In addition to members sharing leads with each other, Choice Roof Contractor Group provides occasional commercial roofing leads directly. Because of the way these leads are generated, they are very high quality and are known for exceptional closing rates. The main difference is that prospective customers want a Choice Roof Contractor to do their roof – not just anyone.
You may have wondered how we generate most of the leads we receive and pass on to our members. Today, we would like to address that question.
Outstanding Rankings on Google
Since the launch of Choice Roof Contractor Group, our online marketing has been handled by Top Roofing Marketing, which is owned by our founder.
Through diligent and knowledgeable efforts in the area of marketing, our website has attained first-page rankings on Google for more than 200 different searches nationwide! That’s a huge deal!
What that means for our members is a lot of online traffic is being directed to our website—traffic that can turn into estimate requests from potential clients, which means quality leads are subsequently being funneled to our members.
Roofing Association Approach
When building owners and facility managers go to our website, they are given more than an opportunity to request a local roofing estimate. They can also learn about a nationwide network of independent commercial roofing contractors who share knowledge and practical experience with one another.
Choice Roof Contractor Group provides a way for prospective customers to connect with members while giving contractors the benefit of professional connections, shared knowledge, resources, and the experience of a larger contractor network.
Helping One Another
One of the core benefits of group membership is the incredible association our members have with one another. When you encounter a problem you’re not sure how to address, for instance, there is almost always another member who has been there, done that and can offer useful perspective.
Our members also pass on quality leads to one another. Some recent examples:
Carl Humes of Hometown Commercial Roofing in Texas shared a lead with Jose Lomeli of Chase Roofing in Virginia Beach.
Sam Hostetler of Five Star Roofing in Montana referred a Holiday Inn franchise owner to Robert Brenneman in South Missouri.
We could cite more such examples of CRCG members passing good, qualified leads to one another. And why do these leads keep coming? Keep reading.
Our Core Purpose
The professional connections, shared knowledge, and resources available through our group are important parts of the value Choice Roof Contractor Group provides to members.
While lead generation is part of what we offer at Choice Roof Contractor Group, it will never be our main focus. Our members understand that getting leads without offering the value needed to close a sale is worthless. No matter how many leads may come their way, members ultimately earn the job based on how they present their own businesses, solutions, experience, and value to prospective customers.
It’s also worth mentioning that there is a lot more value in other benefits offered by our group.
Belonging to Choice Roof Contractor Group means a lot more to members than just leads. To name just a few of them, our members benefit from:
Shared marketing strategies
Practical contracting knowledge and experience
Professional connections and collaboration
Ongoing group support
Members can also benefit from helpful sales materials and resources, marketing guidance and shared strategies, partner introductions, professional connections, and the practical experience of contractors throughout the network.
Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements, including third-party training or certification, proof of insurance, professional business conduct, and commitment to the group’s values.
Through our family of contractors, we are providing valuable resources and connections to roofing professionals throughout the country—from newer contractors to veterans looking to expand.
For more information about Choice Roof Contractor Group or to contact a member, call 800-670-5583.
The age-old adage “an ounce of prevention is worth a pound of cure” has definite application to commercial roofs. Keeping up on routine inspections and maintenance can help identify problems earlier and reduce the risk of more costly repairs or premature replacement.
Flat roofs are a common type of roof found on commercial and industrial buildings. While they have their benefits, flat roofs can also develop problems that may shorten roof life if ignored. Proper and proactive maintenance can help reduce the risk of premature flat roof replacement.
Common Flat Roof Problems
Some common problems associated with flat and low-slope roofs include blistering, ridging, splitting, and ponding water, or water that remains on a roof for a prolonged period of time. Repair costs can become significant if these issues are allowed to worsen, which is one reason regular inspection and maintenance are important.
To properly maintain a flat roof and help reduce the risk of common problems, building owners can consider these maintenance practices:
Proper drainage: Low-slope roofs depend on properly designed and maintained drainage systems. If water does not drain as intended, prolonged ponding can contribute to deterioration and may lead to leaks or other damage. Keeping drains, gutters, scuppers, and other drainage components clear and functioning can help reduce these risks.
