Spray Foam Roofing Pros and Cons

spray foam roofingToday’s blog post will be of interest to both building owners and roofing contractors. We discuss the pros and cons of a spray polyurethane foam roof and consider some of the installation factors that can affect its performance.

In previous posts, we have weighed the benefits of spray foam roofing and some common misconceptions about commercial spray foam roofing. Here, we take a closer look at the advantages and disadvantages of this roofing system from both the building owner’s and contractor’s perspectives.

Spray Foam Roofing System Components

spray foam roofing systemA spray polyurethane foam (SPF) roofing system generally consists of a spray-applied foam layer protected by a compatible coating or other protective surfacing.

The exact assembly varies by manufacturer and project. Depending on the system, protective coatings may be applied in multiple coats, and reinforcement or additional detailing may be used at seams, penetrations, transitions, or other roof areas.

The performance of the finished roof depends on the condition and preparation of the existing substrate, proper foam application, protective coating thickness, drainage, weather conditions during installation, and ongoing maintenance.

Pros of Spray Foam Roofing

pros of spray foam roofingWhen properly designed, installed, and maintained, spray polyurethane foam roofing can offer several advantages:

  • Provides roofing and insulation value in a single system
  • Can reduce heat transfer through the roof assembly because of the insulation provided by the foam
  • Can be combined with a reflective protective coating that reduces solar heat absorption
  • Creates a continuous foam layer that conforms around penetrations, curbs, flashing, and other roof details
  • Can be applied at varying thicknesses and, in properly designed applications, used to help improve roof slope or drainage
  • May reduce tear-off when an existing roof is structurally sound and otherwise suitable for restoration
  • Can be repaired and recoated when the existing SPF system remains in suitable condition

Actual energy performance depends on climate, insulation levels, building use, HVAC efficiency, roof construction, and other conditions. Likewise, service life depends on installation quality, coating protection, maintenance, climate, traffic, and other factors.

Cons of Spray Foam Roofing

cons of spray foam roofingThere are also several contractor-facing challenges with a spray foam roof system. Building owners should understand these because proper application is especially important to the system’s performance.

  • SPF requires specialized equipment and careful application according to manufacturer specifications
  • Installer training and experience are important because improper proportioning, spraying, or surface preparation can lead to defects
  • Weather conditions such as temperature, wind, humidity, and moisture can affect application
  • The initial project cost may be higher than some other roofing or restoration options depending on the building and assembly
  • The protective coating requires inspection and maintenance so that the foam remains protected from ultraviolet exposure and physical damage
  • Removal can be more difficult than with some other roofing materials if the SPF system eventually needs to be replaced

The value of SPF roofing should therefore be evaluated based on the particular building rather than assuming that energy savings or other benefits will automatically offset the initial cost.

Things that Can Cause Spray Foam Roofing Failure

Pros & Cons of Various Roofing Systems

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Several conditions can contribute to premature SPF roofing problems, including:

  • Bird or animal damage
  • Improper foam application
  • Using foam that does not meet the requirements of the roofing system
  • Application under unsuitable temperature, wind, moisture, or weather conditions
  • Leaving spray polyurethane foam exposed to ultraviolet radiation
  • Failing to apply the protective coating within the required installation window
  • Applying insufficient protective coating thickness
  • Using incompatible or unsuitable surface coatings
  • Improper surface preparation
  • Poor drainage or unresolved ponding-water conditions
  • Failure to inspect and maintain the protective coating over time

Once the spray polyurethane foam has been applied, its protective coating or surfacing should be installed according to the current requirements of the specific roofing system. Required application timing, coating thickness, primers, and number of coats vary by manufacturer and product.

Physical damage should also be repaired before prolonged exposure affects the foam beneath.

Many SPF roofing problems can be reduced through proper roof evaluation, substrate preparation, trained application, appropriate weather conditions, correct coating thickness, and ongoing inspection and maintenance.

Concluding Thoughts on Spray Foam Roof Systems

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For contractors, proper training, equipment, product knowledge, and application experience are essential when installing SPF roofing.

For building owners and facility managers, spray polyurethane foam can provide useful roofing and insulation benefits when the building and existing roof are suitable candidates for the system.

