How Google Reviews Can Help You Stand Out in a Competitive Market

commercial rooferIn today’s competitive roofing market, it can be quite a challenge to be noticed. While every entrepreneur knows the struggle of acquiring and retaining customers, standing out from the crowd can be hard. Consider one of the most powerful ways to stand out: Google Reviews!

Google Reviews not only enhance your visibility but also build trust, drive traffic, and improve customer engagement—essential components for thriving in any market. In this blog, we’ll explore how Google Reviews can give your commercial roofing business the edge it needs to shine in a crowded marketplace.

Boosting Your Local SEO and Online Visibility

Free Guide: How to Switch to Commercial

Commercial Roofing Book

    There are quite a few reasons why you would want to focus on Google Reviews, particularly due to how it affects your local SEO. For example, when customers post a review about your business on Google, this activity becomes “known” to Google and establishes relations. Businesses that get positive reviews appear more in the local searches performed by users.

    In fact, Google evaluates local businesses the same way in which local consumers appraise them, that is, by looking at the number, quality and freshness of the reviews. If a business manages to amass a good number of positive reviews, they are more likely to be seen or noticed by their target customers.

    For instance, when the term ‘best commercial roofing contractor’ shows up in a Google search, it is more likely that the results include high rated companies which have positive customer reviews. If yours is a company that has a lot of 5-star ratings, then yours is likely to be among the first places.

    Building Trust and Credibility with Potential Customers

    Trust is the most important aspect of every business that operates successfully. One of the most effective ways to foster that trust is by obtaining positive Google Reviews from customers since people prefer to work with companies that they can trust.

    Consider this: before acquiring a service, most people actively seek information from other people who have used the same service. This is called “social proof”. Google Reviews is the solution to this issue. A set of positive reviews constitutes endorsement from your customers, offering your business the social endorsement it needs to improve its market position.

    If your reviews clearly say only the good things about your business, customers are going to assume that they will enjoy doing business with you. In a place where a lot of companies providing similar services, reviews may just be the deciding factor needed for the phone to ring.

    Enhancing Customer Engagement and Feedback Loops

    In contrast with classical advertisement that is largely one sided, Google Reviews allows for customers to engage with you in a conversation.

    With the help of reviews, whether good or bad, you have an opportunity to respond directly to the client, and for potential clients to “hear” the conversation. This interaction highlights the fact that your customers’ opinion matters to you. A good word from the customer thanking them for the kind words regarding the completed job goes a long way in improving the customer’s faith in your brand. Conversely, if you have a negative review, showing a willingness to improve the situation and “make it right” can offset the negativity in the mind of the next potential customer.

    This form of participation sets your business ahead of competitors who underestimate or do not bother with customer reviews.

    Increasing Click-Through Rates and Conversion Rates

    Contractors join our network to receive:

    • Support from Fellow Roofers
    • Shared Marketing Strategies
    • Group Discount Purchasing
    • Assistance with Projects

    Learn More

    Positive Google Review ratings directly influence the conversion rate of a business. Users seeing the stars and the number of reviews for a product or service seemingly get more motivated to visit the site or call the business.

    Several studies have been done, and they indicate a strong correlation between businesses that have a significant number of good reviews and a high CTR (click through rate).

    Additionally, customers that leave reviews also provide details that perhaps might serve as selling points for others. For instance, if a business is said to have excellent customer service, it gives potential clients more confidence in that business if customer service is a strong priority for them.

    This leads a logical deduction;  the more positive reviews you have, the greater your chance of capturing customers ready to convert, and increase your business revenue..

    Conclusion

    In a competitive market, every advantage counts. Google Reviews offer businesses the opportunity to enhance their online visibility, build trust, engage with customers, and ultimately increase conversions. In today’s digital age, where consumers trust online reviews as much as personal recommendations, neglecting this valuable tool is a missed opportunity.

    By actively encouraging satisfied customers to leave reviews, responding thoughtfully to feedback, and maintaining a strong online presence, you can differentiate your business and gain the competitive edge you need to thrive. So, don’t let your competitors outshine you—harness the power of Google Reviews and watch your business stand out in the marketplace.

