Selecting the Right Commercial Roofing Products

commercial roofing productsToday’s blog post will be of interest to commercial real estate owners, facility managers, and property management firms. What are the things to keep in mind when you are looking for the right commercial roofing products for your building?

To help you, we have prepared a list of factors to consider. Read on below for some brief thoughts to keep in mind when you are shopping around for the right solutions for your building.

Factors to Consider When Choosing Roofing Products

What is the height of your building? A building with several stories will be subject to heavier wind loads than a building with only one or two stories. Wind uplift resistance will be a factor (and by extension, how the roofing products will be adhered to the building). It will also affect roof accessibility and the roofing contractor’s ability to transfer materials, debris, and tools on and off the rooftop – points which weigh on roofing materials that are transferable to buildings of greater height.

Where is the building location? Building location is another point with many dimensions to it. Factors such as local, regional, or state compliance standards and work standards come into play. Things to keep in mind include:

  • Relevant, applicable building codes
  • Fire code requirements set by state and/or local authorities
  • Building energy codes or compliance standards
  • Applicable local ordinances, such as ones relating to permitted work hours or sound levels at different times of day

What is the local climate like? Local climate is of tremendous importance. When selecting roofing products, it is advisable to keep local conditions in mind. These include annual precipitation patterns, temperature ranges throughout the year, any patterns of high-wind activity, and whether the area tends to have a warmer or colder climate. For instance, buildings in areas with warmer conditions, such as the southern United States, will strongly benefit from energy-efficient roofing products. Other regions with more demanding climates, such as the northeastern United States, will require roofing products that can stand up to abuse and preferably have high insulation value.

What are your building’s and roof’s characteristics? Commercial buildings differ in terms of their architectural design, rooftop features and protrusions, operating purpose, and more. Because each building is unique, it important to be sure that any roofing products used on your building are best-suited for your property’s specific features. Things to keep in mind include:

  • The number of protrusions your roof has
  • Any rooftop units or features, such as HVAC systems, piping, electronic equipment, and others
  • The presence of any parapet walls, or walls extending beyond the roof line
  • The scale of your building size
  • Existing roof construction and water drainage measures or systems
  • Whether your roof is made up of a singular body, or broken up into small sections
  • Your roof’s structural capacity
  • Whether the building is a manufacturing or industrial plant, and has any output like chemical agents that come out on the rooftop

Be sure to consult with professional building engineers and roofing service providers so you are fully apprised of your options.

The Importance of Reputation

Choosing a commercial roofing system means making decisions that will affect your building’s performance, safety, and efficiency for years to come. By taking into account factors such as building height, location, climate, and structural characteristics, you can better determine which products are most appropriate for your property.

Ultimately, working with experienced roofing professionals and selecting products from reputable manufacturers will help ensure reliable, long-term performance. Taking the time to carefully evaluate your options now can help reduce the likelihood of costly repairs and disruptions in the future.

Commercial Roofing Sales Training

commercial roof bidThere are many opportunities in commercial roofing. In just 2014 alone, commercial roofing sales are expected to top off at $5.3 billion. Plus, in the future, the nationwide commercial roofing market is projected to reach new heights.

But while this industry opens up some great possibilities, mastering commercial roofing sales can be another matter. It comes with its own unique challenges. For one, commercial roof projects mean big expenses for building owners. And because commercial roofing work has such big cost factors, decision-making can be long and drawn-out. This can make getting lucrative commercial roofing jobs, or even being successful in a sales role, a long road.

What’s the Answer?

An effective commercial roofing sales training program led by commercial roofing salesman and business owners is the best way to get a head start. It will make you aware of the dynamics in commercial roofing sales and how to overcome them. It will also equip you with valuable sales know-how and tips from experienced professionals. An effective program will also give you access to helpful resources once the training is over.

At Choice Roof Contractor Group, we offer far more than just sales training. Our network connects people to opportunities where they can earn 5-8% base commissions off roofing product purchases (which is their reward for helping contractors land commercial roofing projects with all the group benefits we offer). And with the average, full-time applicator purchasing as much as $100,000-$300,000+ yearly, the chances for a strong residual income can add up.

On top of sales training, we can help you get more jobs with assistance from highly skilled commercial roofing experts. They’ll be available for any question or concern. It doesn’t matter – as part of the group, you can reach out through text, email, pictures, video, social media, or other avenues for help when you need it most. They’ve even come on-site to help with those first few jobs or sales bids, as one of them recently did on a 400,000+ square foot roof.

And whether you’re a salesperson looking for a new opportunity or a contractor looking to strengthen your bottom line – we’ll help you from the get-go.

