Residential Flat Roof Replacement

residential flat roof replacementIf the roof on your home doesn’t fit the cookie cutter mold of being a peaked roof with shingles, you may have a difficult time locating a willing contractor when you find yourself in need of roofing services. The reason is that many residential roofing contractors don’t know how to install or perform repairs on unique roof types, such as flat roofs. So when you’re in need of residential flat roof replacement, for instance, you may find yourself up the proverbial creek without a paddle.

The solution is hiring a roofer that has expertise in both commercial and residential roofing. Since flat roofs are a common choice for commercial buildings, the technicians at a dual-service roofing company—one that services both commercial and residential roofs—can bring their commercial roofing expertise to your residential job and provide you with the residential flat roof services you need without it costing a fortune.

Benefits of Flat Roofs

Flat roofs are a common choice for commercial and industrial buildings, but they are a lot less common on North American homes. For homeowners who opt for a flat roof on their house, there are various benefits, including:

  • Style – Flat roofs give homes an attractive, modern look with clean lines and unique style.
  • Usable Space – One of the reasons flat roofs are an alluring choice for commercial buildings is they turn the top of a building into an extra floor of usable space—and the same principle holds true on a home. When your house has a flat roof, you can utilize that space for a rooftop deck, a rooftop garden and more.
  • Cost – Flat roofs are a comparatively low-cost option when initially installed.
  • Easy Access – Because they are flat and not pitched, flat roofs are easy to access and walk on. This makes tasks like cleaning gutters, hanging Christmas lights and more much easier to accomplish.

Replacement Isn’t Always Necessary

flat roof alternativeDid you know that, statistically, roofs are replaced prematurely as much as 70-80 percent of the time? An expert roofing contractor with a good reputation will never advise roof replacement unless there is absolutely no other viable option.

Oftentimes, an outside-the-box roofing solution like applying a high-quality roof coating can delay the need for roof replacement by years. Roof coatings are a popular solution for commercial roofs, and they are an excellent option for a flat residential roof, as well.

A roof coating can fix all of your existing roof’s problems with one application and extend the life of your current roof by many years.  A roof coating adds an extra, protective membrane layer over top of an old roof, restoring it to like-new condition at a fraction of the cost that a labor-intensive roof replacement would require. The various benefits of our group’s preferred roof coating include:

  • ENERGY STAR® certified
  • Fully waterproof solution
  • Backed by 40-year reputation
  • Guaranteed to extend roof life up to 18 years
  • Completely seals your existing roof and protects it from Mother Nature’s elements
  • Roof can be re-coated later on for even greater life extension
  • No expensive, labor-intensive roof tear-off needed
  • Less maintenance and upkeep required
  • Can lower roof temperature by up to 80 degrees

When Roof Replacement Is Unavoidable

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Sometimes a roof must be replaced and there is no other choice; the time will eventually come when even a well-maintained roof needs replacing. When that time arrives, only a licensed, knowledgeable roofing contractor should ever be engaged to perform the work.

Time and time again, reputable roofers get called in to fix problems that have resulted from an inexperienced roofer performing work on a building. Oftentimes, that shoddy work that wasn’t performed to code leads to bigger, much more expensive problems. As with so many things in life, it’s better to do it right the first time.

A Trusted Source for Reliable Roofers

Finding a reputable roofing professional is easier than you think. If you’d like to choose from among an association of trusted roofing contractors located throughout the United States that are accountable to each other, look no further than the Choice Roof Contractor Group.

We represent a nationwide group of roofing professionals that are located throughout the U.S. Roofing companies who wish to join must meet certain requirements. To locate a CRCG member in your area, call (800) 670-5583 or visit the contact page of the Choice Roof Contractor Group website. One of our friendly roofing professionals will be glad to assist you and connect you with a member in your area.

How We Generate Most of Our Leads

In addition to members sharing leads with each other, Choice Roof Contractor Group provides occasional commercial roofing leads directly. Because of the way these leads are generated, they are very high quality and are known for exceptional closing rates. The main difference is that prospective customers want a Choice Roof Contractor to do their roof – not just anyone.

You may have wondered how we generate most of the leads we receive and pass on to our endorsed members. Today, we would like to address that question.

