Having a Commercial Roofing Safety Plan

When you established your company, you likely put together standard operating procedures. Among those should be an adequate safety plan. However, if you are new to the industry, you likely don’t know where to begin when it comes to creating a safety plan for your team, your crews, and your clients.

Where to Start

The roofing industry is a lucrative industry, but without proper safety, you will set your company up to fail. Your employees are your greatest resource. Without them, your company could not exist. This also goes for your clients, without them, you would be out of business sooner than you started. Your safety plan should focus on keeping both your employees and your clients safe.

To provide a safe work atmosphere for everyone, develop a safety plan that establishes policies and guidelines. Include workplace practices, safety equipment, personal protective equipment, hazard communication training, emergency, and any other procedure needed to maintain safety in your workplace.

It is also important that your safety plan comply with all federal, state, and local guidelines.

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    Instead of having to reinvent the wheel, there are many resources that can provide you with a base safety plan that you can customize to your unique needs. Choice Roof Contractor Group provides a generic model that our contractors can customize based on their company and local requirements.

    Follow OSHA Guidelines

    It is well understood that OSHA is there to protect everyone. While some of their policies might seem nit-picky, each one was established for a reason.

    Think of it like touching a hot stove. You know not to do it, but at some point as a child you had to be told NOT to do it. OSHA guidelines are created from the need that someone needed to be told. As you set up your company policies, it is recommended that you get to know the ins and outs of OSHA and what is expected from your company.

    Third-Party Safety Solutions

    If this all seems overwhelming, you’re not alone. There are teams of people dedicated to providing contractors with safety solutions and assessments. We live in an age of technology, with information right at our fingertips. You can find safety trainings online or in person that go over fall protection, safety hazards, OSHA regulations, and more.

    Safety Plan Goals

    The goal of your safety plan is to eliminate injuries and health hazards. You must recognize that there are potential safety issues on each jobsite and provide your team with solutions to handle them with caution.

    You should also understand the human component to safety. Most people feel invincible; until a safety event happens. Your team is likely to remember the detailed safety plan if you practice what you preach and preach often. This means having daily safety conversations, safety plans for each project, and leading your team by example.

    Keys to a Starting a Successful Commercial Roofing Company

    There is no time like the present to break into the commercial roofing market. The economy is booming, business owners are continuing to look for trusted contractors, and no matter what happens to the economy in the future, roofs still must perform.

    The most important aspect of your roofing company will begin with sales. To maximize success, start with these tips.

    Always Bring Your “A Game”

    commercial rooferThe most important tip to running a successful business is bringing in sales to keep everyone employed. When you visit a business owner to provide them with a quote for their roof, your first step is to exude confidence. Your confidence in your business and product offerings is what will help lead you to your potential client having confidence in you. Without this, it is difficult to convince business owners to partner with your company.

    A few other tips include:

    • Always appear professional from the beginning
    • Focus on educating your client, not closing them
    • Provide multiple options for roofing solutions
    • Listen to your client’s needs and address any concerns
    • Offer information about warranty options

    Once you begin to close sales consistently, you’re on your way to having a successful career in the commercial market.

    Running Your Business

    Contractors join our network to receive:

    • Support from Fellow Roofers
    • Shared Marketing Strategies
    • Group Discount Purchasing
    • Assistance with Projects

    Learn More

    Operating a roofing company is more than just sales. In order to be successful, you need to create a plan to succeed. The main areas to also consider include:

    • Marketing – How are your clients going to find you? What is your professional image?
    • Operation – Are you handling the services yourself? Are you trusting technicians?
    • Administration – What is your CRM, accounting, and other software needs? Do you require office staff?

    Set aside time to address all these different business areas before you begin. Lay out a plan to create and implement each one. These will be your foundations to success. Be sure to reach out to other contractor networks, like Choice Roof Contractor Group, who are filled with knowledge that they are willing to share to help your success.

    To read more about starting a business, visit the many blogs we’ve posted over the years in this category: Blogs about Starting a Commercial Roofing Business.

    To learn more about how we can help you begin your successful roofing career, call 1-800-670-5583.

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      Protect Your Investment, Understand Your Warranty

      Commercial business owners don’t always read the warranties before selecting a service provider and their recommended roofing system. Years later, when problems begin to arise, a call to the manufacturer or contractor can end with headaches.

