We’re currently halfway through the first day of Conklin’s product training at their Kansas City headquarters and having a great time with 9 different individuals who came out from as far as Florida to meet us personally and join our nationwide group of commercial roof contractors.
Five of the individuals came in around noon yesterday already to spend extra time with our team. After getting everyone checked in at the motel, we headed out to Gates Bar-B-Q for some of the best ribs in Kansas City. Everyone had a blast. After getting back to the hotel, most of the contractors hung out in the lobby and we talked about everything we do to help contractors.
Two other contractors arrived later in the day, so to get them up to speed, we went to a different restaurant and had some more great Kansas City food while getting to know each other well. It was well after 11pm before we wrapped things up, but still have a lot more to cover.
Discussions so far have included the following:
• Best ways to correct a roofing system that was incorrectly installed
• The longest-lasting, leak-proofing methods for unique circumstances
• History of the Conklin Company and our experience with their products • The best marketing strategies for getting started quickly and cost-effectively
• How Choice Roof Contractor Group got started and the success we’re seeing
• Open discussions between the attending contractors on pricing and sales strategies
• What motivated them to take the trip out to Kansas City and join our network
• The on-site assistance we provide after roof systems training when it’s needed
If you’re interested in expanding your roofing company, there are some great opportunities in commercial roofing. Just one commercial job can deliver the payout of 50 residential jobs. And the commercial roofing industry is growing. It’s expected to reach $5.3 billion this year and balloon to new heights in the years ahead.
But despite all of these great things, getting involved full-time in commercial roofing is often an entirely different matter. There are many hurdles that come up along the way—and they can keep even the most experienced, dedicated contractors from doing commercial full-time.
At Choice Roof Contractor Group, we are run by commercial roofing contractors who have faced these challenges. They have overcome them and built up memorable success stories that inspire people today. Some of these challenges were resolved by learning of the right solutions through trial-and-error. But most of them were an ongoing struggle— even 15+ years later.
Our nationwide network helps contractors resolve these issues promptly and get more commercial projects on a regular basis. Let’s take a look at the most common reasons behind why contractors don’t land commercial projects consistently.
Can’t Stand Out from Competition with Years of Commercial Experience
For those new to the scene, one big challenge is winning out over those with years of commercial roofing experience. It’s not unusual for experienced contractors to be among the competition on larger-scale jobs.
Choice Roof Contractor Group delivers a strong competitive edge. For one, as part of our group you have access to over a century of industry-related experience. Collectively, our nationwide team is likely to know far more than any one of your competitors and building owners will find greater peace of mind knowing you can rely on our group’s experience to present long-term solutions to their problems.
Also, as a qualified member, you will be a part of the nationwide group that has worked with nationally known brands: Ashley Furniture, Ford Motor Company, Holiday Inn, Burger King, and much more. And if you meet our standards, you can receive our full endorsement – and obtain more credibility with our nationwide reputation in the process. If you don’t qualify right away, we will help you reach qualification standards and in the meantime you can let prospects know that we’re supporting your efforts.
No Effective Marketing Strategies
If you don’t have any proven method of getting large jobs: no sweat. Our veteran contractors will share their own experiences with the approaches that work best, that don’t, and that are the most cost-effective. In recent efforts, our dedicated mentors have helped members secure the beginning phase of roofing projects as big as 400,000+ square feet.
At our workshop & forum, proven sales strategies and tactics are presented by top roofing experts. These approaches have helped contractors add as much as six-figure gross revenues to their companies as soon as their second year of using Conklin products. Network members also benefit from our lead generation program. We connect them to quality roofing leads – and with our endorsement, you can benefit from this, too.
On top of this, we’re partnered with experts in commercial roofing marketing. They’ll provide the customized, timely, knowledgeable support you need.
Unable to Close Sales
Many contractors get their foot in the door, but don’t win the project. One important facet behind getting these big jobs is showing work-in-action.
Choice Roof Contractor Group has 1,000+ pictures to use as examples of roof restoration systems, spray foam roofing, and single-ply membrane installations. Our easy-to-use presentations, available in print-out and virtual formats, fully outline the benefits and advantages of choosing one of our members. Additionally, we share sales training programs that have been proven to be highly effective at boosting closing percentage rates.
Picking out Right Equipment to Start and Grow
In the commercial roofing industry, there are often concerns about equipment costs. For help in navigating these big expenses, our members work with roofing veterans directly. With this, new contractors learn how to get started and keep equipment costs to a bare minimum.
We’ve also established partnerships so you can get quality roofing equipment at discounted pricing. Our veteran mentors will also work with you on effective strategies to get fully up-and-running in this area. And you can even work out opportunities with more experienced contractors in our network to help you grow your business.
Don’t Know What to Do in New Situations
One sizable hurdle facing new contractors is how to handle new business or roofing situations. It’s yet another area where experienced commercial contractors have the advantage.
As a member of our network, you can overcome this obstacle through our contractor support program. Our most experienced veterans will provide ongoing mentorship and guidance, whether you have questions related to sales, roofing technique, or business development. It doesn’t matter—you can reach out for assistance through phone contact, texting, pictures, video, email, or other methods. And if you need more intensive assistance, they will even come out to help you on-site with your first few jobs, or even the sales process on new bids.
