Commercial Roof Replacement Cost

Today’s blog post takes a close look at something of interest to building owners and managers—commercial roof replacement costs. Replacing a roof can be one of the biggest capital expenditures a building owner or facility manager makes. This post builds on one of our earlier posts about commercial roof maintenance costs.

roof replacementHow much does a commercial roof replacement cost? One study reports on a roof with average dimensions of 10,000 square feet, a new commercial roof can cost over $42,500, or over $4.25 per square foot. That study also found 80% of the roofs tracked had been replaced before they needed to be.

In another case, the roofing and pavement consulting firm Benchmark presented a cost range from retail roofing projects it has examined. Benchmark reported on a majority of retail roofing projects it has looked at, roof replacement costs generally range from $3.50 to $6.50 per square foot. However, the cost depends on whether a project was aiming for roof recovery or consisted of a complete tear-off and replacement job.

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Other sources have reported commercial roof replacement costs can vary from $7.00 to $12.00 per square foot. In all of these cases, there is one critical thing to keep in mind. Using an average commercial roof replacement cost for estimating a single project can be problematic, since project costs can vary depending upon labor inputs or project complexity. However, using it to budget for a portfolio of multiple property holdings is far more valuable.

Commercial Roof Replacement Costs over Time

commercial roof cost over timeOne well-known study looked at commercial roof replacement costs over time. The study drew upon data collected over a space of 9 years. The study concentrated on lifecycle costs for low slope commercial roofs that were chosen from among 100,000 square meters of roofing on 38 buildings owned by Carnegie Mellon University (or 1.08 million square feet of commercial roofing on 38 buildings, approximately). This overall roofing network ranged from newly-installed roofing systems to roofing systems over 50 years old. The entire network was valued at between $22 million and $32 million, when an average roof replacement cost of $215 to $323 per square meter (costs accumulated over 9 years) was used.

All of the buildings were located within Pittsburgh, Pennsylvania, which made them subject to the same climate conditions and some other variables. All of the roofs had insulation installed under them that met the requirements set by local climate conditions.

The low slope commercial roofs were chosen because they were the most prone to leaking problems. The researchers also said low slope EPDM and SBS modified bitumen roofs could be considered representative of the data used in this study.

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From July 1998 to December 2006, the university’s database for the entire roof network showed 1,781 roof leak-related work and repair records. It came out to an average of 200 leaks per year or 5.2 leaks on each building annually.

In terms of 2006 dollars, the average roof replacement cost came out to $269 per square meter over 9 years, or $4.5 million spent on replacement of 16,900 square meters over a 9-year stretch. From 1998 to 2006, roof replacement costs, termed “owner capital costs”, ranged from $0 to approximately $1.62 million, or a total of $4.12 million for the entire time span.

roof replacement study

The variances in roof replacement costs show the importance of thinking about commercial roofing in terms of lifecycle. Among other things, roof budgeting relies upon two primary factors: the roof’s service life expectancy and how much square footage the roof’s dimensions consist of.

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As the first study indicated, it would seem many commercial roofs are replaced before they need be. In terms of the first roof’s protection value and additional benefits being cut off early, those translate into thousands, if not tens of thousands of dollars in sunk costs.

There is a cost-effective, life-extending option that building owners or facility managers can consider when the existing roof is structurally sound and otherwise suitable for restoration. Roof restoration, or a process in which liquid-applied roofing products are installed over an existing commercial roof, can extend an existing roof’s useful life and help avoid or delay some replacement costs.

In this process, the liquid-applied roofing products refer to commercial roof coatings, or coating products that are formulated to create a continuous protective surface over an existing roof substrate. Because it is a restoration process, it may involve substantially less tear-off than a complete roof replacement.

The existing roof should be evaluated for wet insulation, structural deterioration, drainage problems, damaged materials, failed seams or penetrations, and other conditions that may need to be corrected before restoration is considered.

Commercial Roof Restoration Options

roof coating applicationCommercial roof coating systems can provide a restoration option for suitable existing roofs. Depending on the roof condition, substrate, coating system, preparation, and project requirements, restoration may help extend the useful life of an existing roof while reducing the amount of tear-off required.

Reflective coatings may also reduce solar heat absorption when appropriate for the building and climate. Actual service life, energy performance, warranty coverage, and project savings depend on the specific roofing system and conditions.

A commercial roofing contractor can inspect the existing roof and discuss whether repair, restoration, recover, or replacement is appropriate.

Another Craftsman Finds Dynamic Business Potential in Commercial Roofing

We’ve heard many stories of how Conklin roof coatings and membranes have brought powerful, transformative opportunities to life for new and experienced contractors. From encouraging tales of budding entrepreneurship to dynamite company growth, there’s been no shortage of testimonials from people whose lives have been changed. Today, we take a look at how Conklin and other timely resources are helping a young, capable Wisconsin craftsman carve out his emerging success story.

Small Town Setting, Big-Time Potential

Simon TroyerBased out of the small village of Coloma, Wisconsin, Simon Troyer says he’s always enjoyed doing construction. And now that he has a commercial roofing division up-and-running as part of his business, he is tremendously excited for the future.

When asked to describe his professional background up to this point, Simon says it’s been a gradual process. With the business opportunities from Conkin and dedicated support from Choice Roof Contractor Group, though, Simon truly feels confident in his business outlook.

