Conklin Encase Metal Primer

Conklin has been a leader in waterproofing metal roofs for 40+ years. On July 1, 2015, the manufacturer rolled out a new, high-grade primer for its Metal Restoration System. Branded as Conklin Encase®, this new product is a replacement for the Metal Ready® Universal Primer.

Conklin Encase Metal Primer will be sold in 5-gallon containers and 55-gallon drums.

Metal Ready Universal Primer: Replacement

Conklin encaseConklin Encase Metal Primer offers these features:

• Stronger performance value
• More effective metal building protection
• Greater resistance to rusting
• Efficient drying times
• Strong adhesion
• 50% greater square foot coverage
• Gray color when applied to metal substrate

The family of products with which Conklin Encase is compatible with includes:

• PUMA XL® urethane modified roof coating
• Equinox® acrylic latex roof coating
• Benchmark® acrylic latex roof coating
• Rapid Roof® III acrylic latex roof coating
• Rapid Roof® HV acrylic latex roof coating

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Conklin has a strong record in the commercial roofing industry. Here are some brief highlights:

• Creator of first acrylic elastomeric roof coating
• 2+ billion square feet applied nationwide
• Strong product innovation for 40+ years
• Non-prorated, no-dollar-limit warranty options
• Diverse product selection for all needs & specs

If you’re a contractor interested in learning the value of these products, our team will be happy to answer any questions. Don’t hesitate – give us a call today. You can reach us at (800) 670-5583 – if we’re unavailable, you will receive a call back promptly.

Or if you’re a building owner, facility manager, or property manager interested in obtaining a local roof estimate from a qualified professional: Give us a call at (800) 670-5583. We look forward to hearing from you!

Conklin Advanced Roof Systems Training Recap

Conklin advanced roof systems trainingRecently, Conklin unveiled a new, two-tier roof systems training. The first program, the Regional MR training, is for newer commercial contractors. It provides a complete, one-day intro to Conklin’s Metal Restoration system for waterproofing and extending the life of metal roofs.

The first-ever Advanced Roof Systems Training – which is the second-tier program – was held in Kansas City, Missouri. This session gave participants hands-on experience with all of Conklin’s roofing systems, including:

  • Coating systems for roof membranes such as TPO, PVC, and EPDM
  • Fluid-applied roof systems reinforced with a military-grade fabric product
  • Single-ply roofing for new and re-roofing applications
  • Spray foam applications for superior insulation and facility sealing

Benefits of Advanced Roof Systems Training from Conklin

Conklin Roof TrainingConklin’s Advanced Roof Systems Training provides many benefits:

  • Recognition as full, warranty trained Conklin roofing applicator
  • Ability to offer non-prorated, no-dollar-limit manufacturer warranties
  • Complete instruction on each roof system’s ins-and-outs
  • Personalized, construction experience with all systems
  • Volume discounts on different Conklin products
  • 3% discount on all products aside from spray foam & board stock

With an upgraded facility, the Advanced Training extended opportunities for complete instruction and interactive experiences with all of the Conklin roofing supplies.

Alternate Opportunity to Increase Competitive Edge

Related Event: Workshop & Forum

  • Cross-sharing of best marketing strategies
  • Breakthrough barriers holding back growth
  • See how to benefit from helping others
  • Gain tips for more efficient installation

Learn More

Via Conklin, contractors are given access to quality building products for meeting commercial roofing needs. There’s another program offered by our group of contractors, which is separate from but builds on Conklin’s training programs.

Choice Roof Contractor Group offers a Commercial Roofing Workshop & Forum, hosted by professionals with 120+ years of combined experience in roofing, construction, and marketing. Open to all roofing contractors everywhere, it offers many exclusive, business-building benefits in a collaborative, non-competitive environment.

  • Effective marketing strategies
  • Why providing building owners with quality service is best market approach
  • Open discussion sessions & feedback
  • Tried-and-true sales & business development insights
  • More efficient roofing techniques
  • Valuable industry networking opportunities

Contractors ranging in experience from 5 years to 50+ years have attended. At the last Workshop & Forum, there were more than 35 attendees from 9 states across the country. There’s truly something of value for everyone!

More Info a Phone Call Away

Our team is available at (800) 670-5583 to answer any inquiries. We look forward to hearing from you!