    Understanding TPO Single-Ply Roofing Systems

    A leading solution for commercial roofs across the country, TPO is typically comprised of a single layer of thermoplastic polyolefin made with synthetic rubber and additional fillers such as carbon fiber, fiberglass, and other materials. These fillers give TPO roofs impressive flexibility, strength, and durability. While there are other options in the single-ply roofing category, TPO continues to grow in popularity as it brings a number of different advantages to building owners.

    Key Benefits of TPO Roofing Systems

    TPO Roofing JobTPO roofing systems have also become a favorite among roofing contractors throughout the country, and for good reason. They are a cost-effective roofing system that can deliver the long-term protection buildings require while still being easy to install. A few other key benefits they provide are:

    • Low Maintenance
    • Energy Efficient
    • Versatility & Strength
    • Bacterial Resistant

    Know The Drawbacks

    Need a Local Expert?

    Our group works together to provide:

    • Larger Base of Knowledge
    • Group-Wide Accountability
    • Set Standards for Service
    • More Peace of Mind
    Find Local Pro Enter Zip CodeGo
    The list of benefits TPO roofing systems offer is far more extensive than the list of disadvantages. However, there are a couple of drawbacks you should know about.

    First, TPO roofing systems require maintenance ahead of any winter season. While preventative maintenance is recommended for any roof, it is a critical piece to meet to ensure your TPO roof can last confidently throughout the entire winter season without concern. It’s also key to keep in mind that standing water can be detrimental to a TPO roof. If the roof does not properly divert the moisture, you could soon be dealing with a leak or a failing roof.

    TPO roofing systems are well known for their energy efficiency, due to their reflective white topcoat that keeps buildings cooler during the summer. However, in colder climates, a darker roof may reduce heating costs in the cooler months by drawing heat into the building.

    The only other thing worth mentioning is that these membrane systems are less fire-resistant than PVC. To learn more about PVC membranes and how they compare to TPO, visit our blog: TPO or PVC – What’s the Difference?

    Application

    TPO Roofing JobTPO roofing systems can be applied in several ways. The three most common are fully adhered, mechanically attached, and ballasted. No matter the application, TPO roofs will always be heat-welded at the seams. This creates a monolithic bond.

    Under the TPO material, you will need insulation foam, of which the depth will vary depending on the client’s roof and needs. TPO comes conveniently rolled and in assorted sizes. You will want to ensure you double check the measurements to be certain you have enough material for the entire project ahead of time. With fasteners and plates, which also come in varying sizes, you will be able to ensure proper securement of both the insulation foam and TPO material themselves.

    Preparing your roof ahead of the TPO application is imperative to its success. A clean roof, free of any debris or damage, is necessary. Once the roof has been meticulously cleaned and prepped, you will be ready to install the insulation foam. Staggering the foam is best practice to ensure better insulation. Once you have installed the insulation foam, you will need to cut out any places where there are drains or pipes. With your insulation completely in place, you will be ready to roll out your TPO. Starting at the edge of the roof, in a straight line, you will unroll the TPO.

    When you are certain the TPO is straight and free of any wrinkles, you can begin to secure it with your plates and fasteners. Overtightening of the plates and fasteners can damage your insulation foam and create water intrusion problems down the road. Be sure you have the proper drill for this application. Once all the TPO is secured, you can begin heat-welding the seams with an automatic heat welder. Hand welding any joints, or areas where drains or pipes lie, is recommended to provide the best seal.

    A proper application of a TPO roofing system will help ensure your client has a roof that can last for decades with a proper maintenance program.  

    TPO Offers Protection You Can Rely On

    TPO roofing systems are continually being improved in many ways and can be heavily relied on for a trusted roofing system. While there are some disadvantages that effect some more than others, it offers superior performance in almost any climate when in the hands of the right roofing contractor.

    This cost-effective, resilient roofing system has much to offer roofing contractors and building owners and is considered one of the leading options for roofs throughout the country.

    Maximize Your Insurance Claims with MAX4 Claims

    MAX4 Claims works with many different contractors that are connected directly and indirectly to our nationwide network. Their team continues to impress everyone we know with their 16+ years of experience working with more than 40 different insurance companies.

    Today, we’re honored to announce our partnership with them and highly recommend going to their resources page: https://www.max4claims.com

    CAN YOU RELATE TO ANY OF THESE?

    • Confused on how to navigate your customer through insurance claims?
    • Clueless what is really needed and what will get the best insurance results?
    • Concerned you might be forgetting something and leaving money on the roof?