Outstanding Rankings on Google

top seo rankingsSince the launch of Choice Roof Contractor Group, our online marketing has been handled by Top Roofing Marketing, which is owned by one of the co-founders.

Through diligent and knowledgeable efforts in the area of marketing, our website has attained first-page rankings on Google for more than 200 different searches nationwide! That’s a huge deal!

What that means for our members is a lot of online traffic is being directed to our website—traffic that can turn into estimate requests from potential clients, which means quality leads are subsequently being funneled to our members.

Roofing Association Approach

roofing associationWhen building owners and facility managers go to our website, they are given much more than a “free local quote” (i.e. the only true offering provided by lead generation websites like HomeAdvisor). With the Choice Roof Contractor Group, they get group-wide accountability, a group of independent contractors who share their knowledge with each other, and much more.

Because our focus is on giving peace of mind to building owners instead of convincing them to let us sell their contact information, prospective customers are naturally drawn to working with our group.

Helping One Another

helping each otherOne of the core benefits of group membership is the incredible association our members have with one another. When you encounter a problem you’re not sure how to address, for instance, there is almost always another member who has been there, done that and can advise you.

Our members also pass on quality leads to one another. Some recent examples:

  • Carl Humes of Hometown Commercial Roofing in Texas shared a lead with Jose Lomeli of Chase Roofing in Virginia Beach.
  • Sam Hostetler of Five Star Roofing in Montana referred a Holiday Inn franchise owner to Robert Brenneman in South Missouri.

We could cite more such examples of CRCG members passing good, qualified leads to one another. And why do these leads keep coming? Keep reading.

Our Core Purpose

core purposeThe credibility of our group of contractors and the peace of mind they offer customers are key components of why we’re leading the industry and why our reputation is so solid.

While lead generation is part of what we offer at Choice Roof Contractor Group, it will never be our main focus. Our members understand that getting leads without offering the value needed to close a sale is worthless. No matter how many leads may come their way, members ultimately get the job because of how they set themselves apart from the competition.

It’s also worth mentioning that there is a lot more value in other benefits offered by our group.

Incredible Opportunities

Why Contractors Join Our Network

  • Lead Generation
  • Mentorship Program
  • Complete Training
  • Discounted Pricing
  • Marketing Support
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Belonging to Choice Roof Contractor Group means a lot more to members than just leads. To name just a few of them, our contractors benefit from:

  • Shared marketing strategies
  • Inside contracting knowledge
  • Complete commercial training
  • Life long group support

Our members also receive assistance in walking roofs, bidding on jobs, making presentations, completing their first installs and more. They further benefit from ongoing mentorship and expertise from veteran commercial roofers; dedicated marketing support; additional commercial job prospects from partners, network members and satisfied customers; support and business opportunities from our preferred partners and suppliers; professional commercial roofing training; discounts on industry-leading roofing products; and so much more.

Through our family of contractors, we are providing invaluable help to many roofing professionals throughout the country—from new roofers to veterans looking to expand.

For more information about what Choice Roof Contractor Group has to offer, call 800-670-5583 today.

Commercial Flat Roof Replacement Avoidance

commercial flat roof replacementThe age-old adage “an ounce of prevention is worth a pound of cure” has definite application to commercial roofs. Keeping up on routine inspections and maintenance for your roof is the wise—and less expensive—route, while neglecting your roof will only lead to costly headaches down the road.

Flat roofs are a common type of roof found on commercial and industrial buildings. While they have their benefits, flat roofs are also prone to a common set of problems—any of which can lead to the need for premature roof replacement if ignored. Proper and proactive maintenance is essential for flat roof replacement avoidance.

Common Flat Roof Problems

Some of the most common problems associated with flat roofs include blistering; ridging; splitting; and ponding water, or water that remains on a roof for a prolonged period of time. The expense to fix these problems can add up to many thousands of dollars. If you want to avoid such costs, it is absolutely crucial that regular maintenance is performed on your roof.

