What Are Commercial Clients Looking For?

Every growing commercial roofing contractor wants to know the answer to this very important question.  Figure out what those clients are looking for and your business is unstoppable!  Unfortunately, figuring that out, and then meeting that need, seems to be where many of roofing businesses fail.

The Top 5 List

Commercial building owners have a focus that is completely different than a residential homeowner.  They are business-people, first and foremost.  To get their attention, get their jobs, and keep them as ongoing clients, you must direct your marketing and your conversations toward that focus.

Value.  Homeowners tend to worry about budget and cost.  A business owner, however, is more focused on the overall value.  They are much less concerned about the size of the initial investment if you can show them how it will outperform, outlast or in some other way be more beneficial over time.

When making your proposal, show the cost/benefit analysis for the various solutions you may be suggesting.  If you’re suggesting a coating or single-ply option, include information on potential cost savings on labor installation, cost savings on utility bills as a result of lower cooling costs and, where appropriate, information on potential tax credits.  All of these add value to the installation and makes the decision-process easier.

Follow through.  As a business owner, which would you prefer to work with… the person that promises the moon, but fails to deliver; or the person, even if more expensive, that always gives you everything they promised?  Now, which kind of roofing contractor are you?

Commercial business owners are keenly aware of companies that fail to deliver on their promises.  Though you may be able to get that initial job, you will quickly find others getting future jobs from your clients if you are failing to follow through on your work or job quality.

Organization.  Your potential client is running a business.  They don’t want to have to be involved in running yours as well.  The contractor that is well organized, able to set up independently and complete the job without interrupting the business owner unnecessarily is one that is a winner in that customer’s mind.

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Commercial Roofing Book

    The secret to this is organization.  Your company and your crew need to be well organized, with clear procedures and processes in place to do the job without input from anyone else.  Make certain you have addressed all questions you or your customer may have, up front, before the job starts.  This type of organization shines out from the crowd.

    Clean up.  Seems like a trivial matter, but this is their business we are talking about.  Ensure that the entire area around the site is kept clear of debris on a regular basis, and that after completion clean-up is thorough.

    Paying attention to this level of detail reinforces your professionalism and underlines the level of respect you are showing to that commercial building owner and his/her tenants.  Though it may never be said, failure to do these things will definitely be noted and will weight heavily against any further, future projects they may have.

    Communication.  The commercial business owner or property manager has a lot going on.  Clear communication, whether in the form of an email, phone call or text, goes a long way.

    Materials didn’t arrive on time?  They’ve been there.  Send an email, detailing that the shipment is expected on XYZ date. Clearly state if this is going to impact completion dates or anticipated scheduling, then, if possible, offer any options that may work for them.  This is not an unnecessary interruption for your customer, rather it is an important communication as it directly impacts the promises you made and the schedule he/she may have in place.

    If you think about it for a minute, this probably sounds a lot like the kind of person you want to work with.  If you take the time to consider what type of person you would want to work with in YOUR business, you will have a better handle on what commercial clients want.

    If you are looking for more information, have suggestions or questions, or are interested in joining our group of industry professionals, please call us at 800-670-5583 or reach out to us on the contact page.

    How Does Heat Affect a Commercial Roof?

    The roof covering a commercial building is there to protect that building, right?  Its primary purpose is to stand steadfast against the elements, environmental challenges and tantrums Mother Nature occasionally throws our way. 

    With such a stalwart protector over our head, why should we be concerned about a little heat?  The answer may surprise you if you haven’t checked the status of your commercial roof for a while.

    Heat and Your Commercial Roof

    The sun, with its heat, can really do a number on your commercial roof. 

    commercial roof temperatureChemical breakdown.  Depending on the roofing system installed, outdoor temperatures of a comfortable 90°F can quickly become a blistering 160° on the roofing surface!  Some roofing system materials absorb and retain that heat, rather than reflecting it away from the building.  With surface temperatures that extreme, the chemical compounds within the materials can begin to break down.  Over time, this leads to roofing system failure.  Unfortunately, this breakdown is almost impossible to see to the naked eye and you are only aware it has occurred when the next rainstorm advises you.

