The Truth about Ponding Water Roof Coatings

ponding water exampleFor decades roof coatings have been an effective repair and restoration option for a variety of roofing substrates. They are durable, economical, and if applied properly, they can transform a troubled roof into an energy-efficient, leak-resistant asset. However, before executing a roof coating project, it is important to conduct a comprehensive inspection of the pre-existing roof to determine its overall condition. If any surface areas are compromised, the coating may not fully adhere and could merely cover up a serious underlying problem.

For instance, applying a coating over an area affected by ponding water can lead to numerous challenges down the road. Ponding or standing water can occur from insufficient drainage or a number of other reasons. One common cause is water damage to the substrate or insulation board; persistent leaks can cause these materials to eventually break down or settle, creating a place where water can accumulate into stagnant pools.

failed coating installWhen coatings are applied over areas containing trapped moisture, the following issues can ensue:

  • Deterioration of the substrate
  • Rusting of the fasteners
  • Adverse effects on roof insulation
  • Rusting of steel decks
  • Buckling and warping of plywood
  • Breakdown of seam adhesive on some single-ply roofs
  • Added weight to the roof assembly
  • Blisters or other coating problems
  • Freeze and thaw damage
  • Adhesion failure

Locating Trapped Moisture

water problem roofOne method roofing professionals can use to help identify trapped moisture is an infrared roof scan. Utilizing infrared technology, roofing specialists can identify temperature differences that may indicate areas of moisture that are invisible to the naked eye.

During the day the sun’s rays warm the roof, and at night the roof radiates that heat back into the atmosphere, a process called radiational cooling. Wet insulation can retain heat differently than surrounding dry materials. Infrared imaging can reveal these temperature differences and help identify areas that warrant further investigation. Once moisture is confirmed, saturated materials can be removed and the affected area repaired using dry, compatible materials.

There are many advantages to using a roof coating system; however, thoughtful preliminary preparation should never be underestimated. Critical steps taken before the coating process can determine the outcome of the entire project.

Roof Coatings for Ponding Water

building-code-requirementsCan silicone roof coatings withstand ponding water? Many silicone coatings are formulated to tolerate prolonged exposure to standing water when properly installed. However, a coating should not be viewed as a substitute for correcting the underlying cause of a drainage problem.

Compared with acrylic coatings, silicone coatings can also have some disadvantages depending on the roof and application:

Pros & Cons of Various Roofing Systems

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  • Higher initial material costs in some applications
  • More involved application and cleanup
  • Can pick up dirt and debris
  • May have lower resistance to abrasion in high-traffic areas
  • Future recoating generally requires a compatible product and proper surface preparation
  • Can be difficult to remove from an existing substrate
  • Reflectivity can decrease as the surface becomes dirty or ages

Again, though, ponding water can indicate a larger roofing or drainage issue and should be properly addressed rather than simply covered.

Advantages of Acrylic Roof Coatings

There are many roof coating products on the market today. Acrylic coatings remain a popular option for commercial roof restoration because they can provide a seamless, reflective and flexible protective surface when installed on an appropriate roof.

Some potential advantages include:

  • Durability — A properly installed coating system can help protect the existing roof from UV exposure, rain and other weather conditions.
  • Cost performance — Restoring a suitable existing roof can cost considerably less than a complete tear-off and replacement.
  • Energy efficiency — Highly reflective acrylic coatings can reduce the amount of solar heat absorbed by the roof, which may help reduce cooling demands in some buildings.
  • Life-extending capabilities — A liquid-applied membrane can reinforce and protect an existing roof and extend its useful service life when the roof is a good candidate for restoration.
  • Easy cleanup — Many acrylic roof coatings are water-based, making application equipment easier to clean than with some solvent-based products.
  • Elastomeric properties — Acrylic elastomeric coatings are designed to expand and contract as roof temperatures change.

The exact performance of a roof coating depends on the product, existing roof condition, preparation, installation and ongoing maintenance.