Like many great stories, Simon’s story is rooted in humble beginnings. It starts with his entrance into the construction industry around eight years ago or so.

Setting the Foundation

In 2007, he embarked on a career in construction, slowly before he was married. In those days, Simon worked with family on various small construction projects and occasionally completed work that came his way. He had grown up in a sawmill and on a family dairy farm, and from there he had been looking for a change of pace.

Over the years Simon honed his technique as well as his passion for construction and helping others, qualities which define his business to this day. Bit-by-bit, he learned the ins-and-outs of many aspects of carpentry, remodeling, roofing, and others. It set a firm foundation for when he would start out in business for himself.

Entrepreneurship Beckons

After five years of working with others, Simon decided he wanted to strike out on his own. He desired to provide a stable life for his family, and the independence and profit potential that come up with business ownership were hard to dismiss. With his construction skill set, Simon was confident he would be able to run his own business. In late 2012, desire became reality. Simon launched Troyer Carpentry, buoyed by the craftsmanship skills he had developed over the years as a quality-minded construction professional.

When Simon recalls those days, he says that times were good, but he remained on the lookout for additional business opportunities that would strengthen his family’s quality of life. It wasn’t clear yet, but Simon had actually come across the Conklin business opportunity that would open up new doors for him later. In the months before he formally started his own business, a friend introduced him to Conklin and spoke of the opportunities. Simon’s interest was piqued, but he wasn’t quite ready to take the leap.

Timely Re-Encounter

A few years later, Simon had built his business to be a respectable company that performed occasional residential repair work along with bigger-scale home construction projects. His desire to better his family’s well-being remained as strong as ever. He had examined other business opportunities, but close scrutiny had revealed them to be not so promising. A chance re-encounter with the Conklin business opportunity proved to be a turning point.

About two years or so after he had first heard of Conklin, Simon was again reacquainted with it by who is now fellow Choice Roof Contractor John Miller of A-1 Roofing Systems. This time around, Simon was more impressed by what Conklin offers. John spoke of how long Conklin had been around as a company, and how others were achieving the financial security they’d dreamed of with its diverse product line. Simon appreciated how he’d have more time to spend with his family, along with how he’d be helping other people with Conklin’s great products.

Taking the Leap

After seeing what he could accomplish with this unique opportunity, Simon decided to take the plunge. He signed up in Conklin, and he went to its comprehensive roof systems training in June 2013. At the training program, Simon says he was tremendously impressed by the depth of the instruction itself. It truly gave him the confidence that he could add a new division to his construction company—a commercial roofing business unit—and he could give his family the life he wanted them to have.

New Developments and Emerging Opportunities

In time, Simon heard of another appealing group that built on top of Conklin’s roofing business opportunity. John Miller spoke of a group that offers dedicated support and resources to help contractors achieve success, Choice Roof Contractor Group. Simon says now he was impressed by the network’s free lead generation as well as its lifetime mentorship and support programs.

A prudent business owner, Simon slowly began interacting with Choice Roof Contractor Group and its support team. In time, he saw firsthand how he could benefit from it, and in April 2014, he signed on as a full member.

Based on his expertise as a construction professional as well as his experience with the Conklin products, Simon was appointed “Choice Roof Contractor” status. Now that he has joined the group, Simon has been actively bidding on commercial roofs and taking on new opportunities to take his rebranded construction company, Troyer Roofing & Construction, in a new direction. It’s a dramatic change from where Simon says he was just seven years ago.

Simon’s Thoughts

When asked about advice he would give to new contractors or people who are considering taking up commercial roofing, Simon emphasizes that action is needed today. It doesn’t pay off if one waits to do something for months or years, because he or she is foregoing great opportunities that could be around the corner.

Simon also expresses his confidence about the future and its potential for him, his business, and his family. He’s grateful for the support he’s been given by Choice Roof Contractor Group, and with a little bit of time and this great support network at his back, there’s no limit to what he can accomplish. In a nutshell, he feels empowered to scale his business to new heights and to inspire others to do the same. After all, Simon says, they can look at what he has done—made a transformation from a budding craftsman to a capable professional who’s ready to take his business to the next level. All it takes is the determination and resolve to begin with that critical first step, and you can open the door to a world of boundless opportunity.

Should you be interested in learning more about Conklin and our support network, give Simon’s business a call at 855-552-2343. He would look forward to discussing how we can give you dedicated support for helping you establish your own successful business.

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Commercial Roof Lead Generation

commercial roofing lead generationToday’s blog post takes a look at an area of importance for commercial roofing contractors—commercial roof lead generation. We examine the different methods of lead generation available today. The post then concludes by discussing how Choice Roof Contractor Group has helped create additional opportunities for members through its network and marketing efforts.

Roofing leads are a staple of any commercial roofing business. Whether a roofing company is an established, respected enterprise or an up-and-coming roofing vendor, leads represent new opportunities to grow and scale. Their importance cannot be overstated.

Methods of Commercial Roofing Lead Generation

With the Internet and other technological innovations, there have been many new marketing methods for generating commercial roofing leads that have emerged. Here is a brief overview of several commonly used methods.