    MAX4 CLAIMS IS WHAT YOU NEED

    Having seen every type of roof damage under the sun, the MAX4 Claims team has become well versed in all commercial roof systems and coatings. They also have extensive experience and understanding of the insurance industry. The team is uniquely positioned to help contractors across the country get the most for every roof through proper supplements, pictures, and detailed submissions for any insurance claim.

    They will help you find any items that are omitted, overlooked, under paid or undiscovered. Plus, give you all the support needed to manage the entire process of maximizing your claims and adding new clientele.

    Why Choose MAX4?

    • Step-by-step successful insurance claim process to follow
    • Email follow up, letter of intent, certificate of completion
    • Complete photo checklist for commercial building inspections
    • Training you to win and coming alongside you from start to finish

    Effortless claims process – The carrier requires proof, and good photos are a necessary part of that process. You will learn how to take better photos to maximize your claim.  MAX4 Claims also writes the claim supplement in full, submits the completed supplement to the insurance carrier, manages the communication between parties, and secures the approval.

    Expert detailed knowledge – Supplementing a claim the right way requires keeping up with codes, real-time pricing, updated carrier standards, and so much more. MAX4 Claims has you covered!  Using the insurance carriers’ estimate writing software, they supply the right information the right way to expedite the process.

    Fully Equipped – MAX4 Claims provides necessary support by coming alongside of you to reduce your stress, while training you in the supplemental process. From rules and regulations to CRM enhancements, they keep you up to date.  Taking care of today while setting you on a solid foundation for the future.

    Trusted Experience – Decades of experience in both the insurance and roofing industries underly their trusted voice. Just a few kind words from MAX4 Claims clients: “I was sold on the first call, we talked about how we lead our companies and treat our clients. After that 10 min intro, I knew my prayer to find a solid partner had been answered.” “They know how to build and present a case to get the best results. We love working with them and are so thankful they are part of our team!” “An absolute game-changer for my company. In only 11 months, they’ve added $1.1 million in supplement approvals”.

    MAX4 Claims changes the game for your company:

    • Saving you time from the back-and-forth phone calls with the insurance carrier.
    • Finding and keeping every applicable dollar for the roof, gutters and related items.
    • Bringing instant value to your bottom line through an efficient and swift process.
    • Providing important insight and the right supplements, photos, and pertinent information.

    If you are looking for help, MAX4 Claims is ready to get you organized to bring greater value to your customer’s bottom line.

    To learn more about maximizing your future claims, reach out to the team at WWW.MAX4CLAIMS.COM or email [email protected]

    What You Should Expect from a Commercial Roofing Estimate

    Having a roof replaced on your commercial building can seem like a daunting task.  After all, you aren’t a roofer, you are a business person running whatever type of company that building protects.  How are you supposed to know if you are being treated fairly and if the estimate you are receiving is complete?

    First, you should anticipate that the roofing company will want to conduct an inspection.  It is unfair to expect any form of estimate without allowing for time and opportunity to assess your current roof situation.  Some roofing contractors may choose to conduct their inspection either on the roof or via drones.

    Second, give the contractor some time to prepare that estimate.  There are some contractors who are comfortable doing an “on the spot” quote, but others want to take the time to ensure it is a complete and full estimate.  You wouldn’t commit to an important project without doing your due diligence, would you?  Consider granting your commercial roofing contractor the same respect and understanding.

    Part of the pre-estimate process frequently deals with discussing the type of system you are considering.  Not all roofs are appropriate for all systems nor do all commercial roofing professionals work with all types of potential roofing systems.  Sit down with the contractor and discuss your business goals as a part of this process.  Identify if your goals include energy efficiency, chemical resistance, improved longevity, or cool roof technology integration.  This information assists the contractor in determining the BEST system for both your building and your business.

    Elements of a Commercial Roofing Estimate

    Every contractor is different, so we’ve put together an overview of various elements you should look for in your commercial roofing estimate.

    Materials:  Exactly what type of materials, including manufacturer, is the contractor planning to use?  Like cars, there is a wide variety in quality and cost between different manufacturers.  A good commercial contractor may even prepare you options between XYZ and ABC manufacturers on the same type of roofing system.

    Labor.  Some contractors choose to include the cost of labor within the materials portion while others choose to make this a separate line item.  There is nothing wrong with either method.