Since we’re a roofer-run organization, we’re fully committed to your success. Everything has been carefully structured so you have a proven pathway for full-time commercial work, backed by our extensive support, mentorship, expertise, national reputation, and nationwide resources. It’s a level of support unlike any offered anywhere else. But why do we provide all of this?
We’ve carefully structured this platform so that we benefit together with you when you close a job. Veteran contractors in our group understand the difficulty of getting started and have joined forces in our group to share that valuable knowledge in exchange for residual income, while also benefiting from all we have to offer.
You can financially benefit from helping others as well – it’s what makes this group so powerful. In the meantime, our support services and lead generation will further cement your journey toward becoming a full-time commercial contractor. Once you’re onboard, we’re 100% committed to your success.
Contact us today at 800-670-5583 to learn how contractors are benefiting. We look forward to the opportunity of working with you!
Complex commercial roofing problems are faced on a regular basis by architects, building owners and roofing contractors, especially today when rising energy costs and environment awareness are important considerations when installing a new roof or doing extensive roof repair. Asking the right questions can help discover proper and simple solutions that will satisfy the need for quality roofing, and ensure that energy costs can be contained and environmental issues addressed.
What are the right questions to ask when seeking simple solutions for your complex roofing problems? Answers to these questions will lead to a better roofing system for the geographic area specifically to the demands placed on a roof regarding heating and cooling.
The first important question to ask is:
Does the geographic climate mean more hot days will be encountered or more cold days?
It is imperative that end-use energy costs be carefully weighed when evaluating the benefits of installing roof materials. Because the first line of defense against the heat and cold is the roof, this decision is of major importance. Roofing material and color should be part of the simple solution to this particular roofing problem. Cool roof coatings are one simple solution. Foam sprays, including the Spray Polyurethane Foam (SPF) Roofing Systems that Conklin roofing contractors use, can be applied quickly and save time and money, which is just as important because this system is “green” as it provides durable roof protection at the same time that it provides energy conservation.
The second important question to ask is:
How can roof insulation result in the proper R-Value?
Energy efficiency can be greatly influenced by the type of insulation used and can be a great factor when it comes to energy savings than the roof color. Problems associated with condensation can be eliminated in part due to how many layers of insulation are applied.
The R-Value measures the insulation’s ability to resist heat when heat waves travel through it (flow of heat). The higher the R-Value, the better the material insulates per inch of thickness. Spray foam gives a high-grade insulation for roofs as well as interior wall applications, giving superior protection against the elements. Long-term thermal resistance testing has shown aged R-values for Conklin’s roofing foams to be a range of 5.6 to 6.2 per inch. The above-mentioned SPF System by Conklin provides high-grade insulation on roofing and interior walls that gives added building strength and reduces both cooling and heating costs. Membrane coating systems can also serve as simple solutions because of the many advantages such as the ones provided by Conklin’s Membrane Coating System, which include:
• Superior waterproofing to stop leaks
• Premium protection from both hail and high winds
• Lower utility expense because the reflective surface increases energy efficiency
• Extends the life of existing roofs to eliminate tear-off costs
Last question to ask is:
How long will a roof last?
How long a roof lasts will depend on proper installation and type of material.
Metal roofs, which are most popular for low-slope roofs, typically carry 30 year warranties but are generally considered to be expensive. TPO roof membranes are often used as a roofing system for flat roofs due to their cost effectiveness, but they are notorious for having a very limited life cycle.
Roofs restored using quality roof coatings, such as those applied by Conklin contractors, are durable and continue to be ahead of industry standards for performance, technology and environmental responsibility. Conklin Roofing Systems, which come with up to a 20-year non-prorated warranty, have served customers with unsurpassed performance for more than thirty years satisfying countless customers. With a roof restoration system, building owners can cut roof replacement costs in half while saving thousands in energy and enjoying the many benefits offered by a seamless roof coating.
Conclusion:
Roofing Services
Our professional commercial roof contractors provide:
Complex roofing problems revolving around energy costs and environmental protection factors and other considerations such as total costs, maintenance and longevity can be solved with simple solutions when you first ask the right questions. The answers will include using not only the best materials, but also the right roofing contractor to install the roof correctly to prevent complex roofing problems in the future.
Complex roofing problems can be avoided when you choose a roofing contractor from the Choice Roof Contractor Group because they are professionals that offer specialized expertise for virtually all roofing situations, provides a reputation for excellence, and offers exceptional warranties on products and services. Visit the Commercial Roofing Services page for more information about our commercial roofing members.
A proper roof system design and installation is the first step in not only becoming code compliant, but in taking control over roof system durability and longevity. Every professional roof contractor realizes that there are legal minimums for being code compliant regarding weather protection and other minimum requirements as they relate to meeting minimal standards regarding performance, materials and coverings, insulation and re-roofing as well as fire resistance. The minimal requirements are stated in Chapter 15 of the International Building Code. Designing and installing roof systems well above these minimum levels is what sets a quality commercial roofer above the rest and puts him or her in high demand among customers.