      Many things can void a warranty and understanding the ins and outs of what is covered should be a top priority. It is always recommended that you understand the coverage you have, and understand what responsibilities are required.

      More than “Set it and forget it”

      commercial roof guidanceOne of the biggest pieces that many commercial and industrial business owners overlook is the clause about preventative maintenance. Each manufacturer will have their own wording, but all will have some sort of language that expresses the following: you must have regular inspections and maintenance, as well as paperwork showing these records.

      There are usually more details provided about how often you should have these inspections performed, and who is allowed to perform them. Reading your warranty and setting reminders should done promptly after your roofing work has been completed.

      Why Maintenance is Required

      Without proper maintenance, your new roofing asset can decrease in value. By preserving its proper condition, you are able to continue to receive the top protection your facility requires.

      Other Warranty Exclusions

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      There are many other things that can cause your warranty to be void. These include:

      • Monetary Limits – Some warranties cap the amount of repairs at a certain cost. These warranties generally do not fully cover the cost of replacing the roof if a problem arises. Ask your contractor if NDL (No Dollar Limit Warranties) are available.
      • Abuse to the System – If you have regular foot traffic on your flat roof, the manufacturer may void your warranty due to what they consider abuse.
      • Natural Disasters – In the event of a natural disaster, your warranty would not cover needed repairs. Your insurance company would need to step in at that point.
      • Failure to Pay for Materials, Installation, Etc. – If you have a roof installed, but do not pay your contractor, your warranty will not be considered active until all bills are paid in full.
      • Repairs not Executed in Time – If your roofing system is in need of repair, but those repairs not handled in a timely fashion by an approved technician, your warranty could be void.

      The best way to determine everything that is and is not covered is to begin with reading through your warranty. If you have any questions, you are always welcome to reach out to the manufacturer and contractor.

      As always, the Choice Roof Contractor Group would be happy to help you find the proper roofing and warranty solutions for your roofing asset. Call us at 1-800-670-5583.

      Sustainability Continues to Boost Restoration Market

      When business owners are faced with the challenge of roofing projects, it can be an undertaking. With many different product offerings, it’s hard to determine which is the correct material that can reinforce your structure while protecting you from the elements. The good news is pretty much all roofing manufacturers from across the nation are providing solutions that are environmentally friendly.

      What is Environmentally Friendly Roofing

      commercial roof guidanceWhen defining sustainability in the roofing market, our goal is to meet the needs that are facing us, while utilizing resources that do not compromise future generations.

      To start, there is more than just the roofing material that makes a roofing solution “green.” The first piece to the eco-friendly puzzle is how the material is manufactured. The next step is how the materials perform with heat reflectivity, helping to lower energy consumption. The final piece is the amount of waste that is disposed of when applied as well as after the roof’s life is fully spent.

      Restoration Systems: An Eco-Friendly Choice

      Since the 1960’s, roof coatings have been slowly increasing in popularity. With the recent boom of eco-friendly solutions, it is now one of the most sought-after solutions for commercial and industrial property owners. They are known for providing the following benefits, including:

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      • Reflecting up to 85% of the sun’s UV rays
      • No tear offs required, equaling no landfill waste
      • Applied directly over current roofs surface
      • Seamless, waterproof membrane provides leak protection
      • Extends the life of your existing roof
      • Viable solution for all regions in the United States

      Because only a small amount of materials and labor are required for a roof coating system, they are one of the most sustainable roofing options on the market. Even after they have met their service life, they can continue to be recoated to provide more sustainable roofing options for business owners.


      As a building owner, considering the sustainability of your facility should be a priority as you continue to develop in this current economic climate. At Choice Roof Contractor Group, we’d be happy to help you turn your roof into a sustainable, energy-saving, eco-friendly asset. To learn more, call us at 800-670-5583.

      New Conklin TPO Membrane Coming to Choice Roof Contractors in July

      Choice Roof Contractors have something big to look forward to this July 1. Recently, Conklin Company, Inc. and Cooley Group entered into an agreement to bring an exclusive, next-generation, single-ply thermoplastic polyolefin (TPO) roofing membrane to Conklin contractors called OUTPOST. 