TPO Repair

tpo roof repairFor many reasons, TPO roofing (“thermoplastic polyolefin membranes”) is a desirable option for building protection. It offers strong seam integrity and overall durability. This single-ply roofing also exhibits strong resistance to punctures, tears, impacts, and other damage.

Given these reasons, it’s not surprising TPO roofing represents a big portion of the single-ply roofing market today. But like all commercial roofing materials, TPO membranes are not immune to problems. When any issues do arise, TPO roof repair needs to be completed as soon as possible. Otherwise that initial damage can turn into more costly needs for repair or recovery work.

Read on to learn more about different causes of TPO repair needs.

TPO Flat Roof Repair: Different Causes

tpo seam repairHere’s a few culprits which can give rise to different repair needs:

Roof Seams

A TPO roof’s seams are crafted to ensure water-tightness; however, stress on the seams can weaken the welds. As time passes, this undermining of the seams can create entry points for water to get in. Points of intersection and angle changes are particularly susceptible.

When your flat roof is inspected, cavities and bubbling are two things that should be carefully searched for. If there is bubbling along the edge of a seam, that can indicate the accumulation of moisture inside the seam. Similarly, if the leading edge of a seam is exposed, cavities can form in which dirt buildup can occur. You should always have inspections performed by a knowledgeable roofing contractor who will meticulously check seams and implement appropriate TPO seam repair techniques.

Roof Punctures

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Our group works together to provide:

  • Larger Base of Knowledge
  • Group-Wide Accountability
  • One Source for All Projects
  • Set Standards for Service
  • More Peace of Mind
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Another common cause of damage is puncturing, which can occur due to various circumstances. Severe storms, for instance, can be a catalyst, and hail is particularly hazardous to single-ply membranes. Another cause of punctures can be workers walking on your roof, whether they are installing or servicing HVAC equipment, solars panels, etc.

As TPO roofs are heat-welded, one effective TPO repair solution is patching. Prior to patching, it is imperative that the surface of the roof is properly prepared. First, the surface of the TPO membrane must be cleaned thoroughly, removing all dirt and contaminants. This should be attended to by a knowledgeable roofing contractor, who can access the correct supplies, such as proper patching material, special cleaners and hot-air welding tools.

Roof Weathering

Any flat roof is susceptible to the influence of Mother Nature’s elements. As time passes, this exposure can result in significant roof weathering, which is caused by factors like aging, buildup of dirt, accumulating contaminants on the membrane, etc. The more severe roof weathering becomes, the more your roof’s appearance and integrity can be compromised.

Routine roof maintenance is the best prevention for these types of problems. However, if damage to your roof has become severe, you may need more advanced repair solutions. Restorative roof applications are the most effective among TPO repair solutions.

Roof Coatings: An Effective TPO Repair Roof Solution

tpo coating repairRoof coatings are an advanced repair technology which immediately addresses existing problems. They also present a cost-efficient, long-term solution for mitigating future trouble and for roof waterproofing.

Here’s an overview of the benefits of our coating restoration systems:

  • Form seam-free, waterproof barrier over existing TPO roof
  • No more exposed areas for water entry
  • Can extend old roof’s life for many years
  • High-grade resistance to UV degradation, hail, severe winds & more
  • Avoid costly, intensive roof tear-off & disposal
  • Delay flat roof aging from UV ray exposure
  • Expands & contracts with temperature changes
  • Exceptional durability & strength
  • Up to 85% reflectivity can give 30% A/C cost savings
  • ENERGY STAR® certified
  • Reduce facility’s energy consumption & carbon footprint
  • Non-prorated warranty options

Message to Contractors: Why Choose Our Group?

Contractors join our group for:

  • Network-backed Guarantees
  • Support from Fellow Roofers
  • Group Discount Purchasing
  • Shared Marketing Strategies
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At Choice Roof Contractor Group, we use high-performance coating products with a 35+ year reputation for excellence nationwide. Group members aim to provide building owners with high-caliber roofing services according to elevated standards for quality & workmanship.

In addition, each group member supports other group members by pooling together our knowledge, resources, and expertise. That way each member can achieve greater business expansion while serving building owners and property managers with excellence.

If you’re a contractor who is looking for a group to help you reach new business heights and provide more value, we can help. Likewise, if you’re a building owner, you can request professional repair services from our qualified, capable, service-minded group.

Please don’t hesitate to call us today at (800) 670-5583. We look forward to hearing from you!