Determining the Root Cause of Ponding Water

cause-of-ponding-waterRegardless of the formula, roof coatings should never be an excuse to ignore ponding water issues. Commercial roofs should be designed and maintained so that water drains properly. Water that remains on a roof for an extended period after rainfall can indicate a problem that deserves further investigation.

A roof inspection may reveal blocked drains, depressions in the roof surface, damaged insulation, structural issues or inadequate slope. Once diagnosed, the problematic areas can be properly repaired so the roof is ready for a coating system if restoration remains an appropriate option.

The Advantages of Roof Restoration

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When a roof is old or damaged, the default solution may seem to be replacement. However, not every aging commercial roof needs to be completely torn off and replaced. When the existing roof is structurally sound and otherwise suitable for restoration, a roof coating system can provide a cost-effective, life-extending alternative.

Acrylic coatings are liquid-applied over the surface of an existing commercial roof. When properly installed and cured, the coating forms a seamless, fully adhered protective membrane over the prepared roof surface. Roof restoration can extend the useful life of an existing roof while helping building owners avoid many of the costs and disruptions associated with a complete re-roofing project.

Depending on the existing roof and project requirements, potential advantages can include:

  • Lower labor costs than a complete tear-off
  • Reduced tear-off requirements
  • Reduced landfill and disposal costs
  • Less disruption to normal business operations
  • Simpler future maintenance and repairs in many applications

Roof restoration is not appropriate for every commercial roof. Wet insulation, structural problems, severely deteriorated materials and other conditions may need to be corrected before a coating system can be considered.

Interested in a Roof Coating System and a Proper Install?

Schedule Inspection800-670-5583

A participating Choice Roof Contractor Group member can inspect your commercial roof to determine whether it is a suitable candidate for a coating system. The roofing contractor can evaluate ponding water, drainage concerns, wet or damaged materials and other conditions that may need to be addressed before restoration begins.

Choice Roof Contractor Group is made up of independent commercial roofing contractors serving businesses throughout the United States. Participating members perform their own inspections, recommendations and roofing work.

For more information or to contact a participating member, please call (800) 670-5583. We look forward to speaking with you!

 

Raising Standards for Ourselves and the Industry

roof coatingApproximately 6 months ago, we began rolling out a new organizational structure with higher requirements and greater benefits for our members while also clearing up expectations and setting standards for contractors who want to be supported by our nationwide group of commercial roofers.

We finalized and introduced this new structure in February at Conklin’s National Convention in Branson and later had an online meeting to explain what we’re doing to those who weren’t able to attend. As already announced internally, within 30 days, we will be canceling old memberships in order to fully implement all changes and improvements group-wide.

Main Changes Taking Place

• Higher accountability for leads received through the group website
• More focus on one-of-a-kind advantages that make us strong
• New interactive map for leads of all kinds
• Other changes only announced internally for competitive reasons

Purpose of New Changes

• Establish a stronger foundation for greater growth
• Attract higher quality contractors and ward off those with ill intentions
• Allow all members the opportunity help in making decisions
• Cover ever-increasing cost and provide better service
• Introduce new member benefits to increase individual success

The changes we’ve implemented have been worked on since February of 2015 with the help of William Schrock, Amos Borntreger, Rudy Yoder, and the feedback of other members.

All existing members are advised to sign a new membership agreement and meet the higher standards or become a supported contractor before March 6, 2016 (or within 30 days of being sent a notification).

Message to Building Owners, Property Managers and Maintenance Teams

We are excited about delivering more peace of mind with these changes. As a collective group of individuals, it is our goal to be your first choice for any commercial roofing project regardless of size, location or difficulty. Our group understands the challenges you face when looking for a reputable roofing contractor with the expertise needed to handle your project, and we hope you see the value in what we’re doing for the industry.

2015: Year in Review

At the end of 2014, Choice Roof Contractor Group had finished up a great year. There had been highlights like a couple members having prospects for 1.5 million square feet of roofing. Another member had started helping an Air Force Base in Louisiana with waterproofing their metal roofs.