      OUTPOST will round out Conklin’s superior line-up of high performing, extremely efficient single-ply roofing systems, which includes Flexion (a PVC membrane). This new offering will expand the markets available to Choice Roof Contractors, creating new opportunities for additional revenue and providing customers with more options beyond coatings and PVC.

      New Market Opportunities With OUTPOST

      This is the first time Conklin Company, a recognized industry leader in state-of-the-art roofing technology, has offered TPO among its products. Building owners, property managers, and contractors alike will be excited to discover a new TPO product that combines unparalleled performance with superior value and durability.

      Here are just a few reasons why roofing businesses should want to include OUTPOST among their offerings:

      • More than half of all roofing in today’s commercial and industrial markets is TPO.
      • The global TPO roofing membrane market is expected to reach an estimated $2.2 billion by 2024.
      • TPO is an environmentally friendly solution, a factor more and more businesses and regulatory agencies are bearing in mind.

      Like many of Conklin’s ENERGY STAR-rated products, OUTPOST meets today’s stringent standards for environmentally friendly roofing materials, keeping buildings cooler by reducing the sun’s heat and UV rays and lowering utility costs and overall carbon footprint.

      OUTPOST will be available in 45, 60, and 80 mils and can be fully adhered or mechanically fastened over a variety of insulation types.  

      Backed By Industry Leaders

      OUTPOST is the product of collaboration by two industry giants. Conklin Roofing Company formulated one of the first acrylic roofing coatings in the industry more than 40+ years ago, and since then has continued to manufacture innovative, industry-leading products that offer superior protection against the elements and provide substantial energy efficiency.

      Cooley Group is the worldwide leader in the development and manufacturing of innovative, sustainable, high-performance engineered membranes used in some of the world’s most high-profile outdoor advertising; architectural building dress; environmental protection; water, fuel, and chemical containment; military; and roofing initiatives.

      This is not the first time Conklin and Cooley have partnered with each other. Previously, they collaboratively introduced Flexion XL — a ground-breaking 60-mil PVC membrane designed and created exclusively for Conklin contractors.

      New Horizons For Choice Roof Contractors

      On July 1, 2019, Conklin Roof Company will launch the newly formulated and manufactured TPO membrane, OUTPOST, opening up a multitude of new prospects for Choice Roof Contractor Group members.

      “This latest agreement between Conklin and Cooley Group will add TPO to Conklin’s already strong line of roofing systems, allowing this leading single-ply commodity product to open up a multi-million-dollar market for Conklin, especially in the area of new construction,” said Conklin Company, Inc. owner, CEO, and President Charles W. Herbster.

      Making the Next Evolutionary Step for Our Group and the Commercial Roofing Industry

      group photoWe have big news to share today and once again thank all those who have been part of making our nationwide support network such a huge success over the years.

      At the 2016 National Convention in Branson, we introduced a number of key changes that raised the standards for ourselves and the industry at large. Everyone involved in fine-tuning the new structure was amazed at how much better things became and were equally impressed by how well accepted it was for a smooth transition. We have such an amazing group of contractors who really care about each other and where we’re headed as a nationwide team.

      Today, we take another step further to better focus on what has been most beneficial to the network, while also adding new benefits by introducing a totally new brand: Top Roof Contractors.

      On the first of April, we’ll finally be ready to launch everything after having many conversations with both new and original members to ensure maximum benefit across the board. Special thanks to Sam, Jonathan, Will, Andy, Adib, and John!

      The first change to notice is that the terms “Endorsed” and “Supported” are going to be retired. Instead, we have “Leader” and “Member.” It’s a simple change where Endorsed Members will be called Leaders, and Supported Contractors will be called Members; but it’s important because of what these new terms mean.

      As part of the changes, contractors in the group will need to sign new agreements. The old agreements will terminate in 30 days in order to fully implement all changes and improvements group-wide.