Commercial Roofing Leads of High Quality

There are many outlets for getting commercial roofing leads. But when it comes down to it, sometimes commercial roofing leads aren’t that good of quality. Lead generation companies may pass out a lead to many roofing contractors. Or a roofing lead may not be pre-qualified – in that instance, a prospect isn’t confirmed to have a pressing roofing need and may be a waste of time.

What about alternatives which can offer higher-quality leads?

Roofing Lead Generation with Our Nationwide Contractor Network

John MillerAt Choice Roof Contractor Group, we offer occassional leads to our family of commercial roofers, among other benefits. These contacts have existing needs, and they’re ready to be serviced.

John Miller, Owner of Wisconsin-based A-1 Roofing Systems, recently shared his thoughts on the lead generation program. Here are some highlights:

  • Leads described on the whole: “Great job in promoting our Conklin roofing systems! These leads are pre-qualified and the customers are educated.”
  • The leads’ quality: “They’re not customers shopping around. They have pressing roofing needs, and they’re looking for someone to present solutions for them.”
  • Whether the leads are ready for action: “The contacts have a budget ready. They’re ready to move forward with a decision about who’s going to handle their roofing needs – not spending lots of time down the road.”

John is an Endorsed Member within our network, making him a preferred vendor for the lead generation program. Our connections with nationally known brands and franchises can also open up referral opportunities for working with these brands in your region.

Experiences with the Network’s Commercial Roofing Leads

commercial roofing lead exampleJohn offered the following details on his lead generation experience:

  • John received a service request from the lead generation program in Davenport, IA. There, he met with one company needing service on a hot-tar-and-pearock-mixed roof. The contact was the company’s Vice President of Operations, and he’d been authorized to make a decision within the coming weeks.
  • For this roof, John suggested a spray foam roofing system, but it wasn’t quite what the company was needing for this particular roof. Nonetheless, the company has surrounding buildings with EPDM rubber roofs with problems – they’re seriously considering A-1 Roofing Systems for these needs.
  • In another case, John received a roofing lead in Wisconsin. This roof is part of an addition on a commercial property – since the roof was installed 10+ years ago, it’s constantly had problems with leaks.
  • After examining the roof and negotiations, A-1 Roofing Systems won the bid over another contractor. They applied a Puma XL Metal Restoration System to this leaky metal roof.
  • In yet another case, John and his cousin, Simon Troyer of Troyer Roofing & Construction (another Endorsed Member), received a lead in Madison, Wisconsin. The contact is from a condominium association, and they have condominium buildings with EPDM rubber roofing. These buildings will need service in the future.
  • In total, from this roofing lead, Troyer Roofing & Construction has prospects for roofing projects on 36 condominium buildings in the future.

When asked to describe these experiences, John said: “These roofing leads are ‘red hot’ in value. It’s not a case of where they’re getting prices and may do something later. The sales process isn’t as long, either – they’re already educated about our roofing systems and what we offer.”

Having a strong background in operations management and customer service, John notes it’s great to work with roofing requests of this quality.

Other Opportunities Available

Contractors join our group to receive:

  • Lead Sharing
  • Shared Strategies
  • Inside Knowledge
  • Complete Training
  • Group Support
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Aside from the lead generation program, Choice Roof Contractor Group offers more. We’re the only nationwide commercial roofing network to offer:

  • Occasional commercial roofing leads
  • Assistance in walking roofs, bidding jobs, making presentations, helping with your first applications & more
  • Ongoing mentorship & expertise from veteran commercial roofers
  • Dedicated marketing support
  • More commercial job prospects from partners, network members & satisfied customers
  • Support & business opportunities from our preferred partners & suppliers
  • Strong endorsement with our nationwide reputation for excellence – for Endorsed Members
  • Professional commercial roofing training
  • Discounted, energy-efficient roofing with 35+ year reputation
  • And more!

Our family of contractors is helping many companies – from relatively new experience in the commercial roofing industry to 40+ years industry expertise. Contact us today at 800-670-5583 for more details! And while you’re at it, check out what existing members are saying, as well.

 

Commercial Roofing Sales Salary

roofing salesWhat can be expected for a commercial roofing sales salary? There are many factors behind what level of salary a commercial roofing salesperson receives. These points include:

  • Experience in commercial roofing sales
  • Level of sales & technical knowledge
  • A demonstrable record of sales success
  • Salesperson’s capacity for offering solutions
  • The extent and development of the salesperson’s network contacts
  • What location the roofing company is in
  • Where the salesperson will be operating out of
  • If the salesperson will be provided leads

Commercial roofing sales positions often include a base salary and a commission structure. Depending on the salesperson’s credentials, base salary can start at $35,000-40,000 and up. There are often opportunities for additional earnings potential on top of base salary. Many industrial and commercial roofing companies operate on a commission structure based on job profits, with bonus opportunities available.

