
According to the 2014 State of the Industry Report by Roofing Contractor Magazine, the following points would be a few obstacles for roof contractors:
- Lack of qualified labor to meet rising demand for skilled roofers
- Hiring challenges among business professionals (salespeople, project managers, and account managers)
- Lack of qualified professionals with technical knowledge to hire
- Uncertainty of labor and its costs
- Reduced industry standards caused by disreputable contractors
- Price cutting brought about by dishonest or unqualified roof contractors
For commercial roofing contractors, these issues could hamper business profitability and growth.
Challenges for Roofing Contractors and Building Owners

- The lack of skilled roofing labor could drive roofing companies to lower hiring standards. In turn, it affects the quality of service and workmanship which their roofers deliver.
- With reduced skilled labor and unclear prospects for hiring new, capable workers, customers can receive lower-quality work and service.
- The need for effective training in commercial roofing techniques, new technologies, and new practices has become greater – and customer demand for roofing expertise is high.
- With subpar contractors offering low bids, experienced contractors might unnecessarily adjust their own prices to lower rates.
- Commercial job opportunities are reduced for roofing contractors due to the uncertainty caused by sluggish economic recovery.
Solutions to Commercial Roofing Industry Problems
At Choice Roof Contractor Group, roofing contractors and building owners can find effective solutions that address these problems. These solutions include:

Generally speaking, roofing contractors rely upon product representatives for technical support and on job bids. But product reps might not have direct product application experience. And since commercial roofs can differ in terms of structure, protrusions, rooftop features, application needs, and more, it can be helpful to have technical support that’s seasoned with direct application knowledge.
At Choice Roof Contractor Group, we offer a life time mentorship program. Network members are connected to veteran contractors who are experienced product applicators themselves. These roofing mentors are accessible via phone, text, video, and other communication avenues. With this support, contractors and building owners benefit from the increased service premium.

With the gap between demand for skilled roofing labor and actual labor supply, the need for effective worker training is high. Through our partnership with Conklin, commercial roofing companies are connected with one of the most comprehensive roofing training programs in the industry today.
In this roof systems training, contractors are given dozens of man-hours in classroom instruction and hands-on experience. With Conklin’s two-tiered training sessions, they are trained in the ins-and-outs of all commercial roof systems. And our nationwide group continues to nurture this gained knowledge and skill set with our life time mentorship support.

In our nationwide group, we offer another service premium that is almost unheard of in the commercial roofing industry. That is on-site assistance with sales presentations and job completion. Because of our business model, we are successful when our members are successful – and our experienced mentors can come out to help contractors bid on jobs and help them complete roof projects.
Roofing Services
Our professional commercial roof contractors provide:
- Roof maintenance & repair
- Inspections & leak detection
- Energy efficient roof systems
- Complete roof replacement
- Roof life-extending solutions
With all of this and more, our network members learn to convey their value at the prices they set, provide premium service to customers, and have ongoing, professional service available for their existing customer base. They also have the complete support of our nationwide group should they need it.
Other Benefits
We also offer other benefits, including commercial lead generation, discounted product pricing, our nationwide connections via our network, our nationwide reputation for excellence, and more. Building owners trust our members for their high standards of excellence and service, as well.
Should you be interested in learning how we can help you, call us at (800) 670-5583. We look forward to hearing from you and seeing how we can serve your needs.