To properly maintain a flat roof and help avoid some of the common problems they’re prone to developing, building owners can follow these maintenance tips:

  • Proper drainage: Flat roofs drain less efficiently than pitched roofs, which means they are more apt to accumulate water following storms or snow melt. If this standing water is not drained properly, it can cause significant damage to both your roof and your building interior. Installing proper drainage, like hoppers, automatic pumps, gutters and drains, can help reduce the risk of ponding water and its related damage by diverting water away from the roof.
  • Remove snow & debris: The accumulation of snow and debris can cause significant damage to a flat roof if it is left to sit atop the roof. When snow begins to melt or water becomes trapped beneath leaves and other debris, various problems can develop. It is important to remove snow and debris promptly. This can be done through regularly scheduling roof cleaning and debris removal and also conducting snow and debris removal following large storms.
  • Maintenance of trees: Any trees growing around the perimeter of your flat roof can be problematic. Overhanging branches can scratch and damage your roof in windy conditions, and leaves can also fall from trees and collect on your roof, impairing its draining ability. In general, a clearance of at least 3 feet should be maintained between tree branches and your roof.

Finding a Dependable Roofing Professional

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Our group works together to provide:

  • Larger Base of Knowledge
  • Group-Wide Accountability
  • Set Standards for Service
  • More Peace of Mind
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Roof maintenance should only be performed by a licensed and knowledgeable roofing contractor. Letting an inexperienced person work on your roof could not only cause further damage, but it can nullify your warranty.

When you’re looking for an expert to perform flat roof maintenance and repairs, the Choice Roof Contractor Group is a prime resource for finding a commercial roofer in your area.

We’re a nationwide association of roofing contractors. Each of our endorsed members has met certain qualifications in order to gain membership, such as having a good track record with customers, being fully licensed and insured, and adhering to proper business practices.

To find a verified member in your area, call (800) 670-5583 or visit the contact page of the Choice Roof Contractor Group website.

Commercial Flat Roof Repair Tips

commercial flat roof repairFlat roofs are a common choice for commercial and industrial buildings—unfortunately, they are prone to a common set of problems. The following commercial flat roof repair tips can help building owners reduce their flat roof repair costs and extend the life of their roof. After all, it makes much more sense to protect the roof you have than to pay for an expensive roof replacement because it wasn’t properly cared for.

1. Attend to Water Issues

The term “flat roof” is somewhat misleading, as nearly all flat roofs are actually slightly pitched by a few degrees to help with water drainage. Ponding water is one of the most common problems associated with a flat roof because the slope is so low. Insulation compression, foot traffic and minor roof deck imperfections can all cause water to accumulate on a flat roof. To help prevent the damage that can result from ponding water, a good temporary measure is to carefully sweep off accumulated water each time there has been a heavy storm.

2. Protection from the Sun

Like other types of roofs, flat roofs are prone to sustaining damage from the sun. BUR and modified bitumen roofs are particularly vulnerable to sun-related damage because heat from the sun cooks the important chemicals out of the layers, and single-ply roofs are susceptible to damage from ultraviolet radiation. The best option for protecting your flat roof from sun damage is a high-quality roof coating system, which helps reflect the heat and UV rays. Application of a high quality, reflective roof coating also minimizes expansion and contraction for a longer-lasting roof.

3. Keep Up on Maintenance

No matter what kind of roof you have, regular maintenance is crucial for keeping it in good condition and helping it reach its full life expectancy. In addition to semiannual inspections, have your roof examined by a professional every time there is a significant storm or other event that could cause damage. Have any damage promptly repaired.

Finding an Expert You can Trust

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  • More Peace of Mind
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When you own a commercial or industrial building, engaging the services of a trusted roofing professional is essential. But where do you look? And how can you know for sure that a roofer has proper training and strong incentives to do a great job? That’s where the Choice Roof Contractor Group comes in.

Choice Roof Contractor Group is a trusted association of roofing professionals located throughout the United States. The requirements to join the group as a member are stringent, so you know you’re hiring a dependable contractor when you engage an endorsed member of the group.

To find a trusted member in your area, call (800) 670-5583 or visit the contact page of the Choice Roof Contractor Group website.


Residential Flat Roof Repair

residential roof repairNo two people are made just alike, and no two homes are, either. For instance, not every residential structure has a shingle roof. If you have an atypical kind of roof on your home, such as a flat roof, you may have a difficult time finding a roofing contractor that is willing to provide you with services.

