For Cory Stone of Ultimate Choice Commercial Roofing, being involved with the Choice Roof Contractor Group and Conklin has been an opportunity in which everybody wins: Roofers win, customers win and mentors in Conklin win.

“It’s a win-win situation,” Cory said. “That’s why it’s a no-brainer.”

A Win for Roofers

For roofing contractors, the benefits of Choice Roof Contractor Group membership are multifold.

Contractors belonging to the group receive professional training through Conklin to ensure they know how to expertly install today’s industry-leading products. Not only are roofers able to offer their customers some of the best roofing solutions in the market, but they also have access to expert education regarding those products.

“The training is real good,” Cory said. “They want to make sure we’re certified and trained the right way before we just go out there and start installing the roofs.” 

Of course training on its own isn’t enough. That’s why group members also value other inherent benefits of association, including shared national reputation, qualified roofing leads, discounted pricing on roofing products, exclusive training and networking opportunities, and a pool of expertise to draw from when they need advice on a perplexing job.

For Cory, other standout benefits of belonging to the group have included the ability to bring on extra labor when he needs it for a project. He has been able to hire other members of the group to assist in installing roofs from time to time.

Though the group members are essentially competitors in the roofing business, this association lets them enjoy synergy rather than rivalry.

“You grow when you form strategic partnerships and do it as a team,” Cory said.

“You’re not going to land every sale anyway,” he added. “You can’t be everywhere at once, so you’ve got to get over the fact you’re never going to land every sale. So, you do it as a team and you help each other do more business. The end result is there’s a lot more work for everyone in the group.”

Additional Income Opportunities

Another benefit of working with Conklin that Cory is striving to take full advantage of is the opportunity to help other roofers join the Conklin family. Introducing new contractors to Conklin’s products not only gives those new roofers access to high-quality roofing solutions and training, but it benefits the Conklin contractor who made the referral and helps the new roofer succeed—another win-win.

Conklin is structured to reward contractors rather than salespeople, so when a contractor refers another roofer to Conklin, the referring contractor receives a commission for the products his recruit purchases from then on. As a result, the referring contractor is incentivized to share their trade secrets and do everything they can to make the next contractor as successful as possible.

“When you become part of Conklin and get trained, you’re a distributor and an installer,” Cory said, “So I’m a distributor, too, and I’m recruiting/helping other roofers. What’s so special is that we all get support/advice from people actually out there marketing, selling and installing roofs every day – not those that only know how to sell product. Product reps are in a totally different business than ours so they don’t really even know how to help us properly.”

The residuals that result from recruiting new contractors to Conklin continue as long as the referred roofer continues using Conklin’s products. This can mean a life time of sales commissions, Cory said.

This system not only gives Conklin mentors like Cory an additional revenue stream while they are active in the roofing business, but it can serve as an ideal retirement income when they are no longer able to climb up on roofs and do the labor. They can continue working with new roofers who are entering the industry and introduce them to Conklin’s outstanding products and solutions well into their retirement years.

“That’s a big part of what Choice Roof Contractor Group is,” Cory said. “We’re all together to certify and support the new roofers that come onboard.”

A Win for Customers

Within the Choice Roof Contractor Group, group accountability is a key focus, and members are held to a high standard of excellence—something their customers definitely benefit from. This means if they bring the name down, they get kicked out and lose all benefits. Choice Roof Contractors also have a vast network of roofing professionals to call on when they encounter a complicated roofing job, which further helps ensure clients their chosen roofers always have countless years of experience to tap into. They no longer have to rely on the expertise of just one company.

A key focus for Cory is helping his customers navigate the insurance process to get the repairs they need when their roof has been damaged. His company offers claims help and also advocates on a client’s behalf when an insurance claim has been denied.

Additionally, if a client can’t afford the high insurance deductible to have repair work done, Conklin’s roof coatings are excellent and affordable options Cory is able to offer his customers.

“We’re in it to help the client restore their building,” he said.

Find Out More About Choice Roof Contractor Group & Conklin

Cory is actively spreading the word about Conklin and the Choice Roof Contractor Group, and he is happy to share the information with other roofing contractors who want to do more commercial this year.

“If they have any questions and want to join the best team in Conklin, they should call us,” he said.

To find out more about how your roofing business can benefit from Choice Roof Contractor Group membership, contact Cory at (817) 876-6253 or [email protected]. He will be glad to speak with you about this commercial roofing association and the many benefits of working with Conklin.

The old adage says, “There is safety in numbers.” For the endorsed members of the group, however, there is much, much more than that.

For John Miller of A-1 Roofing Systems, belonging to our respected roofing association has provided credibility, support and resources that have made all the difference in his business, helping him evolve from being a struggling roofer just surviving from job to job to doing large commercial projects. Even with the fantastic year he had in 2017, John expects to double his revenue next year.