SPF is not appropriate for every roof. Before installation or restoration, the roof should be evaluated for wet insulation, structural deterioration, drainage problems, damaged materials, failed seams or penetrations, and other conditions that may need to be corrected first.

A commercial roofing contractor can evaluate the building and discuss whether SPF roofing, another restoration system, repair, recover, or replacement is appropriate.

Construction Contractor Jumps into Commercial Roofing Market

Today’s story shows the power of when a quality-minded construction professional decides to go all in and start a new commercial roofing company. There may be risks involved, but the huge upside potential that comes with building a highly profitable business and carving out one’s destiny is hard to cast aside.

In this week’s contractor feature, we take a look at new Conklin contractor Jonathan Wanner and how he’s decided to become more successful. Hailing from the great state of Michigan, Jonathan has stepped forward and decided to jumpstart his own commercial roofing company. He’s now in the throes of its development, but he’s excited about the future and what it holds, and about how he has a huge support network behind him.

Humble Beginnings: Installing Windows

Jonathan WannerWhen asked about what drives his roofing company, Jonathan says “quality service” is the core value that’s responsible. It’s a fundamental that he’s displayed over the years, as he’s risen from a construction crew member in the family business to a forward-thinking company owner.

Jonathan’s story begins in his teenage years, when he became an active part of his family’s construction operations. He had grown up in construction for his whole life up to that point, but that’s when things started taking off.

His family’s company specializes in vinyl windows, but Jonathan recalls his involvement in all manner of construction work. As a member of the crew, he was charged with discarding old building products and other duties related to project disposal. Over an approximately two-to-three-year spread, he rose in the ranks from menial laborer to full-time contractor, and he assumed more responsibilities in the construction crew’s day-to-day operations. Over time, he learned the ins-and-outs of all that was involved, as well as the full value of quality workmanship. That, in turn, laid the seeds for what would later become an enterprising desire to break into commercial roofing.

Once he became a full-time contractor, bit-by-bit Jonathan became a more integral part of daily service-providing. He honed his craft, and by the time he was 21 years of age, Jonathan had been appointed the main installer. As he steadily grew to be an invaluable part of his family’s legacy, he started developing a sense of entrepreneurial ambition and independence. Over time, he became keen on striking out on his own.

Opportunities Arise: Commercial Roofing with Conklin

A few years into his career as an expert installer, Jonathan’s desire for running his own business had gained further traction. It was around this time when he heard about Conklin roofing from friends and was intrigued by the unique business opportunity it presented. He was told stories about roofing contractors who had encountered great success with the product line, tied together with Conklin’s standout business model. The stories of success piqued his interest, and he started doing research on just how viable Conklin’s business opportunity really was.

Timely Intervention: Family Member’s Experience

Jonathan knew there wasn’t really anyone in his area who was doing what Conklin offered, and it seemed to be the best opportunity to carve out a profitable niche business. The attractiveness of the business opportunity was expounded by his desire to establish a high standard of living for his wife and children. That’s when he contacted Conklin for more details about getting involved and what he should expect. One Master Contractor contact and hours of extensive Internet research later, Jonathan was more convinced of the legitimacy of Conklin’s business opportunity. However, he wasn’t quite ready to take the full leap.

A timely ‘intervention’ came in the form of a visit with a distant family member. This family member used Conklin roofing products himself, and with his personal testimony about their value to both contractors and customers, Jonathan was further emboldened. A chance encounter with a nationwide network of commercial roofing specialists who use Conklin products, though, was what sealed the deal. Jonathan contacted Choice Roof Contractor Group for more information, was impressed by the answers given and level of support the network provides, and then decided to journey to Conklin roof systems training.

Gearing up for the Big Time: Taking Action

superior state roofingAt Conklin’s training seminar, Jonathan received hands-on experience with Conklin’s high-performance roofing systems, which built on top of his honed expertise as a construction professional. When asked about the quality of Conklin’s factory training program, Jonathan remarks on how he was impressed by how thorough and informative it was. One thing that stood out was how comprehensive Conklin’s roofing system instructors were in their coaching—at many points, Jonathan would have a question that wasn’t directly related to what was being taught, but the instructor would answer it a few moments later without him having to ask it.