  • Direct mail. Despite the power of the Internet, there are some roofing marketing strategies that have not gone out of style. Direct mail campaigns can still be a useful method for generating commercial roofing leads when they are carefully targeted and properly executed. In this marketing strategy, mail pieces are sent to selected prospects within a defined area, often building owners or key contacts. When the message, offer, and targeting are right, direct mail can help create new conversations and opportunities for roofing contractors.
  • Telemarketing. The telephone can also play a role in roofing industry marketing. A commercial roofing company may work from a list of prospects or develop its own list of local businesses and decision-makers. Telemarketing can require significant time and persistence because the person being contacted may have little or no prior awareness of the roofing company. For that reason, it is often more effective when used as part of a broader marketing strategy rather than as the only source of lead generation.
  • Websites. Having a professional online presence is a powerful method for generating leads because it can provide useful information about a roofing company’s background, experience, services, and past work. A website can also showcase galleries of completed roofing projects, which can help prospective customers understand the contractor’s capabilities. An effective website should provide clear calls to action, such as contacting the roofing company to discuss a project, request an estimate, or arrange an inspection.
  • Social media. Social media platforms can provide opportunities to build awareness, stay visible to potential customers, and share useful information about a roofing business. For roofing companies, social media can support lead generation and brand recognition when the right audience and content strategy are used. Like other marketing channels, it is generally most effective when combined with other outreach methods as part of a broader marketing plan.

These are just a few of the methods roofing contractors have at their disposal for commercial roofing lead generation. When used together with other marketing efforts, they can create a more complete outreach program and provide multiple ways for prospective customers to discover and contact a roofing business.

Choice Roof Contractor Group and Lead Generation

Choice Roof Contractor Group has historically helped members create additional business opportunities through the group’s online presence, professional connections, shared knowledge, and referrals among contractors.

Lead generation has been an important part of the group’s history, but it is only one of the benefits of participating in a nationwide contractor network. Members can also benefit from sales and marketing resources, shared strategies, professional connections, partner introductions, and the practical experience of other commercial roofing contractors.

Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members meet the group’s current membership requirements, including third-party training or certification, proof of insurance, professional business conduct, and commitment to the group’s values.

Additional information about the network can be found here: Achieve Greater Success with a Nationwide Support Network of Commercial Roofing Professionals.

If you are interested in learning more about becoming a member or about strategic partnerships, contact Choice Roof Contractor Group for more information.

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    7 Things Successful Entrepreneurs Do Every Day

    entrepreneur dailyTake a good look at any successful entrepreneur, and you’ll likely notice one thing that’s probably common to them all. All well-to-do businesspeople set goals and then strive for them. In many ways, it’s common sense: goals provide a concrete sense of what you’re aiming for, a benchmark for how you’ll achieve it, and a baseline from which you’ll start. What may be surprising, though, is just how often successful entrepreneurs set goals—on a daily basis! In retrospect, though, it makes sense.

    Over the long term, achieving success requires good daily habits. After all, the most-successful businesspeople are constantly educating themselves and improving their knowledge, skill set, and overall capabilities. If someone desires to build and run a successful company, habituating and practicing these good habits is essential.

    7 Things to Aim for Daily

    1. Plan Your Day Out. Toward the beginning of the day—preferably as soon as it begins—it’s wise to take a look at your calendar and map out what your day’s going to look like. If you work better at a certain time of day, set aside time blocks in those hours for getting important things done. Be sure to keep on top of these tasks for the day, and follow through on them to ensure they are accomplished. Over time, those daily task completions will lead to new company developments that’ll be worth all the effort you put in.

    2. Put a Premium on Your Time. Of all the resources at your disposal, time is the one resource you can never get back or ever get enough of. Once it’s gone, there’s no getting it back, so strategic priority-setting is critical. Commit to doing the most important things for you, your company, your goals, and other things that are important, such as family. Avoid distractions, do your homework before any important phone call or meeting, and don’t be afraid to say no to some things.

    3. Listen to Others. No one person has all the answers. Being able to listen to others’ input is not only productive, but also necessary. Carefully listening to what others have to say without interrupting also eliminates opportunities for miscommunication or misunderstandings. Of course, those can lead to a need for clarification or shoring-up later on, so careful listening can strengthen a business’ operations, stabilize relations between colleagues, and keep workplace morale up. Don’t forget the importance and inestimable value of saying “please” and “thank you” as well.

    4. Remember Your Company’s Goals. As we’ve discussed in a previous blog post, successful businesses aren’t built in a day. It takes time to iron a business’ kinks out, establish proof of concept, and ensuring everything is performing well and up-to-speed. Be sure to take out a little bit of time each day to review your company goals. That’ll help keep you on par and focused on accomplishing what you need to for the day. Taking note of your company successes, such as the most profitable part of your business or a hard-to-get customer that you attracted, will strengthen your daily performance as well.

    5. Buckle Down and Focus. One of the most valuable things someone can learn to do is focus on the task in front of him or her. In today’s fast-paced world, it’s easy to be tempted to multi-task or be distracted. Other things, such as small glitches or unimportant details, can be distracting and time-consuming as well. An entrepreneur should cultivate the virtue of flexibility so he or she can adapt when needed. But being able to singularly focus on the task-at-hand and get it done cannot be overstated enough.

    6. Get Some Social Time In. Being productive is essential for making sure your daily task list is dwindled down or completed. But one shouldn’t underestimate the importance of taking a small bit of time out for socialization, either. Human beings have a social dimension to them, and it is necessary to get that time in so you maintain a healthy balance between your workload and soundness-of-mind. Taking just a minute or two to fraternize with co-workers and discuss your company’s expansionary plans or what you’ve accomplished can truly do wonders.