How We Help Sales Professionals and Businesses Grow Quickly

commercial roofing sales programPeople have taken our sales tips and completely transformed their roofing companies. Contractors have even added six-figure revenue streams to their bottom line as early as their second year of using the products we represent from Conklin. And we provide these exclusive, proven, insider tricks-of-the-trade to you complete with a dinner featuring some of the best steak in all of Kansas City.

Here’s a rundown of what you can expect to get at this sales training session:

  • A proven roadmap for business development and attaining success
  • Knowledge of how to outshine experienced competitors, even when you’re new
  • Insider marketing tips from veteran contractors with years of direct product experience
  • A comprehensive overview of what you need for success — advertising, professional imaging, sales calls techniques, payment scheduling, and more
  • The equipment and tools you need for best results
  • Examples of professional-looking proposals that really impress customer prospects
  • Real-world stories of these principles and tips in action – and why they’re effective

After this roofing sales training, if you’re a contractor, we come behind you with our lifetime contractor support program. You’ll have ongoing access to roofing experts who’ve built up memorable stories in their own right – like when one of our Senior Mentors achieved $1.3 million in commercial roofing sales in his first 18 months of business.

In short, once you’ve turned to our group for support, we’re behind you 100%. And with our full slew of exclusive member benefits, salespeople have a unique opportunity to build up a strong, residual income for retirement.

How Do I Take Advantage of This?

sales-opportunityIf you’re a contractor or salesperson who’s looking for a change, you don’t have to wait. Give us a call today at (800) 670-5583 to register for the next training.

We’re here to help you fully take advantage of the growth opportunities in commercial roofing. Don’t hesitate to reach out, and while you’re at it, ask how contractors are benefiting from the way we share our knowledge and best tips with each other, as well!

Record Number of Attendees at Conklin HQ with Choice Roof Contractor Group

gates bbqWe’re currently halfway through the first day of Conklin’s product training at their Kansas City headquarters and having a great time with 9 different individuals who came out from as far as Florida to meet us personally and join our nationwide group of commercial roof contractors.

Five of the individuals came in around noon yesterday already to spend extra time with our team. After getting everyone checked in at the motel, we headed out to Gates Bar-B-Q for some of the best ribs in Kansas City. Everyone had a blast. After getting back to the hotel, most of the contractors hung out in the lobby and we talked about everything we do to help contractors.

hotel lobbyTwo other contractors arrived later in the day, so to get them up to speed, we went to a different restaurant and had some more great Kansas City food while getting to know each other well. It was well after 11pm before we wrapped things up, but still have a lot more to cover.

Discussions so far have included the following:

• Best ways to correct a roofing system that was incorrectly installed
• The longest-lasting, leak-proofing methods for unique circumstances
• History of the Conklin Company and our experience with their products
Conklin training• The best marketing strategies for getting started quickly and cost-effectively
• How Choice Roof Contractor Group got started and the success we’re seeing
• Open discussions between the attending contractors on pricing and sales strategies
• What motivated them to take the trip out to Kansas City and join our network
• The on-site assistance we provide after roof systems training when it’s needed

We’ll share a full update later!

Why Contractors Struggle to Do Commercial Full-Time

shingle roof installIf you’re interested in expanding your roofing company, there are some great opportunities in commercial roofing. Just one commercial job can deliver the payout of 50 residential jobs. And the commercial roofing industry is growing. It’s expected to reach $5.3 billion this year and balloon to new heights in the years ahead.

But despite all of these great things, getting involved full-time in commercial roofing is often an entirely different matter. There are many hurdles that come up along the way—and they can keep even the most experienced, dedicated contractors from doing commercial full-time.

At Choice Roof Contractor Group, we are run by commercial roofing contractors who have faced these challenges. They have overcome them and built up memorable success stories that inspire people today. Some of these challenges were resolved by learning of the right solutions through trial-and-error. But most of them were an ongoing struggle— even 15+ years later.

Our nationwide network helps contractors resolve these issues promptly and get more commercial projects on a regular basis. Let’s take a look at the most common reasons behind why contractors don’t land commercial projects consistently.

Can’t Stand Out from Competition with Years of Commercial Experience

commercial rooferFor those new to the scene, one big challenge is winning out over those with years of commercial roofing experience. It’s not unusual for experienced contractors to be among the competition on larger-scale jobs.

Choice Roof Contractor Group delivers a strong competitive edge. For one, as part of our group you have access to over a century of industry-related experience. Collectively, our nationwide team is likely to know far more than any one of your competitors and building owners will find greater peace of mind knowing you can rely on our group’s experience to present long-term solutions to their problems.