Now, as a business owner, Jonathan has named his new roofing venture “Superior State Roofing”. Aside from the obvious nod to the well-known Great Lake to the north, he says it’s a subtle reflection of what customers can expect from his commercial roofing services—quality treatment in every facet of what’s done.

Even though the pressure of starting and running one’s own business is tremendous, Jonathan says he’s glad he made the leap. With Conklin roofing products, the training he’s received, and the contractor support he has at his disposal, he’s more than ready to set his entrepreneurial ambitions aflame—and give a better life to his family as a result.

Great Business Opportunities Await

Should you be interested in learning more about how you can benefit from commercial roofing business opportunities like Jonathan, you can contact Choice Roof Contractor Group for more information. Our nationwide network provides a slew of exclusive benefits to quality-driven contractors, including lead generation, lifetime mentorship, discounted product pricing, dedicated marketing support, and more. Choice Roof Contractors also benefit from our partnerships with key service providers and vendors.

Don’t hesitate to give us a call at 800-670-5583 should you have any questions.

White Roof Energy Savings

reflective commercial roofToday’s blog post is of particular interest to building owners and facility managers, as it provides an overview of the energy-saving potential of white roofs. Other posts have examined the credibility of white roof coatings and if white roof coatings are more effective than white roof paint.

What sort of energy savings could someone see with a white roof? The answer depends on several factors, including climate, insulation, building use, HVAC efficiency, roof construction, utility rates, and the specific reflective roofing system.

Studies and energy-efficiency programs have reported savings from reflective roofing in certain buildings and climates. In warmer areas, the benefits may be more noticeable during periods of high cooling demand. However, results from one building or study should not be assumed to apply to every commercial property.

With these studies and others in hand, it is clear that white roof coatings have attracted attention because of their potential to reduce solar heat absorption and cooling demand. That becomes even more interesting when considered in light of how the white roof became prominent in commercial roofing.

The White Roof, a Disruptive Force in Commercial Roofing

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Like single-ply roofing in the 1960s, white roof coatings became an important development in the commercial roofing industry when they gained wider use in the 1970s. Beforehand, roofing industry discussion over roof performance centered heavily on factors such as service life and how a roof held up in different conditions over time.

When white roof coatings appeared as a way to reflect more solar energy and, in suitable situations, restore an existing roof instead of replacing it, energy efficiency became another factor for evaluating roof performance alongside protection and service life.

Today, white roof coatings are a recognized option in commercial roofing. Reflective roofing has also been used in a number of municipal and energy-efficiency initiatives aimed at reducing roof surface temperatures and solar heat absorption.

commercial roof energy savings chart

Studies on White Roofs’ Energy-Saving Potential

In addition to a white roof study conducted by Lawrence Berkeley National Laboratory, other studies have examined how reflective roofs may affect roof temperatures and building cooling demand.

  • In one Tucson, Arizona example, a commercial building was coated with a white elastomeric roof coating and its energy use was compared before and after installation under similar summer conditions. The study reported lower energy use following the coating application. The actual savings from a similar project would depend on the building, weather, insulation, HVAC system, utility rates, and roof conditions.
  • In an Austin, Texas retail-building study, researchers compared roof temperatures and air-conditioning demand before and after installation of a white roof. The white roof had a lower surface temperature and the study reported reductions in cooling use and peak demand. As with other case studies, the results should not be assumed to apply uniformly to every commercial building.

Some Thoughts on the White Roof and Its Energy-Saving Potential

roof heat absorption comparisonSome people have raised concerns about a possible “winter penalty,” or a period during colder months when a highly reflective roof may reduce useful solar heat gain.

Whether this has a meaningful impact depends on climate, insulation, heating demand, roof exposure, snow cover, and other building-specific factors. In many buildings, annual cooling benefits may still outweigh additional heating demand, but this should be evaluated for the particular project.

For calculating energy-saving potential, building owners can use current energy-modeling tools or work with qualified professionals who can evaluate the building and roof conditions.

White Roof Coatings and Roof Restoration

White roof coatings can provide both reflective performance and roof-restoration benefits when they are used on an appropriate existing roof.