However, 2015 turned out to be even more of a blockbuster year! From amazing growth stories from new and existing members to the successful rollout of a new Commercial Roofing Workshop & Forum – and more – it was clear. Choice Roof Contractor Group is reaching new pinnacles nationally – and the foundation has been set for more noteworthy results in 2016.

More Generated Leads for Group

roof coatingIn 2014, Choice Roof Contractor Group had received a little over 100 requests for roofing projects via our lead generation service. This year saw an ample increase – more than 200 roofing leads were generated, including several leads of 100,000+ square feet. In other words, our lead gen program more than doubled!

These project requests spanned the entire landscape – new installation, repairs, coating systems, and replacements. Many contacts specifically requested Conklin to be bid for their roofing needs, as well. In the future, the lead generation program will continue to be an excellent complement to endorsed contractors’ own bidding efforts.

Amazing Growth Stories Like Jeff’s 10 Sold Roof Coating Jobs in 1st Year

roof coatingThere were numerous stories of growth from members this year. With insights offered by fellow members, the group support, and assistance from partners, our members hit new levels of business success. One powerful testimony is found in the growth of Kansas City-based Midwest Roofing.

Over nearly a 10-year period, company owner Jeff Schendel had built Midwest Roofing to a multi-million-dollar enterprise. Before joining the group, Midwest been doing about 25% commercial work based on referrals. Jeff had tried adding coatings to the company portfolio, but without proper support, the efforts had been unsuccessful. Now with the group’s support, Midwest sold 10 coating jobs its first year, grew commercial from 25% to 40% in one year, and is lining up a 260,000 square foot project worth $1.2 million for next year. Here the whole story here: https://www.choiceroofcontractors.com/conference-call-jeffs-first-year/.

Member Forms ½ Million Dollar Relationship Leveraging Group Association

roof coatingAs owner of Hometown Commercial Roofing, Carl Humes is committed to quality work and service. While serving customers, at times Carl had interacted with insurance claims adjusters. The experience the adjusters had with Hometown was extremely positive – not only did they praise Carl for his professionalism and courtesy, they also noted the high-caliber quality of Hometown’s workmanship.

In turn, this led to Hometown being recommended as a preferred vendor with a major public adjusting firm in Texas. As a Supported Contractor in the group, Carl was able to leverage the group’s reputation to handle any commercial roofing project and our members’ years of knowledge. With this value proposition, he formed a relationship with this public adjuster that is expected to bring at least $500,000 in ready-to-sign contracts per year (70% commercial work).

Workshop is Rolled Out – 63 Attendees in First Two Events

roof coatingThis year, Choice Roof Contractor Group rolled out a new addition to our nationwide platform: hosting Commercial Roofing Workshop & Forums across the United States. We held our first event at the facility of Schrock Commercial Roofing in Montana with great results. The event was hosted by group members with over 120 years of combined experience in roofing, construction, and marketing.

Over 35 attendees from 9 states ventured out to meet everyone in person, network, and learn how they could better their businesses. The event covered a wide array of business-building tips, including effective marketing & sales strategies, more efficient roofing techniques, open discussion sessions, and more. Our 2nd Commercial Roofing Workshop & Forum in Florida was also a sound success, with 28 contractors attending from 8 states countrywide.

Contractors Find Ways to Make the Group Even Better

roof coatingWith the group’s fast growth, members have been taking efforts to further better themselves and each other. From sharing their insights or knowledge to providing motivation or encouragement, group members propelled everyone to reach new heights. One example is found in the contractor-sharing business development calls hosted by Max Cruz of Massachusetts-based Cudeso Commercial Roofing.

In recent times, Max has led member discussions on compelling, helpful topics like how to organize your company for greater efficient and operation. Other call focuses have been on hiring quality people for business growth, mental preparation for business scaling, setting up a company that runs itself, and more content. It’s been very exciting to see members helping each other in this way and so many others.