Also, as a qualified member, you will be a part of the nationwide group that has worked with nationally known brands: Ashley Furniture, Ford Motor Company, Holiday Inn, Burger King, and much more. And if you meet our standards, you can receive our full endorsement – and obtain more credibility with our nationwide reputation in the process. If you don’t qualify right away, we will help you reach qualification standards and in the meantime you can let prospects know that we’re supporting your efforts.

No Effective Marketing Strategies

commercial roofing marketingIf you don’t have any proven method of getting large jobs: no sweat. Our veteran contractors will share their own experiences with the approaches that work best, that don’t, and that are the most cost-effective. In recent efforts, our dedicated mentors have helped members secure the beginning phase of roofing projects as big as 400,000+ square feet.

At our workshop & forum, proven sales strategies and tactics are presented by top roofing experts. These approaches have helped contractors add as much as six-figure gross revenues to their companies as soon as their second year of using Conklin products. Network members also benefit from our lead generation program. We connect them to quality roofing leads – and with our endorsement, you can benefit from this, too.

On top of this, we’re partnered with experts in commercial roofing marketing. They’ll provide the customized, timely, knowledgeable support you need.

Unable to Close Sales

Many contractors get their foot in the door, but don’t win the project. One important facet behind getting these big jobs is showing work-in-action.

Choice Roof Contractor Group has 1,000+ pictures to use as examples of roof restoration systems, spray foam roofing, and single-ply membrane installations. Our easy-to-use presentations, available in print-out and virtual formats, fully outline the benefits and advantages of choosing one of our members. Additionally, we share sales training programs that have been proven to be highly effective at boosting closing percentage rates.

Picking out Right Equipment to Start and Grow

spray foam equipment

In the commercial roofing industry, there are often concerns about equipment costs. For help in navigating these big expenses, our members work with roofing veterans directly. With this, new contractors learn how to get started and keep equipment costs to a bare minimum.

We’ve also established partnerships so you can get quality roofing equipment at discounted pricing. Our veteran mentors will also work with you on effective strategies to get fully up-and-running in this area. And you can even work out opportunities with more experienced contractors in our network to help you grow your business.

Don’t Know What to Do in New Situations

roof contractor supportOne sizable hurdle facing new contractors is how to handle new business or roofing situations. It’s yet another area where experienced commercial contractors have the advantage.

As a member of our network, you can overcome this obstacle through our contractor support program. Our most experienced veterans will provide ongoing mentorship and guidance, whether you have questions related to sales, roofing technique, or business development. It doesn’t matter—you can reach out for assistance through phone contact, texting, pictures, video, email, or other methods. And if you need more intensive assistance, they will even come out to help you on-site with your first few jobs, or even the sales process on new bids.

Why Our Group Provides So Much Support

Contractors join our network to receive:

  • Network-backed Guarantees
  • Support from Fellow Roofers
  • Shared Marketing Strategies
  • Group Discount Purchasing
  • Occasional Leads
Learn More
Since we’re a roofer-run organization, we’re fully committed to your success. Everything has been carefully structured so you have a proven pathway for full-time commercial work, backed by our extensive support, mentorship, expertise, national reputation, and nationwide resources. It’s a level of support unlike any offered anywhere else. But why do we provide all of this?

We’ve carefully structured this platform so that we benefit together with you when you close a job. Veteran contractors in our group understand the difficulty of getting started and have joined forces in our group to share that valuable knowledge in exchange for residual income, while also benefiting from all we have to offer.

You can financially benefit from helping others as well – it’s what makes this group so powerful. In the meantime, our support services and lead generation will further cement your journey toward becoming a full-time commercial contractor. Once you’re onboard, we’re 100% committed to your success.

Contact us today at 800-670-5583 to learn how contractors are benefiting. We look forward to the opportunity of working with you!

Free Guide: How to Switch to Commercial

10 Complete Steps Developed by Members

    eBook version is emailed immediately.

    Asking the Right Questions to Solve Complex Commercial Roofing Problems

    commercial roofing problemsComplex commercial roofing problems are faced on a regular basis by architects, building owners and roofing contractors, especially today when rising energy costs and environment awareness are important considerations when installing a new roof or doing extensive roof repair. Asking the right questions can help discover proper and simple solutions that will satisfy the need for quality roofing, and ensure that energy costs can be contained and environmental issues addressed.

    What are the right questions to ask when seeking simple solutions for your complex roofing problems? Answers to these questions will lead to a better roofing system for the geographic area specifically to the demands placed on a roof regarding heating and cooling.

    The first important question to ask is:

    Does the geographic climate mean more hot days will be encountered or more cold days?