Potential benefits may include:

  • Reduced solar heat absorption
  • Lower roof surface temperatures
  • Potential reductions in cooling demand
  • A continuous protective surface over properly prepared roof areas
  • Reduced tear-off and disposal when restoration is appropriate
  • Potential extension of the existing roof’s useful life
  • Repair and recoating options for some systems

A coating system should not be expected to stop every leak or correct serious underlying problems. Before restoration, the roof should be evaluated for wet insulation, structural deterioration, drainage problems, damaged roofing materials, failed seams or penetrations, and other conditions that may need to be corrected first.

Performance characteristics such as reflectivity, durability, weather resistance, maintenance requirements, warranties, and expected service life vary by roofing product and system. These should be evaluated using current manufacturer documentation and the specific conditions of the project.

A commercial roofing contractor can inspect the existing roof and discuss whether a white roof coating, repair, restoration, or replacement is appropriate for the building.

You Don’t Have to Start Big, You Just Have to Start

For some, building a reputable and profitable commercial roofing business may seem overwhelming or too distant of a goal to truly pursue. Since any successful business is a lofty ambition, it’s easy to see it as requiring lots of time and attention. Growth in the commercial roofing industry is very much an organic process, and people can easily get the impression that big steps are needed to really go anywhere.

Whether someone is a veteran roofing professional or a budding entrepreneur, that perception can be paralyzing. It’s potent enough to stop many people from taking that first critical step toward something greater.

For roofing contractors, that could mean lost opportunities in business growth, development of key business networks, and more. Of course, that means there will be lost opportunities that could have come from achieving those company benchmarks, too.

Wouldn’t it be nice if one were able to shunt their misgivings aside and start taking action? Well, it can happen—all it takes is a matter of readjusting perception, and then being ready to take the plunge.

Getting Started is What Matters

Starting a roofing businessWhen it comes to building a business or enhancing your bottom line with a new service offering, the most important thing to keep in mind is not “starting big”, but rather just “getting started”. It’s easy to see a big enterprise as requiring action that’s also big to get jumpstarted. But that action can ultimately be reduced down to a series of small steps, or things to be accomplished over time.

As a roofing contractor accomplishes small tasks and moves things forward, that effort begins to pay off. The goal of becoming highly profitable doesn’t seem so distant anymore. Differences in the quality of each workday become more noticeable on a daily basis. Bit-by-bit, steadfast concentration on completing the small steps for the day eventually leads to company highlights and additional, bigger company goals. All it requires is keeping it simple and slowly building one’s way toward the benchmark they hope to achieve.

How Does This Apply in Commercial Roofing?

For a roofing contractor, big company goals can be obtaining a commercial roof that is 100,000 square feet or larger, reaching $10 million a year in sales, achieving a professional distinction with the product brand they use, nailing a big contract, or being recognized for their company’s growth.

However, whether an individual is a savvy commercial roofing professional or someone who is new-to-the-chase, those goals can’t be attained without initiating action to achieve them. It’s easy to stay focused on the size, uncertainty, and risks of what you want, but if you don’t even begin the efforts toward getting it, that’s non-productive and only stalling.

Regardless of its scope or demands, any goal can be reduced to terms of “yes” and “no”. You can’t get any more “no” than what you already have by not starting. Getting started is truly everything!

In commercial roofing, stories such as Sam Hostetler’s rags-to-riches tale are an indicator of where hard work, determination, and grit can lead.

Jumpstart Your Roofing Business with Nationwide Contractor Support Network

Commercial roofing supportIf you’re looking for a way to add commercial roofing to your business portfolio, or start a new commercial roofing business from scratch, Choice Roof Contractor Group represents a powerful opportunity for helping you achieve your dreams and full potential.

Contractors who join our group enjoy full support in many ways, including from our network-exclusive benefits such as lead generation, discounted roofing product pricing, lifetime mentorship and effective sales coaching, credible training, nationwide reputation, and more. Our team gets behind contractors 100 percent, and once you are a part of the team, we are completely committed to your individual well-being and success.

Choice Roof Contractor Group also uses high-performance Conklin roofing systems, a line of products that have been used in commercial roofing for over 40+ years. With these systems, contractors both provide exceptional value to every building owner and strengthen their profit margins for each job. In fact, quite a few contractors add a six-figure revenue stream to their companies’ bottom line from using these commercial roofing products by the second quarter of their second year. This is largely due to the way our members help each other succeed!

