather than removing it entirely, building owners may reduce the amount of roofing material sent to landfills. Reflective coatings may also reduce the amount of solar heat absorbed by the roof, depending on the system used.

      Extended useful roof life: When the existing roof is a suitable candidate, restoration can add a protective layer and may extend the useful life of the roof. The actual service life will depend on the roof condition, coating type, installation, climate, drainage, maintenance, and manufacturer requirements.

      Repairable and renewable systems: Many coating systems can be repaired or recoated when appropriate. This can provide building owners with another maintenance option while helping reduce disruption compared with a full tear-off and replacement.

      Roof restoration can offer meaningful advantages, but it is not the right solution for every roof. Before a coating system is applied, the roof should be evaluated for wet insulation, structural deterioration, drainage problems, failed seams or penetrations, and other conditions that may need to be corrected first.

      A commercial roofing contractor can inspect the roof and discuss whether repair, restoration, coating, or full replacement is appropriate for the conditions present.

      Commercial Roof Inspection Tips

      The on-site roof inspection should be completed as soon as you have determined that the job is one you are qualified and prepared to perform. For more information on bidding on new construction and retrofit projects, consulting with the business owner, building a roof history and more, view last week’s blog: The Bidding Process. After obtaining satisfactory answers about the building’s construction and history, begin an investigation of the building itself.

      Your objective is to get a clear picture of the condition of the building and existing roof so that the bid you submit accurately reflects the costs involved. If extensive repair and construction work appears necessary, you will need to figure in the extra time, labor and materials. You may need to obtain estimates if subcontractors will be providing reconstruction or repair work.

      Taking Photos or Video

      During this physical inspection stage, using a camera or video camera is strongly recommended. Useful in putting together your bid, the photos or video you take during inspection also serve to document preexisting problems and conditions. In the event that a building owner later discovers damage to the building or property, your pre-inspection pictures are evidence that damage was in existence prior to the presence of you or your crew. Photographs or video protect you and your reputation.

      Interior Inspection

      When inspecting the inside of a building, begin by looking at the ceiling. Is there evidence of leakage? Look for sagging suspended roofing, water stains, and wet tiles, and make a note of their location. Later, in the actual roof inspection stage, you will check to see if they corresponded to flaws visible from the exterior. With metal ceilings, rust stains from condensation can be your clue. Up-close investigation will determine if the deck is still sound enough to roof over, or will require complete tear-off.

      Take note of the building’s ventilation provisions. While this is important in any case, it is of particular concern in buildings with metal roof decks. Voids or seams in the deck may currently be serving as building ventilation. Continuous roof membranes such as Conklin roofing systems tend to seal off these voids, preventing vapor and moisture escape. Serious condensation problems (which owners may interpret as a leaking roof) could result if new ventilation provisions are not made. This factor must be considered in your bid.

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      Next, take a close look at the interior support walls. Look for signs of moisture seepage, which could indicate flashing leakage on the roof. Appropriate repair or replacement of the defective flashings may need to be included in your bid. Also, watch for cracks or buckling as an indication of serious structural movement. If you suspect this may be occurring, it is advisable to notify the owner and consult a structural engineer before proceeding. This consultation should be at the owner’s expense, since any reroofing project attempted on an unstable structure is a risky venture.

      Exterior Inspection

      Once you have assessed the building’s interior, an exterior investigation is in order. Follow the same procedure as before, taking pictures of the building grounds and exterior, noting any structural problems such as cracks in the walls or foundation, or evidence of settling or erosion. If such problems exist, bring them to the owner’s attention and request an engineer’s inspection to determine the building’s stability.

      Grounds

      You may want to go beyond the building itself and take a look at the parking facilities, sidewalks and landscaping surrounding the structure. It is an unfortunate fact that in the past, roofing contractors have been held liable for damaged sidewalks and shrubbery, which were, in fact, preexisting conditions. With documentation in the form of photographs, video and dated notes, you can help protect yourself against such claims.