    It is imperative that end-use energy costs be carefully weighed when evaluating the benefits of installing roof materials. Because the first line of defense against the heat and cold is the roof, this decision is of major importance. Roofing material and color should be part of the simple solution to this particular roofing problem. Cool roof coatings are one simple solution. Foam sprays, including the Spray Polyurethane Foam (SPF) Roofing Systems that Conklin roofing contractors use, can be applied quickly and save time and money, which is just as important because this system is “green” as it provides durable roof protection at the same time that it provides energy conservation.

    The second important question to ask is:

    How can roof insulation result in the proper R-Value?

    spray foam roofEnergy efficiency can be greatly influenced by the type of insulation used and can be a great factor when it comes to energy savings than the roof color. Problems associated with condensation can be eliminated in part due to how many layers of insulation are applied.

    The R-Value measures the insulation’s ability to resist heat when heat waves travel through it (flow of heat). The higher the R-Value, the better the material insulates per inch of thickness. Spray foam gives a high-grade insulation for roofs as well as interior wall applications, giving superior protection against the elements. Long-term thermal resistance testing has shown aged R-values for Conklin’s roofing foams to be a range of 5.6 to 6.2 per inch. The above-mentioned SPF System by Conklin provides high-grade insulation on roofing and interior walls that gives added building strength and reduces both cooling and heating costs. Membrane coating systems can also serve as simple solutions because of the many advantages such as the ones provided by Conklin’s Membrane Coating System, which include:

    • Superior waterproofing to stop leaks

    • Premium protection from both hail and high winds

    • Lower utility expense because the reflective surface increases energy efficiency

    • Extends the life of existing roofs to eliminate tear-off costs

    Last question to ask is:

    How long will a roof last?

    How long a roof lasts will depend on proper installation and type of material.

    Metal roofs, which are most popular for low-slope roofs, typically carry 30 year warranties but are generally considered to be expensive. TPO roof membranes are often used as a roofing system for flat roofs due to their cost effectiveness, but they are notorious for having a very limited life cycle.

    Roofs restored using quality roof coatings, such as those applied by Conklin contractors, are durable and continue to be ahead of industry standards for performance, technology and environmental responsibility. Conklin Roofing Systems, which come with up to a 20-year non-prorated warranty, have served customers with unsurpassed performance for more than thirty years satisfying countless customers. With a roof restoration system, building owners can cut roof replacement costs in half while saving thousands in energy and enjoying the many benefits offered by a seamless roof coating.

    Conclusion:

    Roofing Services

    Our professional commercial roof contractors provide:

    • Roof maintenance & repair
    • Inspections & leak detection
    • Energy efficient roof systems
    • Complete roof replacement
    • Roof life-extending solutions
    Request Free Estimate
    Complex roofing problems revolving around energy costs and environmental protection factors and other considerations such as total costs, maintenance and longevity can be solved with simple solutions when you first ask the right questions. The answers will include using not only the best materials, but also the right roofing contractor to install the roof correctly to prevent complex roofing problems in the future.

    Complex roofing problems can be avoided when you choose a roofing contractor from the Choice Roof Contractor Group because they are professionals that offer specialized expertise for virtually all roofing situations,  provides a reputation for excellence, and offers exceptional warranties on products and services. Visit the Commercial Roofing Services page for more information about our commercial roofing members.

    Taking Control Over a Commercial Roof’s Durability and Longevity

    durable commercial roofing systemA proper roof system design and installation is the first step in not only meeting applicable code requirements, but also in taking control over roof system durability and longevity. Building codes establish minimum requirements for weather protection, materials, insulation, reroofing, fire resistance, and other aspects of roof-system performance.

    Designing and installing a commercial roof with long-term performance in mind may involve going beyond minimum requirements where the building, climate, and project conditions call for it.

    Take control over roof system durability and longevity by:

    • Using a roof cover board where appropriate
    • Planning for effective drainage
    • Installing traffic protection
    • Designing for appropriate wind resistance
    • Using a vapor retarder when necessary
    • Managing installation moisture

    spray foam roofDrainage is an important part of commercial roof design. Localized areas of poor drainage or ponding should be evaluated and addressed rather than relying on the roofing membrane alone to manage standing water. Depending on the roof design, tapered insulation, crickets, saddles, drains, scuppers, or other measures may be used to help move water toward appropriate drainage points.

    For roof protection and worker access, walk pads, pavers, walkway membrane rolls, or elevated walkways may be appropriate around locations that are regularly accessed by maintenance personnel or other trades. These measures can help reduce unnecessary damage caused by repeated foot traffic.

