4 Reasons Why a Commercial Roofing Sales Job is a Great Opportunity

Sales in the commercial roofing industry are expected to reach a new high of over $5 billion. That market value represents a great opportunity for sales professionals—there has never been a greater opportunity for getting involved and bringing home a great income.

For people who are interested in the opportunity but anxious about crossing into the threshold of action, we examine the reasons for why a commercial roofing sales job can be a lucrative gig.

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  • Commercial roofing jobs and products can be easier to sell than other products and services. Regardless of technical innovations, building is a trade that will always be in demand. Other industries and their respective services and products, however, may be subject to the market whims of the day and change quickly. Furthermore, since a roof is the most important part of a building – after all, it is what protects the building and its contents from bad weather and harsh outdoor elements—it is critical that premium-grade roofing products be used for a building’s long-term protection. Therefore, sales opportunities that advocate on behalf of contractors who are able professionals, or roofing products that have proven track records of performance, will continue to abound—and present chances for serious income-building potential.
  • Many contractors are attracted to commercial roofing due to its lower physical requirements and stresses compared to other parts of the building industry. Many contractors who get started in commercial roofing note that they made the switch from residential roofing or other parts of the building industry due to this roofing’s lower physical requirements. This tendency is especially true of commercial roof contractors who work with low-impact roofing systems such as roof coatings. Because commercial roofing can attract contractors on this note alone, there are many opportunities for a sales professional to engage contractors and help them make the transition.
  • Many roof contractors are looking for guidance in how to make the switch from residential to commercial roofing, or just the right opportunity. Here is yet another great opportunity for the committed salesperson. Many roof contractors want to switch to commercial roofing, but do not know how to break into this highly profitable industry or have not found the right opportunity. A value-driven salesperson who is able to benefit the enterprising contractor and show him the steps toward getting started, therefore, has outstanding earning potential. Opportunities such as the full-service platform offered by Choice Roof Contractor Group are strong examples of how a sales professional can help an ambitious roofer make the leap.
  • There are great opportunities for sales commissions in commercial roofing products. Nowadays, depending on a business’ size, it is not unusual for a commercial roof contractor to order anywhere in the neighborhood of $300,000-1,000,000 worth of product every year. Whether a salesperson is actively employed or trying to find a job, these product purchases represent a great opportunity for generating a sizable income. For instance, one sales opportunity offered by Choice Roof Contractor Group will enable a salesperson to earn 5-8% base commissions off product purchases made by commercial roofers. These commissions can be residual, meaning that they come in for life as long as the contractors keep ordering product. Clearly, there are great opportunities for income-building potential here as well.

Maximize Your Roofing Sales Salary with Choice Roof Contractor Group

sales-opportunityChoice Roof Contractor Group offers some great sales jobs opportunities for dedicated professionals. The details of these opportunities can be found on our commercial roofing sales page.

Are you interested in learning more? Then contact us today to learn more about our opportunities, become involved, or get roof sales tips for greater success if you are already involved in this unique opportunity.

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    White Roofs Producing Multimillion-dollar Energy Savings Across the U.S.

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    Heat-Absortion-GraphToday, we examine the power of white roof coatings and how they are saving building owners across the United States hundreds of millions of dollars in net energy savings.

    Back in 2008, a science research conference advised that if “cool roofs” were on top of more buildings in the United States, building owners could see up to $1 billion in net energy savings throughout the year. In addition to greater energy efficiency and cost savings, the installation of white roofing (or more commonly known as a popular segment of “green roof systems”) on top of commercial buildings would have a tremendously positive environmental impact.

    White Roof Coatings Gaining in Popularity

    With the release of the ENERGY STAR certification by the United States government, “ENERGY STAR roofing” is becoming increasingly popular throughout all areas of the United States. The ENERGY STAR certification is a federally recognized distinction that says a product meets high quality standards for energy usage, meeting that product gives greater energy efficiency and utility cost savings than the “typical” product available in a market.