“The Choice Roof Contractor Group is like a Better Business Bureau for commercial roofing,” John said, “and clients like that.” The peace of mind makes a huge difference and building owners also value the knowledge resources of the group that back every project.

A Foot in the Door

John was one of the earliest members to join Choice Roof Contractor Group. Prior to belonging to the group, he was struggling to gain traction in commercial roofing and to make ends meet, getting only small jobs for small buildings in a small town. He ended up taking some residential roofing work just to help generate cash flow.

“You were always busy, but it seemed like the profit margins weren’t nearly big enough,” he said. “There was a lot of hustle. There was a lot of fast-paced activity and not enough leftover time.”

For John, joining the Choice Roof Contractor Group made all the difference. It was through the group that he got the breakthrough opportunity that marked the start of his success in commercial roofing.

John had previously cold-called a branch of a large national company but without success. A couple of months later, however, that same company contacted this website looking for a price quote on an 80,000-square-foot roofing job, and John ended up getting the request. That job was his big break.

“They trusted us because of our affiliation with Choice Roof Contractor Group,” he said.

The group’s credibility, accountability and commitment to excellence helped get a foot in the door with a major client. Many other roofing contractors have also gained solid footing doing commercial work and landing big jobs they wouldn’t otherwise have gotten.

 “That would not have happened without the Choice Roof Contractor Group,” John said.

Another benefit of group membership is that quote requests received through the group are quality, prequalified leads. The customer gets to see what the group is about and what its members offer as a nationwide team.

“I get quite a few leads from the group,” John said.

 “Choice Roof Contractor Group is regularly at the top if you start Googling commercial roofing keywords,” he added.

Advice for Success

While prequalified leads, respected training, group credibility, shared knowledge and the other many benefits of membership can be game-changers for a roofing contractor, John advises that it is up to the individual to become successful.

“If you want to succeed in business, your focus has to be on servicing your customers rather than just seeing what you can get,” he said.

John said he was initially intimidated by the commercial roofing market because of the largeness of the projects. He had to work on personal development, finding confidence, learning how those in the business world think and operate, and how to “speak the same language” to show business owners that they could trust him.

“I had to learn the skills and the mindset to learn how to perform in that market,” he said.

When meeting with a prospective client, John said, it’s a mistake to “sell yourself” and tell them everything you can do for them. Instead, he leads out by questioning a client and truly listening—finding out what they need, what their past experience has been with roofers, and how he can help them. He asks to take a tour of the facility so he can see where the issues are, and then after looking at the roof he generally proposes two or three options that he feels will best fit what the building owner needs.

Above all, benefiting the customer and truly providing service should always be a roofer’s aim.

“It’s so fun once you’ve learned your communication skills with your customers,” John said. “You can sell a couple hundred-thousand dollars in sales very quickly just because they sense that you’re servicing them. They don’t feel like you’re just taking money.”

Passing the Torch

John has certainly seen success since joining the Choice Roof Contractor Group. He foresees bringing in millions of dollars in revenue in the coming years. He counts himself blessed that instead of being out in the cold working just to make it through, he is now able to strategically use the winter months to prepare for next season and to line up spring jobs.

John’s five-year plan is to pass on his business to his oldest son, who is now 16 and whose ambition is to go into roofing like his dad.

“He loves what we do, and he has a passion for that,” John said.

Once the torch has been passed from father to son, John wants to become a consultant and a coach for roofing businesses, using what he has learned to help other contractors succeed.

That desire to help other roofers reflects one of the core strengths of Choice Roof Contractor Group: experienced contractors sharing knowledge, answering questions and helping other members grow.

John and the Rest of the Group Can Help You Succeed!

John emphasized the unique and tremendous benefits Choice Roof Contractor Group offers to roofing contractors like him.

“If you want to change your lifestyle and you have a commitment to stick to it until you succeed, we have something to offer here,” he said. “There’s no other group out there that offers what we do.”

For roofing contractors throughout the United States, CRCG provides numerous perks, including:

• Offsite and onsite assistance from veteran roofing contractors
• Commercial roofing marketing strategies
• Our popular roofing lead generation program after qualification
• Helpful support from strategic partners and suppliers
• Additional credibility due to our nationwide reputation for excellence
• Professional commercial roofing training
• Discounted pricing on energy-efficient, long-lasting roofing products
• Job referral opportunities through connections in our network
• And much more!

If you’re interested in learning more about how your roofing business can benefit from Choice Roof Contractor Group membership, give John a call at (608) 487-1500. He would also be glad to share details regarding how he has been able to grow his business so quickly.