    7. Keep in Mind There’s only 24 Hours in a Day. It may seem like a rehash of the second point, but it’s not. Since there’s only so much time in a day, prioritizing your daily goals and tasks is very important. Be aware of how this dynamic can play out with others, too. If you have any important calls to make to someone else, be aware of the time within the week that’s best to reach them. Do your co-workers have certain times at which they perform best? Then be respectful of their time so they can maximize their work output. Be committed to your business’ success, but don’t burn yourself or your colleagues out. After all, sometimes even the most-pressing challenges are best tackled with a refreshed outlook. Above all, an excellent guiding principle should be to aim for balance in your life— maintaining a healthy scale between your business, your family, your own responsibilities, your social and spiritual life, and yourself will be of tremendous value to yourself and those around you.

    And if you’re just starting off with a new business, be aware of how taking the first step can be the most difficult.

    Looking to Build up a Commercial Roofing Business? Choice Roof Contractor Group Can Help!

    If you’re looking to take your roofing business to the next level, or you’re just starting out, we can help. Choice Roof Contractor Group offers a specialized, full-support platform for helping you get access to the resources, knowledge, and experts you need for building an enduring success story. Among the many benefits our members enjoy are:

    • Free roof leads generation
    • Lifetime mentorship from highly-successful and highly-experienced roofing professionals
    • Top-of-the-line, effective coaching for closing sales
    • Customized, full-service marketing support
    • Huge profit potential with discounted roofing products
    • Creditable nationwide professional endorsement with our network behind you
    • Compelling sales materials and talking points for your success
    • So much more!

    Our group uses high-performance, energy-efficient Conklin roofing products on commercial jobs. We chose these products because they have been a proven line of roofing solutions for building owners across the United States for over 40+ years. With these great products, many new Conklin roofing contractors report adding a six-figure revenue stream to their bottom by the second quarter of the second year after they started using Conklin products.

    For more information about our unique program and how we can help you, please call 800-670-5583 or use our contact form. We look forward to hearing from you!

    White Roofs and the Urban Heat Island Effect

    dark commercial roofToday’s blog post takes a look at the “urban heat island” effect. This effect refers to urban areas being warmer than nearby rural areas because buildings, pavement, and other developed surfaces absorb and retain heat.

    Another topic we’ll examine is one strategy used to help reduce heat absorption: a white, reflective roof coating system.

    According to the United States Environmental Protection Agency, urban areas can be warmer than surrounding rural areas, particularly after developed surfaces absorb solar energy throughout the day and release heat later.

    Buildings, roadways, parking areas, and dark-colored roofs can all absorb and retain solar heat. In more vegetated areas, plants and soil generally absorb and release heat differently than dense concentrations of buildings and paved surfaces.

    Consequences of the Urban Heat Island Effect

    The urban heat island effect can contribute to several concerns, including:

    • Higher cooling demand during hot weather
    • Higher air-conditioning costs in some buildings
    • Greater stress on the electric grid during peak periods
    • Higher local temperatures
    • Potential impacts on air quality and heat-related health risks

    The extent of these effects varies by climate, city design, vegetation, building density, weather conditions, and other local factors.

    White Roofs as One Heat-Reduction Strategy

    white roof vs black roofOne strategy used to reduce solar heat absorption is the white or reflective roof. Reflective roofing materials are designed to reflect more sunlight and absorb less heat than many darker roofing surfaces.

    When a roof absorbs less solar energy, its surface temperature can remain lower under similar conditions. This may reduce heat transfer into the building and, in some cases, lower cooling demand.

    On a larger scale, widespread use of reflective roofing can be one part of broader urban heat-reduction strategies. The effect on local temperatures, energy use, air quality, and public health depends on many factors and should not be attributed to any individual roof alone.

    White Roof Coatings and Commercial Roof Restoration

    White and reflective coatings may also be used as part of a commercial roof restoration system when the existing roof is structurally sound and otherwise suitable for restoration.

    Potential benefits of a properly selected and installed reflective coating system can include:

    • A continuous protective surface over properly prepared roof areas
    • Reduced solar heat absorption
    • Potential reductions in cooling demand depending on the building and climate
    • Reduced tear-off and disposal when restoration is appropriate
    • Potential extension of the existing roof’s useful life
    • Repair and recoating options for some systems when conditions allow

    Reflective coatings are not appropriate for every commercial roof. Before restoration, the roof should be evaluated for wet insulation, structural deterioration, severe corrosion, drainage problems, damaged roofing materials, failed seams or penetrations, and other conditions that may need to be corrected first.

    Performance characteristics such as reflectivity, durability, weather resistance, warranty terms, maintenance requirements, and expected service life vary by product and roofing system. These should be evaluated using current manufacturer documentation and the specific conditions of the project.

    A commercial roofing contractor can inspect the existing roof and discuss whether repair, restoration, reflective coating, or replacement is appropriate for the building.

    EPDM Rubber Roofs and Roof Coatings

    Today’s blog post looks at the performance value of single-ply EPDM rubber roofing and how, in some situations, it may be enhanced with a compatible commercial roof coating membrane system. We start by reviewing a few basic facts about EPDM rubber roofing and then take a look at how a reflective, white roof coating may add further value when the existing roof is suitable for restoration.