Best Attendance Ever at Conklin Events

roof coatingOn December 16, Choice Roof Contractor Group hosted its biggest group of contractors at year-end Conklin events. It was by far the biggest group of our members to attend Conklin’s roof applicator training program and the Conklin Business Seminar.

Over 19 people participated in the events over three days, where we networked and learned more about everyone’s businesses and goals. The roof applicator training and business seminar also provided a great introduction or more valuable information on the quality products offered by Conklin. They also showcased the recurring income opportunities available with building a team of Conklin product users.

Recap

In short, 2015 was another amazing breakout year for Choice Roof Contractor Group. With such an amazing year of growth last year, we can’t wait to see what 2016 holds. If you’re a contractor looking to expand your commercial business or interested in sharing your knowledge with others while benefiting from their success, call us! You can reach us at (800) 670-5583 – we look forward to speaking with you!

Effective Tips for Selling White Roof Coatings

roof coatingRoof coatings offer a variety of potential benefits, including extending the useful life of a suitable existing roof, improving weather protection, and reducing solar heat absorption when reflective coatings are used. But how does a contractor communicate the value of this roofing service to customers?

We put together some advice that can help.

Roof Coating Sales Tips

Demonstrate their value – As we briefly covered above, white roof coatings can offer value in several ways. A properly selected and installed coating system can provide a continuous protective surface over a compatible, properly prepared roof.

Reflective coatings can also reduce solar heat absorption and lower roof surface temperatures compared with darker roof surfaces. Depending on the building, climate, insulation, HVAC system, and roof construction, this may reduce cooling demand.

It is also important to explain that coatings are not appropriate for every roof. Wet insulation, structural deterioration, serious drainage problems, damaged materials, failed seams or penetrations, and other conditions may need to be corrected before restoration is considered.

Illustrate savings potential – Roof coatings can provide cost efficiency in several areas. Their application may involve substantially less tear-off and disposal than full roof replacement when the existing roof is suitable for restoration.

As a result, restoration can sometimes be more economical than replacement. Reflective coatings may also reduce cooling demand in some buildings.

When discussing potential energy savings, use building-specific information rather than promising a fixed result. Climate, roof reflectivity, insulation, HVAC efficiency, utility rates, building use, and other factors all affect the outcome.

roof coating vs. replacementShow the performance benefits – Applied in liquid form, many roof coatings cure to form a continuous, adhered protective surface over properly prepared roof areas.

When the existing roof is structurally sound and otherwise suitable for restoration, this new surface may help extend the useful life of the roof. Coatings can also be used to reinforce seams, penetrations, flashings, and other details as part of a complete restoration system.

White roof coatings may provide additional benefits through UV resistance, reflectivity, and elastomeric properties. Actual performance depends on the coating chemistry, substrate, application thickness, preparation, climate, drainage, and maintenance.

Discuss the potential HVAC benefits – A reflective roof surface can reduce solar heat absorption and lower roof surface temperatures. This may reduce cooling demand and the amount of heat surrounding some rooftop HVAC equipment during sunny conditions.

The actual effect on HVAC energy use depends on the building, insulation, climate, system efficiency, and equipment configuration. It is better to present reduced cooling demand as a potential benefit rather than promise specific HVAC repair or maintenance savings.

roof heat absorption illustrationAddress questions about colder climates – Building owners may ask about the “winter penalty” associated with reflective roofs. A reflective roof can reduce some solar heat gain during the heating season, but the overall energy effect depends on climate, insulation, snow cover, building use, heating efficiency, roof construction, and other factors.

For this reason, contractors should avoid promising that cooling savings will always outweigh heating penalties. Instead, evaluate the building as a whole when discussing the potential energy impact of a cool roof.

Explain weather protection and sustainability benefits – Roof coatings can improve the weather protection of a suitable commercial roof system, but performance varies by coating type and roof condition. Permeability, resistance to ponding water, adhesion, flexibility, and other characteristics should be evaluated using current manufacturer specifications.