Many homeowners are turned down by roofers because they don’t have a shingled roof; the majority of residential roofers simply don’t have the expertise to service a roof that doesn’t fit the typical mold. If you are a homeowner in this situation and cannot find a roofer to perform residential flat roof repair work on your home, do you know where to turn?

Go Outside the Box

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There are many high-caliber roofing companies that perform dual services, attending to both commercial and residential roofs; you simply need to know where to look in order to find one. When you have an unusual type of roof on your home, engaging the services of this type of roofing contractor is the best way to go.

A roofer that has expertise in both commercial and residential roofing can service your residential flat roof and provide you with the expert repairs you need. Commercial roofers attend to flat roofs frequently, as they are a popular choice for commercial and industrial buildings, so you can trust the skills of a commercial roofing company when they approach your residential flat roof.

A Standout Solution to Avoid Replacement

residential roof coatings repairOne of the benefits of a dual-service roofing company is that you, the homeowner, will receive flat roofing know-how married with residential roofing knowledge, resulting in a finished product that boasts the best of both worlds.

For commercial flat roof application, one of the best solutions in the business is a roof coating system from Conklin—and this solution can be applied to a residential flat roof, restoring your old roof to like-new condition and addressing all of its existing issues in one top-quality application.

A roof coating adds an extra, protective membrane layer atop an existing roof and is an ideal solution for many residential flat roofs. The benefits of a roof coating system include:

  • No expensive roof tear-off and landfill fees
  • Backed by 40-year track record for excellence
  • ENERGY STAR® certified
  • Fully waterproof solution
  • Extends the life of your roof by up to 25 years
  • Can be re-coated later for even greater life extension
  • Completely seals roof from Mother Nature’s elements
  • Less maintenance and upkeep needed
  • Can lower roof temperature by as much as 80 degrees
  • Roof system can help pay for itself via energy savings

Nationwide Roster of Trusted Roofing Contractors

To find a dual-service roofing contractor that offers Conklin roofing solutions and flat roof replacement services, look no further than the Choice Roof Contractor Group. This nationwide association of trusted roofing contractors is a veritable who’s who within the roofing industry.

Roofing contractors belonging to Choice Roof Contractor Group must meet requirements in order to gain membership, including having a good track record, being fully licensed and insured, and using best safety practices. If we’re unable to find a member in your area, we can help you find someone through Networx.

Find a Reliable Roofing Contractor Today

Choice Roof Contractor Group members are located throughout the United States. To find a group member in your area, call (800) 670-5583 or visit the contact page on the Choice Roof Contractor Group website. One of our friendly professionals will be happy to speak with you and connect you with a trusted roofing company in your area.

Cheap Commercial Roofing Alternatives

cheap-commercial-roofingLet’s face it: We all want to save money. But there are good areas in which to save money and there are bad areas in which to save money. Your commercial roof definitely falls into the latter category.

When it comes to the valuable asset and investment that is your commercial building, you never want to cut corners. Doing so is likely to lead to big problems down the road that will end up costing you much more than you would have spent if you had hired a trusted professional to do the work in the first place.

How to Save Money the Right Way

If you’re looking for a cheap commercial roofing system installed by a cheap contractor, you’re going to get what you pay for: cheap quality for a cheap price. However, there is a cutting-edge option that can extend the life of your existing roof, increase the energy efficiency of your building and save you money all in one go—without sacrificing quality in the bargain. Thankfully, this is a viable option for most buildings – an experienced professional can help determine if it is for you or not.

If you want to save money on your commercial roof, a high-quality roof coating system may be the solution you’re looking for.

Roof Coating Benefits

roof coating alternativeRoof coatings are an outstanding option to address the problems of an existing roof and restoring it to like-new condition. This is done at a fraction of the cost that a full roof replacement would entail—and without the business-disrupting process of a roof tear-off.