What are the Downsides of Usual Commercial Roofing Sales Salary Jobs?

What’s the catch with commercial roofing salesperson opportunities today? There are a few factors to consider:

How to Get Commercial Roofing Jobs

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  • Longer sales cycles – The industrial and commercial roofing markets have longer sales cycles. It simply takes longer to close on jobs. However, the wait is well worth it.
  • Additional income potential can be capped – In theory, the opportunities for earning additional commission-based income in commercial roofing sales are limitless. However, in reality a salesperson have a cap on their earning potential. Commission earnings are tied to each roofing project that is sold – only so many can be sold in a week and they don’t offer recurring or ongoing residual income opportunities.
  • Lack of independence – Sure, commercial roofing sales positions can offer six-figure salaries. But it takes a lot of legwork plus many hours of traveling to maintain that income level. Wouldn’t it be nice to have the potential for a six-figure salary or greater, but with greater independence and the capacity for growing your income at your leisure?
  • Monetizing your knowledge – Over time, as a commercial roofing salesperson increases their knowledge of roofing and waterproofing, their value goes up. But their earnings potential can be limited by the factors mentioned above. There are only so many hours in a week.

What if there were something more?

Another Commercial Roofing Sales Opportunity

Conklin vs GacoAt Choice Roof Contractor Group, we offer a unique opportunity in the $5.3 billion commercial roofing industry. Via our relationship with Conklin, commercial roofing salespeople and installers have the ability to earn a lifelong, residual income with no cap. Because our contractor network is expanding its nationwide footprint, our group is looking for the following partners:

  • Commercial roofing salespeople with applicator experience in fluid applied roofing systems
  • Experienced contractors who are interested in showing newer roofers the ropes – and greatly increasing their retirement income from these roofers’ success
  • Enterprising project managers or professionals interested in expanding our network’s nationwide presence with quality products & a dedicated service mission

You don’t have to settle for the lack of job security, earnings limitations, and other hassles of a commercial roofing sales position. With our nationwide network, there are no limits on what can be brought in.

Why Choice Roof Contractor Group?

roofing manufacturer comparisonHere’s the opportunity. You can build a network of roofers with our platform (which attracts contractors and makes them more successful with lead generation and many other benefits) and earn 5-8% residual commissions and bonuses. Because these are commissions off ongoing product purchases, it opens up potential for recurring revenue coming in. Unlike a traditional sales job, it isn’t a matter of going from selling one roof to the next.

Contractors are incentivized to use premium products from Conklin, a product manufacturer with a 35+ year record in the fluid applied roofing marketplace. There are a complete range of exclusive member benefits, including:
commercial-roofing-sales-job

  • Roofing lead generation program
  • Dedicated, full-service marketing support
  • Complete roofing training, resources, and mentorship support
  • Increased job prospects with nationwide partners & connections
  • Increased competitiveness with our nationwide reputation
  • Best discount pricing on high-grade roofing materials
  • And more!

As an advocate of our group, you can build a substantial, residual income all while strengthening the competitive edge of your network with our help. Qualified individuals with commercial roofing companies of their own also receive the full backing of our network and the best roofing leads – for instance, they’ve received roof service requests as big as 150,000-300,000 square feet.

With this model in Conklin, individuals have been seen to be making $200,000 or even more a year. Also, we can help you get connected with prospects. We receive almost daily requests for information from interested contractors.

If you’re interested in being a part of our program, give us a call at (800) 670-5583.

The Track Record of Conklin Roof Coatings

Conklin roofingFor 40+ years, Conklin roof coating systems have proven resilient. They have provided durable, leak-resistant protection in all manner of climate conditions across the United States. And since it created the first acrylic elastomeric roof coating in 1977, Conklin has been at the forefront of product innovation.

But exactly what do Conklin roof coating systems have to offer? How do they measure up in terms of product lifespan? For illustration, let’s take a look at a project profile below.

Conklin Roof Coating System and 30+ Year Record

Conklin roofing sampleOn a trip in Scottsdale, Arizona, a Conklin Master Contractor shared a powerful story. On a property where he was doing a re-roofing job, a Conklin roof coating system had kept a property addition leak-free for 30+ years.