    Thermal fluctuation.  The fluctuation in temperature between the heat of the day and the cool of the evening can cause your roof and roofing system to expand and contract in response.  Over time, that constant movement in the roof will cause damage within the structure itself.  Depending on the type of roofing system installed, it can also cause fault lines to develop within the protective system, leading directly to future system failure.

    UV Radiation.  Though not specific to heat, UV levels do increase as the heat increases, so it seems appropriate to mention here.  Just like your skin, the chemical bonds within your roofing material are susceptible to UV radiation.  That radiation causes the bonds to weaken and eventually begin to break. As these microscopic breaks multiply, the overall system becomes weakened and the potential for failure increases.

    How to Save that Commercial Roof

    commercial roof heat reductionNow that the problem is better understood, the next step is addressing it.  Of course, there is the option to simply wait and hope, but that is potentially a pretty expensive “solution”.  A better idea is to be proactive. 

    Inspection.  Have the roof inspected twice a year.  Once in spring, in preparation for the upcoming heat and again in the autumn, to prepare for those upcoming frigid temperatures.  A scheduled inspection program with a reputable commercial roofing contractor is worth its weight in gold. 

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    Cool Roof Technology.  Take advantage of cool roof technology.  Coatings, single-ply membranes and even EPDM rubber roofing all offer options that include reflective properties built directly into the materials.  By reflecting up to 85% of the solar heat away from the building, you can keep that roof at a temperature much closer to that of the ambient air.  As a bonus – you can reduce your cooling costs up to 30% or more, depending on your location.

    Ventilation.  Ensure attic or crawl spaces are well ventilated.  This can help improve airflow throughout the area and reduce the ability of the roofing materials to absorb and “hold on” to the heat.  Additionally, it does offer some minor levels of insulating properties to keep the building itself more comfortable.

    If you’re ready to protect the roof that protects your business and livelihood, make an appointment today with a commercial roofing contractor.  Don’t have one yet?  Call the Choice Roof Contractor Group at (800) 670-5583 and we will put you in touch with a contractor in your area.

    Commercial Roofing Podcasts

    commercial roofing podcastsCommercial roofing contractors are frequently too busy to sit and watch a webinar or video, regardless of how important the information may be.  You’re driving to project sites, meeting with clients and multi-tasking throughout the day.

    However, stopping everything isn’t the only way to get the information you need while still being productive for your company. 

    This is where the podcast comes in.  While driving to that next project site, why not tune into a podcast that focuses on the topics most important to you and your industry? 

    Podcasts are free, easy to use and you can listen on the go.  Pretty much a win-win-win for you and your growing commercial roofing company.

    Top 5 Commercial Roofing Podcasts

    Here is our list of the top 5 podcasts currently available.  The podcasts were chosen mainly based on the quality of the information provided and its relevance to your business.

    Rocket Roof Show.  Setting itself apart by offering live streaming twice per month, the Rocket Roof Show features guests that range from industry leaders to experts in peripheral services, like accounting and marketing.  Hosted by Andy Near, the information is always spot on and relevant to your business interests and needs. 

    Additionally, Rocket Roof Show has made the top 10 best podcasts for roofers on multiple lists, including Castagra.com and others.

    Rocket Roof Show is available on multiple podcast platforms such as Apple Podcasts, Google Podcasts, iHeart Radio and Pandora.  If your time allows for watching video, they are also on YouTube.  More information and subscription opportunities are available at Rocket Roof Show

    Stories from the Roof.  This podcast is produced by RoofersCoffeeShop.com.  Produced on a less regular basis and audio only, the information provided is very relevant and engaging.  Like other podcasts, it offers interviews with guest speakers ranging from industry leaders to professionals involved with related services.

    If you want to review the information provided, they offer a nice little feature where you can review a transcript of the interview, giving you the opportunity to print the information or do a quick read-through.