      Inspecting the Roof

      In looking at the roof itself, there are several factors, which will affect your bid. First and foremost, consider the general condition of the actual roof. Evaluate its appearance both in the center and around the perimeter.

      On a built-up roof, look for signs of:

      • Checking, splitting, blistering, gravel turnover
      • Ply separation, ridging, bare felts

      In areas of the roof display severe blistering, splitting, or alligatoring, the substrate must be repaired or replaced before any coating can be applied. Failure to do so could result in later complications with the roof and coating, requiring you to make repairs at your own expense.

      Be sure to check the exterior parapet walls for deterioration. This can be the result of either flashing problems or structural instability. Also, check all roof protrusions such as skylights, vents and air conditioning units for signs of leakage. If the flashing or seals around any of these are defective, they will need to be replaced.

      On a roof of plain galvanized metal, look for evidence of rust and check out the method or attachment to the structure below. Examine the condition of the screws and nails holding the metal panels in place. Are they still secure, or have they worked loose? Any loose screws or nails will have to be retightened or replaced.

      Drainage

      callBesides the general condition of the roof, one of the most important things to note is the drainage provided. Minimum industry standards call for slope of at least ¼” per foot. However, even with this degree of slope a roof can settle and weather into depressions, which collect water.

      This commonly occurring problem, known as “ponding,” is a result of ineffective drainage. Ponding is defined as thirty-six or more square feet of water at least ¼” deep forty-eight hours after a rain. A ponding problem can threaten the life of the roof and the building underneath. This problem cannot account for more than 5% of the entire roof surface.

      Any roof you work on should shed water completely. If it does not, you must remedy the problem. This means either the addition of a new drain wherever ponding occurs of the installation of crickets, tapered boardstock or polyurethane foam to build up the low areas and guide water toward existing drains.

      Structural Load

      Due to the weight of roofing felts and bitumen, the maximum allowable layering is two built-up roofs. Frequently, you may encounter situations where more than two complete built-up roofs have been layered in an effort to solve chronic leakage problems. This places a tremendous load on the supporting deck. Also, roofs exceeding the two-roof limit tend to be unstable and should be removed to two built-up roofs or less. Some local building codes may also prohibit more than two roof layers due to weight loads.

      If the owner wishes you to put down new material, it is important to know the present roof load. If it is already near the building’s structural limits, the old roof must be completely removed and a new one installed. Tear-off and reconstruction involve a tremendous amount of time and labor, so it is important to determine this before you submit our bid.

      Taking Core Samples

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      Since each kind of substrate presents a different issue, it is necessary to identify a roof’s composition. The best way to accomplish this is by taking a core sample with a roof cutter or knife.

      Use core samples to determine the type of insulation in place and its thickness. This can help you decide whether additional insulation needs to be added, and at what rate. The sample will also reveal the moisture content of the roofing material. Even if the surface layers of the roof appear to be dry, moisture in the bottom layers can badly blister your new system. Knowing this moisture factor is essential. No Conklin Roofing System may be applied over a damp roof.

      Pay special attention to gravel built-up roofs, which can appear on the surface to be dry and level, but may be masking severe ponding problems. Always dig down through gravel or other loose aggregate and make certain the roof is not wet underneath. Core samples provide the best security.

      A core sample can also help you assess what the roof deck itself is comprised of. From the interior of a building, looking up, the deck may appear to be metal, but a roof sample may reveal it to be metal topped with wood or concrete.

      If the deck is made of wood, you need to determine its moisture content and assess the possibility of rot, mold or insect infestation. With concrete, important clues to look for are cracking, mildew and decomposition. These conditions often call for a complete roof tear-off, so an early diagnosis is critical.

      One final benefit of taking roof samples is the discovery of how the substrate was adhered to the roof deck. Since there are a handful of right ways and hundreds of wrong ways to fasten a roofing system to a deck, it is important to know how each substrate is adhered to the deck before you start. Was it mechanically fastened or simply “glued down” with a layer of hot asphalt? If an inadequate method of adhering was initially used, the whole substrate could eventually work itself loose, delaminating Conklin coating.