The following are some of the many advantages of a roof coating system:

  • Restores existing roof to like-new quality
  • Reinforces old roof with a robust, long-lasting membrane
  • Provides seamless, waterproof protection
  • Resistant to Mother Nature’s influences, including strong winds, hail and UV rays
  • Expands and contracts with fluctuating temperatures
  • Protects against tearing and rupturing
  • Significantly less expensive than roof replacement
  • No costly and labor-intensive roof tear-off
  • Can cut utility costs by as much as 15 percent
  • ENERGY STAR® certified
  • Non-prorated warranty options
  • System can be recoated down the road at lower cost to extend your existing roof’s life even further

Finding the Right Contractor

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Roofing work should never be performed by anyone who is not a licensed, experienced contractor. Fortunately, commercial building owners throughout the United States can find reputable roofing professionals right in their own area through the Choice Roof Contractor Group.

Roofing companies belonging to this elite, nationwide association of contractors must meet certain requirements before they are granted membership. What this means for you as a building owner is peace of mind that the contractor you choose has a reputation for excellence, a good track record, and is fully licensed and insured. 

Find a Trusted Roofing Professional Today

To locate a Choice Roof Contractor Group member in your area, call (800) 670-5583 or visit the contact page on the Choice Roof Contractor Group website. One of our professionals will be happy to speak with you and link you up with a trusted roofing company in your area.


Groundwork Laid for Future Business Expansion Between Conklin Company and BASF Corporation

basf-conklinLeaders representing the Conklin Company and BASF Corporation met in Houston, Texas, earlier this month to prepare for future joint ventures between the two companies that are planned to take place within the commercial roofing industry.

Conklin and BASF have successfully partnered nationally in the spray polyurethane foam insulation business for more than 25 years. In today’s environment of money-consciousness and increased concern over energy efficiency, spray polyurethane roofing foam systems are continuing to gain market share.

“BASF Corporation and the Conklin Company share the same fundamental commitment to quality and customer service. We are very excited to expand our business together in the North American commercial roofing market,” Conklin Company Owner, President and CEO Charles W. Herbster said, as quoted in a press release from Conklin.

Dave Heineman, former Governor of Nebraska and member of the Conklin Company Board of Directors, further stated:

“Conklin Company Independent Distributors and roofing contractors hold a special place in the free enterprise system as business owners, entrepreneurs, and drivers of the U.S. economy. The Conklin Company and BASF Corporation have a large impact on the roofing industry and our collaboration together, both now and well into the future, is a very powerful combination.”

BASF Corporation is a highly respected chemical manufacturing company based in Germany, with annual worldwide sales totaling over $70 billion.

Details regarding the expanded joint venture between Conklin and BASF Corporation discussed during the meeting will be released in the coming months.

Nationwide Commercial Roofing Services

commercial roofingVery few things are as disruptive to a business as roofing problems. Whether your roof is leaking or has developed some other kind of issue, your budget is sure to take a hit—and your operations could need to shut down temporarily, too.

If a customer walks in and sees buckets all over your floor collecting leaking water, what kind of an impression is that likely to give? Further, if you have to shut down your business in order to have significant roofing work performed, you will lose potential customers who end up going elsewhere for services or goods because your establishment isn’t open.

If you’re conscientious about money, here is the point where you’ll want to sit up and pay attention: Proactively scheduled commercial roofing services can save you a bundle in the long run. It is better to pay a little bit now for proactive repairs than to break the bank later on a full roof tear-off and replacement.

Proactive Maintenance Comes First

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To keep your body healthy, you get regular checkups so the doctor can catch potential problems and address them early. Why would you do any less for the huge financial investment you have in your commercial roof?

That’s why our group makes regular roof inspections and maintenance a priority. Time after time, professional roofers encounter huge, expensive problems that could have been avoided with proper maintenance and a little preventive care.

The following are just some of the benefits of being proactive in safeguarding your roof:

  • Catch Problems Early: Regularly scheduled maintenance and inspections performed by a professional roofing contractor can help pinpoint developing problems at their early stages—before they snowball into big and costly issues. And remember: A contractor’s eyes are trained to detect things the inexpert eye cannot see.
  • Extend the Life of Your Roof: Did you know roofs are forced to be replaced prematurely as much as 80% of the time? Keeping up on maintenance and repairs can help your roof last the number of years it was meant to last—and maybe even longer! If it seems time to replace due to old age, look into Elastomeric Coatings.
  • Protect Your Building: When you neglect your roof’s maintenance, it is not only the roof you’re putting at risk—it’s your whole building. Roof failure can lead to an entire building structure being compromised. Water leakage alone can wreak havoc on a building, and leaks typically start with an unmaintained roof.
  • Save Money: One of the biggest inducements to take care of your roof is, of course, money. If you’ve ever had to pay for a full roof replacement, you know just how steep the costs can be—not to mention the disruption to your business operations. When you set up a regular inspection and maintenance plan with a licensed, experienced roofer, you can postpone the expense of roof replacement for many years.
  • Preserve Your Reputation: Perception is everything, and customers will be instantly turned off if your roof looks dilapidated. A shabby roof makes a whole building look shabby—not to mention the impact that leaking and other roof problems have on your building’s interior. Roof problems can cause visual damage as well as bad odors inside your building—a definite turnoff to potential clients!

Tap into a National Association of Reliable Commercial Roofers

group photoWhen you’re in need of commercial roofing services, you should only seek the aid of a professional that is truly knowledgeable. That’s where the Choice Roof Contractor Group comes in!

We are a recognized, nationwide association of trusted commercial roofing contractors, with qualified, endorsed members located throughout the United States. When you hire a contractor who is an endorsed group member, you can enjoy the following benefits:

  • One source for all your buildings throughout the country
  • Non-prorated, full-coverage manufacturer warranties
  • Potentially tens of thousands of dollars in energy cost savings
  • Roofing products with major code approvals
  • Top-notch support from a group of expert commercial roofing contractors who collaborate
  • Lasting roofing solutions that perform well in all seasons
  • Benefits from our network’s partnerships
  • Product lines backed by a 40+ year track record

To find a group-endorsed roofing contractor in your area, call (800) 670-5583 or contact us online today.


The Best Commercial Roofing Companies

best commercial roofing companyYour commercial roof is the first line of defense for your building and its valuable contents. In view of this, we cannot overstate the importance of trusting your roof only to a licensed, experienced contractor who has the proper resources to handle any problem that comes up.

So many roofing problems are the direct result of work that was performed by an inexperienced person and not done to code. Building owners can avoid those problems by only working with the very best roofing companies.

Choosing a Reliable Roofing Contractor

So, how do you find a reliable roofing contractor when it’s so hard to find someone good? What should you look for?

Here are some questions you should always find favorable answers to before hiring anyone to perform work on your roof:

roofing contractor

  • Is the company properly licensed and insured?
  • Do they have a positive track record among their customers?
  • Are their technicians professionally trained?
  • Do they have endorsements from top industry associations?
  • Do they offer non-prorated warranties that you can count on?
  • Do they offer best safety practices?
  • Are they certified by the manufacturer whose products they use?
  • Do they guarantee the work they perform?
  • Can they handle anything that comes up while servicing you?

Before you shake hands and sign on the dotted line, make sure the answers to these important questions are positive ones.

Your Best Source for Top Commercial Roofing Contractors

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Did you know there is a nationwide association of professional roofing contractors from whom you will always receive favorable answers to the above questions? Endorsed members belonging to the Choice Roof Contractor Group must meet stringent requirements before membership is granted to them—which means commercial building owners can always trust that a group member will perform quality work that is backed by some of the best guarantees in the business!

In order to become part of the Choice Roof Contractor Group family, roofing contractors must have a good service record, maintain proper insurance and licensure and follow our standards of excellence.

When you choose a Choice Roof Contractor Group member, you can find peace of mind in knowing you’ll receive quality workmanship and reliable service—every single time! This is possible because of our group-wide accountability model and the way our contractors share their specialized knowledge with each other. We’re more than just an association of contractors – we work together as a nationwide team to deliver more value, excellence and peace of mind than we ever could independently.  

Choose from Among the Best Commercial Roofing Companies in the Nation!

To find a Choice Roof Contractor Group member in your area, call us today at (800) 670-5583 or visit the contact page on our website.


Types of Commercial Roofing Materials

types of commercial roofing materialsIf you’re a commercial or industrial building owner in need of a new roof or looking to put up a new structure, it can seem overwhelming as you debate between the many different types of commercial roofing materials out there in the marketplace. How can you know which one is the best choice for your specific building project?