Remove snow & debris: Accumulated leaves, branches, and other debris can block drainage and trap moisture. Snow accumulation can also add substantial weight to a roof. Debris should be removed as part of routine maintenance, while snow removal should be handled carefully and when conditions warrant it to avoid damaging the roofing system.
Maintenance of trees: Trees near a commercial roof can contribute leaves and debris, and overhanging branches may contact or damage the roof during wind events. Branches should be maintained so they do not rub against or threaten the roof, while allowing for the needs of the specific property and tree.
Commercial roof maintenance and repairs should be performed by qualified roofing professionals familiar with the roofing system and applicable safety requirements. Improper work can cause additional damage and may affect warranty coverage, depending on the warranty terms.
When you’re looking for a commercial roofer to perform flat roof maintenance or repairs, Choice Roof Contractor Group provides a way to connect with independent commercial roofing contractors in different areas.
Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements, including third-party training or certification, proof of insurance, professional business conduct, and commitment to the group’s values.
Members are independent contractors that perform their own inspections, provide their own recommendations to customers, and perform their own roofing work.
To learn more or to contact a member, visit the contact page of the Choice Roof Contractor Group website.
Flat roofs are a common choice for commercial and industrial buildings—unfortunately, they are prone to a common set of problems. The following commercial flat roof repair tips can help building owners reduce their flat roof repair costs and extend the life of their roof. After all, it makes much more sense to protect the roof you have than to pay for an expensive roof replacement because it wasn’t properly cared for.
1. Attend to Water Issues
The term “flat roof” is somewhat misleading, as nearly all flat roofs are actually slightly pitched to help with water drainage. Ponding water is one of the most common problems associated with a flat roof because the slope is so low. Insulation compression, foot traffic and minor roof deck imperfections can all cause water to accumulate on a flat roof. Persistent ponding water should be evaluated by a roofing professional so that drainage problems, damaged insulation, or other underlying conditions can be properly addressed.
2. Protection from the Sun
Like other types of roofs, flat roofs are prone to sustaining damage from prolonged exposure to sunlight, heat and ultraviolet radiation. Different roofing materials respond to these conditions in different ways. When a roof is a suitable candidate, a high-quality reflective roof coating system may help reduce solar heat absorption and protect the existing roof surface. A roofing professional should first determine whether a coating is appropriate for the roof type and its current condition.
3. Keep Up on Maintenance
No matter what kind of roof you have, regular maintenance is crucial for keeping it in good condition and helping it reach its full life expectancy. In addition to semiannual inspections, have your roof examined by a professional after significant storms or other events that may have caused damage. Have any identified damage promptly repaired.
When you own a commercial or industrial building, engaging the services of an experienced roofing professional is essential. But where do you look? That’s where the Choice Roof Contractor Group comes in.
Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements, including 3rd Party Training or Certification, Proof of Insurance, Professional Business Conduct, and Commitment to the Group’s Values.
Members are independent commercial roofing contractors that perform their own inspections, provide their own recommendations to customers, and perform their own roofing work.
For more information or to contact a Choice Roof Contractor Group member in your area, call (800) 670-5583 or visit the contact page of the Choice Roof Contractor Group website.
No two people are made just alike, and no two homes are, either. For instance, not every residential structure has a shingle roof. If you have an atypical kind of roof on your home, such as a flat roof, you may have a difficult time finding a roofing contractor that is willing to provide you with services.
Many homeowners are turned down by roofers because they don’t have a shingled roof; the majority of residential roofers simply don’t have the expertise to service a roof that doesn’t fit the typical mold. If you are a homeowner in this situation and cannot find a roofer to perform residential flat roof repair work on your home, do you know where to turn?
There are many high-caliber roofing companies that perform dual services, attending to both commercial and residential roofs; you simply need to know where to look in order to find one. When you have an unusual type of roof on your home, engaging the services of this type of roofing contractor is the best way to go.