The product which had been applied was Conklin’s original Rapid Roof® coating system. During that time, the property’s main, shingled roof had been replaced twice because of intensive hail and wind damage. Notably, in one torrential storm, a wave of large hail passed through the area.

The hail was so big, it destroyed the 1’x8′ deckboards underneath the shingles – but the Rapid Roof® coating went without damage. During its 30+ years of performance, this Conklin® roofing system received minimal maintenance.

After three decades, this roof finally started leaking due to flashing and fastener failures – later confirmation showed the coating was still going strong.

Other Cases of Long Life-Cycle

There are other roofing projects on which Conklin roofing systems have provided exceptional, long-term protection.

  • In Kansas, a Conklin-restored metal roof has gone without leaks for 23 years and counting – with minimal maintenance
  • On a 18,000 square foot section and another 56,700 square foot section of a manufacturing facility in Delaware, two Conklin spray foam roofing systems were recoated after 20 years
  • These roofs were recoated just for Conklin’s warranty program renewal – they were still without any trouble at the time of recoating

Why Conklin Roofing Systems?

Choice Roof Contractor Group uses Conklin products because of their performance record, among other reasons. Many high-profile companies have opted for Conklin roofing systems on their buildings, including:
Conklin roofing

  • Holiday Inn
  • Marriott
  • Cargill
  • Honeywell
  • Burger King
  • Dairy Queen
  • Lockheed Martin
  • John Deere
  • General Dynamics
  • Georgia Pacific
  • McDonald’s
  • Alcon
  • Best Western

Other Benefits of Conklin Roofs

With the credibility of these high-profile projects and more, Conklin has a strong record. Here are a few other reasons why Conklin products are so compelling:
roof coating application

  • 2+ billion square nationwide and growing
  • Completely seam-free, fully adhered, and waterproof
  • Add 20 years or more to an old, existing roof’s life
  • Resist hurricane-force winds, hail, solar radiation, decay & more
  • Class A fire resistance
  • Consistently meets highest standards for performance
  • Expand and contract with temperature changes
  • No costly roof tear-off and replacement involved
  • Up to 85% reflectivity of the sun’s UV rays
  • Can give 30-50% yearly A/C cost savings
  • Capable of lowering roof temperature by 80°
  • And more

These roofing systems can be backed with optional, non-prorated warranties. They retain their extent of coverage for the warranty’s duration, and they are backed by guarantees spanning up to 20 years!

Should you be interested in learning more, give us a call at (800) 670-5583. For facility owners and managers, we offer free local estimates from our qualified contractors. And qualified contractors who join our network get complete support. This includes: mentorship from experienced roofers, complete roof application & sales training, connections to our nationwide partners & connections, dedicated marketing support, and more.

Choice Roof Contractor Group Selects InTech to Serve Equipment Needs

intech with choice roof groupToday we announced the selection of InTech Equipment & Supply as our preferred equipment provider for North America. InTech Equipment will be an instrumental partner in support of commercial roofing businesses and applicators within the group. Among other highlights, InTech stood out with its nationwide coverage with six branches, its first-rate technical support team with 400+ years of combined experience, and its exceptional service and support availability.

Choice Roof Contractor Group founder Jonathan Keim and original member Samuel Hostetler met with Dennis Alter, Southeast Technical Services Manager for InTech, and other members of the InTech team at InTech’s Arkansas location. They decided upon InTech after review and deliberation over several equipment suppliers.

“Dennis greatly impressed us with his responsiveness, availability, and professionalism. From the start, it has been clear that he truly cares about the customers he serves. We have also experienced the same great service from the rest of the InTech family,” explained Hostetler, Chief Strategist and Senior Mentor for Choice Roof Contractor Group.

“InTech is a clear fit for Choice Roof Contractor Group’s mission of partnering with quality organizations to provide every possible advantage to group members for rapid growth in the commercial roofing industry,” stated Keim, Marketing Director for Choice Roof Contractor Group.

If you have any further questions about this announcement, please call 800-670-5583.