      Assessing a roof’s condition and getting a handle on the costs and risks involved can be somewhat difficult. No two situations are ever exactly the same. If there is ever a question in your mind about the integrity of a roof deck or substrate, or how to go about testing them, do not hesitate to call Conklin’s Building Products Department. These specialists can answer your roofing questions and offer tried and true suggestions.

      Nondestructive Moisture Detection

      One of the most important reasons for obtaining core samples is the need to identify and replace any areas of trapped moisture. However, should the owner object to your cutting into the roof for core samples, there are alternative, nondestructive methods for locating roof moisture. As the name implies, nondestructive methods provide this information without damage to the roof membrane.

      Nuclear Moisture Detection

      Nuclear moisture detectors work by identifying the hydrogen atoms in water by means of a radioactive source. The source contains about one milligram of radioactive radium or americium and a small about of beryllium. Neutrons are generated in the detection unit and travel outward until they encounter atoms in the roof system. The neutrons then slow down, and some are bounced back toward the unit. A counter on the nuclear detector records the number of returning neutrons, which translates into the number of hydrogen atoms, i.e. water, in the roof.

      These figures are plotted on a grid of approximately four square feet and take from one to five minutes per measurement. The hand-held detector itself is about the size of a lunch box and weighs approximately twenty pounds.

      Capacitance Methods

      Capacitance methods of moisture detection are based on the fact that most materials have dielectric constants. The capacitance unit has two metal pads, which sit on the roof while an electrical current is passed between them. The curve of the resulting electrical arc determines the dielectric constant present. While the dielectric constant reading of most dry, solid roofing materials is in the one to four range, a constant of nearly eighty is expected for water. Thus, elevated readings indicate both the presence and severity of the moisture problem.

      The capacitance equipment can take these readings within two minutes, but the roof surface must be completely dry for accuracy. Measurements are made on a grid, just as in nuclear detection.

      Infrared Imagery or “Thermography”

      Infrared imagery, or thermography, detects the loss of heat through the roof. When a roof becomes wet, its insulation properties are reduced. The most areas of the roof conduct more heat through the roof than the dry areas. This is revealed through light and dark areas on the film or video.

      This form of thermography is most often accomplished by flying over a roof at night while taking aerial infrared pictures. A lack of detail, however, often occurs when the images are recorded from such altitudes.

      Greater accuracy is actually achieved when hand-held equipment is used while the roof is walked. The wet areas are documented on film or video, then marked off on the roof with spray paint. With this type of close-range thermography, the entire roof is scanned, generating data on every square foot. Best results are achieved at dawn or dusk, when the temperature differential is greatest.

      To follow up any nondestructive test method, areas which indicate moisture should be core sampled as previously described to verify the degree of wetness. The results of the core sample will show if any material replacement is necessary.

      Evaluating the Job: Some Cost Considerations

      In addition to all typical major costs, such as the product and labor required, other factors will need to be considered before you submit our bid. One is “bucket loss,” the five to fifteen percent of the product, which remains on the sides of the product container. From a five-gallon container, therefore, you can expect to fully utilize only 4.25 to 4.75 gallons. Also, when using the spray application method, count on a wind loss of anywhere from 5-15%. The surface texture of the area to be coated also factors very strongly in the amount of product needed for adequate coverage.

      Equipment costs vary from job to job, depending on the Conklin system used, the condition of the existing roof and the specific substrate preparation required.

      Other costs, which are sometimes overlooked include:

      • Transportation of crew and equipment to and from the job site, with allowance for fuel and vehicle wear.
      • Wear and tear on rollers, brushes, ladders, and spray equipment. Also, figure in any fuel costs of operating your equipment.
      • Special insurance costs, which may apply when working around or above expensive equipment.
      • Costs to further inspections and repairs if a warranty agreement or maintenance contract is sold.

      These are just some of the “hidden costs” of the roofing business. As you gain more and more experience in a greater variety of roofing jobs, you will no doubt develop lists of such expenses and develop a greater ability to accurately estimate each job. Accepting small jobs and working with your sponsor initially will help you gain this experience while minimizing your financial risk.