Take control over roof system durability and longevity by:
• Using a roof cover board
• Planning for effective drainage
• Installing traffic protection
• Increasing wind resistance
• Using a vapor retarder when necessary
• Managing installation moisture
The roofing contractor can easily overlook drainage problems, especially localized drainage and therefore preventing localized ponding can be achieved by using tapered insulation on the upslope side of the rooftop as well as between scuppers.
For safety reasons it is important to install walk pads, pavers, walkway membrane rolls or elevated walkways around any location that is likely to be used by other trades that will need to have access to the roof for periodic maintenance.
Part of the requirements concern wind resistance. One way to increase durability and longevity is by creating a roof that meets higher-than-code wind speed (typically by adding 10 or 20 mph). A roofer can accomplish this by upgrading to a thicker metal or by adding fasteners, which will increase wind resistance to edge metal and copings.
It may be necessary to use a vapor retarder to prevent a roof from becoming or from staying wet. The vapor in a roof can cause condensation leading to degradation, loss of R-value and lead also to biological growth.
Roofing Services
Our professional commercial roof contractors provide:
The best way to prevent moisture during installation of a roof is to pay attention to keeping materials dry before they are installed by using tarps and by elevating materials upon pallets. Also, end-of-day tie-offs can also be used to prevent moisture infiltration for portions of the completed roof.
An experienced roofing company will always follow best practices when it comes to roof installation. Best practices are those that not only follow code strictly but also strive to achieve higher standards by taking control over roof system durability and longevity by following the above-mentioned measures. Best practices also include using quality materials, creating and using good roofing design, adhering to proper installation procedures and assuring that the owners are aware of regular maintenance schedules to keep the roof in good condition.
To learn more about the steps we’ve taken to give commercial building owners the best value, visit the following link: Nationwide Commercial Roofing.
Today’s blog post focuses on the benefits of seamless roofing systems. Building owners, facility managers, and property management firms will find this information particularly helpful alongside our prior post on fully adhered roofing.
In the commercial roofing industry, membrane roof systems such as TPO, PVC, and modified bitumen roofing are a common choice for building protection. But these membrane roofs have seams, and even though they are carefully welded, bonded, or fastened together, they are still highly susceptible to roof drips or leaks. Over time, these seams can become more exposed and open to undesired water entry into a commercial building. Enter “seamless roofing,” a growing popular alternative.
What is Seamless Roofing?
Simply put, seamless roofing refers to roofs that have a unified, consistent membrane body, or, in industry lingo, have a “monolithic” membrane composition. Because they do not have any seams, seamless roof systems are not vulnerable to leaks, drips, or water penetration in some of the ways that membrane roofs with seams are.
Generally speaking, seamless roofing is used to describe one facet of liquid-applied roofing, which is also known as a “roof coating membrane system”—or just roof coatings. Some roofing product manufacturers do refer to membrane roofs with very-tight seam seals as being so watertight, they are “seamless” sheet membrane roofs (so they are “seamless” EPDM rubber roofs, for example). But like with all roofing products, the principle of “buyer beware” applies. Careful research is needed on these systems. Plus, it is advisable for people to consider whether the likelihood of these tightly-sealed seams coming apart over time is outweighed by the benefits the roof system delivers.
Benefits that Seamless Roofs Deliver
Liquid-applied roofing products form a seamless, monolithic barrier over the commercial building’s old roof system. These seamless coating membrane systems provide commercial buildings with many benefits:
They take care of existing leaks. All commercial roof systems have problems at some point, and one of the most common problems is roof leaks. Even smaller roof leaks can lead to bigger problems if they are left untended. After all, water can gather under an existing roof surface and then, over time, erode and ruin the roofing components underneath the surface layer. Seamless roof coating solutions take care of this immediately, though, in many cases. With the new seamless barrier over it, an old roof is shielded from the elements and storm activity including rain, and all the old points of entry for water infiltration are sealed off. Existing roof leaks are put to a stop, as a result.
They seal off common sources of future roof leaks. In reality, most roof leaks are not due to actual roof product failure, but shoddy contractor workmanship or improper product installation (on a side note, an important reason to be mindful of material and labor warranties). It has been estimated that as many as 90% of roof leaks are due to error in product application, especially in tricky areas such as around roof protrusions, rooftop units, or others. In fact, the areas around protrusions, walls, curbs, rooftop units, and other features are the places where leaks are most likely to appear. With precise, expert application and their seamless composition, roof coating systems seal off these vulnerable areas and protect the building from unwanted future instances of water penetration.
They do not have the same weaknesses as roof sheet products. As briefly mentioned before, commercial roofing systems made up of sheet products have gaps, seams, and overlaps where leaks often form. Seamless roofs do not have these features and, as a result, are more resistant to leak formation. On top of being without seams, roof coating systems do not have any screws or fasteners to keep them secured to an existing roof substrate. That means there are not any of those areas which can become more exposed over time and vulnerable to leaks later on.
If a seamless roof does leak, it is much easier to tell where the leak is. Should a seamless roofing system start leaking, it will be easier for a qualified contractor to tell where the leak is occurring. That is, compared to telling where a leak is taking place on a membrane roof composed of sheet product. Because it has a monolithic body, the seamless roof coating system will have leaks that are more hyper-localized and easier to spot than on the “typical” membrane roof, which has sub-components where water can sit underneath the surface. This brings up another important point: on top of their seamless surface, roof coating systems are fully adhered. This means water cannot travel or gather underneath them.