    Protection.  Again, some contractors include the cost involved in protecting your property and business from damage within their overall cost projection.  Other contractors choose to show this as a separate line item on their estimate.  Either is fine, but it is important that you clarify the steps that will be taken to protect your existing business while that roof is being replaced.

    Warranty.  This area is important.  Your estimate should include a written outline of the warranty offered, both in terms of materials and labor.  You should anticipate paying more for a really great long-term warranty that includes ongoing maintenance.  Think of it as insurance for that roofing investment.

    Timeline.  Your estimate should include the timeframe anticipated to complete the job.  Please notice the word “anticipated”.  Like every other business, there are times when the unexpected occurs.  Roofing contractors are subject to the vagaries of weather or supply chain interruptions to a greater extent than many other industries.  That timeframe is an estimate based on past experience.

    Payment Due Dates.  Many large projects allow for payments to be made through the project completion.  If that is the case with your commercial roofing project, your estimate should include the exact date each payment is due, along with terms for noncompliance by either party.

    Elements that Affect Your Replacement Costs

    There are many elements that go into determining the cost of replacing a commercial roof.  Each is considered and calculated into that final estimate you will receive.

    Need a Local Expert?

    Our group works together to provide:

    • Larger Base of Knowledge
    • Group-Wide Accountability
    • Set Standards for Service
    • More Peace of Mind
    Find Local Pro Enter Zip CodeGo

    Size.  This is pretty obvious.  The size of your roof is a HUGE consideration in the overall replacement project.  Not only in materials and labor, but additional considerations such as debris removal, movement of materials over the scope of the project and even increased safety considerations all can play a part.

    System.  Different roofing systems have different costs.  That is also pretty straightforward.  If you and your contractor determine your roof is best suited for a PVC system, you will pay more than if it is determined that shingles will work better.  Why?  Because PVC costs more than shingles.

    Roof Style.  This one may come as a surprise, but roofs with multiple peaks and valleys will generally cost more per square foot than flat roofs.  Why?  A good part of it is due to increased labor costs as those steep angles require more time and more protective equipment than an open flat roof.

    Roof Access.  If your contractor is going to have to hire a crane to get materials and personnel up 10 stories, it is going to cost more than if they have to move those same items up 1 story.

    The bottom line is there are a LOT of considerations that go into a good commercial roofing estimate.  That is the best reason to work with a qualified, reputable, professional commercial roofing company.  If you are looking for an estimate, feel free to contact the Choice Roof Contractor Group at (800) 670-5583 or complete the inquiry form and we will put you in touch with a roofing company in your area.

    TPO or PVC – What’s the Difference?

    TPOSo, you’re in the market for a new commercial roofing system.  You start talking with a roofing contractor and he begins with throwing around terms like PVC (I thought that was a term for pipes?) and TPO (some new brand of toilet paper?). How do you translate that into what product works best for you?

    This is a problem many business owners and property managers face when beginning a new roofing quest.  An understanding of the terminology used in the roofing industry is paramount before anyone can possibly begin to determine what works for them and how best to proceed.

    Single-ply Membranes

    Both TPO and PVC are single-ply membranes.  As single-ply membranes, they are best suited to flat or low-slope roofing structures, though can be used on other styles.  These thin sheets of material are laid on top of the existing roofing system and may be connected to that system either chemically with adhesives or using mechanical fasteners.

    Single-ply membrane systems offer specific benefits to building owners.  Some of those benefits are:

    Energy Efficient.  Single-ply membrane systems come in a wide array of color and reflectivity levels.  The more reflective the material, the more the sun’s heat is reflected away from the building.  The reduced heat can lead to savings of up to 30% on air conditioning costs, depending on location.

    Flexible.  The flexibility of the membrane system is a crucial component.  This flexibility allows for flexing and contraction as temperatures rise and fall and contributes greatly to the durability of the membrane.

    Lightweight.  Every building is designed with specific weight limitation.  The lightweight nature of single-ply membranes contributes a negligible amount of weight to the overall structure.

    Low Maintenance.  Most single-ply membrane systems are designed to be low maintenance, requiring little more than annual inspection and basic preventative maintenance.