When restoration avoids unnecessary tear-off, it may also reduce the amount of roofing material sent to disposal. Some coating systems can later be repaired or recoated when conditions allow, potentially extending the useful life of the existing roof.

Learn more from the group:

  • Ongoing Support
  • Shared Strategies
  • Sales and Marketing Resources
  • Professional Connections

Learn More

Interested in Selling More Coating Jobs?

Choice Roof Contractor Group is a nationwide alliance of independently owned commercial roofing contractors. Members benefit from shared knowledge, sales and marketing resources, professional connections, and the experience of a larger contractor network.

Roof coating sales have historically been an important area of experience for many contractors in the group. Sharing practical knowledge about how to explain restoration, cost considerations, energy performance, and roofing options can help contractors communicate more effectively with building owners.

If you are interested in learning more about the group, review the membership information and available resources.

Advantages of Moving into Commercial Roofing

Are you tired of the residential roofing market? Or perhaps you’re looking for ways to further expand your company. There are many advantages in moving away from residential into commercial roofing services.

One key distinction is the different dynamics. In the residential market, low-priced offers or high-pressure sales tactics are often-used tactics for getting work. The commercial market is different. Commercial roofing projects involve greater budgets due to building size, work complexity, different roofing materials, and other factors.

The people who own or manage buildings are concerned about more than just solid facility protection. A roof is the means by which company personnel, tenants, business assets, and inventory are sheltered from harm. Customer education and problem-solving take on more importance. The differences aren’t limited to just this alone, either.

What are Other Benefits?

Greater profitability

greater profitabilityCommercial roofing involves a greater selection of materials than residential roofing. More expertise is required for handling these materials. Commercial buildings also differ heavily from residential properties in terms of their architectural features.

As a result, building assets tend to have more complex issues. It takes specialized knowledge to determine these troubles and offer solutions. Because of this and other factors, commercial projects offer a greater price premium per job than residential projects. Price differences will vary from area to area. But some statistics show it could take proceeds from 25-50 residential roofing jobs to equal those of one large commercial job.

More diversification potential

more diversificationThe residential market is populated with homeowners. Broadly speaking, there are many segments in the commercial marketplace. Industrial, retail, institutional, and public works are just a few.

The commercial community has many stakeholders: building owners, property management groups, realty companies, investor groups, facility managers, and others. The opportunities to network and diversify your business are greater than in residential roofing. If a contractor does a good job on one project, it can lead to referrals for additional work with the same customer, which brings us to the next advantage.

More opportunities for repeat business

more opportunitiesUnlike residential, once you’ve established a reputation as a quality contractor, you may get repeat work from the same customer. It’s not unusual for someone to manage or own more than one building. If you’re working with a property manager, they may have millions of square feet of roofing under their watch. Regional companies with multiple offices, franchise locations, or corporations with many buildings can also pose additional project opportunities.

It’s not limited to this scope, either. Engineering and architectural firms may seek ongoing collaboration with a capable roofer for specialized projects like LEED-qualifying construction or retrofits. The business potential is tremendous.

More value for time spent

more valueIt does take time to develop relationships. But in the commercial market, that networking pays off. Whether doing work for an existing connection or via a referral, there is potential for greater returns on time spent. New projects can come in the not-so-distant future or even some time down the road.

On the other hand, the residential market can be fiercer. To keep business going, more roofing projects must be scheduled per week. Extremely low pricing or high-pressure sales tactics often rule the day. Relationship-building strategies, which take time, may ultimately be snowballed by these approaches. Given the higher profit margins, repeat business opportunities, and other advantages of commercial, the commercial roofing market offers greater ROI.

Need Help Expanding into Commercial?

Why Contractors Join Our Network

  • Lead Generation
  • Mentorship Program
  • Complete Training
  • Discounted Pricing
  • Marketing Support
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At Choice Roof Contractor Group, we’re all committed to each other’s success. Our group members embrace a team philosophy: We can do more by working and sharing together than we could by ourselves. This mission means we share our knowledge of effective marketing and business strategies, roofing applications, sales, and other insights needed to be successful.

