If you’re interested in expanding your roofing company, there are some great opportunities in commercial roofing. Just one commercial job can deliver the payout of 50 residential jobs. And the commercial roofing industry is growing. It’s expected to reach $5.3 billion this year and balloon to new heights in the years ahead.
But despite all of these great things, getting involved full-time in commercial roofing is often an entirely different matter. There are many hurdles that come up along the way—and they can keep even the most experienced, dedicated contractors from doing commercial full-time.
At Choice Roof Contractor Group, we are run by commercial roofing contractors who have faced these challenges. They have overcome them and built up memorable success stories that inspire people today. Some of these challenges were resolved by learning of the right solutions through trial-and-error. But most of them were an ongoing struggle— even 15+ years later.
Our nationwide network helps contractors resolve these issues promptly and get more commercial projects on a regular basis. Let’s take a look at the most common reasons behind why contractors don’t land commercial projects consistently.
Can’t Stand Out from Competition with Years of Commercial Experience
For those new to the scene, one big challenge is winning out over those with years of commercial roofing experience. It’s not unusual for experienced contractors to be among the competition on larger-scale jobs.
Choice Roof Contractor Group delivers a strong competitive edge. For one, as part of our group you have access to over a century of industry-related experience. Collectively, our nationwide team is likely to know far more than any one of your competitors and building owners will find greater peace of mind knowing you can rely on our group’s experience to present long-term solutions to their problems.
Also, as a qualified member, you will be a part of the nationwide group that has worked with nationally known brands: Ashley Furniture, Ford Motor Company, Holiday Inn, Burger King, and much more. And if you meet our standards, you can receive our full endorsement – and obtain more credibility with our nationwide reputation in the process. If you don’t qualify right away, we will help you reach qualification standards and in the meantime you can let prospects know that we’re supporting your efforts.
No Effective Marketing Strategies
If you don’t have any proven method of getting large jobs: no sweat. Our veteran contractors will share their own experiences with the approaches that work best, that don’t, and that are the most cost-effective. In recent efforts, our dedicated mentors have helped members secure the beginning phase of roofing projects as big as 400,000+ square feet.
At our workshop & forum, proven sales strategies and tactics are presented by top roofing experts. These approaches have helped contractors add as much as six-figure gross revenues to their companies as soon as their second year of using Conklin products. Network members also benefit from our lead generation program. We connect them to quality roofing leads – and with our endorsement, you can benefit from this, too.
On top of this, we’re partnered with experts in commercial roofing marketing. They’ll provide the customized, timely, knowledgeable support you need.
Unable to Close Sales
Many contractors get their foot in the door, but don’t win the project. One important facet behind getting these big jobs is showing work-in-action.
Choice Roof Contractor Group has 1,000+ pictures to use as examples of roof restoration systems, spray foam roofing, and single-ply membrane installations. Our easy-to-use presentations, available in print-out and virtual formats, fully outline the benefits and advantages of choosing one of our members. Additionally, we share sales training programs that have been proven to be highly effective at boosting closing percentage rates.
Picking out Right Equipment to Start and Grow
In the commercial roofing industry, there are often concerns about equipment costs. For help in navigating these big expenses, our members work with roofing veterans directly. With this, new contractors learn how to get started and keep equipment costs to a bare minimum.
We’ve also established partnerships so you can get quality roofing equipment at discounted pricing. Our veteran mentors will also work with you on effective strategies to get fully up-and-running in this area. And you can even work out opportunities with more experienced contractors in our network to help you grow your business.
Don’t Know What to Do in New Situations
One sizable hurdle facing new contractors is how to handle new business or roofing situations. It’s yet another area where experienced commercial contractors have the advantage.
As a member of our network, you can overcome this obstacle through our contractor support program. Our most experienced veterans will provide ongoing mentorship and guidance, whether you have questions related to sales, roofing technique, or business development. It doesn’t matter—you can reach out for assistance through phone contact, texting, pictures, video, email, or other methods. And if you need more intensive assistance, they will even come out to help you on-site with your first few jobs, or even the sales process on new bids.
Why Our Group Provides So Much Support
Contractors join our network to receive:
- Network-backed Guarantees
- Support from Fellow Roofers
- Shared Marketing Strategies
- Group Discount Purchasing
- Occasional Leads
We’ve carefully structured this platform so that we benefit together with you when you close a job. Veteran contractors in our group understand the difficulty of getting started and have joined forces in our group to share that valuable knowledge in exchange for residual income, while also benefiting from all we have to offer.
You can financially benefit from helping others as well – it’s what makes this group so powerful. In the meantime, our support services and lead generation will further cement your journey toward becoming a full-time commercial contractor. Once you’re onboard, we’re 100% committed to your success.
Contact us today at 800-670-5583 to learn how contractors are benefiting. We look forward to the opportunity of working with you!
Complex commercial roofing problems are faced on a regular basis by architects, building owners and roofing contractors, especially today when rising energy costs and environment awareness are important considerations when installing a new roof or doing extensive roof repair. Asking the right questions can help discover proper and simple solutions that will satisfy the need for quality roofing, and ensure that energy costs can be contained and environmental issues addressed.