    Stories from the Roof is available only at Roofers Coffee Shop.

    The Roof Strategist.  Producing 2 live episodes weekly on their YouTube channel, the Roof Strategist offers roofing sales training with a focus on retail and storm damage roofing sales.

    The Roof Strategist offers an actionable item during every episode.  These are designed to generate roofing leads, improve cold call techniques, and close sales.

    Making the top 10 list of roofing podcasts on Castagra.com, it is an informative program.   Available on Spotify and Apple Podcasts, more information is available at The Roof Strategist.

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    Commercial Roofing Book

      The Roofing Technology Think Tank.  With a name like that, you probably figured out this is a technology-focused podcast.  Airing once per month, this podcast focuses on the tech involved in all aspects of roofing, including accounting, finance, HR, sales, and productivity.

      Podcast topics have recently included items such as virtualizing your roofing business and environmental factors impacting the roofing industry.

      Podcasts are available on Apple Podcasts and through their YouTube Channel.  More information can be found at RT3 Think Tank.

      Roofing Contractor.  Though technically a magazine, Roofing Contractor works with organizations that produce podcasts and then makes them available for their subscribers.  Podcast producers submit their podcast to the magazine, which then uploads it to their site and distributes it.

      With such a diverse number of podcast producers, the chances are high you will find something informative and relevant to wherever your commercial roofing business is.

      For more information, go to Roofing Contractor.

      Want Other Options?

      Another way for you to get more information and grow your business is to reach out to the mentors and partners at Choice Roof Contractors Group!

      If you want to take that next step, call our team at (800) 670-5583.

      TPO or PVC – What’s the Difference?

      TPOSo, you’re in the market for a new commercial roofing system.  You start talking with a roofing contractor and he begins with throwing around terms like PVC (I thought that was a term for pipes?) and TPO (some new brand of toilet paper?). How do you translate that into what product works best for you?

      This is a problem many business owners and property managers face when beginning a new roofing quest.  An understanding of the terminology used in the roofing industry is paramount before anyone can possibly begin to determine what works for them and how best to proceed.

      Single-ply Membranes

      Both TPO and PVC are single-ply membranes.  As single-ply membranes, they are best suited to flat or low-slope roofing structures, though can be used on other styles.  These thin sheets of material are laid on top of the existing roofing system and may be connected to that system either chemically with adhesives or using mechanical fasteners.

      Single-ply membrane systems offer specific benefits to building owners.  Some of those benefits are:

      Energy Efficient.  Single-ply membrane systems come in a wide array of color and reflectivity levels.  The more reflective the material, the more the sun’s heat is reflected away from the building.  The reduced heat can lead to savings of up to 30% on air conditioning costs, depending on location.

      Flexible.  The flexibility of the membrane system is a crucial component.  This flexibility allows for flexing and contraction as temperatures rise and fall and contributes greatly to the durability of the membrane.

      Lightweight.  Every building is designed with specific weight limitation.  The lightweight nature of single-ply membranes contributes a negligible amount of weight to the overall structure.

      Low Maintenance.  Most single-ply membrane systems are designed to be low maintenance, requiring little more than annual inspection and basic preventative maintenance.

      TPO Pros and Cons

      TPOTPO (thermoplastic polyolefin) is made from rubberized materials, generally a blend of polypropylene plastic and ethylene-propylene rubber.  These sheets come in various thicknesses, ranging from 40mm to 100mm, with 45mm to 65mm being the most common for roofing applications.

      TPO is manufactured primarily in 6’ to 12’ wide rolls.  Sheets are rolled out onto the roofing surface and cut to fit.  They are then secured to the roof in 1 of 3 ways:

      1. Mechanically fastened using nails, screws or anchors that attach to the building.
      2. Fully adhered utilizing an adhesive material.
      3. Ballasted using rock to hold the membrane in place (less common).

      To reduce the risk of moisture getting into the seams, and to prevent seam separation, the seams are then generally heat welded or glued together to produce a primarily monolithic or one-piece system.