With a group body of contractors ranging from being newer to the industry to decades-worth of experience, there’s something for everyone. You can benefit from the value of all our members’ knowledge, expertise, and wisdom. To learn more about how our group is helping contractors nationwide move from residential to commercial, get in touch with one of our members via the 800 number or contact page. We look forward to hearing from you!

Do More Commercial with a Group

sam and rudyAre you thinking about expanding into commercial roofing? Or maybe you already have a foothold in the commercial roofing industry and want more business. Being part of an interconnected organization of capable, qualified commercial roofers can be highly beneficial. It’s a great foundation for increasing knowledge, networking with valuable connections, and opening new doors for project bids.

If you’d like to take your company to a new level, consider Choice Roof Contractor Group. In our group, we take a team approach. By working together, we can achieve far more than we could alone. And if you’re interested in learning from others or even sharing your experience with other roofers while benefiting from their success, you can too.

Why Become a Part of Our Group?

Our group of roofers offer many business-building benefits which simply aren’t found anywhere else:

• Proven growth strategies – Over the years, our members have learned what works and what doesn’t. We share these growth insights and strategies with each other. Whether it’s at a workshop event, our private online group, or over the phone, this is a great way to learn what actually works from contractors with years in the business.

• Additional credibility – Company credentials are important in the commercial market. You’ll be part of a group of commercial roofing experts – roofers who are committed to quality service and workmanship. It’s an expression of your commitment to a building owner’s needs. Our members, together, also have a very large knowledge base. As a result, you can bolster a prospect’s confidence in the fact you have answers to whatever they need.

• Commercial roofing lead prospects – Another benefit is our group’s commercial roofing lead generation. When they need service, building owners, property management groups, facility managers, and other individuals often go online and request service from a group member. Qualified roofers are then given their information so they can meet their needs.

• Ongoing support and fellowship – Even though we’re nationwide, we all stay connected and get together often. We’re all committed to helping each other succeed. If you have a question about a roofing application, a product, or your business, answers are only a contact away. Because we’re successful when you’re successful, this support and brotherhood is ongoing for the life of your membership.

• Higher closure rates – Aside from growth strategies, we share trade secrets, effective marketing tips, and proven strategies for closing sales. Our group members focus on providing building owners with peace of mind over their roofing needs. This shared philosophy helps demonstrate to customers the value of your services and solutions. As a member, you’ll also get access to compelling sales materials, presentations, and other aids.

• Nationwide reputation – As a whole, group members have serviced the needs of many major companies and national franchises. Because of their stalwart record, Choice Roof Contractor Group has a nationwide reputation for excellence. Qualified roofers can use this means to strengthen their own competitiveness.

• Recurring income opportunities – Our group offers many ways to accelerate growth in the commercial roofing industry. You can also prepare for the future by building a residual income source. It grows as you help other roofers be successful with our group support. There aren’t any caps on this income source potential, either! Many experienced roofers in our group are actively involved with this and are benefiting as a result.

What are Some Achievements?

sam and rudy• 16-year roofing veteran has achieved 200% growth since he joined group (400,000 sq. ft. vs. 200,000 sq. ft. last year)
• 20+ year construction professional has many opportunities, including restoring a 200,000 sq. ft. roof on a local Wal-Mart
• Same individual won bid for project with multi-billion dollar company within months of joining; closing on many bids at present
• Successful businessman-turned-contractor was given confirmation on 100,000 sq. ft. roof; has prospects for other big projects
• Commercial roofer has 400% increase in sales in one year – mostly due to shared marketing strategies
• 15-year roofer says with group’s unparalleled support, business growth potential looks great for future; unlike any support he’s ever had before

Interested in Taking the Next Step?

Do you have any questions? One of our members would be glad to discuss how our group can help elevate your company to new heights. Don’t hesitate: call us at (800) 670-5583 for more information and see if joining is the right thing for you. We’ll be happy to share how other members are benefiting and answer any inquiries you have.