    Of the roofing products with the ENERY STAR certification, one product that is becoming very popular is elastomeric roof coatings. These coatings can be applied to any roof type and, when applied, form a seamless, white surface across a building top. A white roof surface can strongly reflect the sun’s UV rays off a building, dishing out tens of thousands of dollars in energy savings for just one building owner per year. Notably, Conklin elastomeric roof coatings reflect up to 85% of the sun’s rays. They are also the only roof coatings in commercial roofing to have up to an 18-year non-prorated warranty, increasing their customer value.

    Roofs currently account for 25% of surface area in U.S. cities, and pavements accounted for 35% of surface area. Just these numbers alone illustrate the energy-saving power of these cool roof systems.


    Conklin’s Energy-efficient Roofing Leading the Way

    With the rising public interest in energy-efficient roofing, there emerges a great market opportunity for commercial roof contractors to take advantage of. Conklin, one of the most trusted brands in commercial roofing today, was the inventor of the popular acrylic roof coating that is so heavily used today. Since Conklin introduced its first acrylic roofing system almost 40+ years ago, Conklin roofing products have been installed on over 2 billion square feet of commercial roofing. As of now, even with their “generous” warranty coverage, Conklin roof systems sport a warranty claim rate of ¼ of 1 percent.

    The green roof systems offered by Conklin also grant multiple other benefits:

    • Up to 30% savings in air conditioning costs
    • Up to 50% cost savings in avoided roof replacement
    • Reliable and proven roofing protection that lasts for up to 40+ years
    • Few upkeep and maintenance requirements compared to other roofing systems
    • Seamless, leakproof protection against current and future leaks
    • Certified fire resistance and strong protection against hurricane-grade winds

    Particularly, Conklin roof materials are especially ideal for metal roofs and membranous roofs.

    Are you interested in learning more? Contact us today to learn why so many building owners are turning to Conklin for answers to their roofing problems.

    5 Reasons Why Commercial Roofs Should Be Inspected

    callEven though it is the most important part of a building, a roof is hardly the first thing anyone thinks of that needs regular maintenance or inspection.  But when a problem rolls around, it sure can quickly get your attention. Worse, if left untreated, even the smaller roofing defects can lead to bigger roofing problems—and expensive repair needs and more money out-of-pocket.

    Thus, just like in medicine, the best defense against any roofing issue is preventative action. Getting your roof regularly inspected will help you cut down on roofing repair costs, anticipate extensive damage before it makes its unwelcome appearance, and in general keep your commercial building and its contents safe.

    Below, we lay out five concrete reasons for why getting your roof inspected at least once a year is a good idea.

    Five Good Reasons for Regular Roof Inspection

      1. Safeguard against weathering and aging.

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    Our professional commercial roof contractors provide:

    • Roof maintenance & repair
    • Inspections & leak detection
    • Energy efficient roof systems
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    Even the longest-lasting roofs are subject to the effects of wear-and-tear over time. As time passes by, many problems can become clearly visible. One of the most common problems associated with older or more weathered roofs is a roof leak, which may be an indicator of larger or more subtle problems. Alternatively, a break or crack in the roof’s structure can lead to water making its way into your building. Getting your roof inspected regularly will raise your awareness of where affected areas may be, and allow you to quickly schedule maintenance on them before they become more severe.

      2. Regular maintenance and cleaning for long-term protection.

    Naturally, if you want your commercial roof to last for a long time, it is necessary to keep it clean and in good shape. That means that getting the small areas of your roof where problems are located serviced, and getting your roof cleaned periodically, will be optimal for your long-term protection. Plus, if pieces of debris have been pulled up on your roof during a strong windstorm, you will identify big problem-causing issues such as sitting puddles of water.

      3. Leaks assessment and identification of other problems.

    Heavy storms often lead to roof leaks, which is the time most building owners request a commercial roof inspection for determining whether there is any damage. However, a leak may only be a small indicator of a problem that a building has had for a long time. Other problems can be at play, such as moisture gathering under a roof’s surfacing layer, leading to rotten materials, corrosion, mold, or compromised insulation.