About InTech Equipment & Supply

InTech Equipment & Supply, founded in 1995, is an independent, full service spray foam and coatings equipment integrator and parts supplier, offering equipment, parts, turn-key mobile spray systems and expert technical assistance. Our key customers are commercial roofing contractors, insulation contractors, asphalt coatings contractors and the materials suppliers that serve those customers. We have 6 full service branches in the U.S. in 3 times zones, complemented by a world class technical support staff with over 400 years of combined experience. We also have a network of independent reps and authorized sub-distributors located throughout North America.

When your spray foam or roofing equipment goes down, InTech has a branch or rep near you. InTech can troubleshoot your equipment, recommend solutions, fulfill your parts orders with our huge inventory, and get your equipment up and running in the shortest amount of time. We can keep you running by recommending preventive maintenance programs for your spray equipment, generators, compressors, breathing systems and accessories. If turnover is an issue, we have industry recognized and certified trainers on staff that can get your new hires up to speed. InTech Equipment & Supply has been recognized by Graco as a Top 20 Graco HPCF North America Distributor for 5 years in a row 2010-2014. For more information, visit www.InTechEquipment.com.

Return on Investment from Marketing Commercial Roofing Services

repair1Whether you’re an experienced or newer commercial roofing contractor, marketing is a must. But why is this so? Well, business growth hinges on more than just referrals. If someone wants to take their business to a new level, it requires getting out in front of more people.

Marketing enables this. It helps to make prospects aware that your company exists – and if they have any roofing needs, to show what you can bring to the table. Then it can move to discussion of how you can handle their needs. In short, marketing opens up new opportunities for your roofing business to expand.

But what about real-world results? What can you really expect from commercial roofing contractor marketing? Read on, and learn what you can do for your roofing business by taking the plunge – and growing your business to new heights in the process.

What can I Expect from Marketing Commercial Roofing Services?

Here are some real-world stories in the areas of our partner Top Roof Marketing’s direct mail and online marketing campaigns – working together with the veteran commercial roofers who help our members close sales and setup their businesses for long-term success.

Direct Mail Examples

commercial-roof-marketing-exampleA client in Virginia sent out 20,000 mail pieces. One of the roofs he got was a 55,000 square foot roofing project.

If one would bid this 55,000 square foot roof at $2.25/sq. ft. for a roof coating system, it would be $137,500 in sales – or roughly $45,650 in profit which is enough sales revenue to pay for a 20k piece direct mail campaign multiple times. This is a substantial return on investment for just one mailer campaign. And this is only considering that one roof – not including the others!

On the whole, Top Roof Marketing helped commercial roofers achieve 10-13 callbacks per 5,000 mailers in the spring. In one notable case, one contractor sent out 5,000 mailers – and got 25+ callbacks from building owners looking for service. When determining the total profit to be made on these calls, keep in mind that the average commercial roof size in the U.S. is 10,000 square feet.

Website Examples

example-commercial-roofContractors in the group are seeing great results with websites as well – especially when leveraging the big names our group has worked with! Here are a few stories from the field:

  • Through a strategic blend of direct mail and a professional website, one roofing contractor team increased their sales by 400% from 2013. And this was while reducing their budget by half vs. the prior year.
  • One contractor got a lead and then a job for a Holiday Inn single-ply roofing install. He also received a roofing install request to be done on a church in North Dakota.
  • On his website, this contractor also got a job for a Candlewood Suites job – which has since turned into referral prospects for 6 more hotel jobs, as well. He says his “website has paid for itself many, many times over.”
  • Another contractor is closing a sale on a 90,000 square foot roof, which he got as a lead off his website. He’s also currently working on getting two other roofing projects.

Just one roofing project can strongly make all of this worth it. And it gives you a basis for referrals and for your roofing project portfolio, too! For the ROI and reward it brings, roofing contractor marketing has a great, low risk-to-return ratio.

What can Roofer Marketing Do for Me?

hands-on trainingOur partner and team of experienced roofing mentors are helping these contractors and others achieve bigger gains. Whether you’re an experienced commercial roofer or you’re newer to the scene, you can get connected with more business prospects than before.

One roofing project can make a big difference in your end-of-year profit while also leading to many other opportunities. Just like with commercial roofing sales and business & personal development, it’s worth the time and effort to invest in yourself.

For those ready to take the plunge, the payout can be tremendous. Should you be interested in learning how Top Roof Marketing can help you grow your business, give them a call today at (800) 795-2187. They’ll help you determine your goals, and come up with marketing strategies that are tailored to your unique objectives, local area and business circumstances. You can take a look at what they’re helping our members do at http://www.toproofmarketing.com.