    A Few Basics about EPDM Rubber Roofing

    EPDM rubber roofingEthylene propylene diene monomer roofing, or simply EPDM rubber roofing, has been used in commercial roofing for decades. It is a single-ply membrane system commonly used on low-slope commercial buildings.

    EPDM rubber roofing is available in different colors and configurations, although dark-colored membranes are common.

    Like other commercial roofing systems, EPDM can provide long service when it is properly designed, installed, inspected, and maintained. Over time, however, seams, penetrations, flashing, surface damage, drainage issues, and other conditions may need attention.

    Commercial Roof Coatings Can Enhance a Suitable EPDM Roof

    A compatible roof coating system may provide additional protection and reflective performance when an existing EPDM roof is structurally sound and otherwise suitable for restoration. Here are a few areas where a coating system may provide benefits.

    • Punctures and surface damage — EPDM membranes can be durable, but they can still be damaged by sharp objects, foot traffic, hail, equipment, or other impacts. A compatible coating can provide an additional protective surface over properly prepared areas, but damaged membrane should still be repaired before coating.
    • Seams — Many EPDM roofs contain seams that require proper detailing and maintenance. Over time, seams or related flashing may become vulnerable to water intrusion if they deteriorate or are damaged. A coating system may provide a continuous protective surface over properly prepared and repaired areas, while seams and other vulnerable locations may require additional reinforcement or detailing.
    • Sun exposure — EPDM roofing and its accessories are exposed to temperature changes and ultraviolet radiation throughout their service life. Some elastomeric coatings are designed to accommodate movement while also reducing solar heat absorption when they have a reflective surface.
    • Curbs and rooftop units — Penetrations, curbs, HVAC equipment, flashing transitions, and other roof details are common areas where leaks can develop if materials deteriorate or detailing fails. These areas should be carefully inspected and repaired as needed before or during a coating restoration project.
    • Roof surface — Dark EPDM surfaces can absorb substantial solar heat. Applying a compatible white or reflective coating may reduce roof surface temperatures and lower the amount of solar heat absorbed by the roof. Depending on the climate, insulation, HVAC system, building use, and other factors, this may also contribute to lower cooling demand and energy savings.

    Determining Whether an EPDM Roof Is Suitable for Coating

    commercial roof coating applicationA roof coating membrane system can be a useful restoration option, but it is not appropriate for every EPDM roof.

    Before coating, the roof should be evaluated for wet insulation, structural deterioration, drainage problems, widespread membrane damage, failed seams or penetrations, trapped moisture, and other conditions that may need to be corrected first.

    Compatibility is especially important with EPDM. The selected coating, primers, repair materials, and preparation procedures should be suitable for the existing membrane and installed according to current manufacturer requirements.

    When the roof is a suitable candidate, a reflective coating system may provide benefits such as:

    • A continuous protective surface over properly prepared roof areas
    • Reduced solar heat absorption
    • Lower roof surface temperatures
    • Potential reductions in cooling demand
    • Reduced tear-off and disposal compared with full replacement when restoration is appropriate
    • Potential extension of the existing roof’s useful life
    • Repair and recoating options for some systems when conditions allow

    Performance characteristics such as reflectivity, elongation, tensile strength, weather resistance, warranty terms, maintenance requirements, and expected service life vary by product and system. These should be evaluated using current manufacturer documentation and the conditions of the specific project.

    A commercial roofing contractor can inspect the existing EPDM roof and discuss whether repair, restoration, coating, recover, or replacement is appropriate.

    What is a Public Adjuster?

    Today’s blog post covers the field of public adjusting and how it can be of value to building owners or anyone who dealing with a property-related insurance claim.

    When a commercial or industrial building has been damaged or destroyed, going through the insurance claim process can be arduous and time-consuming. Proceeding from filing an insurance claim to receiving a claim settlement can take lots of effort, and with larger settlement amounts it can be even more involved.

    A public adjuster is one of three kinds of professionals who become involved in the insurance claims process. The other two kinds of claims adjusting professionals are staff adjusters and independent adjusters. Staff adjusters are directly employed by an insurance company, and independent adjusters are hired by an insurance company as independent contractors. They report only to the insurance company employing them and are there to represent the insurance company’s interests.

    A public adjuster, on the other hand, exclusively represents the policyholder in an insurance claims process and helps him or her negotiate a settlement. They have no relationship with the insurance company and therefore serve as a third party, non-biased advocate for an insured party. For compensation, they typically charge “contingency fees”, or a percentage of the settlement paid to the insured by the insurance company. In this arrangement, public adjusters are incentivized to get the largest settlement possible.

    Public Adjuster Fees

    There is no industry standard for a public adjuster’s contingency fees. However, the insurance consumer advocacy group United Policyholders reports it is not unusual for public adjuster contingency fees to range from 5-15% of a total settlement value. Insurance company-employed claim adjusters are sent out by an insurance company for no cost, but they do not necessarily serve the full interests of a policyholder in their capacity.

    Should I Use a Public Adjuster?

    Since the claims process can be so confusing and involved, a public adjuster’s property loss expertise and experience with claim management can be invaluable. In many cases, public adjusters are able to get a settlement’s amount increased. After all, public adjusters are experts in comprehensively documenting and negotiating a claim. However, as is the case in other professional services, they differ in the expertise and knowledge they will bring to the table.