Should you be interested in talking to Sam about how to be more successful in commercial roofing, or discussing with our team how you can build a strong, independent roofing business, use our contact form. You can also contact us at 800-670-5583. We look forward to hearing how we can be a part of helping you build your own success story.

5 Ways Successful People Don’t Approach Their Lives

Roofing SuccessAs many a businessperson can tell you, determination, hard work, strategic planning, and timely execution are key staples of any successful professional’s life. It’s clichéd, but it’s true regardless of what one’s career is, whether it’s owning a business or being an employee, and of what industry someone’s in. There’s no simply no substitute for discipline, defined purpose, or deliberative resiliency.

Just as certainly as there are principles for success, though, there are qualities that can limit a person’s entrepreneurial career and potential for achievement. In the roofing industry, it’s especially important to be sensitive to these limiting qualities because of the competition.

5 Ways Successful People Don’t Act

1. Only Being Aware of What’s “Impossible”. Successful people think in terms of possibilities and solutions. They’re unafraid of charting new paths or trying out new ways to accomplish what needs to be done. For them, new ideas or methods are invigorating and exciting.

On the other hand, people who’re less goal-driven can only see the road toward failure and all of the ways that lead there. They’re very familiar with the words “impossible” and “I tried”, and they’re usually focusing on the things that can’t be done as opposed to ways to solve them.

2. Staying Close-Minded and Afraid of Action. When difficulties arise, unconventional-but-ethical problem-solving or out-of-the-box thinking can lead to some creative solutions. For a business owner, if business performance is slowing down or stagnating, he or she must think of ways to readjust and stay competitive. “Average” people, much of the time, don’t think in terms of solutions to problems, alternatively. They’re often paralyzed by apathy or worse, fear. And as a result, all they see are problems.

Successful professionals and entrepreneurs, however, understand the importance of being innovative and practice it in their day-to-day activities. Bringing new ideas to the table and implementing them is how they boost and maintain their performance over time, even if they’ve had a bad day.

3. Fear of Failure Crippling Personal Determination and Grit. It’s basic, but one of the most-often-missed points among less-than-successful businesspeople. People who aren’t goal-driven can’t help but focus on destructive thoughts or an overwhelming fear of failure. The most successful individuals understand that action begins with a steadfast will to do something. They don’t rely upon luck or the “right opportunity” to come to them. Instead, they go out and create their own opportunities instead of letting time pass them by.

In short, truly successful people aren’t afraid to dream big, go for those dreams regardless of the obstacles or challenges that arise, and constantly move forward with a positive-minded, visionary approach, no matter the setbacks they encounter along the way. Determination and hard work are what distinguishes the successful from the lesser-driven.

4. Staying Focused on Themselves or Leading Others to Share in Their Misery. Because they are so paralyzed by fear of what can go wrong, small-thinking people only focus on what amounts to inaction. They aren’t encouraged by a new day and the opportunities it brings for problem-solving and personal growth, but rather choose to be distraught over what they’ll face for the day. That, in turn, often translates into a perpetual self-pity party or sense of misery. And miserable people are only too happy to “share” their down-in-the-dumps attitude with others, which cripples others’ productivity and sense of worth.

Alternatively, enterprising individuals champion and live out an ability to influence and gain favor with others. It’s not from the standpoint of only selfish ambitions, but enriching others, showing respect for them as persons, and making your passion and enthusiasm contagious. That, combined with a deep knowledge of their industry, lends itself to not only success in their own lives, but also in those around them.

5. Staying Pessimistic No Matter What. Small-minded people stay pessimistic about what’s in front of them. They’re among the first to quit whenever adversity makes its unwelcome appearance. And when the obstacle or setback disappears, then they go back to their sense of apathy or lack of purposefulness.

On the other hand, the most prosperous individuals remain steadfast in their resolve and optimism. They understand everyone makes mistakes or has unique challenges, and they aren’t afraid to encourage others to meet those things head-on when they do arise. When they experience failure or stumble, they get right back up, redouble their efforts, and then charge ahead.