    In those cases, an experienced roofing professional is needed. An entry point for moisture can be far away from the detection point or a visible problem. If left alone, a roof leak may lead to your whole roof needing to be replaced. Plus, getting your roof inspected can draw your attention to other issues, such as clogged gutters or overgrown tree branches. Clearly, a roof inspection can be multi-functional in its usefulness.

      4. Shoring up storm damage.

    When a big storm has passed through your area, getting your roof inspected is strongly recommended. For one, that will help you cut back on bigger issues arising from water infiltration into your building. Wind and hail can likewise damage your roof and require it to be maintenanced or repaired.

    In addition, debris may be swept up on your roof in powerful storms, causing roof blowouts at your roof’s perimeter or breaks in your roof’s surfacing layer. An inspection right after a storm will let you identify and take care of those problems immediately before they become even more costly.

      5. Determining required building improvements or updates.

    A roof inspection can highlight a need for a building update or continual improvement. For example, some building owners may install electronic equipment on their buildings, which means they have to install lighting protection on older buildings. Some of these improvements or updates can affect the roof itself. An inspection can thus be a great, cost-effective way for identifying what improvements or updates may be required.


    Roofing Sales Opportunity with Unbeatable Benefits

    Given today’s economy, all salespeople can speak of the difficulty and focus that their jobs require. Whether you are new to the field and slowing building up your client base, or are a seasoned sales professional who knows all the tricks of the trade, it is clear that it really takes energy, determination, and doggedness to get ahead.

    callBut for those sales professionals who have spent years busting their backs and growing their companies of employment to new heights, today’s economic standards can throw a whole other curveball. Many salespeople are losing their jobs just before they reach retirement—and that means they do not get the retirement benefits they have worked so hard for.

    Because job security is largely a thing of the past, many sales professionals are looking for something greater; opportunities to build up companies with a good reputation, a superb value proposition, trustworthiness, and real opportunities for hefty paychecks.

    For those who wish to earn high-dollar incomes while supporting an ages-old profession that has emerged as one of the backbones of America—roofing— Choice Roof Contractor Group offers unique sales opportunities.

    What is Choice Roof Contractor Group?

    callWe are a nationwide group of commercial roofing professionals committed to high-quality standards and work output. Our members are well-known for using Conklin roofing products, a brand which enjoys a 45-year reputation for excellence and has been installed on billions of square feet of commercial roofs across the United States.

    Because Conklin offers customers so many benefits—thousands of dollars in energy cost savings, complete and reliable protection against leaks and roof damage for the long-term, tax benefits and advantages from the roofing products’ ENERGY STAR™ certification, and more—they are easy to sell.

    Our nationwide scale enables us to connect our members with commercial building owners and commercial real estate managers who are more than ready to use our members’ services. All qualified contractors who join our organization receive lead opportunities, lifetime mentorship and sales coaching from veteran roofers, full-out marketing support, additional credibility with our nationwide reputation, and so much more.

    In short, because of our organization’s membership benefits and top-quality product commitment, the opportunities for committed sales professionals have never been greater.

    What Roofing Sales Opportunities Are Available?

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      Because we are fiercely committed to making sure our roofing contractors are successful in many ways, you have multiple sales channels in which you can become active. These opportunities include:

      • Sizable commissions for bringing on more roofing contractors as members
      • Lifelong commissions on high-dollar, residual product sales
      • Additional commission opportunities from engaging business owners

      It is not unusual for the typical full-time commercial roof contractor to purchase upwards of $100,000-200,000 worth of roofing products per year. With 5-8% base commissions coming from these ongoing product sales, the numbers can add up real fast for some hefty incomes.

      For more information, visit the following link: Commercial Roofing Sales Position.

      The Scope of the Opportunity

      sales-opportunityAs of now, there are over 700,000 contractors in the United States. Those are more prospects than one could ever approach in a lifetime. These benefits, together with the unique but effective full-service platform Choice Roof Contractor Group, offer a true win-win situation for everyone who is willing to take the plunge.