Conklin Roof Coatings vs. Competing Roof Systems

conklin benchmarkToday’s blog post will be of interest to building owners and managers as well as roofing contractors. We focus on the performance value and benefits of Conklin roof coatings. And in turn, the post takes a look at how these products stack up to others in the commercial roofing industry.

On the whole, roof coatings are another economical option besides a complete roof replacement. They allow customers to restore their existing roof, save money, and lessen their environmental impact. And they enable roofing contractors to upgrade a commercial roof’s performance without the time and cost demands of roof replacement. In addition, with the Conklin Company, contractors receive strong, unique opportunities that are not available with competing roof systems.

Let’s take a look below at these advantages.

Conklin Roof Coatings & Other Roofing Systems

The market is filled with roofing products, and they have merit. But with Conklin products, there are also many advantages which strengthen a contractor’s customer appeal.

Exceptional track record. As a whole, the Conklin Company has roots going back 80+ years. And in the building products marketplace, it has a strong record of longevity and consistency. Ever since it helped to revolutionize the American commercial roofing industry in 1977, a strong majority of Conklin’s building products have stayed on the market.

It’s a powerful indicator of how Conklin’s products were engineered as quality solutions their first time around – and Conklin continues to refine and innovate new products for roofing   needs. Building owners can be confident in these innovations as quality protection solutions.

History of innovation. Aside from its longstanding record of consistency in building materials – a solid performance gauge for any manufacturer – Conklin also has a history of innovation. In fact, Conklin introduced the first liquid elastomeric roof coating for the commercial roofing industry. The product was Rapid Roof, and since then Conklin has reformulated this product for even sharper performance.

On top of Rapid Roof III, Conklin has added many other fluid applied roofing products to its family of high-performance, reflective coatings, including Benchmark and Puma XL. And they continue to be used extensively nationwide.

Widespread extent of use. Along with its 35+ year record in the commercial roofing industry, Conklin has a large nationwide following. Its single-ply membrane and fluid applied roof coating products have been applied on 2+ billion square feet nationwide.

Aside from their strong performance in the many climates country-wide, Conklin has also gotten leverage among high-profile companies in the United States. Many corporate bodies and nationally known franchises have relied upon Conklin roofing products for building protection. These satisfied customers include:
conklin vs competitors

  • Cargill
  • Honeywell
  • Holiday Inn
  • Ford Motor Company
  • Burger King
  • Dairy Queen
  • Ashley Furniture Industries
  • Candlewood Suites
  • Day’s Inn
  • Lockheed Martin

In short, Conklin has a strong reputation for nationwide excellence, which building owners and managers can respect.

conklin roof exampleLasting, durable protection. Competing products on the market may offer a decade-worth of protection or more. But they can break down under prolonged exposure to the sun’s UV rays or other weathering hazards. In contrast, Conklin products have been known to last for years.

For instance, take this Conklin-restored metal roof. A veteran Conklin contractor applied Conklin’s metal roof coating products to it 23 years ago – and with minimal maintenance, it continues to be waterproof and incredibly strong. Plus they are ENERGY STAR® certified, have up to 85% reflectivity, and can produce up to 30% yearly A/C cost savings. Contractors can leverage the performance ability of these products and their up-to-18-year, full-coverage non-prorated warranties, and use it for bigger gains.

Other Benefits of Conklin Roofing Products

tpo conklin recoatAside from higher profit potential with these industry-leading products, contractors have other unique opportunities at hand. Consider the following points:

Great transfer of business opportunity. In the years ahead, existing Conklin roofs will need to be recoated for redoubled protection and performance value. The opportunities are tremendous for contractors to build up a strong roofing business, restore many roofs, and then have an extensive portfolio of roofs to be recoated in the future. It gives contractors the ability to build up a business to leave behind for the family – a great transfer of generational wealth opportunity.

Strong company valuation and resale prospects. Of course a contractor may wish to sell off his business in the future for a strong profit. Because of their future recoating needs, Conklin roof coatings give a roofing business great opportunities for a strong valuation in the future. And in turn, these future needs open up solid company resale opportunities for the contractor.

Interested in Learning More?

Aside from these Conklin advantages, Choice Roof Contractor Group helps roofing contractors be successful with our many membership benefits. These include free lead generation, support and even on-site assistance from experienced Conklin contractors, job prospects from our nationwide partners and network connections, and more! 