A roofer that has expertise in both commercial and residential roofing can service your residential flat roof and provide you with the expert repairs you need. Commercial roofers attend to flat roofs frequently, as they are a popular choice for commercial and industrial buildings, so you can trust the skills of a commercial roofing company when they approach your residential flat roof.
A Standout Solution to Avoid Replacement
One of the benefits of a dual-service roofing company is that you, the homeowner, will receive flat roofing know-how married with residential roofing knowledge, resulting in a finished product that boasts the best of both worlds.
For commercial flat roof application, one of the best solutions in the business is a roof coating system from Conklin—and this solution can be applied to a residential flat roof, restoring your old roof to like-new condition and addressing all of its existing issues in one top-quality application.
A roof coating adds an extra, protective membrane layer atop an existing roof and is an ideal solution for many residential flat roofs. The benefits of a roof coating system include:
No expensive roof tear-off and landfill fees
Backed by 40-year track record for excellence
ENERGY STAR® certified
Fully waterproof solution
Extends the life of your roof by up to 25 years
Can be re-coated later for even greater life extension
Completely seals roof from Mother Nature’s elements
Less maintenance and upkeep needed
Can lower roof temperature by as much as 80 degrees
Roof system can help pay for itself via energy savings
Nationwide Roster of Trusted Roofing Contractors
To find a dual-service roofing contractor that offers Conklin roofing solutions and flat roof replacement services, look no further than the Choice Roof Contractor Group. This nationwide association of trusted roofing contractors is a veritable who’s who within the roofing industry.
Roofing contractors belonging to Choice Roof Contractor Group must meet requirements in order to gain membership, including having a good track record, being fully licensed and insured, and using best safety practices. If we’re unable to find a member in your area, we can help you find someone through Networx.
Find a Reliable Roofing Contractor Today
Choice Roof Contractor Group members are located throughout the United States. To find a group member in your area, call (800) 670-5583 or visit the contact page on the Choice Roof Contractor Group website. One of our friendly professionals will be happy to speak with you and connect you with a trusted roofing company in your area.
Let’s face it: We all want to save money. But there are good areas in which to save money and there are bad areas in which to save money. Your commercial roof is one area where cutting corners can create more expensive problems later.
When it comes to the valuable asset and investment that is your commercial building, choosing roofing work based on price alone may not provide the best long-term value. Poor materials, improper repairs, or unsuitable roofing solutions can lead to additional maintenance and repair costs down the road.
How to Save Money the Right Way
Saving money on a commercial roof does not necessarily mean choosing the least expensive material or contractor. In some situations, the better financial option may be to preserve and restore the roof you already have rather than replace it completely.
When the existing roof is structurally sound and otherwise suitable for restoration, a high-quality roof coating system may extend its useful life while reducing tear-off, disposal, and replacement costs.
An experienced commercial roofing contractor can inspect the existing roof and determine whether restoration is appropriate or whether repair, recover, or replacement would provide better long-term value.
Roof Coating Benefits
Roof coatings can be an effective restoration option for some existing commercial roofs. Rather than removing the entire roof assembly, a compatible coating system may provide a new protective surface over properly prepared roofing materials.
Potential advantages of a roof coating system can include:
Potential extension of the existing roof’s useful life
A continuous protective surface over properly prepared roof areas
Elastomeric properties that allow some coating systems to accommodate temperature-related movement
Reduced tear-off and disposal when restoration is appropriate
Potentially lower project costs compared with full replacement
Reduced disruption compared with some tear-off and replacement projects
Reduced solar heat absorption when reflective coatings are used
Potential reductions in cooling demand depending on the building, climate, insulation, and HVAC system
Repair and recoating options for some systems when conditions allow
A coating is not appropriate for every commercial roof. Before restoration, the roof should be inspected for wet insulation, structural deterioration, serious drainage problems, damaged roofing materials, failed seams or penetrations, trapped moisture, and other conditions that may need to be corrected first.