In today’s blog post, we will take a look at why roofing industry associations are important. For commercial roofing contractors, these groups offer chances to establish further credibility and stronger networking. And for building owners, it is a matter of trust. Roofing projects are a steep investment, so being careful about whom goes up on the roof is important.
Whether a roofing company is part of a not-for-profit trade association or a nationwide roofing contractor network, it is part of something bigger than itself. To maintain their reputation for excellence, these groups have high standards for their membership. These standards can be binding while a roofing company is part of a roofing association. And the roofing association may even have high benchmark standards to be met before a company is accepted for membership.
The backbone of any successful commercial roofing company is a thriving business referral network. Roofing associations offer a powerful opportunity for enterprising contractors to network with other contractors, manufacturers and distributors, education and technology leaders, and industry movers and shakers. In turn, these can open up doors for partnerships, supplier deals, introductions to new products or technology solutions, or even new commercial job opportunities.
Commercial roof projects can run into the tens of thousands and even hundreds of thousands of dollars. And if a project is large-scale and requires a roof installation or replacement, it can involve hundreds of thousands of dollars. In other words, since commercial roofing work is so cost-intensive, building owners and facility managers must careful about whom they let up on their roofs. This premium need for roofing expertise becomes even more important given the growing need for trained, capable roofers in commercial work.
Commercial roofing can even out the high and lows of construction. The residential and commercial construction markets share many dynamics. Building a new home, residential building, or commercial structure takes time. And since it’s expensive, people are hesitant to make such a big investment in times of economic uncertainty.
The commercial roofing industry offers more consistent work. This can be seen in the nature of commercial roofing work. No matter what the state of the economy is, building owners will constantly have problems with roof leaks. There will always be a need for capable professionals who can keep these leaks at bay. And as a result, demand for professional roof repair and restoration services will be more consistent.
Commercial roofing opens the door to greater profitability. Will mentioned that he and his team faced challenges when the economic downturn of 2008-2009 rolled around. He began looking for things to replace the lack of construction work available. Commercial roofing filled that gap. And Will strengthened his profitability with Conklin’s liquid-applied roofing and durable, single-ply membrane products.
Diverse needs within commercial roofing leads to more business opportunities. As Will emphasizes, there is a diverse range of needs in
Today, Robert and Lori are the owners and operators of Brenneman Roofing (
Some time later, Rob received a call from his older brother, who works as a foreman for Choice Roof Contractor Will Schrock at Montana-based Schrock Construction. Rob’s brother introduced him, gave him a brief rundown, and spoke of profit potential.
In that time frame, Lori started a housekeeping business. She built up a steady client base, but wasn’t satisfied with the income it was bringing in. Rob convinced her to try out some of Conklin’s cleaning products – and they were effective. They were not only solid cleaning agents, but they increased her profit margins. Convinced of Conklin products’ efficacy, the Brennemans attended a Conklin business seminar, where they learned first-hand of the larger potential offered by Conklin.
In late 2013, Rob and Lori decided to join Choice Roof Contractor Group. Since then, Brenneman Roofing has grown by leaps-and-bounds.
When asked about their future plans this week, Rob and Lori spoke of their confidence. With the extent to which Brenneman Roofing is growing, the Brennemans plan to focus all of their attention on commercial roofing.
How are these leads effective? Our model has been carefully structured so that we attract the attention of building owners who need roofing services – and then connect these leads to roofing contractors, all at no cost to either party.
Today’s blog post will be of interest to commercial real estate owners, facility managers, and property management firms. What are the things to keep in mind when you are looking for the right commercial roofing products for your building?
There are many opportunities in commercial roofing. In just 2014 alone, commercial roofing sales are expected to top off at $5.3 billion. Plus, in the future, the nationwide commercial roofing market is projected to reach new heights.
People have taken our sales tips and completely transformed their roofing companies. Contractors have even added six-figure revenue streams to their bottom line as early as their second year of using the products we represent from Conklin. And we provide these exclusive, proven, insider tricks-of-the-trade to you complete with a dinner featuring some of the best steak in all of Kansas City.
We’re currently halfway through the first day of Conklin’s product training at their Kansas City headquarters and having a great time with 9 different individuals who came out from as far as Florida to meet us personally and join our nationwide group of commercial roof contractors.
Two other contractors arrived later in the day, so to get them up to speed, we went to a different restaurant and had some more great Kansas City food while getting to know each other well. It was well after 11pm before we wrapped things up, but still have a lot more to cover.
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