      Have any more questions about the opportunities we offer? Contact us today and get started on the road to serious income-earning potential.


      Conklin Roofing Business Startup vs. Typical Business Startup

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      Today’s economic conditions are making the job market tight nowadays, and many people are deciding to start their own business as an alternative. One of the industries in which many are finding great business opportunities is the roofing industry, as there is always demand for roof contractors.

      Commercial roofing sales in 2014 alone are expected to reach $5.3 billion, and combined residential and commercial roofing sales are expected to reach over $27 billion by 2017. There are clearly lots of opportunities for establishing a strong bottom line in this industry, but the competition is high.

      The Conklin Roofing Business Opportunity

      callDespite the roofing industry’s high competition, there are a number of ways to be very successful. One of the most popular business models in the commercial roofing industry is the Conklin business opportunity. In this business model, a contractor becomes a Conklin applicator with the ability to issue warranties by going to Conklin roof systems training. Afterward, he or she is able to build a strong commercial roofing business while also gaining the opportunity to build up a Conklin sales network for additional income.

      Business Opportunities in Other Industries

      Of course, there are opportunities for entrepreneurism in other industries as well. Some popular industries nowadays include information technology, consumer products, healthcare, mobile accessories, and other areas of strong focus.

      The catch is that with these other markets, additional resources may be required for you to break into them. For one, many entrepreneurs find that entering into some markets requires specialized knowledge, unique skill sets, or strong thinking abilities, which may obtained from a good college education. While this road is certainly great for many reasons, is it for everyone?

      We take a look at the startup costs and risks associated with each below.

      Conklin Roofing Business vs. “Traditional” Business Opportunities

      callI. Startup costs. To become a Conklin independent business owner and attain discounted pricing, you have to go to roof systems training, for a fee of $799. At the training classes, you get the complete training you need to service commercial roofs. On the other hand, for just getting the educational resources that will benefit one in more technical industries, a college degree leaves college graduates with an average debt of around $30,000. Plus, a college graduate who is looking to start a business in a technical field may require additional certifications, which can cost hundreds of extra dollars. That does not even give certainty that he or she will be able to start his or her business in that field, either.

      II. Rate of equipment costs paid off. A Conklin roofing business owner can potentially pay off all of his or her equipment costs with his or her first 10,000+ square-foot roof. Because the contractor learns a great deal in roof systems training, he or she can start from the get-go. Other fields requiring more technical or specialized knowledge may require an entrepreneur to invest more time or energy in learning or perfecting his or her craft. And as the old saying goes, “time lost is money spent.” Equipment costs are also variable from industry to industry in the more specialized sectors of private businesses.

      callIII. Resources and advantages when starting out. A Conklin business owner has many advantages when starting out: Conklin’s 45-year reputation for excellence backing his or her services, available marketing materials that have been put together and market-tested, senior mentors for guidance, and much more. An entrepreneur in another industry may have to develop all of these resources or their equivalents from the ground up, using up time that he or she could be using to get his or her sales operations up-and-running.

      IV. Established business value. While a Conklin roofing contractor already has the established Conklin brand behind him or her, the entrepreneur in the other field may struggle in proving his or her product or service’s value. In the business world, this step is known as establishing “proof of concept”. That is usually measured and determined by sales revenues one brings in, among other measures.  Plus, Conklin roofing systems feature non-prorated warranties that cover 100% of material costs for up to 20 years. That makes Conklin products easier to sell, making it easier for you to establish your business’ bottom line.

      There are many other ways in which we could compare these two roads. But the Conklin business opportunity does require less capital, and perhaps less spending of energy and time, in getting started.

      Roof Contractor Network and Our Exclusive Benefits

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        Our nationwide platform offers you even more exclusive benefits for jumpstarting your business, as well. We offer:

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        • Expert advice for closing roofing sales from others in the group
        • Credibility via association with Choice Roof Contractor Group’s nationwide reputation
        • Ongoing advice and assistance for your business’ lifetime
        • Full-service marketing support and consulting
        • Occasional leads for qualifying endorsed members
        • Discounts and specials from our network’s trusted partners and vendors
        • So much more!