In short, practicing good, positive-minded habits is a great recipe for a prosperous professional life.

Successful Practices for Prosperity in the Roofing Industry

Roofing ProfessionalThe most important thing of these ways to act is their core unifying principle. To be successful, these habits must not be a part of your professional life, but throughout your life as a whole. “Practice makes perfect”, and if you put in the effort and habituate these practices into your daily life, there’s no limit to the things you can accomplish. In the commercial roofing industry, these practices become even more successful when paired with other important things to keep in mind.

It’s yet another cliché, but one of the biggest cornerstones of any successful and reputable commercial roofing business is quality service. When you are outwardly-facing in your business motivations or, in plain-speak, are motivated strongly by your customers’ needs before your own self-interest, your business’ long-term potential skyrockets. The chances for building up a solid reputation and profiting from being a customer-minded enterprise become huge.

Another important factor is keeping on par with the latest trends, technological advancements, and best practices in the roofing industry. Getting active on social networks such as LinkedIn and UBuildNet can help in connecting you to quality information and other educated, value-minded professionals.

Great Contractor Support Available

Having a good support network behind you doesn’t hurt in building a successful roofing business, either. In our nationwide contractor alliance, members benefit from free lead generation, lifetime mentorship and effective sales coaching, discounted product pricing, a credible nationwide endorsement of their services, and more. For more information about how Choice Roof Contractor Group is helping other roofing businesses change the game in their regional markets, give us a call at 800-670-5583.

Spray Polyurethane Foam and Roof Coatings

Today’s blog post provides an overview of commercial roof coatings and their use with spray polyurethane foam roofing systems.

Roof coatings and spray polyurethane foam can serve different but complementary purposes. Reflective coatings can help reduce solar heat absorption, while SPF can provide insulation value as part of a properly designed roof assembly.

Commercial Roof Coatings and Their Value

reflective roof coatingCommercial roof coatings can provide both protective and reflective benefits when applied to a properly prepared and compatible roof substrate.

A liquid-applied coating can form a continuous protective surface over suitable roof areas. Many commercial roof coatings are available in white or other reflective colors that reduce the amount of solar energy absorbed by the roof.

A white roof coating can lower roof surface temperatures compared with a darker roof surface and may reduce cooling demand in some buildings.

Actual energy savings vary based on climate, insulation, HVAC efficiency, building use, roof construction, utility rates, and other factors.

Reflective Roof Coatings in Colder Climates

Reflective roofing can provide substantial benefits during periods when reducing solar heat gain is desirable. In colder climates, however, the overall energy effect can be more complicated.

A reflective roof may reduce some solar heat gain during the heating season. Whether this creates a meaningful heating penalty depends on factors such as climate, insulation levels, snow cover, building use, heating efficiency, roof orientation, and the overall roof assembly.

For that reason, the energy performance of a reflective roof should be evaluated based on the particular building rather than assuming that the same savings will occur in every climate.

Roof insulation and air-sealing performance also play important roles in overall building energy use. A reflective coating alone does not replace the need for an appropriately designed insulation and air-control strategy.

Don’t Forget about the Insulating Power of Spray Polyurethane Foam

When spray polyurethane foam is used as part of a roofing system, it provides insulation value in addition to the protection supplied by the roof’s surface coating.

Because SPF is spray-applied, it can form a continuous insulation layer over properly prepared roof areas and conform around penetrations, curbs, and other details.

When properly designed and installed, an SPF roof assembly may help reduce heat transfer through the roof. A reflective coating installed over the foam can also reduce solar heat absorption during warmer periods.

The combination can therefore provide both insulation and reflective performance, although actual heating and cooling savings depend on the particular building and climate.

Commercial Spray Polyurethane Foam Roofing Systems

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Energy efficiency continues to be an important consideration in commercial construction and roof restoration. Roofing choices can affect heat transfer, solar heat absorption, insulation performance, and the amount of energy required to heat or cool a building.