Should you be interested in how our network can help you, give us a call at (800) 670-5583. We look forward to hearing from you and seeing how we can serve you!

The Importance of Commercial Roofing Marketing in Springtime

Today’s blog post covers a staple in the commercial roofing industry: commercial roofing marketing.

callMarketing – it’s one of those buzzwords that commercial roofing companies come across often. Of course it’s a key foundation for any commercial roofing company, regardless of how established they are. But when are the best times to engage in marketing for the best return on investment (ROI)?

In a nutshell, the best time frame is just before and during the springtime. It’s a time period in which companies, building owners, and facility managers are determining their budget priorities for the year. And the notable changes in weather patterns during this time of year has a tremendous impact on commercial roofing sales. Efforts should center on capitalizing on these weather changes for maximum roofing job opportunities.

Let’s cover in more detail why these factors make the springtime so critical for commercial roofing contractor marketing – and how you can leverage them for your own benefit, too.

Strengthening Your Business with Springtime Roofing Marketing

Here are a few real-world factors which impact the timing of roofing contractor marketing.

hands-on trainingThe effects of the winter season.
There are many winter effects which can compromise a commercial roof’s performance. This is especially true when a roof is getting close to the end of its service life. Here are just a few wintertime factors which have been known to contribute to a roof’s demise:

  • Heavy snowfall
  • Pronounced temperature lows
  • Lingering snow and debris on a roof
  • Freeze-and-thaw cycles throughout the season
  • Extreme temperature fluctuations
  • Ice dams

These winter effects are hard on commercial roofs. They can bring up new roofing issues or make old problems even worse. For instance, as warmer weather comes about, snow piles on a flat roof system could turn into ponding water. Let’s say this roof does not have proper drainage. As the snow melts, this resulting water can linger and put undue stress on the flat roof system – which gives way to leaks or other costly damage. In these instances, customers will need roofing companies to handle these needs.

marketing spring time roofingIncreased rainfall.
In the springtime, climate patterns tend to include more rainfall. With this heavier rainfall, storm activity can pick up – including hail, powerful winds, and rain itself. This storm activity can wreak havoc on commercial roofs. For instance, the National Weather Service estimates that hail alone – just one part of storm related damage – accounts for $1 billion in property damages nationwide each year. And water damage is attributable to millions of dollars in countrywide property damages, as well.

In short, this storm activity can compromise a roof’s performance. Technical equipment, business inventory, and other valuable assets could be at risk. With the pickup in storm activity, the demand for commercial roofing services goes up. And roofing companies that did marketing and got prospective customers’ attention at this time can benefit.

callDecision-making in the new year.
When their roofs are having trouble, building owners and managers will set aside funds to resolve these issues. As mentioned above, winter effects and increased storm activity are likely to create new issues or make old ones worse.

As a new year rolls in, it’s not unusual for these decision-makers to begin making decisions about who is going to service their roof. After all, they’re just coming off the winter season. And they need these issues addressed before springtime storms begin rolling in. For best results, it’s advisable for roofing companies to engage in marketing efforts at this time. That way they get these prospects’ attention when their focus is on their roof – and when they are consciously looking for a solution to their roofing problems.

What Are Effective Commercial Roofing Marketing Strategies?

commercial marketing ideasFor roofing contractors, there are many effective vehicles by which to engage building owners and facility managers. With a strategic blend of real-world and digital marketing efforts, contractors can open up new job prospects.

These marketing strategies include:

  • Direct mail and telemarketing campaigns
  • Business cards, handouts, and other print materials for in-person networking
  • Websites and social media for when people look for roofing companies online
  • Door knocking on high potential prospects and implementing a proven follow up strategy
  • Local online directories with company listings and locations

We regularly do group conference calls to share the best tactics of each of these strategies with each other. These marketing methods can be blended together and used for greater local market gains. And if you want to delegate your marketing to a marketing firm so you can focus on your roofing business – make sure your marketing firm understands the commercial roofing industry. Our partner Top Roof Marketing specializes in marketing services for commercial roof contractors, and they would be a good choice to consider.

Our final and most important tip is to remember who you’re listening to. Getting your marketing strategies from manufacturers or equipment dealers is a bad idea. They often claim to know how to help you on this side, but the truth is they are just trying to sell you. If you want to know what really works, you have to get your information from those who are out in the field and generating consistent success.

Learn more about how our group of contractors help each other in marketing and more: Nationwide Network of Commercial Roofing Professionals