    TPO Pros and Cons

    TPOTPO (thermoplastic polyolefin) is made from rubberized materials, generally a blend of polypropylene plastic and ethylene-propylene rubber.  These sheets come in various thicknesses, ranging from 40mm to 100mm, with 45mm to 65mm being the most common for roofing applications.

    TPO is manufactured primarily in 6’ to 12’ wide rolls.  Sheets are rolled out onto the roofing surface and cut to fit.  They are then secured to the roof in 1 of 3 ways:

    1. Mechanically fastened using nails, screws or anchors that attach to the building.
    2. Fully adhered utilizing an adhesive material.
    3. Ballasted using rock to hold the membrane in place (less common).

    To reduce the risk of moisture getting into the seams, and to prevent seam separation, the seams are then generally heat welded or glued together to produce a primarily monolithic or one-piece system.

    Benefits and drawbacks of TPO

    TPO membrane systems offer specific benefits to their building owners.

    • Less expensive than PVC.
    • More chemically resistant than PVC.
    • Better for the environment than PVC.

    However, there are some drawbacks. 

    • TPO is a newer material on the market, so there is less experience regarding longevity and durability.
    • Less fire-resistant than PVC.
    • Quality variations between manufacturers.

    PVC Pros and Cons

    TPO or PVC ComparisonPVC (polyvinyl chloride) is the 3rd most produced synthetic plastic in the world.  In its original form, it is the rigid white plastic that you’re familiar with in plumbing and other applications.  With the addition of “plasticizers”, it becomes the flexible version used in single-ply membrane systems.

    This single-ply roofing system ranges in thickness from to 50ml to over 100ml, depending on manufacturer.  It comes in rolls ranging in width from 6’ to 12’ rolls, with custom sizes available from some manufacturers. 

    PVC attaches to the roofing structure in the same manner as TPO, that is either chemical adhesive, mechanical fasteners, or ballast.

    Benefits and drawbacks of PVC

    PVC membrane systems have significant benefits.

    • More time on market, resulting in better information regarding durability than TPO.
    • More fire resistant than TPO.
    • More resistant to puncture and weathering than TPO.

    PVC also has a few distinct drawbacks.

    • More expensive than TPO.
    • Tendency to shrink over time.
    • May be difficult to repair as it ages.

    Most Important Consideration

    Need a Local Expert?

    Our group works together to provide:

    • Larger Base of Knowledge
    • Group-Wide Accountability
    • Set Standards for Service
    • More Peace of Mind
    Find Local Pro Enter Zip CodeGo
    Whether you select TPO or PVC, even more important than the material is the installation process.  Both will fail if the installation is not done properly and professionally.

    Selecting your contractor is actually more important than your material selection is.  The installation process, quality of adherence, seam welds and how protrusion are addressed are what will make or break your single-ply roofing system.

    Let us help you.  Choice Roof Contractor Group is an association of roofing contractors that have met training qualification and are held to high levels of professionalism in order to maintain their membership. 

    Choice Roof Contractor Group was founded to give contractors a firm base of resources for their roofing company in order to provide better service to building owners and/or property managers. Call one of our representatives today at (800) 670-5583. We would love to assist you in finding your next roofing partner.

    Having a Commercial Roofing Safety Plan

    When you established your company, you likely put together standard operating procedures. Among those should be an adequate safety plan. However, if you are new to the industry, you likely don’t know where to begin when it comes to creating a safety plan for your team, your crews, and your clients.

    Where to Start

    The roofing industry is a lucrative industry, but without proper safety, you will set your company up to fail. Your employees are your greatest resource. Without them, your company could not exist. This also goes for your clients, without them, you would be out of business sooner than you started. Your safety plan should focus on keeping both your employees and your clients safe.

    To provide a safe work atmosphere for everyone, develop a safety plan that establishes policies and guidelines. Include workplace practices, safety equipment, personal protective equipment, hazard communication training, emergency, and any other procedure needed to maintain safety in your workplace.

    It is also important that your safety plan comply with all federal, state, and local guidelines.

    Free Guide: How to Switch to Commercial

    Commercial Roofing Book

      Instead of having to reinvent the wheel, there are many resources that can provide you with a base safety plan that you can customize to your unique needs. Choice Roof Contractor Group provides a generic model that our members can customize based on their company and local requirements.

      Follow OSHA Guidelines

      It is well understood that OSHA is there to protect everyone. While some of their policies might seem nit-picky, each one was established for a reason.