 

 

How to Apply Metal Roof Coating

Are you interested in learning more about the metal roof coating process? As metal roofs age, leaks can develop around fasteners, seams, penetrations, flashing, and other details. When the existing roof is in suitable condition for restoration, a roof coating system can be an effective option for addressing leaks and extending its useful service life.

If you would like to know more about the metal roof restoration process, Choice Roof Contractor Group’s Commercial Roofing Workshop & Forum includes instruction and practical tips on roof coating applications, led by experienced commercial roofers such as Rudy Yoder in the video below.

Click Here for Full Screen Video

Here are some of the program benefits:

  • Instruction from experienced commercial roofing contractors
  • Step-by-step guidance on roof coating applications
  • Hands-on experience with coatings
  • Discussion of coating systems for different types of roofing
  • Marketing and business insights from veteran commercial roofers

metal roof restoration trainingIf you want to learn how to take your business to the next level and gain practical experience with coatings, the Workshop & Forum offers an opportunity to learn alongside other commercial roofing contractors. Call us at (800) 670-5583 with any questions or visit our Commercial Roofing Workshop & Forum page.

Much More than Metal Roof Restoration Training

Because of their own experience, our instructors know what a quality metal roof coating application looks like. It’s an opportunity to benefit from the collective insights of experienced commercial roofers and learn practical application techniques.

roof coatings equipment trainingThe Commercial Roofing Workshop doesn’t feature only coating applications, either. It covers a range of business-building strategies in a non-competitive environment. Here’s a rundown:

  • Effective marketing strategies
  • Providing quality service to customers
  • Valuable networking opportunities
  • Sales insights from experienced contractors
  • Practical lessons from seasoned roofers
  • Tips for more efficient roofing techniques
  • Open discussion sessions and feedback

Contractors with 5 years to 40+ years of experience have attended. At our first event, there were 35+ attendees from 9 different states, and we continue to have strong participation. There’s something for contractors at many different experience levels. If you have any questions or interest in attendance, call us at (800) 670-5583 or visit our Commercial Roofing Workshop & Forum page.

Commercial Roofing Proposal

There are many factors behind a successful roofing project bid. Gaining the customer’s confidence, offering a good solution, and having a good record are just a few. But one of the biggest drivers of success is in the presentation.

This applies especially to your commercial roofing proposal. It should be clear, detailed, precise, and easy to understand. Keep this in mind about the commercial roofing market:

• The target audience is people with a busy schedule
• Customers have many concerns to juggle besides their roof
• It’s difficult for them to understand everything
• There’s a learning curve as they’re making a decision

In short, the commercial roofing proposal should be viewed as a learning tool. When done right, it educates building owners about what they’re getting.

Commercial Roofing Proposal Example

How to Get Commercial Roofing Jobs

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At a Commercial Roofing Workshop & Forum, a veteran roofer shared what a quality proposal for a commercial roofing job looks like. Here’s a simple breakdown:

• Cover page should have an image of the building (can get from Google Earth)
• Include the customer’s company name and other relevant information
• Provide details about the type of existing roof the customer has
• Discuss how many square feet the project will involve
• Cover project-specific details including gutters, snow breaks, or other features
• All information should be in easy, digestible format

A detailed presentation will help build a prospective customer’s confidence. They’ll appreciate the effort put in to aid them in understanding what’s involved.

Quality Enhancements

Commercial Roofing Workshop & Forum

  • Cross-sharing of best marketing strategies
  • Breakthrough barriers holding back growth
  • See how to benefit from helping others
  • Gain tips for more efficient installation

Learn More

There are some “add-ons” which can strengthen a commercial roofing proposal. Some features include:

• Personalized company letter stating value proposition
• Documents appealing to your local market
• For example, a “tailored” document could say how “green” your roofing systems are

Showing how to put together a solid commercial roofing proposal is just one of many things we cover at the Commercial Roofing Workshop & Forum. We cover an entire slew of topics relating to commercial roofing techniques, marketing & sales, networking, and business growth.