      Benefits from *Choice Roof Contractors*      

      • Both Members and Leaders:
        • Badges that display your affiliation with the group (Leader or Member depending on level of association)
        • Group support and networking with fellow members and leaders
        • Private access to the Facebook group
        • Presentations, photos, flyers and other marketing material
        • In-depth knowledge and training
        • Affiliation with our nationwide reputation
        • Sales & marketing guidance
      • Leaders only:
        • Contractor leads to build your Conklin business (i.e. residual, scalable income from roofs installed by those being supported – rewarding contractors for the strong businesses they help create)
        • Ability to start conversations with those who have requested information on the group in the past
        • No additional cost to be part of Top Roof Contractors if 3-day training completed (otherwise there is a separate membership fee)
        • Personalized webpage to help with explaining what our group is all about to other contractors (see example: https://www.choiceroofcontractors.com/members/rufus-hostetler/)
        • Personalized marketing material for growing your Conklin business shipped free as often as needed

      Of course, there are many more than we can list, but these are the main benefits.

      Benefits from *Top Roof Contractors*

      • Marketing discounts on 15 different items from Top Roof Marketing (many will save hundreds of dollars a year)
      • Added credibility for higher closing rates with the Top Roof Contractors badge (logo files and window decal provided free)
      • Roofing estimate leads at steeply discounted prices
      • Staff will help with the estimate leads by calling them first and being involved in the conversation
      • Sell roofing opportunities to each other (we want to make sure you can profit from opportunities you aren’t able to pursue yourself)
      • Sell products/equipment/services to fellow Top Roof Contractors
      • Personalized flyer explaining how your company meets or exceeds membership qualifications of Top Roof Contractors
      • Connections to insurance specialists who understand commercial roofing, as well as others who are coming on board

      What’s New

      Cost Reduction

      • The membership fees for Leaders (previously known as Endorsed Members) has been reduced by more than half!  This is made possible by transferring the building owner requests for estimates to Top Roof Contractors.

      Estimate requests transferred to Top Roof Contractors

      • Commercial roofing estimate requests have caused misunderstandings for contractors who are not yet part of the group. We have never been a lead generation service, but understand why our website can give this impression. When a building owner requests an estimate in the future, it will now be routed through Top Roof Contractors.

      Contractor Sponsorship Opportunities without High Requirements

      • The only requirement to be an eligible Leader in Choice Roof Contractor Group is to create a Conklin account with an existing group member. Even if you have limited roofing experience (or none at all), the contractors you bring in will have full support from others who can step in with their knowledge.

      New Tools

      • Andrew and Max are working on an app for Choice Roof Contractors, Jonathan and Chris are working on a marketplace for Top Roof Contractors, and many new things will be coming down the line as well.

      In summary, Choice Roof Contractor Group will mainly focus on building everyone’s Conklin business, while Top Roof Contractors will take on other aspects to reduce confusion of our group’s core focus and introduce new benefits that are now possible by having a 2nd independent brand.

      What’s the Same

      • No fee for those who simply want great support (they only need to create a Conklin account with an existing group member to benefit from the amazing platform built over the last 5+ years: https://www.choiceroofcontractors.com/the-first-five-years/).
      • We’re still requiring 3 commercial roofing references and insurance verification to be eligible for leads (but there is an added screening process to add further respect for all Top Roof Contractors).
      • Choice Roof Contractor Group Members (previously known as supported contractors) will still get assistance from the entire group, private access to the Facebook group, presentations and photos, in-depth knowledge and training, affiliation with our nationwide reputation, approval to use a member version of our logo, and sales & marketing guidance.
      • Choice Roof Contractor Group Leaders (previously known as Endorsed Members) will still get personalized flyer, personalized business cards for sponsoring, contractor leads, and personal page on the ChoiceRoofContractors.com website; plus all the benefits listed above that Members enjoy.

      What’s going away

      • We have contemplated retiring the Lifetime Service Guarantee for quite sometime because it has hardly been used by endorsed members, plus many building owners seem to have a hard time understanding how it’s different from a warranty and none of us ever want a building owner to feel misled when working with our group. Even though it is a value-added benefit, it’s ultimately been decided to retire the guarantee. If you were issued a lifetime service guarantee certificate, please email [email protected] with a scanned copy and the program will be honored in original form.

      We look forward to integrating all the new benefits on April 1st, and are very excited to see all the great things to come! 