    Thus, there are many things to consider. The Insurance Information Institute recommends checking a public adjuster’s references, and checking up on his or her licensing and reputation by calling the Better Business Bureau or your state department of insurance. It is advisable to refrain from using a public adjuster who uses high-pressure sales tactics or goes door-to-door to solicit new clientele.

    Here are a few other things that United Policyholders recommends building owners keep in mind as well:

    • Are they licensed? Do they work on an individual basis or as part of a firm?
    • What is the volume of the claims they are dealing with? How will that affect the timing of getting your claim settled?
    • Is the person you are talking to the actual professional who will be handling your case?
    • Are they are a licensed public adjusting professional? Standards for obtaining an adjuster license will differ from state to state.
    • What can you expect from them over the long process of handling your claim? How committed will they personally be to your claim process? Will they handling the entire claim process or just a portion of it?
    • How many years of experience do they have, and in what areas of property loss management have they dealt with the most? How many years have they practiced in your state?
    • What will communication look like between you? What measures will the adjuster take to ensure you are well-represented and remain up-to-date about progress?
    • What will the terms of the adjuster’s fees be? How open are they to negotiating these fees? If the business relationship ends before a settlement has been negotiated, what will the payment terms be?
    • How many references do they give? What do the references say, and are they tied to the adjuster in any other way besides having used their services?

    United Policyholders provides a comprehensive list of information and questions to ask, as well as tips for consideration. There is also an “Ask an Expert” section on United Policyholders’ website, in which building owners can ask for expert advisement for free. Because the volume of inquiries they receive is so heavy, it is important to keep in mind getting an answer can take a little bit of time.

    Choice Roof Contractor Group and Strategic Partnerships

    In its bid to provide building owners with a comprehensive range of services for their needs, Choice Roof Contractor Group searched extensively nationwide for a national, reputable public adjuster firm. After going through dozens of firms, we found a quality-minded partner in Pride Public Adjusters, a worldwide firm providing insurance loss claims for commercial property, large buildings, business buildings, residential buildings, apartment buildings, and complex insurance losses.

    In line with their commitment to consumer education, Pride Adjusters offers an extensive list of what property owners should do after a loss. Should you be interested in having Pride Adjusters’ honed expertise in claims management services for your needs, give us a call at 800-670-5583 so we can connect you to one of their best associates.

    Note: This information is intended for consumer information purposes only and is not a replacement for professional advisement. While we are committed to accurate consumer education, we do not guarantee the complete accuracy of the information provided.

     

    Spray Foam Roofing Pros and Cons

    spray foam roofingToday’s blog post will be of interest to both building owners and roofing contractors. We discuss the pros and cons of a spray polyurethane foam roof and consider some of the installation factors that can affect its performance.

    In previous posts, we have weighed the benefits of spray foam roofing and some common misconceptions about commercial spray foam roofing. Here, we take a closer look at the advantages and disadvantages of this roofing system from both the building owner’s and contractor’s perspectives.

    Spray Foam Roofing System Components

    spray foam roofing systemA spray polyurethane foam (SPF) roofing system generally consists of a spray-applied foam layer protected by a compatible coating or other protective surfacing.

    The exact assembly varies by manufacturer and project. Depending on the system, protective coatings may be applied in multiple coats, and reinforcement or additional detailing may be used at seams, penetrations, transitions, or other roof areas.

    The performance of the finished roof depends on the condition and preparation of the existing substrate, proper foam application, protective coating thickness, drainage, weather conditions during installation, and ongoing maintenance.

    Pros of Spray Foam Roofing

    pros of spray foam roofingWhen properly designed, installed, and maintained, spray polyurethane foam roofing can offer several advantages:

    • Provides roofing and insulation value in a single system
    • Can reduce heat transfer through the roof assembly because of the insulation provided by the foam
    • Can be combined with a reflective protective coating that reduces solar heat absorption
    • Creates a continuous foam layer that conforms around penetrations, curbs, flashing, and other roof details
    • Can be applied at varying thicknesses and, in properly designed applications, used to help improve roof slope or drainage
    • May reduce tear-off when an existing roof is structurally sound and otherwise suitable for restoration
    • Can be repaired and recoated when the existing SPF system remains in suitable condition

    Actual energy performance depends on climate, insulation levels, building use, HVAC efficiency, roof construction, and other conditions. Likewise, service life depends on installation quality, coating protection, maintenance, climate, traffic, and other factors.

    Cons of Spray Foam Roofing

    cons of spray foam roofingThere are also several contractor-facing challenges with a spray foam roof system. Building owners should understand these because proper application is especially important to the system’s performance.

    • SPF requires specialized equipment and careful application according to manufacturer specifications
    • Installer training and experience are important because improper proportioning, spraying, or surface preparation can lead to defects
    • Weather conditions such as temperature, wind, humidity, and moisture can affect application
    • The initial project cost may be higher than some other roofing or restoration options depending on the building and assembly
    • The protective coating requires inspection and maintenance so that the foam remains protected from ultraviolet exposure and physical damage
    • Removal can be more difficult than with some other roofing materials if the SPF system eventually needs to be replaced

    The value of SPF roofing should therefore be evaluated based on the particular building rather than assuming that energy savings or other benefits will automatically offset the initial cost.