      Many new construction and renovation projects run over-budget. Unfortunately, this roofing portion of the project is a common scapegoat for cost overrun. Because the roof is less noticeable, it is often the first area to suffer in a budget pinch. As you bid, bid specific work for a specific price. If either price or service change in the middle of a job, do not accept verbal changes. To protect yourself contractually and financially, keep every agreement exclusively in writing.

      Whether your project involves reroofing, retrofit or new construction, insist on a pre-job conference with all interested parties. Get a clear picture of what you are expected to provide and at what price, which area of the project your proposal addresses, and what materials and labor are covered in the proposal. This coordination between parties will help ensure a high-quality, timely project with fewer disputes over costs and areas of responsibility.

      The Bidding Process

      Because this topic is so important, we have broken it up into two parts. In next week’s blog, we will focus on inspecting the roof, taking core samples, detecting moisture, evaluating your costs of the job, and more.

      Bidding on New Construction

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      New construction can be bid in several different ways. Typically, an architect is hired by the development firm or owner to design a building, meeting requirements for occupancy, fire and safety, and national and local building codes. The actual construction of the building is then jobbed out. The work can be handled by a general contractor or by a design/build firm, which both designs the project and builds it from the top to bottom.

      In this case, the project architect is responsible for specifying the roofing portion of the project. If a job interests you, it is up to you to demonstrate to the general contractor or project architect that Conklin’s systems match or surpass the specified product. The long-range goal, of course, is for a Conklin coating to become the specified product.

      The architect’s specifications will sometimes list one of more manufacturers, with a qualifier such as “Product X or approved equal.” “Approved equal” generally means that in order to bid a different product, you need approval from the architect. If the wording “or equal” is used without “approved,” you must simply show that the material submitted equals or exceeds the specified product. Even when Product X is specified without the qualifiers, “equal” or “approved equal,” it is still common to submit voluntary alternatives. Architects and owners will usually consider these alternates if they are presented in a professional manner and promise cost-savings for the project through less expensive materials and/or labor.

      contractor-biddingIn the case of the General Contract award, as mentioned previously, subcontractors submit roofing proposals to the general contractors bidding on the job. The general contractors each evaluate their numerous subcontractor bids and submit a comprehensive bid to the owner. The winning contractor then awards the individual subcontracts for each different part of the job. Thus, a roofing subcontractor is contracted with, and employed by, the general contractor for the roofing portion of the project.

      These contracts can involve much interaction with architects and owners, and legal language, which binds the subcontractor to certain regulations and conditions, including possible union labor stipulations.

      Bidding on Retrofit

      While the bidding documents for new construction may sometimes be intimidating to a new roofer, in retrofit they usually take the form of a more straightforward proposal, submitted by the roofer directly to the owner of a commercial building. While your responsibility in retrofit is certainly no less than in new construction, the contracts and legal language are likely to be less complex. And, you will probably be dealing with the building owner unless your roofing project is part of a large-scale, overall building renovation. In this case, the job may more closely resemble a typical new construction project with more complex legal documents and regulations.

      Importance of Accuracy

      While consulting a lawyer to interpret contracts is not usually necessary, it is imperative that you fully understand all the requirements in the documents, and feel confident you can meet them. Carelessness in reviewing specs and contracts can lead to your liability for failing to follow stipulations. Your reputation and future job prospects depend greatly on this professional attitude toward your work.

      Since a majority of Conklin roofing projects involve retrofit treatment, the remainder of this blog post focuses on the steps and procedures in inspecting and bidding retrofit work.

      Consulting with the Building Owner

      When you have learned of a retrofit roofing job that interests you, the next step is to meet with the owner to discuss his or her needs and gain a more complete understanding of the job.

      To this initial consultation, you should bring a notebook or clipboard for jotting down information, as well as brochures and spec sheets on Conklin’s products. Also helpful are any professional references earned from past jobs. These factors will help maintain our image as a professional contractor network.