      Benefits and drawbacks of TPO

      TPO membrane systems offer specific benefits to their building owners.

      • Less expensive than PVC.
      • More chemically resistant than PVC.
      • Better for the environment than PVC.

      However, there are some drawbacks. 

      • TPO is a newer material on the market, so there is less experience regarding longevity and durability.
      • Less fire-resistant than PVC.
      • Quality variations between manufacturers.

      PVC Pros and Cons

      TPO or PVC ComparisonPVC (polyvinyl chloride) is the 3rd most produced synthetic plastic in the world.  In its original form, it is the rigid white plastic that you’re familiar with in plumbing and other applications.  With the addition of “plasticizers”, it becomes the flexible version used in single-ply membrane systems.

      This single-ply roofing system ranges in thickness from to 50ml to over 100ml, depending on manufacturer.  It comes in rolls ranging in width from 6’ to 12’ rolls, with custom sizes available from some manufacturers. 

      PVC attaches to the roofing structure in the same manner as TPO, that is either chemical adhesive, mechanical fasteners, or ballast.

      Benefits and drawbacks of PVC

      PVC membrane systems have significant benefits.

      • More time on market, resulting in better information regarding durability than TPO.
      • More fire resistant than TPO.
      • More resistant to puncture and weathering than TPO.

      PVC also has a few distinct drawbacks.

      • More expensive than TPO.
      • Tendency to shrink over time.
      • May be difficult to repair as it ages.

      Most Important Consideration

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      Whether you select TPO or PVC, even more important than the material is the installation process.  Both will fail if the installation is not done properly and professionally.

      Selecting your contractor is actually more important than your material selection is.  The installation process, quality of adherence, seam welds and how protrusion are addressed are what will make or break your single-ply roofing system.

      Let us help you.  Choice Roof Contractor Group is an association of roofing contractors that have met training qualification and are held to high levels of professionalism in order to maintain their membership. 

      Choice Roof Contractor Group was founded to give contractors a firm base of resources for their roofing company in order to provide better service to building owners and/or property managers. Call one of our representatives today at (800) 670-5583. We would love to assist you in finding your next roofing partner.

      Still Growing Strong

      What a wild ride it has been the past 7 years! 

      Choice Roof Contractor Group was established as a nationwide brand to help commercial roofing contractors work together while concurrently providing better service to building owners. This idea has made an incredible impact on the industry. To learn more about our initial challenges and achievements to get to this point, visit the following blog: The First 5 Years.

      As we head into the start of a new roofing season, we look back at what has created the most success for our group and the members that are part of it.

      Fostering Industry Growth through Education

      The commercial roofing industry has been the beneficiary of innumerable technological advances over the last decade.  Improvements in materials, installation techniques, safety and other areas have made us more efficient and cost effective.

      However, none of that technology does any good for a roofing company if its team isn’t aware.  To make education more readily available, Choice Roof Contractor Group has been instrumental in developing multi-platform educational tools.

      Social Media.  With a presence on all the major social media platforms, Choice Roof Contractor Group has more than 1,600 followers directly and over 3,000 followers collectively via closely affiliated brands.  Information presented on these social media platforms include links to podcasts, video presentations, blogs, e-books, and other forms of educational information, allowing almost any user instant access.  All these opportunities are provided at no charge.

      Newsletter.  A weekly newsletter is provided to everyone interested in elevating their commercial roofing business.  This newsletter links to a minimum of 5 blogs, each providing valuable information, statistics, client viewpoints and other, relevant information designed to improve the commercial roofing organization.  This newsletter is currently being distributed to over 1,700 subscribers every single week.  Within the last few months, a total re-design has been completed, with updated, topical content being the focus. 

      Videos & podcasts.  Working closely with leaders in the space, Choice Roof Contractor Group is involved in the production of 2 live video broadcasts monthly.  Offering guest speakers that include industry leaders, as well as peripheral service experts, we cover the spectrum of commercial roofing related concerns.  Topics have included everything from growing your commercial roofing business to better bottom-line accounting.  Each episode is available on over 15 different podcast directories, including Google Podcast, Apple Podcast and Pandora.