It’s an event series hosted by individuals with 120+ years of combined construction & marketing experience! If you’re interested in learning more about how you can benefit from this program, give us a call at (800) 670-5583. We look forward to hearing from you!

Conklin Flexion Improvements Announced

On July 15, 2015, Conklin will be rolling out new and improved enhancements of Flexion single-ply roofing. The ENERGY STAR® certified, thermoplastic membrane product, both 50 mil and 60 mil, will come with a new, acrylic top coat process. Its formulation will continue to be modified with DuPont® Elvaloy® for superior performance.

This new top coat process will increase the single-ply roofing’s reflectivity, which will strengthen utility cost savings. It will also equip Flexion with greater dirt resistance, helping building owners to contain roof maintenance and cleaning costs.

Conklin Flexion Benefits

Conklin encaseIdeal for new and re-roofing applications, Flexion offers rugged durability and flexibility. For Conklin Advanced Trained contractors, it can be backed with a non-prorated warranty for 20 years. Here are some of its benefits:

• High-grade PVC material reinforced with Elvaloy & 1000-denier, low-wicking fabric
• Strong performance in all climates nationwide
• Superior resistance & durability
• Exceptional elasticity & flexibility
• Outstanding, edge-to-edge water-tight protection
• Design allows expanding & contracting with temperature variances
• Reflects 83% of sun’s rays
• Can possibly give 25% A/C cost savings or more
• FM & UL Class A fire resistance
• FM I-90 wind resistance (withstands hurricane-force winds)
• Reduce building’s energy consumption

Purchase Discounted
Conklin Products

(Contractors Only)
800-670-5583

If you’re interested in this high-grade single-ply membrane for your roofing company, give us a call at (800) 670-5583. Our representatives will be glad to answer questions and discuss how we are helping support contractors nationwide & serving building owners with excellence.

If you’re a building owner, facility manager, or property management group representative, don’t hesitate to contact us. We can arrange for a local, on-site estimate from a qualified roofing professional. Our team looks forward to hearing from you!

Conklin Encase Metal Primer

Conklin has been a leader in waterproofing metal roofs for 40+ years. On July 1, 2015, the manufacturer rolled out a new, high-grade primer for its Metal Restoration System. Branded as Conklin Encase®, this new product is a replacement for the Metal Ready® Universal Primer.

Conklin Encase Metal Primer will be sold in 5-gallon containers and 55-gallon drums.

Metal Ready Universal Primer: Replacement

Conklin encaseConklin Encase Metal Primer offers these features:

• Stronger performance value
• More effective metal building protection
• Greater resistance to rusting
• Efficient drying times
• Strong adhesion
• 50% greater square foot coverage
• Gray color when applied to metal substrate

The family of products with which Conklin Encase is compatible with includes:

• PUMA XL® urethane modified roof coating
• Equinox® acrylic latex roof coating
• Benchmark® acrylic latex roof coating
• Rapid Roof® III acrylic latex roof coating
• Rapid Roof® HV acrylic latex roof coating

Interested in Conklin Roofing Systems?

Purchase Discounted
Conklin Products

(Contractors Only)
800-670-5583

Conklin has a strong record in the commercial roofing industry. Here are some brief highlights:

• Creator of first acrylic elastomeric roof coating
• 2+ billion square feet applied nationwide
• Strong product innovation for 40+ years
• Non-prorated, no-dollar-limit warranty options
• Diverse product selection for all needs & specs

If you’re a contractor interested in learning the value of these products, our team will be happy to answer any questions. Don’t hesitate – give us a call today. You can reach us at (800) 670-5583 – if we’re unavailable, you will receive a call back promptly.

Or if you’re a building owner, facility manager, or property manager interested in obtaining a local roof estimate from a qualified professional: Give us a call at (800) 670-5583. We look forward to hearing from you!