They are typically easier to install or reapply than new roofs which require seam welding, drilling, or nailing. New roofs made up of sheet products already require expensive, time-consuming roof tear-off, disposal, and installation of new materials. But sand or dirt kicked up from the project operations can also impact a business’ operations, aside from the noise the job produces and the fact that a business already has to close its doors during the replacement job. With seamless coating jobs, a building does not have to shutdown operations, and the entire application process is far less costly and time-consuming than a replacement job. In fact, you could save as much as 50% on avoided roof replacement costs with our Conklin seamless roof coating solutions.
Seal Off Your Commercial Roof’s Seams and Exposed Areas
As a nationwide network of commercial roofing specialists committed to excellence, Choice Roof Contractor Group strives to deliver the highest-caliber workmanship and service. Part of that involves using the right roofing products, and we have chosen the strong-performing Conklin roofing products for this need.
Here are a few ways in which these time-tested roofing products deliver value:
Roofing Services
Our professional commercial roof contractors provide:
Fortified building structure with little-to-no extra deadweight
Fewer upkeep and maintenance demands per year
ENERGY STAR® qualified roofing solutions
Reflects 85% of sun’s rays for up to 30% reduction in yearly A/C costs
Diverse product selection for extensive application possibilities
Class A fire resistance and premium protection against hurricane-force winds, hail storms, and other outdoor hazards
Rugged protection that extends an old roof’s life for possibly decades
Backed by renewable, non-prorated warranties
Should you be interested in obtaining a local roof estimate from one of our qualified contractors, call us at 800-670-5583. We will be happy to come out and take a look at your roof’s condition and show how we can help you secure your building and save money.
Things have been moving at neck-breaking speed here at Choice Roof Contractor Group this year. Nationwide interest in our free lead generation, life time mentorship and support, and other benefits continues to reach higher levels. In addition, our dedicated team has been steadfastly looking for new ways to create new business opportunities for our members, as well as ways to strengthen existing ones.
It is worth a moment to highlight the story of one of our newest members: KCI Roofing out of Covington, Georgia. Since they attended Conklin’s commercial roofing training program in August, company owner Shane Kitchens, Jason Perhacs, and other members of the company have hit the ground running. And they have been seeing some tremendous results with our network’s support and, more importantly, due to their drive to expand quickly.
In short, their foray into commercial roofing has been nothing short of explosive.
The Back Story
Before getting into the details: a little background on KCI Roofing. Based out of central Georgia, KCI Roofing has been in the roofing industry for 50 years. They have steadily grown into a large residential roofing company, and have done as much as $12 million in annual sales, with 25 salespeople and offices in multiple states. Having built up a strong presence in residential roofing, they have now turned to commercial roofing opportunities throughout Georgia.
Opportunity Knocks
Just a few weeks ago, KCI Roofing received a 54,000 square foot roofing lead from us. And having reached out to old connections, they have begun opening up doors to look at many other commercial roofing projects, as well.
To help them with bidding on these roofs, Senior Mentor Sam Hostetler flew down to Georgia. As part of our life time mentorship and support program, Sam was on-site to help Shane and Jason look over different roofing projects, make sales and product demonstrations to client prospects, become more knowledgeable of Conklin product’s versatility and applicability, and more. The prospective clients were also impressed by the fact that Shane and Jason had strong ties to experienced, capable roofers who know the full merits of Conklin’s product line.
Over a period of about a week, Shane and Jason grew even more confident in their understanding of the dynamics of the commercial roofing market, as well as how Conklin’s roof coatings and other products offer value. Overall, the takeaways from Sam’s week-long assistance, and their own efforts to plunge forward, were tremendous.
Current Highlights
As a result of Sam’s week-long trip and KCI Roof’s energetic entrance into commercial roofing, the following highlights have come to the fray:
KCI Roofing is currently in the bidding and prospect stage of a 400,000+ square foot flat roof on a school in Georgia. This roof has three sections where restoration work is needed badly. In these areas, officials have agreed to have a Conklin product test run be done. Based on his extensive sales background, Sam rates KCI’s chances of closing the entire project as “excellent.” (Update 12-19-14: We helped install a foam and coatings system on the first part this week.)
KCI Roofing currently has prospects for an additional 2-3 million square feet of roofing in the surrounding communities.
On top of the product testing in the three sections, KCI Roofing and Choice Roof Contractor Group will be hosting the school superintendent on a business trip in Missouri. There, they will walk some roofs that had Conklin products applied on it years ago—and that have not had trouble to this day.
KCI Roofing has been actively putting out bids on other flat roofs and metal roofs in their surrounding communities—and has been getting tremendous feedback on the energy-efficiency and cost savings offered by Conklin’s roof restoration systems.
Sam shares his excitement for KCI Roofing and the future, as it is clear there are tremendous commercial roofing market opportunities in Georgia, based on his recent nationwide tour and his week-long trip there.
KCI Roofing is busily engaging in telephone outreach efforts throughout Georgia and has been highly successful in arranging on-site roof evaluations.