      Workshops & Trainings.  Working with our group members and Conklin personnel, Choice Roof Contractor Group has provided information on over 30 different workshops and in-person training opportunities. 

      Blogs.  Since 2013, when we first launched this website, we have produced a LOT of written information!  In the form of blogs, these power-packed publications are generally less than 1200 words long, yet still convey the crucial information.  With 200+ blogs available, a short list of the 10 most popular might be helpful.

      As exciting as the past 7 years has been, we are doubly enthusiastic about what the future holds for all of us.  Though our industry has faced challenge and adversity over the past 12 months, the Choice Roof Contractor Group remains steadfast in its efforts to provide you and your company with all the information it needs to be successful and profitable over the next 7 years and beyond.

      If you would like more information or are interested in joining this group, please call us at 800-670-5583 or reach out to us on the contact page. 

      Here’s to a happy, profitable and healthy 2021.

      Environmentally Friendly Roofing Options

      Environmentally Friendly Roofing OptionsGreen is more than just a color.  In today’s society, green is a key part of life.  Looking for more environmentally conscious methods of doing things is the norm for many people and businesses. 

      With that thought in mind, it is imperative that roofing contractors have a firm grasp on the roofing options that are considered to be the most environmentally friendly. Here are 7 of the most environmentally friendly roofing options available on the market.

      Cool Roof Coatings

      You all know the value and demand intrinsic in cool roof systems. When applied by a professional roofing organization, cool roof coatings offer the following environmental benefits:

      • Reduced waste. These coatings pro-long the life of the existing roof. Delaying tear off means less waste in our landfills.
      • Energy efficient. The reflective nature of the bright-white formulation reduces electricity consumption to cool the building.
      • Reduced electricity demand. Less demand from utility companies reduces their need to generate electricity, causing a reduction in carbon dioxide and other hothouse gases.
      • Increased longevity. A coating can keep a roof leak-free for up to 20 years with regular maintenance, which again reduces waste by delaying tear off and replacement.

      Solar Roofing

      Unquestionably, this is the most cutting edge of the options discussed here. The most advanced solar roofing integrates the photovoltaic cells found in traditional solar panels directly into the roofing system.  The end result is a roof that is almost completely covered with photovoltaic cells. 

      • Energy efficient. Seriously… this option generates its own electricity.
      • Long lasting. Exactly how long in real-world conditions is still unknown as the technology is so new to market.
      • Reduced electricity demand. Less demand from utility companies reduces their need to generate electricity, causing a reduction in carbon dioxide and other hothouse gases. Think of this as cool roofing on steroids.

      Metal Roofing

      Metal roofing systems are a very popular choice in different geographical locations.  They are strong, durable, and aesthetically appealing.  Environmentally, they offer additional benefits to consider.

      • Recyclable.  Whether using recycled materials for a new metal roof or recycling the materials from a tear off, metal roofing is 100% recyclable material.
      • Reflective. The reflective nature of metal helps naturally cool the building by reflecting some of the solar heat away.
      • Long Lasting. Metal roofing systems can last decades.  That longevity reduces landfill burden by extending the time before replacement is necessary.

      Wood Shingles

      Wood shingles are another roofing option considered by many as environmentally friendly.  Though lacking in some of the benefits of other choices, wood shingles do offer some specific benefits.

      • Recyclable. At the end of use as a roofing system, wood shingles are fully recyclable and reusable in various capacities.
      • All Natural. Though not directly an environmental issue, the natural, organic aspect of wood shingles appeals to many in the “green” culture.
      • Long Life Span. Wood shingles have an average life span of 15 to 20 years, depending on environment, maintenance, and locale. 

      Clay Tiles

      Extremely popular in certain environments and locations, clay tiles are attractive, easy to repair or replace and have a lot of environmental benefit to offer their building owner.