      Think of it like touching a hot stove. You know not to do it, but at some point as a child you had to be told NOT to do it. OSHA guidelines are created from the need that someone needed to be told. As you set up your company policies, it is recommended that you get to know the ins and outs of OSHA and what is expected from your company.

      Here is a helpful breakdown: OSHA Commercial Roofing Regulations

      Third-Party Safety Solutions

      If this all seems overwhelming, you’re not alone. There are teams of people dedicated to providing contractors with safety solutions and assessments. We live in an age of technology, with information right at our fingertips. You can find safety trainings online or in person that go over fall protection, safety hazards, OSHA regulations, and more.

      Safety Plan Goals

      The goal of your safety plan is to eliminate injuries and health hazards. You must recognize that there are potential safety issues on each jobsite and provide your team with solutions to handle them with caution.

      You should also understand the human component to safety. Most people feel invincible; until a safety event happens. Your team is likely to remember the detailed safety plan if you practice what you preach and preach often. This means having daily safety conversations, safety plans for each project, and leading your team by example.

      How Does Heat Affect a Commercial Roof?

      The roof covering a commercial building is there to protect that building, right?  Its primary purpose is to stand steadfast against the elements, environmental challenges and tantrums Mother Nature occasionally throws our way. 

      With such a stalwart protector over our head, why should we be concerned about a little heat?  The answer may surprise you if you haven’t checked the status of your commercial roof for a while.

      Heat and Your Commercial Roof

      The sun, with its heat, can really do a number on your commercial roof. 

      commercial roof temperatureChemical breakdown.  Depending on the roofing system installed, outdoor temperatures of a comfortable 90°F can quickly become a blistering 160° on the roofing surface!  Some roofing system materials absorb and retain that heat, rather than reflecting it away from the building.  With surface temperatures that extreme, the chemical compounds within the materials can begin to break down.  Over time, this leads to roofing system failure.  Unfortunately, this breakdown is almost impossible to see to the naked eye and you are only aware it has occurred when the next rainstorm advises you.

      Thermal fluctuation.  The fluctuation in temperature between the heat of the day and the cool of the evening can cause your roof and roofing system to expand and contract in response.  Over time, that constant movement in the roof will cause damage within the structure itself.  Depending on the type of roofing system installed, it can also cause fault lines to develop within the protective system, leading directly to future system failure.

      UV Radiation.  Though not specific to heat, UV levels do increase as the heat increases, so it seems appropriate to mention here.  Just like your skin, the chemical bonds within your roofing material are susceptible to UV radiation.  That radiation causes the bonds to weaken and eventually begin to break. As these microscopic breaks multiply, the overall system becomes weakened and the potential for failure increases.

      How to Save that Commercial Roof

      commercial roof heat reductionNow that the problem is better understood, the next step is addressing it.  Of course, there is the option to simply wait and hope, but that is potentially a pretty expensive “solution”.  A better idea is to be proactive. 

      Inspection.  Have the roof inspected twice a year.  Once in spring, in preparation for the upcoming heat and again in the autumn, to prepare for those upcoming frigid temperatures.  A scheduled inspection program with a reputable commercial roofing contractor is worth its weight in gold. 

      Need a Local Expert?

      Our group works together to provide:

      • Larger Base of Knowledge
      • Group-Wide Accountability
      • Set Standards for Service
      • More Peace of Mind
      Find Local Pro Enter Zip CodeGo
      Cool Roof Technology.  Take advantage of cool roof technology.  Coatings, single-ply membranes and even EPDM rubber roofing all offer options that include reflective properties built directly into the materials.  By reflecting up to 85% of the solar heat away from the building, you can keep that roof at a temperature much closer to that of the ambient air.  As a bonus – you can reduce your cooling costs up to 30% or more, depending on your location.

      Ventilation.  Ensure attic or crawl spaces are well ventilated.  This can help improve airflow throughout the area and reduce the ability of the roofing materials to absorb and “hold on” to the heat.  Additionally, it does offer some minor levels of insulating properties to keep the building itself more comfortable.

      If you’re ready to protect the roof that protects your business and livelihood, make an appointment today with a commercial roofing contractor.  Don’t have one yet?  Call the Choice Roof Contractor Group at (800) 670-5583 and we will put you in touch with a contractor in your area.