KCI Roofing’s Perspective
When asked for his thoughts on what has happened, Shane shared that he is impressed with the extent to which our network has helped them in their efforts. Now he and his team are much stronger and more confident in approaching commercial prospects, in carrying out effective sales presentations for interested prospects, and in their overall commercial roofing knowledge.
Shane also spoke of how being able to call up an experienced roofer for on-site coaching and camaraderie-building was of enormous value. Now that Sam has helped them with this initial groundwork, the KCI Roofing team continues to make cold calls to their neighboring communities — and they have been getting even more notable requests from local businesses for bids!
With KCI Roofing’s exceptional experience in the roofing industry, confidence, and Sam’s own assistance, the opportunities for this dedicated team are truly limitless. With our partner Top Roof Marketing’s assistance, they are expecting great things on the horizon. Notably, experienced contractors from South Dakota and Ohio will be heading down to Georgia in the wintertime to help KCI Roofing with additional projects. It is yet another facet of how our network can connect enterprising contractors to experienced professionals—even if they are across the country.
For us, the opportunity to work with KCI Roofing for a week, and see such great results come from it, is another strong validation of our network’s support model.
Newer and experienced contractors alike benefit from our mentorship from successful contractors like Sam, free lead generation, professional commercial roofing training, key partnerships, and more.
Sam also reinforces that our network stands out for the level of support it offers. Simply put, there are few opportunities today in which new commercial contractors can benefit directly from the guidance and assistance of a veteran contractor and product expert, right on the job site.
For the future, Shane says that “he’s surprised by all the opportunities opening up with him.” He also relays his excitement about “opening up the Southeast with Conklin products while representing Choice Roof Contractor Group with quality service and trust.”
On top of what they are doing, Shane plans to establish an office in southern Georgia. And he is in the process of hiring and training a commercial roofing telemarketer for even greater outreach.
You Can Benefit, As Well
On top of free lead generation, mentorship, professional training, nationwide reputation, discounted products, and more, Choice Roof Contractor Group offers great job opportunities through our extensive business relationships. We have been privileged to serve some of the biggest franchises and nationally known brands in the United States.
Should you be interested in more commercial roofing projects, give us a call at (800) 670-5583. We will be happy to share more details of how our network members have been growing to new heights with our help!
The life of a roofing contractor is a busy one. It is also hard work resulting in plenty of headaches and sore muscles. Anyone in this industry is usually characterized as a breed onto himself or herself because they find the work rewarding despite the long hours and physical aches. They enjoy working with their hands and creating functional structures that stand the hardships of time and weather.
Following a passion to be a successful commercial roofer requires building a business that can withstand general business obstacles and those specific to the building trade.
There are three reasons roofing contractors don’t follow their passions:
• Change
• Disorganization
• Lack of knowledge or experience
Reason #1 – Change
Change is inevitable in most things encountered in life, but more so when it comes to business because we are such creatures of habit and there is usually a price tag associated with changes in the workplace. We find it difficult to change the way we do things, especially when how we have done it in the past yields results that are acceptable. New technologies, and new expectations from owners can lead to a necessary change in regards to materials used, tools or labor.
When it comes to making changes, the biggest obstacle tends to be our attitude. Just the thought of having to learn new things or add a new task can seem overwhelming to a roofing contractor. This is especially true when the change involves new technology.
Roofers need to envision how the change will increase productivity or result in bigger profits before the thought of change becomes appealing to them. Seeing the demonstrations of how much faster a task can be accomplished when a new tool is implemented is a good example of overcoming the obstacle of change.
Reason #2 – Being Disorganized
Common requirements of running a successful business can become a mental drain, especially for someone who would rather be outside working instead of pushing pen and paper. A successful business has to involve a high level of organization to run smoothly. Being disorganized is a common reason for business failure and can dismantle the passion a person experiences for being an entrepreneur.
Overcoming disorganization requires outsourcing, planning and organizational tools. The best way to cope with a task that you are not good at is to hire someone with the talents you lack. Delegate organizational tasks to office staff members who are paid well to perform them well. Invest in planning and financial software designed to keep a business better organized. Networking with other business owners in the community is a good resource for solving many of the obstacles that exist in the everyday running of a business.
Reason #3 – Lack of knowledge or Experience
Many roofing contractors, especially when they are new in business, lack the knowledge or experience to bid successfully on bigger jobs. They have the passion for growing a business and this requires successfully pulling in larger roofing contracts. In order to be the successful bidder, they have to have the proper combination of price, materials and labor. We all dream big and want to see our dreams come true quickly, but the truth is it takes a lot of support to win the first round of large roofing contracts.
One way to overcome the obstacles faced because of lack of knowledge or experience is to work with a group of individuals who have the expertise needed. Knowing the ropes when it comes to better materials, proper tools and ways to get more productivity out of a crew or how to limit manpower without sacrificing quality are the things that a good group can impart to a roofing contractor looking to expand. Having great support can instill hope and keep the flames of passion burning.
Overcome these obstacles today
Roofing contractors that desire to run a successful commercial roofing company can achieve their passion when they learn to accept that change can be good, and that embracing an organized office can be a desirable thing and also that accepting the guidance of those who have already overcome the obstacles is the fastest track to realizing their passion.