The coating system should also be compatible with the existing roofing materials and installed according to current manufacturer requirements.
Commercial roofing work should be performed by a qualified contractor who understands the particular roofing system, applicable requirements, and the repair or restoration work being considered.
Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements, including 3rd Party Training or Certification, Proof of Insurance, Professional Business Conduct, and Commitment to the Group’s Values.
Members also benefit from shared knowledge, professional connections, sales and marketing resources, and the experience of a larger contractor network.
Discuss Your Commercial Roofing Options
Choice Roof Contractor Group members are independent commercial roofing contractors that perform their own inspections, provide their own recommendations to customers, and perform their own roofing work.
A member can evaluate your existing roof and discuss whether repair, restoration, recover, or replacement is appropriate based on the roof’s condition and the needs of the building.
Leaders representing the Conklin Company and BASF Corporation met in Houston, Texas, earlier this month to prepare for future joint ventures between the two companies that are planned to take place within the commercial roofing industry.
Conklin and BASF have successfully partnered nationally in the spray polyurethane foam insulation business for more than 25 years. In today’s environment of money-consciousness and increased concern over energy efficiency, spray polyurethane roofing foam systems are continuing to gain market share.
“BASF Corporation and the Conklin Company share the same fundamental commitment to quality and customer service. We are very excited to expand our business together in the North American commercial roofing market,” Conklin Company Owner, President and CEO Charles W. Herbster said, as quoted in a press release from Conklin.
Dave Heineman, former Governor of Nebraska and member of the Conklin Company Board of Directors, further stated:
“Conklin Company Independent Distributors and roofing contractors hold a special place in the free enterprise system as business owners, entrepreneurs, and drivers of the U.S. economy. The Conklin Company and BASF Corporation have a large impact on the roofing industry and our collaboration together, both now and well into the future, is a very powerful combination.”
BASF Corporation is a highly respected chemical manufacturing company based in Germany, with annual worldwide sales totaling over $70 billion.
Details regarding the expanded joint venture between Conklin and BASF Corporation discussed during the meeting will be released in the coming months.
Very few things are as disruptive to a business as roofing problems. Whether your roof is leaking or has developed some other kind of issue, your budget is sure to take a hit—and your operations could need to shut down temporarily, too.
If a customer walks in and sees buckets all over your floor collecting leaking water, what kind of an impression is that likely to give? Further, if you have to shut down your business in order to have significant roofing work performed, you will lose potential customers who end up going elsewhere for services or goods because your establishment isn’t open.
If you’re conscientious about money, here is the point where you’ll want to sit up and pay attention: Proactively scheduled commercial roofing services can save you a bundle in the long run. It is better to pay a little bit now for proactive repairs than to break the bank later on a full roof tear-off and replacement.
To keep your body healthy, you get regular checkups so the doctor can catch potential problems and address them early. Why would you do any less for the huge financial investment you have in your commercial roof?
That’s why our group makes regular roof inspections and maintenance a priority. Time after time, professional roofers encounter huge, expensive problems that could have been avoided with proper maintenance and a little preventive care.
The following are just some of the benefits of being proactive in safeguarding your roof:
Catch Problems Early: Regularly scheduled maintenance and inspections performed by a professional roofing contractor can help pinpoint developing problems at their early stages—before they snowball into big and costly issues. And remember: A contractor’s eyes are trained to detect things the inexpert eye cannot see.
Extend the Life of Your Roof: Did you know roofs are forced to be replaced prematurely as much as 80% of the time? Keeping up on maintenance and repairs can help your roof last the number of years it was meant to last—and maybe even longer! If it seems time to replace due to old age, look into Elastomeric Coatings.
Protect Your Building: When you neglect your roof’s maintenance, it is not only the roof you’re putting at risk—it’s your whole building. Roof failure can lead to an entire building structure being compromised. Water leakage alone can wreak havoc on a building, and leaks typically start with an unmaintained roof.