      Commercial Roof Insurance Claim

      When a severe storm or other disastrous event hits your area, your building can bear the brunt. Roofs, in particular, are prone to damage. Whether the catastrophe is a hailstorm, a tornado, an earthquake or something else, it is crucial to have your roof promptly inspected by a professional roofer to assess whether any damage has been done. If problems are discovered, filing a commercial roof insurance claim will be the next step.

      Professional Guidance

      commercial roof guidanceInsurance claims of any kind can be complicated. When the claim relates to a damaged roof, an experienced roofing contractor can help you navigate the process.

      While, in general, insurance companies will usually deal fairly when an insurance claim is made, there are always exceptions—a couple examples are when an adjuster doesn’t deal reasonably, or the payout is less than the cost of fixing the roof and the building owner is left to make up the difference. A roofing professional with claims experience can help you avoid such situations and get the fair insurance settlement you deserve.

      Be Prepared Ahead of Time

      roof insurance documentationIn addition to assisting with the actual claim and repairing your roof once the claim goes through, a good roofer can help you be prepared in advance. One of the most common reasons roof insurance claims are denied is for “preexisting damage.” If the insurance company believes your roof damage was not caused by the storm or other disastrous event but was, in fact, already there before the incident occurred, you may not get the insurance payout you need to fix your roof.

      If, however, you have been working with a reputable roofing company and having your roof regularly inspected and maintained, you will be in much better shape when the time comes to file an insurance claim. When a roofer performs an inspection, thorough documentation is typically part of the process, and this documentation can help conclusively show that your roof damage was not preexisting.

      For instance, if your roof was inspected in May and the roofer documented its condition, then in July a severe storm damages your roof, that documentation previously completed by the roofer will show the damage was not there during your last inspection. This greatly increases the likelihood that your claim will be approved.

      Getting the Help You Need

      insurance helpFor everything from inspections and ongoing maintenance to insurance claims help, it is crucial to have a reliable and knowledgeable roofer who will be there for the long haul. Too many horror stories exist among building owners regarding roofers who did shoddy work and then disappeared into the night, leaving the building owner to deal with the aftermath. But those who hire a roofer from among the Choice Roof Contractor Group benefit from group-wide accountability.

      We’re a nationwide association comprised of highly rated roofers throughout the United States. Our members must meet stringent requirements to become part of the Choice Roof Contractor Group, including having a strong customer service record, possessing proper insurance, and more.

      Choice Roof Contractor Group also has a great relationship with Voss Law Firm, which is a highly trusted firm specializing in insurance cases. When you need assistance with a roof insurance claim, one of our contractor members and the Voss Law Firm will work collaboratively to help you.

      Professional Help is Just a Call or Click Away!

      With Choice Roof Contractor Group, finding a commercial roofer is easy! To find a verified Choice Roof Contractor in your area, simply call our association at (800) 670-5583 or visit the contact page.

      The First Five Years

      sam and jonathanWhat started five years ago as an ambitious idea pushed forward by Samuel Hostetler and Jonathan Keim is now a national success.  Both men knew there was a piece missing in the commercial roofing marketspace.  There had to be a way for commercial roofing business owners to be properly incentivized to help others, while providing better service for their own clientele and growing their businesses.  And with that, the idea of Choice Roof Contractor Group was born, founded, and took off!

      The group is now well known for uniquely offering support to contractors who wish to expand their commercial business and providing new valuable benefits to building owners.  By delivering a better service, encouraging higher standards, and providing leadership, guidance, and training opportunities, Choice Roof Contractor Group has become a recognized name in the commercial roofing industry.  Members of the group have noticed the increasing credibility on the jobs they’re bidding, and business owners have enjoyed the peace of mind that comes with group-wide accountability.

      The last five years have been full of new experiences and a pathway to success for members of the group!  Below, you’ll find a recap of the past five years.  If you’re interested in joining our nationwide network or discussing new collaboration opportunities, give us a call at 800-670-5583.

      2013-2018: The Beginning of Choice Roof Contractor Group

      The First Contractors to Join Still Thrive Today

      4 contractorsIn the fall of 2013, Choice Roof Contractor Group was formed. Soon after, the first few contractors joined.  Brenneman Roofing, Mid-West Roofing Systems, Five Star Roofing Systems, A-1 Roofing Systems and Troyer Roofing.  Their stories are all similar and have inspired many struggling contractors throughout the country who wish to break into the commercial field. 