To learn all the different ways we help contractors grow quickly in the commercial roofing industry, visit our Contractor Network Support page.
Today’s blog post provides an overview of the benefits involved with coating EPDM rubber roofs compared to roof replacement. It will be of interest to commercial property owners and facility mangers, as it covers how a white coating system can strengthen an EPDM rubber roof’s durability and longevity.
The National Roofing Contractors Association reports that EPDM rubber roofing accounts for 25% of the roofing market. It is also estimated that over 1 billion square feet of EPDM rubber roofing is applied on new projects each year, making it a leading option in the roofing industry today.
Like all commercial roof systems, EPDM roofing can be susceptible to a number of problems, such as water seeping into a building through an exposed seam or other vulnerable area. A roof coating offers a solution to these problems, as it covers these vulnerabilities and builds on the natural strengths of the EPDM rubber roof system.
Here are a few ways in which a roof coating system can enhance this great-performing roof system’s value.
Benefits of an EPDM Roof Coating
• Seamless roofing protection. Many EPDM rubber roofs come with seams. While they are often sealed off with high-performance product such as strong seam tape, over time the sun’s powerful energy can cause the seams to come apart. Water can then infiltrate the building through these exposed areas and form leaks.
A roof coating system will take care of this potential trouble, though. When applied, the roof coating hardens and forms a seamless, monolithic barrier over the existing EPDM roof surface. With this new, seamless membrane covering it, the old EPDM roof will be sealed off from the elements. Notably, a highly reflective coating will dramatically reduce roof temperatures to prevent expansion and shrinking in hot/cold weather as well as cracking. Additionally, a Conklin roof coating membrane system can offer further value with the extra seam reinforcement it delivers. On top of durable roof coating products, a Conklin roof coating membrane system makes use of Spunflex, a high-performance fabric product with military-grade strength. Spunflex is applied over the seams, along with the coating products.
• Savings on expensive roof tear-off and replacement. When an EPDM rubber roof suffers damage, the default option is to have it replaced. But industry studies confirm that many commercial roofs in general are replaced prematurely. In fact, some studies have found that as many as 70-80% of commercial roofs are replaced before they need be. With tens of thousands of dollars in expenses involved with a complete roof replacement – notwithstanding the delay in business operations and the sunk costs that come with it – it is important to consider the full drawbacks on top of the merits of a replacement job.
In many cases, a roof coating is better than a roof replacement. On top of shoring up an EPDM roof’s trouble areas like seams, a coating membrane system extends the life of the old EPDM roof. Since the coating forms a new membrane over the existing EPDM roof, in effect the new coating membrane system is equivalent to a new commercial roof.
This means it will keep the old roof safe for years to come. And the cost of re-coating the coated EPDM roof in the future will be dramatically less than a replacement job. It has been estimated a building owner can save around 50% on avoided roof replacement costs with a Conklin roof coating application.
• Greatly enhanced potential for energy savings. With the emergence of energy-efficient roofing on the scene, there have been some great energy-efficient roofing products that have come-to-market. White roofing systems are one such innovation—a building’s energy consumption can now be reduced with the help of a reflective, white roof system installed on the building’s overhead. In the case of EPDM roofing, the vast majority of which are black in color, there is room for strong energy savings.
Here are a few things our Conklin white roof coating systems do for EPDM roofing:
• Reflect up to 85% of the sun’s rays off the building, which helps it stay cool without greater energy consumption
• Instantly takes care of dark EPDM roofing’s tendency to absorb most of the sun’s heat and then release it at night
• Reduces the consequences of the “Urban Heat Island Effect”
• Can save a building owner anywhere from 30-50% on annual cooling costs
• Reduces the strain put on the building’s HVAC equipment, which leads to reduced costs for HVAC equipment maintenance, repairs, or replacement
• Makes old EPDM roof ENERGY STAR® certified with all those associated benefits
• Can reduce a building’s electricity use during seasons of peak electricity demand
• Reduce the building’s reliance upon the electricity grid
• Lessen the building’s environmental footprint
• Room for saving on heating costs in wintertime with a white-colored Conklin spray polyurethane foam system
In short, there are many energy-saving possibilities that arise when an EPDM roof is coated so it has a white, reflective membrane over it.
Protect Your EPDM Roof with Conklin Roof Coatings
Roofing Services
Our professional commercial roof contractors provide:
At Choice Roof Contractor Group, we chose Conklin coating products because of their track record and extent of use. Over the past 40+ years, Conklin products have been applied on 2 billion square feet nationwide. In fact, many of the Conklin coating systems installed back in the 1970s are going strong and on the job today.
On top of the benefits above, Conklin roof coatings can offer you the following:
Substantial savings on roof replacement and roof repairs over potentially decades
Often Backed by non-prorated guarantees on 100% of labor and material costs for up to 18 years
Easy and simple way to address current roof repair needs and lessen potential for future roofing trouble
Non-disruptive and easily applied without having any need to close your building’s doors
Strengthens your building’s envelope and structural support with little-to-no extra deadweight
Fewer roof upkeep needs- typically requires only annual or bi-annual cleansing with its superior dirt and discoloration resistance
Exceptional durability, lasting strength, and strong protection against leaks and other problems for decades
Should you be interested in learning more about our Conklin coating products or how we can benefit you, do not hesitate to contact us. We can arrange for you a free, local roof estimate when you call us at 800-670-5583.