        Contact us today for more details. We have helped dozens of individuals start and grow their commercial roofing business.

        What Do You Need to Start a Commercial Roofing Business?

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        Today, we build on top of our “Starting a Commercial Roofing Business” blog series, discussing what things you exactly need for a roofing company startup.

        As we have covered before, there are many highly profitable business opportunities in the commercial roofing industry. Our blog series also reviewed the major steps you need to take in order to start a successful roofing company. But what else is needed?

        Step-by-Step Guide

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          • Business planning—Before you get started with all of the paperwork required by your local and state government, you need to plan for success. Having business and marketing plans that cover your company’s core details are critical. A good business plan will cover your business’ structuring, financing details, marketing strategies, mission statement and slogan, service or product pricing, and other critical information. Plus, having all of this information at your fingertips will help you keep focused in the early stages of your business’ development.
          • Business permits and licensing—You will need to file certain paperwork with your state and local governments if you wish to start your own roofing business. At the local level, that includes local building permits, and various approval processes such as zoning, planning, and possibly safety inspection approval. Your city government’s local zoning department and business affairs office can direct you on steps to take.
          • Contractor Certifications—Another set of paperwork you must fill out includes state licensing and certification. Depending on the state in which you live, you may be required to obtain more than one license, and the certification processes differ largely on a state-by-state basis. In addition, many states require roofing contractor licensing to be renewed on a fairly frequent basis, and may even require additional conditions such as continuing education in order to be renewed. Your state’s department of business regulation should be able to give you the answers you need.
          • Insurance—Because business liability is a requirement in all 50 states, it is critical for you to have insurance coverage. Some states require workman’s compensation as well. For large-scale roofing jobs, you may be required to have measures such as surety bonding so that you actually remain competitive in your bidding. Plus, insurance coverage will protect you, your company, your family members, and your employees should any unfortunate incidents arise. Safety is critical in roofing, but some events are unavoidable. Make sure to take this critical step as a precautionary measure for your company and its long-term stability.

          Getting Help and Advice

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          Joining an organization that can help you jumpstart your company’s growth might be ideal, too. Our nationwide roofing contractor network gives you:

          • Added credibility via association with our reputation for excellence
          • Discounted access to Conklin roofing products, one of America’s leading choices for roofing systems
          • Business lifetime mentorship program and sales coaching
          • Lead opportunities via our nationwide contractor referral program
          • Compelling sales materials for professional positioning
          • Shared marketing strategies proven by other contractors in the group

          Contact us today to learn more.

          Different Commercial Roofing Types

          Today, we take a look at the different commercial roofing systems that are installed on top of flat and low slope buildings across America.

          Types of Flat and Low Slope Roof Systems Today

          callIn general, there are currently five basic classifications of commercial roofs that have flat or low slope configurations:

          • Built-up roofing
          • Metal roofing
          • Modified bitumen roofing
          • Single-ply roofing
          • Spray polyurethane foam (SPF roofing)

          In low slope roofs, there are generally three main parts:

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          • Reinforcement, which adds strength, stability, dimension, and some resistance against wear-and-tear to a roofing system.
          • Weatherproofing layers, arguably the most critical part of a roof as it guards against rain or water entering into a roof’s body.
          • Surfacing, which protects the other two layers from the outdoor elements and exposure to the sun’s UV rays. As is seen with Conklin roofing systems, some roofing systems’ surface layers have additional benefits.

          We cover each type of commercial roof mentioned above below.

          Roof Types and Their Features

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          Built-up roofing— Typically referred to as “BUR”, built-up roofs are generally known as “tar and gravel” roofs. In general, they are made up of alternating bitumen layers and reinforcing fabric layers that, together, form finished roofing membranes. These membranes are laid out in cross sections across a building top’s surface. For the most part, built-up roofing is fastened to roof decks and insulation for adherence. The membranes are generally known as plies, but the reinforcement layers have been known to be called “roof felts” or “ply sheets” as well.