Save Money: One of the biggest inducements to take care of your roof is, of course, money. If you’ve ever had to pay for a full roof replacement, you know just how steep the costs can be—not to mention the disruption to your business operations. When you set up a regular inspection and maintenance plan with a licensed, experienced roofer, you can postpone the expense of roof replacement for many years.
Preserve Your Reputation: Perception is everything, and customers will be instantly turned off if your roof looks dilapidated. A shabby roof makes a whole building look shabby—not to mention the impact that leaking and other roof problems have on your building’s interior. Roof problems can cause visual damage as well as bad odors inside your building—a definite turnoff to potential clients!
Tap into a National Association of Reliable Commercial Roofers
When you’re in need of commercial roofing services, you should only seek the aid of a professional that is truly knowledgeable. That’s where the Choice Roof Contractor Group comes in!
We are a recognized, nationwide association of trusted commercial roofing contractors, with qualified, endorsed members located throughout the United States. When you hire a contractor who is an endorsed group member, you can enjoy the following benefits:
One source for all your buildings throughout the country
Your commercial roof is the first line of defense for your building and its valuable contents. In view of this, we cannot overstate the importance of trusting your roof only to a licensed, experienced contractor who has the proper resources to handle any problem that comes up.
So many roofing problems are the direct result of work that was performed by an inexperienced person and not done to code. Building owners can avoid those problems by working with reliable, qualified roofing companies.
Choosing a Reliable Roofing Contractor
So, how do you find a reliable roofing contractor when it’s so hard to find someone good? What should you look for?
Here are some questions you should consider before hiring anyone to perform work on your roof:
Is the company properly licensed and insured where required?
Do they have a positive track record among their customers?
Are their technicians professionally trained?
Do they participate in reputable industry organizations or professional networks?
What warranty coverage is available for the project?
Do they follow appropriate safety practices?
Do they have the training or certifications required for the products and systems they install?
What workmanship warranty or guarantee do they provide?
Do they have the experience and resources needed for your particular roofing project?
Before you shake hands and sign on the dotted line, make sure you are comfortable with the answers to these important questions.
A Nationwide Network of Commercial Roofing Contractors
The Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors.
Members meet the group’s current membership requirements:
3rd Party Training or Certification
Proof of Insurance
Professional Business Conduct
Commitment to the Group’s Values
Members also benefit from shared knowledge, sales and marketing resources, professional connections, and the experience available through a larger contractor network.
Each member remains an independent roofing business. Members perform their own inspections, provide their own recommendations and estimates to customers, and perform their own roofing work.
Choosing a Commercial Roofing Company
Working with a contractor that participates in a larger professional network can provide access to broader knowledge and industry connections while still allowing building owners to work directly with an independent roofing business.
However, membership in Choice Roof Contractor Group is not a guarantee of a particular contractor’s workmanship or project results. Building owners should still evaluate the individual contractor’s experience, qualifications, proposed scope of work, insurance, applicable licensing, warranty terms, and suitability for the project.
To learn more or contact a member, visit the contact page on our website.
If you’re a commercial or industrial building owner in need of a new roof or looking to put up a new structure, it can seem overwhelming as you compare the many different types of commercial roofing materials available. How can you know which one is the best choice for your specific building project?
Some common types of commercial roofing materials include:
EPDM (ethylene propylene diene monomer)
TPO (thermoplastic polyolefin)
PVC (polyvinyl chloride)
SPF (spray polyurethane foam)
Asphalt-based roofing systems
Acrylic coatings
Keep reading as we explore some of the pros and cons of these roofing materials to help you better understand the options.
EPDM
Ethylene propylene diene monomer (EPDM) roofing is commonly known as rubber roofing.
PROS: EPDM has a long history of use in commercial roofing and is available in several installation configurations. It is relatively lightweight and can provide long service when properly designed, installed, and maintained.
EPDM membranes are also known for flexibility and weather resistance. Different membrane colors and configurations are available depending on the project.
CONS: Dark-colored EPDM can absorb substantial solar heat, which may increase roof surface temperatures compared with lighter or more reflective roofing materials.