An SPF roofing system typically consists of spray polyurethane foam protected by a compatible coating or other protective surfacing. Depending on the project, this type of assembly may provide several benefits:

  • Roofing and insulation value in a single system
  • A continuous insulation layer over properly prepared roof areas
  • Reduced solar heat absorption when a reflective protective coating is used
  • Potential reductions in heating and cooling demand depending on the building and climate
  • The ability to conform around penetrations, curbs, and other roof details
  • The ability to create or improve slope in properly designed applications
  • Repair and recoating opportunities when the existing SPF system remains suitable

SPF roofing is not appropriate for every roof. Before installation or restoration, the existing roof should be evaluated for wet insulation, structural deterioration, drainage problems, damaged roofing materials, failed seams or penetrations, trapped moisture, and other conditions that may need to be corrected first.

The exact insulation value, coating performance, service life, application requirements, and warranty terms depend on the particular SPF and coating products selected.

Combining SPF with Protective Roof Coatings

The protective coating installed over an SPF roof is an important part of the complete system. It helps protect the foam from ultraviolet exposure, weathering, moisture, foot traffic, and other conditions.

The coating should be applied at the required thickness and maintained over time. Damage or deterioration should be repaired so the underlying foam does not remain exposed.

When the building and existing roof are suitable candidates, an SPF roofing system with a compatible protective coating may provide an effective combination of roof protection, insulation, and reflective performance.

A commercial roofing contractor can evaluate the existing roof and discuss whether SPF roofing, another restoration system, repair, recover, or replacement is appropriate.

Young Contractor Drives Across the Country to Experience Conklin Coatings First-Hand

Today’s blog post discusses our invitation to contractors to work side-by-side with our mentors on commercial roof projects, as well as steps you can take today to build a successful commercial roofing business.

Contractor Travels Nearly 3,000 Miles to Work with Our Top Mentor

Maine to Montana TripFor those who want to maximize their competitive advantages in the commercial roofing industry from day one, Choice Roof Contractor Group presents all the tools and resources a driven person needs to be successful in commercial roofing. The recent example of one up-and-coming individual soon to be in our network, Derrick Taber, shows the power of what someone can do when he or she has the heart and work ethic to plunge ahead.

Derrick hails from the great state of Maine, which is located at the far northeastern part of the United Sates. He heard about the great opportunities available for roofing contractors who use Conklin roofing products, so he took a look at how well Conklin roof contractors perform and how well they do financially. After being encouraged by what he saw, Derrick became determined to learn all of the ins-and-outs of proper Conklin roofing system application.

Since then, Derrick has driven a great distance of 2,800 miles from Maine to Montana, where he is now learning the ropes from one of our veteran roofing mentors, Samuel Hostetler. He is working firsthand with Sam’s Five Star Roofing company on a Conklin roof, and will be going to roof systems training next week.

Derrick’s strong determination is illustrative of what someone can achieve with Conklin roofing products. As Sam’s story illustrates, with grit and determination one can build a highly successful roofing business – even in a couple years.

Tools, Support and Knowledge to Maximize Success

Contractor SupportChoice Roof Contractor Group offers quality-minded roof contractors the tools and resources they need to be highly successful. One portion of the many exclusive benefits our network members enjoy is our lifetime mentorship program.

We have veteran senior mentors strategically placed across the U.S. in Montana, Nebraska, and Pennsylvania who are completely committed to helping you get started. In our free mentorship program, our roofing veterans make themselves accessible through phone, texting, social media, and other platforms for answering any questions, including inquiries regarding proper materials application, closing sales, business brainstorming, or anything else at all.

Our mentors also extend an invitation for new contractors to work alongside them at no cost (even those who haven’t joined the network yet). They will show contractors the ins-and-outs of a commercial job, roofs that were coated with Conklin product many years ago that are still leak-free today, provide additional on-site expert training, and be able to share effective business strategies and insights gained from their years of experience.

To work alongside one of our mentors on their next roof project, request their schedule via our contact page.

Exceptional Contractor Value

Working alongside a senior mentor will be worth every bit of Derrick’s time and traveling expenses. With the skills, business savvy, and effective marketing strategies gained from the training trip, he will acquire invaluable insights for approaching building owners, building up a building owner’s confidence in him, and landing big commercial jobs.