    Wind resistance is another important design consideration. Roof assemblies, perimeter details, edge metal, fasteners, and other components should be selected and installed to meet the applicable wind-uplift requirements for the building and location. In some projects, designers may choose assemblies or details that provide performance beyond minimum code requirements.

    It may also be necessary to use a vapor retarder depending on the building use, climate, roof assembly, and expected moisture conditions. Uncontrolled moisture within a roof assembly can contribute to condensation, deterioration, reduced insulation performance, and other problems.

    Roofing Services

    Our professional commercial roof contractors provide:

    • Roof maintenance & repair
    • Inspections & leak detection
    • Energy efficient roof systems
    • Complete roof replacement
    • Roof life-extending solutions
    Request Free Estimate
    Another important part of moisture control is keeping roofing materials dry before and during installation. Materials should be stored and protected according to manufacturer requirements. Proper temporary protection and end-of-day tie-offs can also help prevent moisture from entering incomplete portions of the roof system.

    An experienced commercial roofing contractor should follow applicable codes, project specifications, manufacturer requirements, and sound roofing practices during installation. Long-term roof performance also depends on quality materials, appropriate design, proper installation, drainage, inspections, and regular maintenance.

    For more information about commercial roofing services and available roofing options, visit our Nationwide Commercial Roofing page.

    The Benefits of Seamless Roof Systems

    seamless roofing system installToday’s blog post focuses on the benefits of seamless roofing systems. Building owners, facility managers, and property management firms may find this information particularly helpful alongside our prior post on fully adhered roofing.

    In the commercial roofing industry, membrane roof systems such as TPO, PVC, EPDM, and modified bitumen are common choices for building protection. These systems typically include seams, transitions, penetrations, and other details that need to remain properly sealed and maintained over time.

    Liquid-applied roofing offers another approach by creating a continuous membrane over properly prepared roof areas.

    What is Seamless Roofing?

    seamless roof systemSimply put, seamless roofing generally refers to a roof surface that forms a continuous, or “monolithic,” membrane rather than being assembled from separate sheets joined by field seams.

    The term is commonly associated with liquid-applied roofing systems, including roof coatings. When properly selected and installed, these systems can form a continuous protective surface over an existing roof.

    That does not mean a seamless roof is automatically free from leak risk. Penetrations, transitions, flashings, drains, terminations, substrate conditions, installation quality, and maintenance still play important roles in long-term performance.

    Benefits that Seamless Roofs Deliver

    Liquid-applied roofing products can form a continuous protective surface over a properly prepared commercial roof. Some potential benefits include:

    • They may help address existing leak-prone areas. Roof leaks can develop at seams, penetrations, flashing, curbs, drains, damaged materials, and other vulnerable locations. As part of a properly designed restoration project, these areas can be repaired and detailed before a coating is applied. The coating can then provide a continuous protective surface over the repaired roof areas.
    • They can reduce the number of field seams on the finished surface. Sheet-membrane roofing systems rely on properly constructed seams and details. Liquid-applied systems do not have the same type of field seams across the coated surface, which can reduce some potential pathways for water entry. However, penetrations, transitions, drains, and roof edges still require proper detailing.
    • They can conform to complex roof details. Liquid-applied materials can be useful around properly prepared penetrations, curbs, flashing transitions, and other irregular roof areas where careful detailing is important. These areas should still be repaired and reinforced as required by the selected system.
    • They may simplify some future repairs. Because a coating system is applied directly over the existing roof surface, localized damage may sometimes be easier to identify and repair. However, leak tracing can still be complicated if water travels through the underlying roof assembly, insulation, deck, or other components.
    • They may reduce tear-off and disruption when restoration is appropriate. If the existing roof is structurally sound and otherwise suitable for restoration, a liquid-applied system may allow much of the existing roof to remain in place. This can reduce tear-off, disposal, material use, and some project disruption compared with full replacement.

    A seamless coating system should not be expected to correct every roofing problem. Before restoration, the roof should be evaluated for wet insulation, structural deterioration, drainage problems, widespread membrane damage, failed seams or penetrations, trapped moisture, and other conditions that may need to be corrected first.