      Robert Brenneman, owner of Brenneman Roofing, had been working as a full-time fire fighter with a side business of being a handyman.  He worked day in and day out on time-consuming jobs that did not provide for his family the way he hoped they would. 

      John Miller, owner of A-1 Roofing Systems, was struggling to gain traction in commercial roofing and to make ends meet, getting only small jobs for small buildings in a small town. He ended up taking some residential roofing work just to help generate cash flow. 

      Samuel Hostetler, owner of Five Star Roofing and a co-founder of the group, was shingling roofs in freezing weather just a few years before starting the group, knowing there was more, but unsure he’d be able to invest.  After all, he had a very large family to provide for. 

      Simon Troyer of Troyer Roofing had always worked on various small construction opportunities but was searching for a change.  He began to learn the construction trade, remodeling, roofing, and other carpentry aspects, but after working for others for five years, he knew it was time to make a change and do something of his own.

      Rufus Hostetler, owner of Mid-West Roofing Systems, landed his first commercial job prior to joining the group and had early success. But he couldn’t seem to find both the time and money needed to live his dreams.  

      When each member joined Conklin and the Choice Roof Contractor Group, they began to see their future change.  They were impressed with the trainings and felt that they could better provide with this new business opportunity.  And over time, they did just that.  All three of these contractors took the time and effort needed to utilize the tools in front of them.  And because of that, they are successful in their local regions, and continue to see the benefits of being endorsed members of the Choice Roof Contractor Group.

      To hear, read and watch dozens of other real-life stories, visit our What Contractors Are Saying page.


      At the beginning, the idea of the Choice Roof Contractor Group was one of faith. Founding members were on board for something new that could solve the pressing challenges of the commercial roofing industry. And with that came many wins!

      The initial group of endorsed members received 100 leads in the first year and we began to see leads continue to increase in size. 

      We partnered with Top Roof Marketing to maximize visibility of what we had to offer the industry while ensuring new members had a trusted source for generating more leads.

      They also were able to witness some of our first meetings, gained numerous sponsorship/mentorship opportunities over the years, and continually receive special recognition for helping the group concept become a reality.


      After the first year was fully under our belt, we discovered what worked best and kept feeding that model. For example, our lead generation service provided over 200 roofing leads in 2015, double what it had the prior year! We also saw a significant jump in the number of leads that were over 100,000 square feet.

      The first workshops were also rolled out this year which together had more than 60 in attendance!  The first workshop had over 35 attendees traveling from 9 states.  The second workshop had almost 30 contractors from 8 states!  They all came together to discuss roofing techniques, marketing and sales strategies, and more, really embracing the model that Choice Roof Contractor Group wanted to provide – contractors helping contractors.

      Members of the group continued to see rapid growth in their individual businesses, the success stories kept coming in, and new ideas from others joining up took us to the next level.  

      To see more details of this year, visit 2015: Year in Review.


      The year of 2016 was by far the best on the books at that time.  The continued effort to provide lead generation through the group website enabled endorsed members to share 302 roofing leads with each other! Another 50% of growth!

      We also saw the largest attendance ever from our group at the Conklin National Convention, rapid growth in the size of our group across the country, and one of the co-founders was given a prestigious title from our preferred manufacturer!

      Additionally, like the year prior, the group members came together for another two contractor-led events.  Both workshops completely sold out!

      A missing piece to the puzzle in prior years was not engaging in tradeshows.  While the previous marketing strategy was thorough, adding four trade show appearances in 2016 allowed us an opportunity to increase our contractor network by meeting those who were hearing about us online!

      To see more details of this year, visit Strong 2016 Success Builds Powerful Momentum for 2017.


      Continuing the upward trend, our endorsed members yet again saw an increase in the number of lead opportunities generated.  This year a whopping 427 roofing leads came in! Other highlights include reaching 197 blogs, 263 comments, and 1000+ subscribers to our weekly newsletter.

      We also added additional success stories from our contractors, arriving at 20 different examples brought to life via videos, recorded calls, and articles. Notably, Sam Hostetler was given the opportunity to share his personal story to nearly 1,000 people in Branson, Missouri.