Like other single-ply membranes, EPDM can also be damaged by punctures, sharp objects, heavy traffic, falling debris, or other impacts. Seams, flashings, penetrations, and attachment points require proper installation and maintenance.
Some EPDM systems use adhesives or tapes at seams, while installation methods vary by system. If water enters beneath a membrane, locating the source of the leak can sometimes be difficult because water may travel within the roof assembly.
TPO
Thermoplastic polyolefin roofing, or TPO, is a widely used single-ply roofing option for commercial buildings.
PROS: TPO membranes are commonly available in reflective colors, which can help reduce solar heat absorption. They are lightweight and may be mechanically attached, fully adhered, or installed using other approved methods depending on the system.
TPO seams are typically heat-welded, creating a continuous bond when properly installed. The membrane is also available in different thicknesses and formulations for different roofing applications.
CONS: TPO performance can vary by manufacturer, membrane formulation, installation quality, roof design, and project conditions.
As with any single-ply system, seams, flashings, penetrations, attachment, drainage, and rooftop traffic need to be properly addressed. Membrane thickness alone should not be used to judge overall system quality.
Fire performance, weather resistance, puncture resistance, and other characteristics should be evaluated using current product documentation and the requirements of the complete roof assembly.
PVC
PVC, or polyvinyl chloride, roofing is a reinforced thermoplastic single-ply membrane used on many low-slope commercial buildings.
PROS: PVC roofing can provide good durability and is known for resistance to many chemicals, oils, and grease. Like TPO, PVC seams are commonly heat-welded.
PVC membranes are also available in reflective colors, and different systems may provide fire, wind, chemical, and weather-performance characteristics appropriate for particular buildings.
CONS: PVC roofing can be more expensive than some other membrane options. Older or weathered PVC membranes may also become more difficult to repair depending on their condition and compatibility with new materials.
Shrinkage, movement, punctures, failed details, and other problems can occur if a roof is poorly designed, installed, or maintained.
PVC and TPO are often compared because both are thermoplastic membranes with heat-welded seams. Their suitability depends on the building, roof design, chemical exposure, climate, traffic, fire requirements, budget, and other project-specific factors.
SPF
A spray polyurethane foam (SPF) roof is created by spraying liquid components that react and expand to form a rigid foam layer, which is then protected by a compatible coating or other protective surface.
PROS: SPF can provide both roofing and insulation value in a single system. Because it is spray-applied, it can conform around penetrations, curbs, and other roof details.
A reflective protective coating over SPF may also help reduce solar heat absorption. Properly designed SPF systems can sometimes be used to improve roof slope or drainage, although underlying drainage problems still need to be properly evaluated and addressed.
CONS: SPF installation requires specialized equipment, careful proportioning, suitable weather conditions, and experienced applicators. Poor installation can result in defects or premature deterioration.
SPF also requires ongoing inspection and maintenance of its protective coating. Damage from foot traffic, tools, birds, hail, or other sources should be repaired promptly to protect the foam beneath.
Asphalt-Based Rolled Roofing
Asphalt-based rolled roofing products are used in some low-slope roofing applications. Their construction and installation methods vary by product and roof system.
PROS: Some asphalt-based roofing materials can provide a cost-effective solution for particular buildings and applications. They are familiar materials that many roofing contractors have experience installing and repairing.
CONS: Service life varies considerably depending on the product, roof design, installation, climate, drainage, maintenance, and exposure.
Seams, laps, flashings, and penetrations need proper installation and maintenance. Dark asphalt surfaces can also absorb substantial solar heat unless a reflective surface or coating is incorporated into the system.
Acrylic Roof Coatings
Acrylic roof coatings can be used as part of a restoration system on a variety of compatible commercial roof substrates.
The exact installation process depends on the existing roof and coating manufacturer. Some systems may use primers, base coats, reinforcement fabric, seam treatments, and one or more finish coats.