Some of the most common types of commercial roofing materials include:

  • EPDM (ethylene propylene diene monomer)
  • TPO (thermoplastic polyolefin)
  • PVC (polyvinyl chloride)
  • SPF (spray polyurethane foam)
  • Asphalt rolls
  • Acrylic coatings

Keep reading as we explore the pros and cons of these various roofing materials to help pinpoint the right option for you!


epdm roofEthylene propylene diene monomer (EPDM) roofing is commonly known as rubber roofing.

PROS: One of the biggest advantages of an EPDM roof is its price, as it is one of the most inexpensive roofing materials available. It is also comparatively easy to install and is very lightweight, so the roof deck doesn’t need to be reinforced. A high-quality EPDM roof can have a life expectancy of up to 20 years.

EPDM roofs are relatively durable and do not scuff or scratch easily. Further, though EPDM roofing material is black and, therefore, absorbs the heat, it is not easily damaged by UV rays.

CONS: Now, for the drawbacks of EPDM roofing. If you’re look for an aesthetically pleasing roof, this is probably not the type you want to choose. When rolled out on a roof, EPDM looks a bit like an unfurled inner tube. The black color, which is the color EPDM most typically comes in, can add a great deal of stress to your air conditioning systems because it absorbs the majority of the sun’s rays and exterior heat. EPDM is available in lighter colors to help it better reflect the heat, but opting for a lighter color will hike up your cost by about 30 percent.

Another disadvantage is EPDM roofs are prone to puncturing, so a hailstorm, falling branch or even a service person with the wrong kind of shoes can tear a hole in your roof. While it’s easy to repair a puncture, water can infiltrate and cause major problems if not patched quickly.

Additionally, it’s important to note that adhesives are used to bond seams. This is a drawback because there are longer-lasting methods available today when using other types of commercial roofing materials. Also, when an EPDM roof isn’t fully adhered, water can travel underneath the membrane. This makes detecting the point of a leak more difficult and also allows a leak to do far more damage to the underlying structure.


tpo roofA thermoplastic polyolefin roof(TPO) has become a very popular option, especially among commercial building owners.

PROS: Like EPDM roofing, TPO is one of the more inexpensive types of roofing material and is actually less expensive than EPDM in most cases. Because TPO is white, it helps reflect the sun, thus reducing heat buildup inside your structure.

Like EPDM, TPO is light weight and can also be installed in different ways; it can be directly fastened to the roof deck or fully adhered with adhesives to the roof deck. It is also resistant to corrosion and breakdown, isn’t prone to algae growth or mildew, and it doesn’t need to be pressure washed.

Another huge benefit is having heat-welded seams vs. the use of adhesives. When using TPO, the plastics in the membrane are literally melted together, creating a far more dependable bond between seams. With seams being mostly responsible for roof leaks, this is huge!

CONS: Surprisingly, the drawbacks to TPO roofing are plentiful. First, its quality varies widely from manufacturer to manufacturer, so unless it comes from a highly reputable maker you really don’t know what you’re going to get. TPO also comes in a broad variety of thicknesses, which further adds to the consistency problems associated with this type of roof.

Because the top layer of TPO roofing material is laminated, weak points are introduced that can cause shrinking, cracking, crazing and deterioration. TPO rolls also typically come in small widths, which means there are lots of seams when they’re installed, and this further adds to the roof’s weakness and fosters potential problems.

Another concern is fire. TPO itself is not fire resistant. Watching a couple videos on YouTube will show how dangerous this roofing system can be if the building ever catches fire and proper retardants aren’t integrated.

Overall, many consider TPO to still be an experimental membrane and is currently in the 4th generation of formulation. The Roofing Contractor’s Institute has ranked very high on the singly-ply membranes most problems list.


pvc roofPVC, or polyvinyl chloride, roofing is composed of two layers of PVC roof material with polyester acting as a reinforcement between the layers. The layers also include additives that make the material UV-stable and flexible, while also preventing curing. Like EPDM and TPO, it is lightweight.

PROS: On a flat or low-slope roof, PVC roofing’s lifespan is comparatively long, and it is also known for its durability. PVC is additionally resistant to moisture, fire, wind and chemicals, and the heat welding installation process used with PVC roofs creates a permanent bond between each roofing sheet and keeps the seams securely together.