      Understanding PVC Single-Ply Roofing Systems

      TPOPVC, which stands for polyvinyl chloride, in the right hands will deliver high-quality, long-lasting protection for your building. These roofing systems have been delivering trusted protection for decades and continue innovation so they can adapt with the increasing demands in roofing today. Comprised of a single layer, PVC roofs are a member of the single-ply membrane family and are a thermoplastic.

      Because of their impressive weather resistance, they continue to grow in popularity throughout the country and perform well on both flat and low-slope roofs. An ideal option for commercial properties, they are durable enough to withstand oils and fuels, making them a common choice for the restaurant and aviation industries.

      Leading Benefits of PVC

      PVC roofs are a premium choice as they offer watertight protection in severe weather elements. Ponding water is no threat for a PVC roof when professionally installed and maintained. Other leading benefits a PVC roofing system can offer include:
      TPO

      • Easily recyclable
      • Energy efficient
      • Flexible
      • Versatile and customizable
      • Lengthy lifespan
      • High flame resistance
      • Heat-welded seams provide increased durability
      • Wind resistant
      • Chemical resistant
      • Limited maintenance
      • Lightweight
      • Straightforward application

      Application

      The three most common ways to apply a PVC roof are ballasted, mechanically attached, and fully adhered. When an experienced and professional roofing contractor is applying the PVC roof, you can trust that any of these methods will deliver a long-lasting, durable roof as the seams are heat-welded to create the monolithic bond required for watertight protection.

      To reduce heat loss and ensure elevated levels of energy efficiency, insulation board is installed prior to the PVC material. The type of insulation and the thickness can vary. PVC material comes in varying roll sizes and is rolled in a straight line over the top of the insulation board. Depending on the application type chosen, the PVC material is securely attached to the roof. Which method you choose will depend on your preference, location, season and more.

      Drawbacks to Consider

      With all investments, it is best to know the drawbacks as well as the advantages. Thankfully, with PVC roofing systems, there are few to consider. PVC roofing systems will perform best when installed on a smooth surface. This means that older roofs may not always be ideal candidates for a PVC roof and a tear off may be required. This can be a costly venture if it is necessary. PVC is a great option for varying weather conditions, although intense cold can cause it to become brittle and in turn crack; although we are talking about intense cold around -50°F, so it is still well suited in many parts of the country. Lastly, if you are looking at attaching your PVC roof with an adhesive, this is best done in the warmer months as the adhesive can freeze and therefore will not secure properly. PVC roofs certainly have more to offer than not, but location and other factors must be considered when looking into investing in a new roofing system for your property.

      Resistance You Can Rely On

      Need a Local Expert?

      Our group works together to provide:

      • Larger Base of Knowledge
      • Group-Wide Accountability
      • Set Standards for Service
      • More Peace of Mind
      Find Local Pro Enter Zip CodeGo
      PVC roofing systems are resistant to a variety of chemicals and conditions, and this makes them a leading option for many properties and environments. While they are a lightweight roofing solution, they are anything but vulnerable and they continue to provide the protection a variety of industries require.

      With an experienced roofing contractor installing and maintaining a PVC roof, it can have an expected lifespan of three decades. Thirty years is a great return on investment. With trusted protection and energy efficiency, they provide buildings with a better chance at maintaining value.

      If you are considering PVC and/or other types of roofing systems, feel free to give us a call at 800-670-5583.

      Making More with Less; Increasing Productivity

      The economy we all face today is full of shortages. Materials, labor, etc. It seems the only thing increasing is costs!

      residential roofingHow is a roofing company supposed to make a living with these issues and uncertainties? Maybe by increasing another option – productivity.

      Productivity is defined by how much is accomplished during a given time. The more tasks completed, the more productive you or your company are.  The more productive, the more profitable.

      Ways to Increase Productivity

      Regardless of how hard you work, there are only 24 hours in a day. Assuming you have any type of life or at least choose to sleep well, you are probably going to work no more than 12 of those hours. Making the most of that time is the key to increasing your productivity.

      Software. Take advantage of software options to help reduce the amount of time you spend on various tasks. For example, if you aren’t using estimating software, you could be wasting hundreds of hours annually on mental mathematics. 