“Hope is the power that gives a person the confidence to stand out and try.” – Zig Ziglar
There have been many stories of how our nationwide contractor support network has been presenting life-changing opportunities. But we really got to see things in action when Senior Mentor, Sam Hostetler, took to the road for a three-week tour across the United States.
Over those many days, Sam spoke with not only people already involved, but also individuals looking to see how they could benefit from joining the network. The trip was inspiring on many levels, but especially in regards to how important it can be to commercial roofers to take full advantage of the marketing, mentorship and training opportunities offered to them, as well as the rewards experienced by Sam, as he works alongside and experiences the growth potential in each individual.
6,500+ Mile Trip Across the United States
From Montana to Texas, Colorado to Georgia; the nationwide tour presented unique opportunities to connect with many new as well as experienced contractors who were at different stages of their business involvement in commercial roofing. The roofers Sam met with became enthralled with the idea of using the Conklin coatings and membranes because of the proven track record the company is known for and they also quickly recognized the income-building potential that is attractive to roofing contractors during times when income is typically decreasing – such as off-season or as they approach retirement age. Another area that Sam found to be appealing to the roofers he spoke with on his trip is the service guarantee that is offered to contractors who choose to become a part of the Choice Roof opportunity because being able to offer this type of guarantee even when companies go out of business or change hands is a huge selling point.
Sam met with plenty of new contractors and salespeople at the two-day hands-on Conklin roof systems training, including the team from KCI Roofing, Cudeso, Bright Spot Wind & Solar, and an equipment dealer’s sales representative. These businessmen came from all over the U.S. to learn about Conklin roof products and to experience in person the important benefits of joining our network being offered to them, including:
Free Guide: How to Switch to Commercial
• Added credibility to close more jobs
• Commercial roofing leads
• Life time support/knowledge from the group
• Discounted product pricing
• Dedicated marketing support
• Advanced product knowledge
• Demonstrations, presentations and more
Next, Sam traveled to Georgia, where he met with contractors and our partner, Spray Foam Systems. Energy efficiency is so important, especially in today’s economy, and Spray Foam Systems partnership gives roofing contractors joining the network the ability to offer spray foam roofing and insulation services. In addition, Spray Foam Systems also provides free, live technical support on their equipment and has the capability to ship immediately all ordered parts and supplies to guarantee customer satisfaction with delivery.
In Texas, Sam was excited to meet up with and to introduce the network to Cory Stone, president of Ultimate Choice Roofing in Lewisville, Texas. During Sam’s stay, Cory made the decision to add Conklin products to his portfolio. Other contractors Sam spoke with include Kyle Davis of Super Roof Man of Fort Worth, TX and Michael Rankin of Horizon Construction in Austin, TX. Sam also liaised with team members Brian Reid and Ian Myers. Sam was able to connect with these and many more high caliber people on his trip, all of whom were attracted to the exciting benefits being offered because they were quick to realize that this is the only business opportunity that allows people to go out and the more they help fellow roofers by bringing them into the network, this will in turn lead to a higher level of success for them as well.
Leaving Texas, Sam traveled to Montana, passing through Colorado along the way; meeting and greeting many more roofing contractors interested in building relationships, adding great products and services to their portfolios and receiving the mentorship and support from expert commercial roofers. Sam became convinced that building a network with the Choice Roof Contractor Group and giving as many contractors the opportunity to receive the tools, support and opportunity they need to grow their companies was the way to go for everyone involved. The networking opportunity offered allows everyone involved to make a lot more for themselves and to go further than they may have dreamed or imagined they could achieve on their own. What has been created so far is but a drop in the bucket and there is still an “untouched frontier” to develop in the roofing industry. Choice Roof Contractor Group has proven its ability to build up successful commercial roofing businesses for contractors, and expert mentorship is the vessel that will allow virtually anyone with the entrepreneurial dream to achieve their financial and business desires.
How Choice Roof Contractor Group Leverages Conklin Roofing Systems
Our support group is possible because of the synergy between Choice Roof Contractor Group and Conklin Roofing Systems. Choice Roof Contractor Group offers lead generation, life time mentorship, strong profit potential with discounted, reliable roofing products, creditable training, endorsement with our nationwide network. Conklin Roofing Systems stands out with the best roofing products because they are a pioneer of acrylic roofing systems, have non-prorated warranties, been in the industry for 40+ years, have an outstanding reputation, offer watertight coating solutions with no seams, and roofs that can withstand harsh hail and hurricane-force winds.
Sam’s nationwide road tour exposed the great need roofing contractors have to hope for and to boost their self-confidence. Hope and confidence boosting tools and support can be found in both a network that stands behind them and in a quality product that stands the test of time; both of which gives all those who join the network confidence to not only stand out and try but to succeed in the quest to build financially successful businesses.
To talk to Sam or one of our other expert commercial roofers about our network or why they provide so much support and share their trade secrets, use the form at our contact page.