    Evaluating a Seamless Roof Coating System

    seamless metal roofing system installWhen a roof is a suitable candidate for restoration, a properly selected liquid-applied coating system may offer benefits such as:

    Roofing Services

    Our professional commercial roof contractors provide:

    • Roof maintenance & repair
    • Inspections & leak detection
    • Energy efficient roof systems
    • Complete roof replacement
    • Roof life-extending solutions
    Request Free Estimate
    • Elastomeric properties that allow some systems to accommodate temperature-related movement
    • A continuous protective surface over properly prepared roof areas
    • Reduced solar heat absorption when reflective coatings are used
    • Potential reductions in cooling demand depending on the building and climate
    • Reduced tear-off and disposal when restoration is appropriate
    • Potential extension of the existing roof’s useful life
    • Repair and recoating options for some systems when conditions allow

    Performance varies by coating chemistry, roof substrate, preparation, application thickness, drainage, climate, maintenance, and installation quality. Warranty terms, reflectivity, fire ratings, wind or hail performance, and other characteristics should be evaluated using current manufacturer documentation for the specific system being considered.

    A commercial roofing contractor can inspect the existing roof and discuss whether repair, restoration, coating, recover, or replacement is appropriate.

    50+ Year Residential Company’s Explosive Start into Commercial Roofing

    Things have been moving at neck-breaking speed here at Choice Roof Contractor Group this year. Nationwide interest in our free lead generation, life time mentorship and support, and other benefits continues to reach higher levels. In addition, our dedicated team has been steadfastly looking for new ways to create new business opportunities for our members, as well as ways to strengthen existing ones.

    It is worth a moment to highlight the story of one of our newest members: KCI Roofing out of Covington, Georgia. Since they attended Conklin’s commercial roofing training program in August, company owner Shane Kitchens, Jason Perhacs, and other members of the company have hit the ground running. And they have been seeing some tremendous results with our network’s support and, more importantly, due to their drive to expand quickly.

    In short, their foray into commercial roofing has been nothing short of explosive.

    The Back Story

    Before getting into the details: a little background on KCI Roofing. Based out of central Georgia, KCI Roofing has been in the roofing industry for 50 years. They have steadily grown into a large residential roofing company, and have done as much as $12 million in annual sales, with 25 salespeople and offices in multiple states. Having built up a strong presence in residential roofing, they have now turned to commercial roofing opportunities throughout Georgia.

    Opportunity Knocks

    Just a few weeks ago, KCI Roofing received a 54,000 square foot roofing lead from us. And having reached out to old connections, they have begun opening up doors to look at many other commercial roofing projects, as well.

    To help them with bidding on these roofs, Senior Mentor Sam Hostetler flew down to Georgia. As part of our life time mentorship and support program, Sam was on-site to help Shane and Jason look over different roofing projects, make sales and product demonstrations to client prospects, become more knowledgeable of Conklin product’s versatility and applicability, and more. The prospective clients were also impressed by the fact that Shane and Jason had strong ties to experienced, capable roofers who know the full merits of Conklin’s product line.

    Over a period of about a week, Shane and Jason grew even more confident in their understanding of the dynamics of the commercial roofing market, as well as how Conklin’s roof coatings and other products offer value. Overall, the takeaways from Sam’s week-long assistance, and their own efforts to plunge forward, were tremendous.

    Current Highlights

    As a result of Sam’s week-long trip and KCI Roof’s energetic entrance into commercial roofing, the following highlights have come to the fray:

    • KCI Roofing is currently in the bidding and prospect stage of a 400,000+ square foot flat roof on a school in Georgia. This roof has three sections where restoration work is needed badly. In these areas, officials have agreed to have a Conklin product test run be done. Based on his extensive sales background, Sam rates KCI’s chances of closing the entire project as “excellent.” (Update 12-19-14: We helped install a foam and coatings system on the first part this week.)
    • KCI Roofing currently has prospects for an additional 2-3 million square feet of roofing in the surrounding communities.
    • On top of the product testing in the three sections, KCI Roofing and Choice Roof Contractor Group will be hosting the school superintendent on a business trip in Missouri. There, they will walk some roofs that had Conklin products applied on it years ago—and that have not had trouble to this day.
    • KCI Roofing has been actively putting out bids on other flat roofs and metal roofs in their surrounding communities—and has been getting tremendous feedback on the energy-efficiency and cost savings offered by Conklin’s roof restoration systems.
    • Sam shares his excitement for KCI Roofing and the future, as it is clear there are tremendous commercial roofing market opportunities in Georgia, based on his recent nationwide tour and his week-long trip there.
    • KCI Roofing is busily engaging in telephone outreach efforts throughout Georgia and has been highly successful in arranging on-site roof evaluations.

    KCI Roofing’s Perspective

    When asked for his thoughts on what has happened, Shane shared that he is impressed with the extent to which our network has helped them in their efforts. Now he and his team are much stronger and more confident in approaching commercial prospects, in carrying out effective sales presentations for interested prospects, and in their overall commercial roofing knowledge.