      • Energy efficient. Clay tiles are superb at reducing heat absorbed into the building as well as retaining warmth in cooler temperatures.
      • Low maintenance. These tiles require no additional coatings, treatment, or other chemical modification to perform.
      • Sustainable. Clay tiles are manufactured from highly sustainable materials and with only minimal environmental impact in the manufacturing process.

      Slate Tiles

      Slate tiles are the rich man’s upgrade to the clay tile option.  Incredibly sturdy and attractive, though very heavy and expensive to install, slate tiles also offer green benefits.

      • Durability. Chief among the environmental benefit of slate tiles are their extreme durability and longevity.
      • Abundant Materials. Like their cousin the clay tile, slate tiles are manufactured from materials not considered scarce.  However, it could be argued that the means to retrieve these materials is, in itself, damaging to the environment.
      • All Natural. As previously noted, all natural is a valued feature for many environmentally focused individuals.

      Green Roofs

      Also known as “living roofs”, green roofs offer a different approach to improving the environment.  Green roofs transform an existing roofing system into a garden area.  Obviously, this is not appropriate for all roof styles (imagine this on your steep-slope structure), but can be an attractive option to consider.

      • Increased oxygen. The presence of living plants increases oxygen in the surrounding areas.
      • Birds & insects. Additional living areas for birds and insects, particularly bees, which have been shown to be highly beneficial.
      • Moderately insulative. Though less reflective than some of the other options discussed, the presence of soil and greenery naturally reflect a portion of solar heat away from the building.  Additionally, heat is better retained during cooler seasons.

      Want to Know More?

      There’s no better time than now! The Choice Roof Contractor Group is here to help by:

      • Offering mentorship to new contractors
      • Providing information on current topics and trends
      • Offering marketing tips to help you break into new territory
      • Providing roofing contractors with shared ideas and support

      With the help of our trusted members, your organization can become leaders in the environmentally friendly roofing options market. If you’re ready to learn more, call our team at (800) 670-5583.

      Solar Power & Roof Coatings – the PB&J of the Industry

      Everyone wants to “have it all”.  It is in our nature to want the best of all worlds. Unfortunately, we usually have “pick or choose” options.  Such is not the case when it comes to generating electricity via solar power while increasing energy savings. 

      While neither solar power nor roof coatings are new to the market, we have not seen much activity or marketing of combining the two together.  How would that work out?  Let’s look at what we know.

      Solar Power

      Solar power panels have come a long way over the years.  From the initial heavy clunky panels to the development of solar roofs, where the photovoltaic cells are built directly into roofing materials, solar keeps getting better.

      In 1954, solar power efficiency was around 6%.  New technology has increased efficiency near 40% in some of the highest-efficient designs!

      Cost is dropping phenomenally as well. In fact, the price of solar has dropped 70% just since 2010!  For the first time, solar power is reasonably priced for many residential or commercial buyers.

      The U.S. has enough solar power installed to meet the electricity needs for over 12.3 million homes, yet solar energy only accounts for 1.6% of the electricity generated annually.  There is HUGE potential in this market, and the demand is there.

      Residential roofing not your focus?  Then you might be interested in knowing that the SEIA (Solar Energy Industries Association) recently reported U.S. corporate solar investment increased more than 20-fold since 2010.  Corporate giants like Apple and Amazon are leading the charge, but good marketing, with sound data supporting it, can make a strong argument that solar is a good investment even for the smaller mom-and-pop owned commercial building.

      Roof Coatings or Membranes

      We all know (or should know) about the heat-reflecting properties of bright-white roof coatings.  Just in case there are a few out there that don’t, here are a few statistics that should interest you.

      • Reflective roof coatings or membranes can reflect up to 85% of the heat from solar rays away from the roof of the building. Traditional roofing materials reflect 5% to 15%.
      • Reflective roofing material can reduce the cost of cooling a building by 30% to 50%, depending on location.
      • Depending on the system, these coatings or membranes may last 20 years or longer and can easily be renewed with another coating application to avoid tear off.
      • Cool roof installation is anticipated to grow at over 5.7% annually over the next 5 years.
      • Single-ply membranes and coatings account for almost 25% of the cool roof market.