Energy efficiency can be greatly influenced by the type of insulation used and can be a great factor when it comes to energy savings than the roof color. Problems associated with condensation can be eliminated in part due to how many layers of insulation are applied.
A proper roof system design and installation is the first step in not only meeting applicable code requirements, but also in taking control over roof system durability and longevity. Building codes establish minimum requirements for weather protection, materials, insulation, reroofing, fire resistance, and other aspects of roof-system performance.
Drainage is an important part of commercial roof design. Localized areas of poor drainage or ponding should be evaluated and addressed rather than relying on the roofing membrane alone to manage standing water. Depending on the roof design, tapered insulation, crickets, saddles, drains, scuppers, or other measures may be used to help move water toward appropriate drainage points.
Today’s blog post focuses on the benefits of seamless roofing systems. Building owners, facility managers, and property management firms may find this information particularly helpful alongside our 
Simply put, seamless roofing generally refers to a roof surface that forms a continuous, or “monolithic,” membrane rather than being assembled from separate sheets joined by field seams.
When a roof is a suitable candidate for restoration, a properly selected liquid-applied coating system may offer benefits such as:
Before getting into the details: a little background on KCI Roofing. Based out of central Georgia, KCI Roofing has been in the roofing industry for 50 years. They have steadily grown into a large residential roofing company, and have done as much as $12 million in annual sales, with 25 salespeople and offices in multiple states. Having built up a strong presence in residential roofing, they have now turned to 
Just a few weeks ago, KCI Roofing received a 54,000 square foot roofing lead from us. And having reached out to old connections, they have begun opening up doors to look at many other commercial roofing projects, as well.
As a result of Sam’s week-long trip and KCI Roof’s energetic entrance into 
When asked for his thoughts on what has happened, Shane shared that he is impressed with the extent to which our network has helped them in their efforts. Now he and his team are much stronger and more confident in approaching commercial prospects, in carrying out effective sales presentations for interested prospects, and in their overall commercial roofing knowledge.
The life of a roofing contractor is a busy one. It is also hard work resulting in plenty of headaches and sore muscles. Anyone in this industry is usually characterized as a breed onto himself or herself because they find the work rewarding despite the long hours and physical aches. They enjoy working with their hands and creating functional structures that stand the hardships of time and weather. 
Change is inevitable in most things encountered in life, but more so when it comes to business because we are such creatures of habit and there is usually a price tag associated with changes in the workplace. We find it difficult to change the way we do things, especially when how we have done it in the past yields results that are acceptable. New technologies, and new expectations from owners can lead to a necessary change in regards to materials used, tools or labor.
Common requirements of running a successful business can become a mental drain, especially for someone who would rather be outside working instead of pushing pen and paper. A successful business has to involve a high level of organization to run smoothly. Being disorganized is a common reason for business failure and can dismantle the passion a person experiences for being an entrepreneur. 
Many roofing contractors, especially when they are new in business, lack the knowledge or experience to bid successfully on bigger jobs. They have the passion for growing a business and this requires successfully pulling in larger roofing contracts. In order to be the successful bidder, they have to have the proper combination of price, materials and labor. We all dream big and want to see our dreams come true quickly, but the truth is it takes a lot of support to win the first round of large roofing contracts.
Today’s blog post provides an overview of the potential benefits involved with 
• Continuous protective surface. EPDM roofs commonly include seams and other transitions that require proper detailing and maintenance. Over time, seams, flashing, penetrations, or other areas may become vulnerable to water intrusion if they deteriorate or are damaged.
• Potential for improved reflective performance. Many EPDM roofs are dark in color and can absorb substantial solar heat. A compatible white or reflective coating may reduce solar heat absorption and lower roof surface temperatures.
From Montana to Texas, Colorado to Georgia; the nationwide tour presented unique opportunities to connect with many new as well as experienced contractors who were at different stages of their business involvement in commercial roofing. The roofers Sam met with became enthralled with the idea of using the Conklin coatings and membranes because of the proven track record the company is known for and they also quickly recognized the income-building potential that is attractive to roofing contractors during times when income is typically decreasing – such as off-season or as they approach retirement age. Another area that Sam found to be appealing to the roofers he spoke with on his trip is the service guarantee that is offered to contractors who choose to become a part of the Choice Roof opportunity because being able to offer this type of guarantee even when companies go out of business or change hands is a huge selling point.
For one, the membrane coating system requires more extensive preparation than a single coating application. The existing commercial roof surface must be vigorously cleansed and prepared before the membrane coating system’s primer is applied. Because of the extensive prep work involved, the membrane coating system tends to be more long-lasting than a simple coating application does.
Here are a few other reasons that put the value of white roof coatings in context:
The most successful business owners didn’t necessarily have these traits come to them naturally, though. They were qualities that they had to develop over time. From a personal standpoint, developing these traits in one’s life is a matter of time and commitment. It just requires being aware of the areas that could be better and setting goals each daily to improve them.