    Shane also spoke of how being able to call up an experienced roofer for on-site coaching and camaraderie-building was of enormous value. Now that Sam has helped them with this initial groundwork, the KCI Roofing team continues to make cold calls to their neighboring communities — and they have been getting even more notable requests from local businesses for bids!

    With KCI Roofing’s exceptional experience in the roofing industry, confidence, and Sam’s own assistance, the opportunities for this dedicated team are truly limitless. With our partner Top Roof Marketing’s assistance, they are expecting great things on the horizon. Notably, experienced contractors from South Dakota and Ohio will be heading down to Georgia in the wintertime to help KCI Roofing with additional projects. It is yet another facet of how our network can connect enterprising contractors to experienced professionals—even if they are across the country.

    Outlooks, Future Plans, and Closing Thoughts

    Contractors join our network to receive:

    • Network-backed Guarantees
    • Support from Fellow Roofers
    • Shared Marketing Strategies
    • Group Discount Purchasing
    • Occasional Leads
    Learn More
    • For us, the opportunity to work with KCI Roofing for a week, and see such great results come from it, is another strong validation of our network’s support model.
    • Newer and experienced contractors alike benefit from our mentorship from successful contractors like Sam, free lead generation, professional commercial roofing training, key partnerships, and more.
    • Sam also reinforces that our network stands out for the level of support it offers. Simply put, there are few opportunities today in which new commercial contractors can benefit directly from the guidance and assistance of a veteran contractor and product expert, right on the job site.
    • For the future, Shane says that “he’s surprised by all the opportunities opening up with him.” He also relays his excitement about “opening up the Southeast with Conklin products while representing Choice Roof Contractor Group with quality service and trust.”
    • On top of what they are doing, Shane plans to establish an office in southern Georgia. And he is in the process of hiring and training a commercial roofing telemarketer for even greater outreach.

    You Can Benefit, As Well

    On top of free lead generation, mentorship, professional training, nationwide reputation, discounted products, and more, Choice Roof Contractor Group offers great job opportunities through our extensive business relationships. We have been privileged to serve some of the biggest franchises and nationally known brands in the United States.

    Should you be interested in more commercial roofing projects, give us a call at (800) 670-5583. We will be happy to share more details of how our network members have been growing to new heights with our help!

    The Reasons Contractors Don’t Follow Their Passions, and How to Overcome the Obstacles

    overcome obstaclesThe life of a roofing contractor is a busy one. It is also hard work resulting in plenty of headaches and sore muscles. Anyone in this industry is usually characterized as a breed onto himself or herself because they find the work rewarding despite the long hours and physical aches. They enjoy working with their hands and creating functional structures that stand the hardships of time and weather.

    Following a passion to be a successful commercial roofer requires building a business that can withstand general business obstacles and those specific to the building trade.

    There are three reasons roofing contractors don’t follow their passions:

    • Change
    • Disorganization
    • Lack of knowledge or experience

    Reason #1 – Change

    Metal Roof HelpChange is inevitable in most things encountered in life, but more so when it comes to business because we are such creatures of habit and there is usually a price tag associated with changes in the workplace. We find it difficult to change the way we do things, especially when how we have done it in the past yields results that are acceptable. New technologies, and new expectations from owners can lead to a necessary change in regards to materials used, tools or labor.

    When it comes to making changes, the biggest obstacle tends to be our attitude. Just the thought of having to learn new things or add a new task can seem overwhelming to a roofing contractor. This is especially true when the change involves new technology.

    Roofers need to envision how the change will increase productivity or result in bigger profits before the thought of change becomes appealing to them. Seeing the demonstrations of how much faster a task can be accomplished when a new tool is implemented is a good example of overcoming the obstacle of change.

    Reason #2 – Being Disorganized

    Commercial Metal RoofCommon requirements of running a successful business can become a mental drain, especially for someone who would rather be outside working instead of pushing pen and paper. A successful business has to involve a high level of organization to run smoothly. Being disorganized is a common reason for business failure and can dismantle the passion a person experiences for being an entrepreneur.

    Overcoming disorganization requires outsourcing, planning and organizational tools. The best way to cope with a task that you are not good at is to hire someone with the talents you lack. Delegate organizational tasks to office staff members who are paid well to perform them well. Invest in planning and financial software designed to keep a business better organized. Networking with other business owners in the community is a good resource for solving many of the obstacles that exist in the everyday running of a business.

    Reason #3 – Lack of knowledge or Experience

    Roof Contractor SupportMany roofing contractors, especially when they are new in business, lack the knowledge or experience to bid successfully on bigger jobs. They have the passion for growing a business and this requires successfully pulling in larger roofing contracts. In order to be the successful bidder, they have to have the proper combination of price, materials and labor. We all dream big and want to see our dreams come true quickly, but the truth is it takes a lot of support to win the first round of large roofing contracts.