      Building a Roof History

      The building owner should have blueprints and specifications describing the roof’s structure and composition. However, be aware that these plans may have been created before such additions as new wings, penthouse suites, air conditioning, solar units, and other alterations. The city may also have building plans on file.

      Check to see if the ownership has been constant. If the building has changed hands, ask if the blueprints and documents are up to date. Do not proceed until you are satisfied that the information given to you is accurate and current. Once your bid is accepted and the actual work has begun, you may have little recourse if “surprises” occur concerning the roof’s structure.

      The owner or manager should be able to tell you what, if any, repair work has been done and when it was completed. Knowing how the building was constructed, where supports are located, and what roof deck materials were used can be invaluable, if, for instance, it becomes necessary to install a new drain of lay down boardstock prior to roofing treatment. Different materials, time and labor are required for different roof decks. Knowing all the facts ahead of time can help you make a quick and accurate assessment of the situation.

      Intended Use of Building

      Another important fact to establish with the owner is the actual and intended usage of the building. For instance, is it used for manufacturing, storage or shipping? Are high levels of humidity present? Are hazardous fumes generated that require special ventilation? Is the interior of the building subject to sudden or extreme temperature changes? All these factors are valuable background information, which can make accurate evaluations during the subsequent on-site inspection.

      Choice Roof Contractor Group Partners with Top Roof Marketing

      2013 already has been a very exciting year for Choice Roof Contractor Group™, as there has been an upswing in more prospective members expressing interest in our extensive member support and benefits. Recently, however, an exciting development became official: the announcement of our formation of a strategic partnership with Top Roof Marketing™, a nationwide full-service marketing firm that focuses exclusively on the needs of commercial roofing contractors.

      Contractors join our group for:

      • Network-backed Guarantees
      • Support from Fellow Roofers
      • Group Discount Purchasing
      • Shared Marketing Strategies
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      In the partnership, the marketing firm will empower our network members for greater success by giving them priority treatment, high-quality marketing and sales support, and strategic advisement. Marketing support will consist of giving our members access to first-rate marketing services including direct mail, website development, search engine optimization, print design, telemarketing, video production, social media campaigns, and public relations. These efforts will be crucial in helping our membership drive business growth in their local markets.

      Samuel Hostetler, Chief Strategist and Senior Mentor at Choice Roof Contractor Group, made note of the marketing firm’s steadfast commitment to ensuring roofing contractors’ success and extensive track record for getting quality results. “As Top Roof Marketing is the only marketing firm focused exclusively on serving commercial roof contractors, no other company matches its specialized expertise in this complex and constantly changing industry,” he stated. “In fact, the owner himself completed Conklin’s roof systems training program in order to best serve the firm’s growing list of clients who use Conklin products. This high level of commitment to quality service really stands out!”

      Have Questions?800-670-5583
      To fully support the exclusive advantages and benefits offered by its nationwide platform, Choice Roof Contractor Group chose the marketing firm on account of its service efficacy and seasoned marketing expertise. Top Roof Marketing is owned and led by Jonathan Keim, Marketing Director for Choice Roof Contractor Group and a widely recognized, successful marketing professional in his own right.

      Keim’s background includes supporting more than 200 publically traded companies with their marketing strategies as the Communications Director of three investor relations companies. Over the course of his career, he has collectively added more than 2.5 million social media followers to client accounts, developed more than 30 individual brands from conception, executed hundreds of awareness campaigns, overseen countless email marketing initiatives, and helped numerous business owners increase their success.

      “Choice Roof Contractor Group’s business model offers a win-win across the board,” commented Jonathan Keim. “Not only are commercial building owners able to find a qualified, fully trained commercial roof contractor in their local area, but roof contractors and roofing companies who join the network are given a long list of tremendous advantages to jumpstart or accelerate their growth in this very profitable industry.”

      Both organizations look forward to developing this partnership and giving network members even more opportunities for success.

      To learn more about Top Roof Marketing, visit their website at http://www.toproofmarketing.com