      Roof coatings/membranes are best installed on low-slope or flat roofing structures, as are solar power systems.

      The Combination

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      Here’s the kicker.  A recent study out of Ghana, combining both reflective roof coatings with solar power production noted that the roofs remained cooler, while electrical production was not affected.  In fact, overall electricity consumption was reduced in all buildings studied.

      Some industry leaders who have tried the cool roof/solar power combination report that the presence of a reflective roof coating increased the output of a solar power system as much as 10%!  As solar power systems work optimally at temperatures below 90°F, reducing the temperature of the roofing structure improves the overall efficiency of the solar panels and the entire system benefits.

      Another benefit of this combination is that the interior of the building is kept cooler by the reflective coating.  This reduces the power load necessary to run the air conditioning, again increasing the efficiency of the combination overall.

      Plus, maintenance couldn’t be easier if you go with a roof coating / solar panel combination. Essentially, you will never have to remove the racks that hold the solar panels since you can renew the roof repeatedly by putting on another coat. As long as maintenance is held up and nothing unexpected happens, you will never have to dismantle and reinstall the structure supporting your solar panels.

      Consider offering your environmentally focused customers a truly climate-conscious option, by combining the thermal efficiency of a reflective coated structure with the energy producing power of a solar power system. 

      For more information, feel free to reach out to our team. Call the Choice Roof Contractor Group at (800) 670-5583.

      Getting Your Commercial Roof Ready for Winter

      Are you prepared for winter? Like it or not, winter is coming in many regions throughout the United States. For some, it might already be here. If you haven’t had your facility properly prepared for the cold, ice, and snow, it’s time to take some steps to keep you properly protected.

      Step One: Schedule a Roof Inspection

      The first step is the most important step. Before the winter season, it is vital to have a professional commercial roofing contractor assess your roof. During these inspections, the contractor will walk your roofing unit, inspect the interior of your property, and your entire building envelope. They will assess areas of concern and provide you with solutions to address them.

      A few things of what your contractor will look for include:

      • Loose or separated seams
      • Ponding water
      • Cracked caulking
      • Blisters, punctures, or cracking
      • Loose roof perimeter
      • Drainage problems

      When snow and ice hit, a small problem can quickly expand into a major headache. A regular inspection before the winter season can make or break a roofing budget.

      Step Two: Clear all Debris

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      During the inspection process, all debris will be cleared from your roofing membrane and gutters. This can include leaves, branches, equipment, etc. Anything that does not belong on your roof should be cleared before the winter season. Not only is it a hazard for punctures, having anything sitting on your roofing system allows water to infiltrate your facility.

      Step Three: Evaluate Surrounding Areas

      During the inspection, an evaluation of the surrounding areas is paramount. If your region regularly receives multiple inches of snow or ice, surrounding trees can cause a hazard for your roof. Tree branches, when weighed down from winter weather, can dump a substantial amount of weight onto your roof. They can also break and cause punctures. It is important to identify these hazards and be prepared.

      Step Four: Have Emergency Plan

      Even with a fully proactive approach, Mother Nature is unpredictable and can throw hazardous weather your way. If you find your facility is in need of emergency services, try to plan ahead. Know who to call, when to call, and what to do in the event of a roof leak (or worse).

      To find a contractor near you, call the Choice Roof Contractor Group at (800) 670-5583.

      Record-Breaking Throughout Pandemic

      The Choice Roof Contractors are excited to be part of record-breaking roofing history. Even in the midst of a pandemic, contractors throughout the nation are setting records, breaking records, then shattering those records!

      As a result of hard work and dedication, Conklin Contractors – the preferred manufacturer of Choice Roof Contractors – broke last year’s record for August orders by a whopping 8.8%! Collectively, more than $12.2. million in product was sold in just the month of August! Not only was the monthly record shattered, the Conklin Company also hit a new record for single-day sales. They achieved a $1.4 million day record on Thursday, August 27th, proving the commercial roofing industry is thriving even throughout a global pandemic.