CONS: There are a few downsides with PVC roofing. For one, it is an expensive option. PVC also tends to shrink over time, which can pull the seams, lift the corners and cause leaks. In cold weather, an older PVC roof is prone to shattering and puncturing, and PVC roofs can also be difficult to repair, as the hot air welds used on a new PVC roof don’t react well with an old roof.

Overall, PVC and TPO are usually compared a lot since they have similar advantages and are both heat-welded. The main differences are that PTO is more puncture resistant, PVC is more chemical resistant, TPO is better for the environment, and PVC is better for fire resistance. Either choice is usually better than EPDM, though.


spf roofA spray polyurethane foam (SPF) roof is made from a form of plastic that transforms from a liquid into a solid in a matter of just seconds, while also expanding about 30 times as it dries.

PROS: SPF roofing is a sustainable choice that can pay for itself in terms of energy savings. A good multi-layer SPF system (such as spray foam covered with layers of premium acrylic roof coating) has outstanding tensile strength and durability, with a reflective top coat that helps building owners save on energy costs. With proper maintenance and regular roof coatings, an SPF roof can last 40+ years or more. The expansion properties of an SPF roof enable the product to effectively seal off gaps and crannies, making the entire roof watertight and airtight.

Unlike the other options, SPF provides insulation to save both heat and A/C, enhances building structural support while being lightweight, self-curbs around protrusions, and can be used to correct ponding water or more effectively channel water to drains by simply spraying more spray foam in areas that need built up.

CONS: Because SPF roofing is the product of a chemical reaction between two liquid compounds, it must be applied in a carefully calibrated way or the spray foam that results will not last long-term. It can take a roofing contractor a long time to master the application of this specialized system, and specialized training is needed, as well. SPF roofing can also be difficult and expensive to remove – which may be necessary if not properly maintained.

Asphalt Rolled Roofing

asphalt roofAsphalt rolled roofing is commonly used on buildings with low-slope roofs. It is composed of the same materials that are used to make asphalt shingles.

PROS: Asphalt rolled roofing is one of the more inexpensive roofing types, and it is also a relatively easy type of roof to install.

CONS: Asphalt rolled roofing has a very short life expectancy compared to other types of roofs, typically lasting only about 10 years before it needs to be replaced. Since this type of roofing product is rolled out and then stuck together at the seams, problems commonly develop where the rolls join together, which increases the necessity for maintenance and repairs. It’s also not energy efficient.

Acrylic Roof Coatings

acrylic roof coatingsAcrylic coatings can be applied to a variety of roof types and are the preferred alternative to replacement approximately 80% of the time. A good system will require a primer, base coat, fabric (either full roof or only on seams), more base coat on top of the fabric to embed it, and then a final top coat. The end result is a seamless, fully adhered membrane that is robust enough to withstand heavy hail and could easily last as long as TPO and PVC with proper maintenance.

Although it isn’t mainstream yet, these coating systems can actually be installed directly to ply-wood in new construction. The fully adhered, water-tight, seamless, and renewable characteristics of a good roof coating cannot be matched by anything else on the market. In fact, one of our original members installed this system on his own newly constructed office.

PROS: Acrylic roof coatings are UV resistant, very reflective and easy to work with. They also provide building owners with a prime balance between performance and cost. Repair couldn’t be any easier as caulk is usually all that is needed. Importantly, towards the end of life, simply putting another layer of “top coat” to the roof could add as many as two decades of new life.

CONS: When weathering is a factor, acrylic products are prone to losing mil thickness. They also need to be applied at 50 degrees or above. Additionally, performance is generally poor in ponding water situations, so flat roofs may need to have depressed areas built-up beforehand.

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Choice Roof Contractor Group is an association of trusted and endorsed roofing contractors who are among the best in the nation. The group was founded to provide building owners with more peace of mind while giving contractors a strong base of resources for their companies.

When you’re in a quandary regarding which roofing product to choose for your commercial building, a Choice Roof Contractor member can offer you the professional advice and services you need.  The group utilizes products that are created in the United States, keeping along with the trend of providing reliable, local services for business owners and property managers.

Call (800) 670-5583 today to speak with one of our members and to find a CRCG-endorsed contractor in your area!