      The national workshops in 2017 were held in Cleveland, Ohio and Tyler, Texas, and the strong attendance numbers once again proved that we were quickly becoming a leading educator in the commercial roofing industry.  The comprehensive roofing event gave contractors of all experience levels hands-on training, sales and marketing strategies proven to work in the field, and an open panel to discuss tips and how to overcome common obstacles!

      We were even more excited to see various members of the group rise up and commit to hosting their own local hands-on events on the first Saturday of each month. Michigan, Pennsylvania and Texas roofers were now able to learn directly from successful commercial owners and train their crews with life-like mockups without having to leave their state.

      A nationwide coatings magazine, CoatingsPro, began to recognize the group, and in October 2017 Jonathan Keim provided our first contribution to their magazine which then became the top cover story! Since then, we’ve been given additional opportunities to submit content.

      To see more details of this year, visit Exciting Achievements of 2017.


      The Choice Roof Contractor Group saw an impressive year in lead generation with another record number of roofing leads achieved!

      One of the largest roof leads yet came in – touting an impressive 430,000 square feet!

      The group welcomed its first female contractor to the members, hoping to add more in years to come.

      And the brand recognition continued, being contacted by over 450 other contractors throughout the nation. Through a new marketing program, we were able to gain placement of our ads on some of the most prominent websites and mobile apps.

      To see more details of this year, visit The Excitement Continues – 2018 in Review.

      On to the Next Five!

      The formula of contractors helping other contractors to give better service to business owners is not common.  However, because we have the right group of people with genuine team spirit for this shared brand, we have been able to share some incredible highlights:

      • 366,782 pageviews from more than 120,000 visitors to the site
      • 4,000+ project photos available to share with contractors in the group
      • 1,655 followers on various social media channels
      • 1,646 commercial roofing leads were generated
      • 1,263 subscribers to our weekly newsletter
      • 209 blogs that continually pull in traffic and provide open educational material
      • 72 commercial roofing companies that have joined
      • 68 videos on YouTube that feature various testimonials, tips from the field, and more
      • 21 timeless recorded calls with first-hand contractor knowledge

      As our first five years come to a close, we continue to focus our efforts on what will help our contractors and the building owners they serve the most.  We will continue to improve our brand recognition, help our contractors close more sales, and welcome new contractors who share our values with open arms.

      If you are interested in learning more, or joining the group, reach out to us at 800-670-5583 or via the contact page.

      The Excitement Continues – 2018 in Review

      Over the last five years, the Choice Roof Contractor Group has continued to be a leader in helping commercial roofing contractors grow their operations. This past year has been no different. Throughout 2018, we continued to put the effort in to heighten brand recognition, increase contractor relationships, and promote superior training options which kept us on the upward trend of growth.

      Highlights from 2018

      428 Leads for Members

      428 leadsOne of the main reasons we’re now well known is because the many online marketing initiatives. Our endorsed members this year were able to benefit from our strategic marketing programs by receiving a record number of roofing leads! Our focus will not waiver for 2019 as we will continue to focus efforts on the most effective marketing strategies!

      430,000 Square Feet

      430000 sq ft leadNo, that’s not the amount of roofing our contractors installed this year, it’s the largest roof lead of the year! That’s right, 4,300 squares for just one lead! The ongoing effort by Top Roof Marketing continues to rank us on the first page of Google for hundreds of keywords, sometimes even in front of the manufacturers themselves! These big fish just keep coming!

      456 Contractors Interested in the Group

      456 contractors interestedOur brand continues to be quite popular with contractors throughout the nation. With quality resources like our eBook geared towards educating contractors who are interested in switching to commercial roofing and the group connections with experienced contractors willing to help others, it’s no wonder we’ve had so many contractors reach out! And, in case you were wondering, this number is up almost 50% from the prior year!

      The Added Credibility Makes a Big Impact

      added credibilityWith their endorsement through Choice Roof Contractor Group, John Miller and his team at A-1 Roofing Systems were able to gain the trust needed from a large company that they have been trying to get an appointment with for a long time. The 40,000 square foot roof lead was just one more perk to their endorsed membership this year!

      First Female Contractor Joins Up

      female-contractorWe are excited to announce that this year we welcomed our first female roofing contractor to our ranks! Her initiative and drive makes her a perfect addition to our group. We appreciate Samantha joining the group, and hope that it will inspire other trail blazing women to join what is currently considered a male dominated industry.