          The bitumen found in BUR is typically composed of asphalt, coal tar, or cold-applied adhesive. For surface layering, this roof type can include a layer of hot asphalt applied across a building top’s whole surface, aluminum coatings, elastomeric coatings, aggregate “mixtures” (such as gravel or slag), or glass-fiber-surfaced or mineral-surfaced cap sheets.

          Metal roofing—Metal roofing is one of the most popular choices for commercial roofing today. There are several metal materials which can be used for metal roofing: corrugated galvanized steel, aggregates of zinc, aluminum, and silicon-coated steel, metal tile sheets, stainless steel, copper, aluminum, stone-coated steel, lead, and tin. Because certain kinds of metal roofs, especially steel roofs, can become rusted from prolonged exposure to the sun, these roof types have surfacing layers applied that protect against or resist damaging influences such as sun exposure.

          These surfacing layers are typically coatings, which are applied for resistance against rust, waterproofing, or reflectivity of the sun’s energy. They are typically made of materials such as epoxy, ceramic, or acrylic.

          Pros & Cons of Various Roofing Systems

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          Modified bitumen roofing—These roofing systems are composed of reinforcing roof fabrics which function as “carriers” for bitumen, when it is being manufactured into rolls. Similar to BUR membranes, bitumen roofing membranes are installed in layers. They are usually fastened to building tops as two-ply systems that are fully adhered to the roofing deck.

          There are two types of bitumen roof membranes, generally speaking: SBS polymer-modified bitumen membranes and APP polymer-modified bitumen membranes. The SBS modifier is installed in hot asphalt or cold adhesives, while the APP modifier is applied by heat welding or torch application. Of the two, the SBS modified membrane is more common. These membranes’ surfacing layers include: aggregate layers, smooth liquid-applied layers, mineral layers, or metal foil-laminate layers.

          Single-ply roofing—Single-ply roofing membranes are factory-made membranes. Generally speaking, there are two kinds of single-ply roofing membranes: thermoplastic membranes, which include PVC and TPO membranes, and thermoset membranes, which include EPDM membranes, a popular rubber roofing system.

          Single-ply membranes are able to be fully installed, held down with ballast, or mechanically attached. They do not usually feature roof coatings for surfacing layers. The membranes do, however, often contain reinforcement layers such as polyester fabrics or scrims, glass fiber, or a felt or fleece backing.

          SPF roofing—SPF roofing is foam-based and created by mixing and applying a two-part liquid that serves as this roofing system’s base layer. It can easily be applied with different amounts of thickness for greater R-value, or insulation value, or sloping for drainage.

          The first part of the two-part liquid is a tight, close-celled spray polyurethane foam insulation, of which the foam is composed of isocyanate and polyol. These are mixed in a one-to-one ratio and then pumped through dual hoses, and then mixed again and applied to the roofing’s substrate. The second part of this liquid formation is the surfacing layer, which provides protection against inclement weather, the sun, and incidences such as fire. This layer can be membranous, but roof coatings are usually applied as this roofing type’s surfacing layer.

          In general, the coatings used for SPF roofing surfacing are:

          • Aromatic Polyurethane Elastomer
          • Aliphatic Polyurethane Elastomer
          • Modified Polyurethane Elastomer
          • Acrylic
          • Butyl Rubber
          • Hypalon™
          • Silicone

          Concluding Thoughts

          There are many commercial roofing types available today, but all of them are prone to leaking, undergoing wear-and-tear, having their protection ability compromised, or experiencing other defects. Roofing restoration solutions, such as ones offered by our group of commercial roof contractors, can bring a roof back to its full performance ability and give it longer-lasting durability.

          The Market for Roofing Businesses

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          Today, we cover the market dynamics of the roofing industry, the business cycle, and how these affect a local roofing business. New roofing business owners may find this post particularly helpful.