    Things that Can Cause Spray Foam Roofing Failure

    Pros & Cons of Various Roofing Systems

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    Several conditions can contribute to premature SPF roofing problems, including:

    • Bird or animal damage
    • Improper foam application
    • Using foam that does not meet the requirements of the roofing system
    • Application under unsuitable temperature, wind, moisture, or weather conditions
    • Leaving spray polyurethane foam exposed to ultraviolet radiation
    • Failing to apply the protective coating within the required installation window
    • Applying insufficient protective coating thickness
    • Using incompatible or unsuitable surface coatings
    • Improper surface preparation
    • Poor drainage or unresolved ponding-water conditions
    • Failure to inspect and maintain the protective coating over time

    Once the spray polyurethane foam has been applied, its protective coating or surfacing should be installed according to the current requirements of the specific roofing system. Required application timing, coating thickness, primers, and number of coats vary by manufacturer and product.

    Physical damage should also be repaired before prolonged exposure affects the foam beneath.

    Many SPF roofing problems can be reduced through proper roof evaluation, substrate preparation, trained application, appropriate weather conditions, correct coating thickness, and ongoing inspection and maintenance.

    Concluding Thoughts on Spray Foam Roof Systems

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    For contractors, proper training, equipment, product knowledge, and application experience are essential when installing SPF roofing.

    For building owners and facility managers, spray polyurethane foam can provide useful roofing and insulation benefits when the building and existing roof are suitable candidates for the system.

    SPF is not appropriate for every roof. Before installation or restoration, the roof should be evaluated for wet insulation, structural deterioration, drainage problems, damaged materials, failed seams or penetrations, and other conditions that may need to be corrected first.

    A commercial roofing contractor can evaluate the building and discuss whether SPF roofing, another restoration system, repair, recover, or replacement is appropriate.

    Construction Contractor Jumps into Commercial Roofing Market

    Today’s story shows the power of when a quality-minded construction professional decides to go all in and start a new commercial roofing company. There may be risks involved, but the huge upside potential that comes with building a highly profitable business and carving out one’s destiny is hard to cast aside.

    In this week’s contractor feature, we take a look at new Conklin contractor Jonathan Wanner and how he’s decided to become more successful. Hailing from the great state of Michigan, Jonathan has stepped forward and decided to jumpstart his own commercial roofing company. He’s now in the throes of its development, but he’s excited about the future and what it holds, and about how he has a huge support network behind him.

    Humble Beginnings: Installing Windows

    Jonathan WannerWhen asked about what drives his roofing company, Jonathan says “quality service” is the core value that’s responsible. It’s a fundamental that he’s displayed over the years, as he’s risen from a construction crew member in the family business to a forward-thinking company owner.

    Jonathan’s story begins in his teenage years, when he became an active part of his family’s construction operations. He had grown up in construction for his whole life up to that point, but that’s when things started taking off.

    His family’s company specializes in vinyl windows, but Jonathan recalls his involvement in all manner of construction work. As a member of the crew, he was charged with discarding old building products and other duties related to project disposal. Over an approximately two-to-three-year spread, he rose in the ranks from menial laborer to full-time contractor, and he assumed more responsibilities in the construction crew’s day-to-day operations. Over time, he learned the ins-and-outs of all that was involved, as well as the full value of quality workmanship. That, in turn, laid the seeds for what would later become an enterprising desire to break into commercial roofing.

    Once he became a full-time contractor, bit-by-bit Jonathan became a more integral part of daily service-providing. He honed his craft, and by the time he was 21 years of age, Jonathan had been appointed the main installer. As he steadily grew to be an invaluable part of his family’s legacy, he started developing a sense of entrepreneurial ambition and independence. Over time, he became keen on striking out on his own.

    Opportunities Arise: Commercial Roofing with Conklin

    A few years into his career as an expert installer, Jonathan’s desire for running his own business had gained further traction. It was around this time when he heard about Conklin roofing from friends and was intrigued by the unique business opportunity it presented. He was told stories about roofing contractors who had encountered great success with the product line, tied together with Conklin’s standout business model. The stories of success piqued his interest, and he started doing research on just how viable Conklin’s business opportunity really was.

    Timely Intervention: Family Member’s Experience

    Jonathan knew there wasn’t really anyone in his area who was doing what Conklin offered, and it seemed to be the best opportunity to carve out a profitable niche business. The attractiveness of the business opportunity was expounded by his desire to establish a high standard of living for his wife and children. That’s when he contacted Conklin for more details about getting involved and what he should expect. One Master Contractor contact and hours of extensive Internet research later, Jonathan was more convinced of the legitimacy of Conklin’s business opportunity. However, he wasn’t quite ready to take the full leap.

    A timely ‘intervention’ came in the form of a visit with a distant family member. This family member used Conklin roofing products himself, and with his personal testimony about their value to both contractors and customers, Jonathan was further emboldened. A chance encounter with a nationwide network of commercial roofing specialists who use Conklin products, though, was what sealed the deal. Jonathan contacted Choice Roof Contractor Group for more information, was impressed by the answers given and level of support the network provides, and then decided to journey to Conklin roof systems training.

    Gearing up for the Big Time: Taking Action

    superior state roofingAt Conklin’s training seminar, Jonathan received hands-on experience with Conklin’s high-performance roofing systems, which built on top of his honed expertise as a construction professional. When asked about the quality of Conklin’s factory training program, Jonathan remarks on how he was impressed by how thorough and informative it was. One thing that stood out was how comprehensive Conklin’s roofing system instructors were in their coaching—at many points, Jonathan would have a question that wasn’t directly related to what was being taught, but the instructor would answer it a few moments later without him having to ask it.