      Partnership with Dunn & Bradstreet

      dunn and bradstreetIn order to continue to offer our contractors the best resources, we have partnered with Dunn & Bradstreet. This new partnership allows us to offer our contractors quality contacts for more than 75% off the retail costs! These resources allow our members to effectively reach out to business owners in their area for a fraction of the cost they could get elsewhere. Direct mail, email campaigns, and cold calling just got even easier for our group!

      Strong Gains from Our Preferred Manufacturer

      conklin$50 million in sales was reached by a record number of Preferred Contractors as well as others who chose Conklin to protect the roofs they service. Also, as of the last official count, there are currently more than 1,090 who have reserved their seats for the 2019 Conklin National Convention next month. We’re all looking forward to celebrating the manufacturer’s 50th year anniversary and all the success each of us achieved this past year.

      Continued Relationship with CoatingsPro Magazine

      coatingsproCoatingsPro Magazine continues to enjoy the relationship and expertise provided by the Choice Roof Contractor Group. As an industry leader sourcing quality content, they trust our group to provide reliable information about the roofing industry. A new article will be featured in their upcoming January edition about the past, present, and future of the coatings industry.

      If you are interested in learning more about the group, or about becoming an endorsed member, call us at 800-670-5583 or reach out to us on the contact page. We’d be excited to tell you how to join the ranks of the independent contractors that make up our group!

      P.S. If you’re interested in seeing the past five years at a glance, check out our Five-Year Recap blog!

      Hail Damage – Commercial Roof Insurance Claim

      When hail damage assaults your commercial roof, you should seriously consider filing an insurance claim and have the damage addressed.

      Do I Need to File a Claim?

      commercial roof hail damage claimWhether you need to file a roof insurance claim for hail damage depends largely on the type of roof you have and the severity of the damage.

      First and foremost, a qualified commercial roofer should be brought in to inspect your roof following a hailstorm and to assess the damage with an expert eye. The roofer can determine the severity of the damage and advise you regarding what needs to be done to address it.

      Certain types of commercial roofs withstand hail better than others. Thus, if you have a heartier roof type, you may be able to pass through a hailstorm relatively unscathed and not need repairs or to file an insurance claim.

      For instance, metal roofing will typically get dented by hail, but it’s often just cosmetic damage and won’t impair the functionality of your roof. A thermoplastic roof, on the other hand, can be quite susceptible to damage from even small hailstones if the membrane is older and has begun to deteriorate.

      Finding the Right Roofer

      Need a Local Expert?

      Our group works together to provide:

      • Larger Base of Knowledge
      • Group-Wide Accountability
      • Set Standards for Service
      • More Peace of Mind
      Find Local Pro Enter Zip CodeGo
      Hiring the right commercial roofing contractor is one of the most important steps in dealing with hail damage and insurance claims.

      Unfortunately, the industry is full of roofers who are not experienced, cut corners and don’t follow correct procedures in repairing roofs. So, always remember that “cheap” isn’t what matters when hiring a roofer. An inexperienced roofing contractor who charges less than a more established roofer may save you money in the moment—but a failed roof and much bigger expenses down the road due to shoddy workmanship is often the consequence.

      The bottom line: It’s best to do things right the first time and to hire a roofer who is vetted, licensed and has a good track record.

      A Good Roofer can be EASY to Find!

      Finding a roofer you can trust can be a stressful game of guesswork. Fortunately, the Choice Roof Contractor Group is here to bring accountability and support to the space!

      Choice Roof Contractor Group is a nationwide roofing association whose Leaders have put in the time and dedication to not only provide services for their local communities, but to help others build their own successful roofing companies throughout the nation.  This allows building owners to have peace of mind that they have group-wide support from a vast group of knowledgable contractors.

      Choice Roof Contractor Group also has a working relationship with Voss Law Firm, which specializes in insurance cases. If your roofing needs include assistance with a roof insurance claim, our group and Voss Law Firm can work together to help you.

      To locate a verified Choice Roof Contractor Group member in your area, simply call us at (800) 670-5583 or visit the contact page. We will connect you with a verified roofer and make sure your roofing needs are met!