PROS: Acrylic coatings can provide strong reflectivity and UV resistance and may offer a cost-effective way to restore a suitable existing roof.
When properly selected and installed, a coating system can provide a continuous protective surface and may extend the useful life of the existing roof. Some systems can also be repaired or recoated in the future when conditions allow.
CONS: Acrylic coatings can lose thickness through weathering over time and generally require suitable temperature and weather conditions during application.
Performance in areas of persistent ponding water varies by product. Drainage problems should be identified and corrected rather than relying on a coating alone to solve standing-water conditions.
Acrylic coatings are not appropriate for every roof. Before restoration, the roof should be evaluated for wet insulation, structural deterioration, serious drainage problems, damaged roofing materials, failed seams or penetrations, trapped moisture, and other conditions that may need to be corrected first.
Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements and benefit from shared knowledge, professional connections, sales and marketing resources, and the experience of a larger contractor network.
When you are deciding which roofing material or system is appropriate for your commercial building, a Choice Roof Contractor Group member can inspect the roof or project conditions and discuss available options.
Members are independent commercial roofing contractors that perform their own inspections, provide their own recommendations to customers, and perform their own roofing work.
The right roofing system depends on factors such as existing roof condition, building use, climate, drainage, insulation, structural capacity, chemical exposure, rooftop traffic, energy goals, budget, and maintenance expectations.
For a commercial roofing contractor, it can be easy to be swept off your feet when the opportunity to snag a big roofing project comes along—but there are some things you should know before going after a large roof.
Keep Things in Perspective
To begin with, don’t lose your head over the prospect of a big job. Make sure you can handle the scope of the work. If you feel that you can, apportion your resources appropriately. In your quest for a big fish, don’t forget or neglect the “little guys” (your residential customers) who give you small but steady work. You may need them again later.
Weigh the Risks
When you take on a large roofing job, the monetary payback is proportionately large, yes—but a big job also means greater opportunity for error with bigger consequences as a result. If you are relatively inexperienced, take every detail of a big project into consideration before you agree to take the project on.
Be Prepared
The Boy Scout motto is a great maxim for roofers, too. Be prepared and organized every day. Keep tabs on weather forecasts and plan accordingly; check and double-check your equipment and materials lists to make sure nothing is forgotten before you head out to the job site; and make sure you have enough materials for the job.
Prioritize Your Repeat Customers
Don’t let big dollar signs dictate your priorities. Repeat customers aren’t easy to come by in the roofing business, so when you have them, make sure you put them at the top of your list and cultivate those relationships. Bigger contracts and their big paychecks will come and go, but ongoing/residual business is priceless.
Put Service Above Dollars & Cents
Whatever other goals you may have, always keep your eye on giving customers good value. Focus on providing top quality at the best possible price and satisfied clients and a good reputation will follow – along with valuable referrals.
Do Everything It Takes to Develop—and Deserve—a Good Name
If you want a good reputation, be a good contractor. That may sound simple, but it requires always being on top of things. Word-of-mouth advertising is the best there is, and when customers have a good experience they’ll spread the word about it. In everything you do, be trustworthy, be dependable and be honest. Go the extra mile for your customers and start creating a long line of clients who have had a good experience working with you.
Tap into a Nationwide Network of Resources
Whether you’re a veteran roofing contractor or new to commercial roofing, joining forces with a nationwide network of professionals can enhance your business in countless ways.
The advantages of belonging to the group are many and varied and include:
Off-site and on-site assistance from veteran roofing contractors
Commercial roofing marketing strategies
Help with bidding and job completion
Enhanced credibility our nationwide reputation for excellence
Access to the group’s popular roofing lead generation program after qualification
Helpful support from strategic partners and suppliers
Professional commercial roofing training
Discounted pricing on energy-efficient, long-lasting roofing products
Job referral opportunities through network connections
And much more!
To learn more about Choice Roof Contractor Group, membership benefits and how to become an endorsed member, call (800) 670-5583 or visit our Contact Page. We look forward to helping you grow your commercial roofing business and achieve your professional goals!