          The Business Cycle and Its Importance

          callFirst, before discussing the dynamics of the roofing industry, we need to define the business cycle. Put simply, a business cycle is a reference to a period of time in which ebbs and flows in economic activity – such as production levels – take place within an economy. The period of time in a business cycle can range from several months to several years.

          Business Cycles and Roofing Companies

          Since American small businesses constitute 98% of all American businesses, their performances have a tremendous impact on business cycle data. For roofing contractors, a business cycle can look at the levels of production of roofing products over a period of time, or how increased or decreased demand for commercial roofing affects sales projects for a time. An examination of the commercial roofing industry now and in the future can be found in one of our earlier blog posts.

          The Dynamics of Local Roofing Companies

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          When it comes to a roofing business by itself, a business owner can expect peaks or troughs in sales throughout the year. One of the biggest factors for rises or falls in sales is the season one is in. The hotter months of the year, especially the summertime, tend to be the busiest months for roofing projects and completing work, and the colder months of the year, especially toward the end of a year and beginning of the next year, tend to be the slowest in terms of roofing job performance and completion.

          The time of year also affects the amounts of roofing products that building material providers manufacture, warehouse, and have available for roofing contractors to purchase, among other market dynamics of supply and demand. In the colder regions of the United States, many building owners opt for roofing enhancements or better insulating, of which we cover a good portion of buildings with our Conklin single-ply roofing systems and spray-in-place foam systems. The colder months are therefore prime seasons for roofing contractors to market themselves and build greater brand awareness, priming themselves for greater market opportunity than their local roofing company competitors.

          Since many smaller roofing businesses are family-owned, it is not unusual for businesses of this size to start slowing down around the holidays as well. Ultimately, the pace at which you offer bids, win new jobs, perform work, and bring the projects to completion is up to you.

          How to Get Commercial Roofing Jobs

          callThere are some huge business opportunities in the commercial roofing industry. In just 2014, commercial roofing sales are estimated to reach a value of $5.3 billion. But how do you even get commercial roofing projects to start with?

          Follow these tips, and you will greatly strengthen your chances for tremendous success.

          Add to your credibility

          Roofing is a big investment. Since it is so cost-intensive, business owners are very selective about whom they let service their roofing needs. To identify the best fit for their needs, they look for roofing contractors who have demonstrated expertise and give them confidence.

          Our nationwide group has done work for big names such as Ashley Furniture Store, Holiday Inn, Day’s Inn, Dairy Queen and many others. Prospects know when they select a contractor in our group, they get all the knowledge and expertise we collectively have to offer – plus get the peace of mind from knowing that you will be accountable to the rest of us. With advanced commercial roof systems training, you’ll gain additional respect for your own service. 

          Generate leads for sales

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          Commercial Roofing Book

            Naturally, generating leads is a cornerstone of any roofing business. How, then, do you draw them in? For roofing contractors, today’s best marketing techniques can be found in websites and direct mail. Around 9 out of 10 people look for local businesses online, so it is critical to have a website for your roofing business. The more people who visit your website, the more prospects there will be for converting to leads. Plus, you can show off your work quality with ease.

            Through our Top Roof Marketing partner, contractors in the group benefit from specialized marketing services that are highly effective in the commercial roofing industry. No one knows how to get leads better than they do! Plus, qualified members get occassional commercial roofing leads—we refer building owners to our group of roofers.

            Make the right impression

            In any business, first impressions are critical. For roofing contractors, they can make or break your chances of getting a job. Compelling handouts are a must. We offer high-quality sales materials that are proven to help you close the deal.

            To make sure you represent yourself well to building owners, our roof contractor group gives you access to successful commercial roofing contractors as sales coaches and lifetime mentors. Because they have learned the in-and-outs through trial-and-error, they are a great source of knowing what works and what does not. They will coach you to close sales with ease, and you will get ongoing mentorship to ensure your roofing business remains sharp and competitive.