      Another type of software you shouldn’t be without is a good CRM (customer relationship management). You can use this to not only track your customer base, but to trigger you for sending follow up sales email or even have them pre-written and ready to go. Though nothing beats the personal touch of a visit or phone call, by reducing that time to a fraction using automation, you can significantly increase your productivity.

      Technology. Take advantage of modern technology to reduce the number of man-hours necessary to complete a task. If it takes 7 men 10 hours to lay and weld an area of roof, but a machine uses 1 man in 5 hours, that is a machine worth investing in.

      Other examples include the use of drones and thermal imaging for roof inspections.  Not only safer for you and your employees, these technologies also look cool to your customer and at worse identifies those areas that requires a deeper hands-on inspection.

      Free Guide: How to Switch to Commercial

      Commercial Roofing Book

        Better Planning. Have a big job coming up? First, congratulations! Second, take the time to truly plan out the best place for supplies in order to reduce wasted time back and forth. Pre-planning a job can eliminate tens to hundreds of wasted man-hours by simply having things where they need to be. This includes non-material items like water that your team will need to be productive.

        Another example of better planning is having handout materials available to your team.  If your team is on a roof and can see other buildings clearly in need of repair or replacement, having handout materials available for them to stop in and offer can be the key to getting that next project scheduled without you having to do a big marketing campaign that costs a lot of money. Offering a monetary bonus to your installers in the event of a new project can’t hurt either!

        Interns. In some areas of the country, local schools offer interns or job-placement programs for their seniors looking to move into a job after graduation. This is a great opportunity to get more hands on your projects without investing in additional employees.  It is also a truly irreplaceable way to assess skills if you may need additional help in the future.

        Marketing. Many of you still do cold-call marketing. There is absolutely nothing wrong with it and, in the right hands, it is an effective way to drum up new business.  However, coupling that with a direct mail campaign, and using your CRM to generate email follow up automatically will dramatically increase the probability of a sale, without significantly increasing the time you spend.

        For more ideas, reach out to the experts at Top Roof Marketing. They have worked with 300+ commercial roofing contractors and offer package options that will make your efforts more productive. Call today at 800-795-2187.

        Getting Your Commercial Roof Ready for Winter

        Are you prepared for winter? Like it or not, winter is coming in many regions throughout the United States. For many, it might already be here. If you haven’t had your facility properly prepared for the cold, ice, and snow, it’s time to take some steps to keep you properly protected.

        Step One: Schedule a Roof Inspection

        The first step is the most important step. Before the winter season, it is vital to have a professional commercial roofing contractor assess your roof. During these inspections, the contractor will walk your roofing unit, inspect the interior of your property, and your entire building envelope. They will assess areas of concern and provide you with solutions to address them.

        A few things of what your contractor will look for include:

        • Loose or separated seams
        • Ponding water
        • Cracked caulking
        • Blisters, punctures, or cracking
        • Loose roof perimeter
        • Drainage problems

        When snow and ice hit, a small problem can quickly expand into a major headache. A regular inspection before the winter season can make or break a roofing budget.

        Step Two: Clear all Debris

        Need a Local Expert?

        Our group works together to provide:

        • Larger Base of Knowledge
        • Group-Wide Accountability
        • Set Standards for Service
        • More Peace of Mind
        Find Local Pro Enter Zip CodeGo
        During the inspection process, all debris will be cleared from your roofing membrane and gutters. This can include leaves, branches, equipment, etc. Anything that does not belong on your roof should be cleared before the winter season. Not only is it a hazard for punctures, having anything sitting on your roofing system allows water to infiltrate your facility.

        Step Three: Evaluate Surrounding Areas

        During the inspection, an evaluation of the surrounding areas is paramount. If your region regularly receives multiple inches of snow or ice, surrounding trees can cause a hazard for your roof. Tree branches, when weighed down from winter weather, can dump a substantial amount of weight onto your roof. They can also break and cause punctures. It is important to identify these hazards and be prepared.

        Step Four: Have Emergency Plan

        Even with a fully proactive approach, Mother Nature is unpredictable and can throw hazardous weather your way. If you find your facility is in need of emergency services, try to plan ahead. Know who to call, when to call, and what to do in the event of a roof leak (or worse).

        There are many benefits of a proper roof inspection. To find a contractor near you, call the Choice Roof Contractor Group at (800) 670-5583.