    One way to overcome the obstacles faced because of lack of knowledge or experience is to work with a group of individuals who have the expertise needed. Knowing the ropes when it comes to better materials, proper tools and ways to get more productivity out of a crew or how to limit manpower without sacrificing quality are the things that a good group can impart to a roofing contractor looking to expand. Having great support can instill hope and keep the flames of passion burning.

    Overcome these obstacles today

    Roofing contractors that desire to run a successful commercial roofing company can achieve their passion when they learn to accept that change can be good, and that embracing an organized office can be a desirable thing and also that accepting the guidance of those who have already overcome the obstacles is the fastest track to realizing their passion.

    To learn all the different ways we help contractors grow quickly in the commercial roofing industry, visit our Contractor Network Support page.

    EPDM Roof Coating vs. Replacement

    EPDM roof coating applicationToday’s blog post provides an overview of the potential benefits involved with coating EPDM rubber roofs compared with roof replacement. It will be of interest to commercial property owners and facility managers, as it covers how a compatible coating system may help protect and extend the useful life of an existing EPDM roof when that roof is suitable for restoration.

    EPDM has long been a widely used commercial roofing material. Like all commercial roof systems, however, EPDM roofing can develop problems over time, including issues at seams, flashing, penetrations, drainage areas, or other vulnerable locations.

    A roof coating may be one restoration option for an existing EPDM roof, but the roof first needs to be evaluated to determine whether coating is appropriate.

    Here are a few ways in which a roof coating system may enhance the performance of a suitable EPDM roof.

    Benefits of an EPDM Roof Coating

    reinforcement fabric embedded in EPDM roof coating• Continuous protective surface. EPDM roofs commonly include seams and other transitions that require proper detailing and maintenance. Over time, seams, flashing, penetrations, or other areas may become vulnerable to water intrusion if they deteriorate or are damaged.

    When an EPDM roof is suitable for restoration, a compatible coating system can provide a continuous protective surface over properly prepared roof areas. Seams and other vulnerable locations may also require repairs or reinforcement before or during coating installation.

    Reflective coatings may help reduce roof surface temperatures and temperature-related stress, although actual performance depends on the coating system, climate, roof condition, and installation.

    • Potential savings compared with complete tear-off and replacement. When an EPDM roof develops problems, complete replacement is not always the only option. If the existing roof is structurally sound and otherwise suitable for restoration, coating may allow much of the existing roof to remain in place.

    This can reduce tear-off, disposal, material, labor, and disruption compared with full replacement. However, replacement may still be the appropriate option when there is extensive wet insulation, structural deterioration, widespread membrane failure, serious drainage problems, or other conditions that cannot reasonably be corrected through restoration.

    A properly restored EPDM roof may also be eligible for future repairs or recoating, depending on the condition of the existing system and the requirements of the coating manufacturer.

    white coating applied over EPDM roof• Potential for improved reflective performance. Many EPDM roofs are dark in color and can absorb substantial solar heat. A compatible white or reflective coating may reduce solar heat absorption and lower roof surface temperatures.

    Depending on climate, insulation, HVAC efficiency, building use, roof construction, and utility rates, this may also reduce cooling demand and energy use.

    Other potential benefits of a reflective EPDM coating may include:

    • Lower roof surface temperatures
    • Reduced solar heat absorption
    • Potential reductions in cooling demand
    • Reduced temperature-related stress on some roofing components
    • Possible reductions in peak electricity demand in some buildings
    • Reduced environmental impact when building energy use is lowered

    Actual energy savings vary significantly by building and should not be assumed from the coating alone.

    Determining Whether an EPDM Roof Is Suitable for Coating

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    • Roof maintenance & repair
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    A roof coating can be a useful restoration option, but it should not be expected to correct every problem with an existing EPDM roof.

    Before coating, the roof should be inspected for wet insulation, structural deterioration, drainage problems, widespread membrane damage, failed seams or penetrations, trapped moisture, and other conditions that may need to be corrected first.

    Compatibility is also important. The selected coating system, primers, repair materials, and preparation procedures should be appropriate for the existing EPDM membrane and installed according to current manufacturer requirements.

    When the roof is a suitable candidate, restoration may provide benefits such as reduced tear-off, a continuous protective surface, reflective performance, and additional useful roof life.

    A commercial roofing contractor can inspect the existing EPDM roof and discuss whether repair, restoration, coating, recover, or replacement is appropriate for the conditions present.