Today’s blog post will be of interest to building owners and facility managers, as it provides an overview of the cost of white roof coatings. Known for their ability to “restore” a commercial roof and make it an energy-saving asset, white roof coatings are often far more cost-effective than a complete commercial roof replacement. However, when it comes to roof coatings themselves, just what costs do they involve?
When looking at the cost of roof coatings, there are a few things to keep in mind. People should think of what a roof coating job will require in terms of cost per square foot. Plus, a distinction must be made between jobs with only one roof coating application and jobs where a complete roof coating system is applied to an existing roof membrane. These factors will help in weighing the cost burdens of both options as how well each option truly performs.
According to industry experts, material costs for just a roof coating application can range from $0.50-$2.50 per square foot. These costs will definitely vary based on location and dynamics of local roofing markets, though. The U.S. Environmental Protection Agency also provides a cost estimate of at least $0.75 per square foot for roof coating materials on low slope roofs. Installation costs depend on your local market, the experience of the contractor, and other factors.
On the other hand, applying a complete white roof coating system on an existing roof membrane involves more material inputs.
A comprehensive white roof coating system typically starts at $1.10 per square foot for just materials. However, it offers far more durability and longevity than a single coating application presents since it includes primer, fabric and usually a base coat as well.
Why is the Membrane Coating System Superior to a Single Roof Coating Application?
For one, the membrane coating system requires more extensive preparation than a single coating application. The existing commercial roof surface must be vigorously cleansed and prepared before the membrane coating system’s primer is applied. Because of the extensive prep work involved, the membrane coating system tends to be more long-lasting than a simple coating application does.
The membrane coating system is fully adhered, has more than one layer of protection, and is capped off by a top coat which is completely seamless. On top of these features, the membrane coating system also comes with an exceptionally strong, fully-knit polyester fabric. This great-performing fabric material – known as Spunflex reinforced fabric – meets military-grade standards for performance. The Spunflex fabric is used to reinforce an existing commercial roof’s seams and exposed areas around protrusions, rooftop units, curbs, and more. The end result is that the commercial roof’s strength and durability are substantially enhanced. In turn, that dramatically improves the roof’s resistance to splitting or rupturing, even over time.
These features make the membrane coating system an exceptional waterproofing agent, give it greater longevity than other coating solutions available today, and render it a strong-performing solution against leaks and other roofing problems.
So, a membrane coating system will have less-demanding expense burdens over its lifespan than a single coating application will experience. With the “white” roof surface of the membrane coating system, though, what are some other benefits that building owners and facility managers can enjoy?
ENERGY STAR® certified roofing protection and possible tax benefits
Up to 85% reflectivity of sun’s heat energy and lowered roof surface temperature by 80°
More comfortable and cooler building interior or workplace
Potentially 30% savings in annual cooling costs
Up to 15% reduction in annual utility costs
Lower upkeep and maintenance costs for a building’s HVAC system
Lower repair and maintenance costs for damage from sun’s deteriorating effects
In fact, the Conklin white roof coating systems we apply can pay for themselves in 5-7 years with annual energy savings!
The energy-saving potential of white roofs has been well-documented. The Urban Green Council has estimated that white roofs on commercial buildings could generate 89% net energy savings. Plus, recently in 2010, it was estimated that if 85% of air-conditioned buildings in the United States had white roofs, building owners and facility owners could see $735 million in annual energy savings. There are many case studies or industry analyses demonstrating white roofs’ credibility and superiority over white roof paint as well.
Why Go With White Roof Coatings?
Here are a few other reasons that put the value of white roof coatings in context:
White roof coatings reflect that vast majority of the sun’s heat energy instead of absorbing it
They have “elastomeric” properties, or the ability to easily expand and contract in hot and cold temperature extremes
They generally do not involve roof tear-off, disposal, or other costly, time-consuming procedures associated with roof replacement
They are excellent resisters of cracking and weathering caused by long-term sun exposure
They reduce a building’s carbon footprint and lessen its reliance on the electricity grid
White roof coatings greatly counter the adverse effects of greenhouse gas emissions and are “sustainable” building materials
They lower peak energy demand in the summer season
In short, white roof coatings can enhance a building’s performance, lower its energy consumption, strengthen its eco-friendliness, and help save thousands in energy costs.
Our Nationwide Contractor Network’s Value Proposition
As a forward-thinking group of commercial roofing specialists, Choice Roof Contractor Group has seen the value of white roof coatings and energy-efficient roofing solutions in general. That is why we use Conklin’s line of high-performance, energy-efficient roofing products.
Here are a few ways Conklin roofing products stand out:
Best-in-class waterproofing solutions among the many available today
No seams, no more leaks, and reduced opportunities for trouble
ENERGY STAR° certified and all associated benefits and huge cost-saving potential
Can save 30-50% in annual cooling costs depending on the roof system
Greatly strengthen a building’s overhead with little-to-no extra deadweight
Fewer roof maintenance and upkeep demands every year
Non-prorated warranty guarantees on 100% of labor and material costs
Save up to 50% on avoided roof replacement costs
Conklin roofing products have been installed on over 2 billion square feet nationwide, and they have a reported warranty claims rate of less than 0.5% – a testament to their efficacy. Should you be interested in learning more about how our nationwide network can benefit you, give us a call at (800) 670-5583.