    Now, as a business owner, Jonathan has named his new roofing venture “Superior State Roofing”. Aside from the obvious nod to the well-known Great Lake to the north, he says it’s a subtle reflection of what customers can expect from his commercial roofing services—quality treatment in every facet of what’s done.

    Even though the pressure of starting and running one’s own business is tremendous, Jonathan says he’s glad he made the leap. With Conklin roofing products, the training he’s received, and the contractor support he has at his disposal, he’s more than ready to set his entrepreneurial ambitions aflame—and give a better life to his family as a result.

    Great Business Opportunities Await

    Should you be interested in learning more about how you can benefit from commercial roofing business opportunities like Jonathan, you can contact Choice Roof Contractor Group for more information. Our nationwide network provides a slew of exclusive benefits to quality-driven contractors, including lead generation, lifetime mentorship, discounted product pricing, dedicated marketing support, and more. Choice Roof Contractors also benefit from our partnerships with key service providers and vendors.

    Don’t hesitate to give us a call at 800-670-5583 should you have any questions.

    White Roof Energy Savings

    reflective commercial roofToday’s blog post is of particular interest to building owners and facility managers, as it provides an overview of the energy-saving potential of white roofs. Other posts have examined the credibility of white roof coatings and if white roof coatings are more effective than white roof paint.

    What sort of energy savings could someone see with a white roof? The answer depends on several factors, including climate, insulation, building use, HVAC efficiency, roof construction, utility rates, and the specific reflective roofing system.

    Studies and energy-efficiency programs have reported savings from reflective roofing in certain buildings and climates. In warmer areas, the benefits may be more noticeable during periods of high cooling demand. However, results from one building or study should not be assumed to apply to every commercial property.

    With these studies and others in hand, it is clear that white roof coatings have attracted attention because of their potential to reduce solar heat absorption and cooling demand. That becomes even more interesting when considered in light of how the white roof became prominent in commercial roofing.

    The White Roof, a Disruptive Force in Commercial Roofing

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    Like single-ply roofing in the 1960s, white roof coatings became an important development in the commercial roofing industry when they gained wider use in the 1970s. Beforehand, roofing industry discussion over roof performance centered heavily on factors such as service life and how a roof held up in different conditions over time.

    When white roof coatings appeared as a way to reflect more solar energy and, in suitable situations, restore an existing roof instead of replacing it, energy efficiency became another factor for evaluating roof performance alongside protection and service life.

    Today, white roof coatings are a recognized option in commercial roofing. Reflective roofing has also been used in a number of municipal and energy-efficiency initiatives aimed at reducing roof surface temperatures and solar heat absorption.

    commercial roof energy savings chart

    Studies on White Roofs’ Energy-Saving Potential

    In addition to a white roof study conducted by Lawrence Berkeley National Laboratory, other studies have examined how reflective roofs may affect roof temperatures and building cooling demand.

    • In one Tucson, Arizona example, a commercial building was coated with a white elastomeric roof coating and its energy use was compared before and after installation under similar summer conditions. The study reported lower energy use following the coating application. The actual savings from a similar project would depend on the building, weather, insulation, HVAC system, utility rates, and roof conditions.
    • In an Austin, Texas retail-building study, researchers compared roof temperatures and air-conditioning demand before and after installation of a white roof. The white roof had a lower surface temperature and the study reported reductions in cooling use and peak demand. As with other case studies, the results should not be assumed to apply uniformly to every commercial building.

    Some Thoughts on the White Roof and Its Energy-Saving Potential

    roof heat absorption comparisonSome people have raised concerns about a possible “winter penalty,” or a period during colder months when a highly reflective roof may reduce useful solar heat gain.

    Whether this has a meaningful impact depends on climate, insulation, heating demand, roof exposure, snow cover, and other building-specific factors. In many buildings, annual cooling benefits may still outweigh additional heating demand, but this should be evaluated for the particular project.

    For calculating energy-saving potential, building owners can use current energy-modeling tools or work with qualified professionals who can evaluate the building and roof conditions.

    White Roof Coatings and Roof Restoration

    White roof coatings can provide both reflective performance and roof-restoration benefits when they are used on an appropriate existing roof.

    Potential benefits may include:

    • Reduced solar heat absorption
    • Lower roof surface temperatures
    • Potential reductions in cooling demand
    • A continuous protective surface over properly prepared roof areas
    • Reduced tear-off and disposal when restoration is appropriate
    • Potential extension of the existing roof’s useful life
    • Repair and recoating options for some systems

    A coating system should not be expected to stop every leak or correct serious underlying problems. Before restoration, the roof should be evaluated for wet insulation, structural deterioration, drainage problems, damaged roofing materials, failed seams or penetrations, and other conditions that may need to be corrected first.

    Performance characteristics such as reflectivity, durability, weather resistance, maintenance requirements, warranties, and expected service life vary by roofing product and system. These should be evaluated using current manufacturer documentation and the specific conditions of the project.

    A commercial roofing contractor can inspect the existing roof and discuss whether a white roof coating, repair, restoration, or replacement is appropriate for the building.