            The Benefits of Our Contractor Group

            Get Started with the Right Help:

            • Group Support
            • Shared Strategies
            • Lead Generation
            • Discounted Pricing
            • Complete Training

            Learn More

            In short, with Choice Roof Contractor Group, getting commercial roofing jobs has never been easier. We will give you the resources for success, including:

            • Strong reputation from association with our network
            • Expert coaching on closing sales when needed
            • First-rate, personalized marketing support and consulting
            • Lifetime advice from our network’s most successful contractors
            • Increased sales with industry-leading roof systems
            • Discounts and support from our trusted partners
            • Compelling, attention-getting sales materials

            Contact us today to learn how we can partner together with your business for your success.


            Starting a Commercial Roofing Business: Establishing Profitability

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            Today, we cover the fifth and final step of our “Starting a Commercial Roofing Business” blog series, establishing profitability.

            callFor long-term sustainability, it is obvious that you must keep bringing revenues in to keep your doors open. In this post, we discuss what is involved at this stage of business development, factors to keep in mind, and the advantages offered by our contractor group platform.

            Tips for Success

            Now that we have examined the importance of building your brand, selecting the products you will be using for servicing, getting the right training, and marketing properly, which steps should you take next? We cover some thoughts below.

            1)      Target business owners and commercial building owners with focused marketing campaigns like direct mail drives, email marketing, and in-person meets. Be persistent!

            The colder months represent a prime opportunity for you to get your name out there and start establishing early relationships with building owners who may become customers. All seasoned roofers know that leads can take time to nurture from strong prospects into actual clients. Aside from the time you spend completing projects, the colder months can be great for you getting in front of business owners, discussing their needs and showing them your expertise, and building foundations for strong, profitable business relationships down the line.

            As you enter the months just toward the end of spring and beginning of summer—April and May are good times – you can send out direct mail pieces to building owners to inform them of your service availability. Polished, engaging, high-quality direct mail pieces are an absolute necessity, as they will likely be the first point of contact a prospective customer has with your company.

            Free Guide: How to Switch to Commercial

            Commercial Roofing Book

              2)      Polish up on your knowledge of your product offerings, their benefits, new developments in the roofing industry, and other knowledge critical for being an up-to-date expert.

              In addition to driving greater market awareness of your roofing business, it is not a bad idea to refresh yourself on knowledge content regarding your products, their benefits and advantages, such as how our Conklin products generate great savings in avoided roof replacement costs and energy efficiency. It is worth it to take time to increase your knowledge, enhancing your ability to talk to customer prospects with greater authority.

              3)      Gather testimonials and incentivize your past or existing customers to refer you to their connections.

              Good, credible referrals are the backbone of any well-to-do roofing business, as word-of-mouth advertising is the greatest way to get market exposure in this industry. Gather as many quality referrals as you can from past and existing satisfied customers, and incentivize your customers in some way to share your business contact information with their connections, which will open up more doors for you to bring in even more projects.

              4)      Make sure your website and online presence in general is professional and up-to-date.

              Because as many as 9 out of 10 people look online for local businesses, it is critical for roofing contractors to have websites online in order to maintain strong profit margins for the long haul. Your website is your digital “showroom”, your 24/7 exhibition of your workmanship quality. Making sure it is professional, engaging, to-the-point, and well-representative of you is a recipe for success.

              The Choice Roof Contractor Group Advantage

              callMembership in our nationwide contractor network helps you fulfill the following suggestions above with the following:

              • Easy presentation and sales closing of our Conklin roofing systems and benefits and your value with our compelling sales materials
              • Strengthening your knowledge of roofing with our up-to-date, high-quality content published on our website, social media platforms, and other communications channels
              • Closing sales effectively with proposals that outline our roofing systems’ advantages and benefits, such as huge energy savings year-round, one last time
              • Access to high-quality marketing team support, consulting, and campaign design and implementation via our partnership with Top Roof Marketing
              • Sales coaching and lifetime mentorship for the lifetime duration of your business, strengthening your opportunities for fast-tracked success
              • Association with our nationwide reputation for excellence, quality standards, and sensitivity toward customers’ needs.

              Contact us today to learn how you can take advantage of the benefits offered by our platform, and so much more!