      Choice Roof Contractor Group would like to congratulate all our members who took part in setting the pace for this record-breaking month. We are proud of your dedication to not only to Choice Roof Contractor Group and Conklin, but also to your communities.

      Setting the Pace – Proving Hard Work Pays Off

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      Commercial Roofing Book

        Looking back to March, business owners throughout the country – and world for that matter – struggled with the havoc that the coronavirus continued to produce. However, the commercial roofing industry would not succumb to the economic hardships that the pandemic created. Instead, it opened opportunities for contractors across the nation to provide their expertise and cost-saving solutions while helping their local communities.

        A key part of this success? The cost-saving benefits of Conklin products.

        That’s right. Business owners across the country are turning to roofing solutions that not only extend the life of their existing roof but also save them money. Conklin’s roof restoration products are just a fraction of the cost of full replacement, reflect up to 85% of the sun’s UV rays – creating substantial energy savings, and provide seamless leak-free protection that will last for years to come! With the world turning to budget-friendly, energy-efficient options, contractors have been able to save their clients thousands of dollars without the need for expensive tear-off.

        Want to be Part of History?

        There’s no better time than now! The Choice Roof Contractor Group is here to help:

        • New commercial roofing contractors establish their reputation in their local markets
        • Residential contractors wanting to make the switch to commercial
        • Established commercial roofing contractors provide restorative solutions to their clientele

        With the help of our trusted members, you too can be part of history. If you’re ready to learn more, call our team at (800) 670-5583.

        Common Mistakes New Commercial Roofers Make

        When you’re starting out as a commercial contractor, whether switching from residential or you’re new to the industry, there are common mistakes that you can make. In order to establish yourself as an expert, it is important to avoid the following:

        #1: Not Understanding the Industry


        While this might seem obvious, commercial roofing contractors need to put in the time and energy to fully immerse themselves in the commercial roofing industry. Attend training events, read literature about the different roofing systems, understand low slope vs. steep slope applications, and select trusted manufacturers.

        If you are not familiar with the industry, joining a group like Choice Roof Contractors can put you on the road to success. Learn from industry-leading experts and those who have proven their success by establishing successful commercial roofing companies (not just for themselves, but for others too).

        #2: Sacrificing Profit to Secure Jobs

        Free Guide: How to Switch to Commercial

        Commercial Roofing Book

          Being the cheapest priced contractor is not a strategic game plan and is one of the fastest ways to go out of business. Many business owners understand that their roof is a vital investment, and monetary savings usually equals the expense of quality. Therefore, you should price yourself accordingly. If you want your work to be taken seriously, then provide quality work at industry standard pricing.

          #3: Not Being Properly Licensed and Insured

          If you’re considering skipping the paramount licensing and insurance requirements, you are taking a financial shortcut that could cost you tremendously in the long run. Business owners and property managers will check for your licenses and insurance. If you don’t have it, you will not be qualified for the job and everything it took to enable you to bid that job will be wasted. However, if they do not ask for it and you proceed, you can be at risk of a lawsuit if something goes wrong. Lack of license, lack of insurance = lack of future. If you want to establish a long-lasting commercial roofing company, properly license and insure your company from the get-go.

          #4: Not Marketing Your Company

          Marketing is a complicated project to tackle, and with many options available, it can be overwhelming. The best way to start is to ask yourself the following question:

          >> If I were looking for a reputable company, how would I go about finding one? <<

          Your own searching habits should help guide you to what a business owner will be looking for. Websites, social media, print material, and more should all be considered. If you skip having professional marketing items, a red flag may be raised by the business owner. It’s all about their peace of mind and being able to show them clearly that you do things right.

          Learn How to Become an Established Roofing Contractor

          While it might seem daunting, becoming a trusted commercial roofing contractor is ready for the taking. To learn more about how the Choice Roof Contractor Group can help, call us today. You can reach us at (800) 670-5583.