Just the initial deposit on one commercial job can pay for all the equipment needed to get up and running. For instance, on a 10,000-square foot metal roof, with a Conklin metal roof restoration system a contractor can land over $10,000 in gross revenue in less than one week. When you think of the many commercial jobs you can land with the insights gained from an experienced Conklin roofing expert, it is clear Derrick’s trip can pay for itself many, many times over. In fact, it has been said that many roofing contractors add a six-figure income to their bottom line in the second quarter of the second year of when they first started using Conklin roofing products due to their fast application time and attractiveness to building owners.

Comprehensive Commercial Roof Systems Training

Commercial Roof Systems Training width=Getting started in commercial roofing can cost thousands of dollars. That is just to get the proper certification and training. Not so with Choice Roof Contractor Group. Because our nationwide network of commercial roofing specialists uses Conklin roofing products, all contractors go to Conklin’s roof systems training in order to learn proper application and be able to perform warrantied services.

The $799 program is cost-effective and packed with informative business strategies. In the training, contractors will learn the full details of Conklin roof systems, understand common commercial roofing issues & how to address them, and be equipped with the tools and resources needed for being a reputable commercial roof contractor.

In a nutshell, the Conklin training program includes:

  • Discussions from highly-experienced Conklin roofing veterans
  • Metal roof systems training
  • Spray polyurethane foam roofing training
  • Specialized Conklin roof coating training
  • Single-coat acrylic roof system training
  • Single-ply roof system training
  • Fabric-reinforced acrylic coating systems training

Once a contractor graduates from the program, they are given a certificate of completion, $150 product credit, 3 percent product discount, and numerous reference materials.

First Steps toward a Successful Roofing Business a Phone Call Away

Complete details of Conklin’s factory training program, and the tremendous benefits it provides, can be found on our Conklin Training Page. Should you have any further questions about how Conklin offers a great business opportunity, give us a call at 800-670-5583. We will be happy to share how contractors are making it big in the commercial roofing industry with our help.

What is an Elastomeric Roof Coating?

elastomeric roof coating applicationToday’s blog post covers a type of roofing product that may be used to protect an existing commercial roof, provide reflective performance, and support roof restoration. We’re going to take a thorough look at elastomeric roof coatings.

What is an elastomeric roof coating? Simply put, it is a liquid-applied coating designed with elastic properties that allow it to stretch and recover as the roof experiences temperature changes and movement.

Elastomeric coatings can be applied over a variety of compatible commercial roof substrates, but the existing roof must first be evaluated and properly prepared. Product compatibility, roof condition, drainage, moisture, surface preparation, application thickness, and manufacturer requirements all affect performance.

Depending on the coating system and roof conditions, potential benefits can include:

  • Helping extend the useful life of an existing roof when it is suitable for restoration
  • Providing a flexible protective surface
  • Helping protect roofing materials from ultraviolet exposure and weathering
  • Accommodating some temperature-related movement
  • Providing a continuous protective surface over properly prepared roof areas
  • Reducing solar heat absorption when a reflective coating is used

An elastomeric coating’s ability to expand and contract can help it accommodate movement caused by changing roof temperatures. However, actual flexibility, elongation, weather resistance, and durability vary considerably among coating products and should be evaluated using current manufacturer specifications.

Other Facts about Elastomeric Roof Coatings

metal roof coatingElastomeric roof coatings are available in several chemistries. Acrylic coatings are one common type and are generally liquid-applied over a properly prepared and compatible roof surface.

When installed according to the requirements of the particular system, a coating can form a continuous, adhered membrane over suitable roof areas. Many acrylic elastomeric coatings are also available in white or other reflective colors.

A reflective white roof coating may provide additional benefits such as:

  • Reflecting a portion of incoming solar energy
  • Reducing solar heat absorption
  • Lowering roof surface temperatures compared with a darker roof surface
  • Potentially reducing cooling demand, depending on the building and climate
  • Providing a continuous protective surface over properly prepared roof areas
  • Reducing ultraviolet exposure to underlying roofing materials
  • Potentially extending the useful life of a suitable existing roof

Actual energy savings depend on climate, insulation, HVAC efficiency, building use, roof construction, utility rates, and other factors. A reflective coating should not be expected to produce a fixed level of energy savings for every building.

Likewise, coating performance around foot traffic, ponding water, hail, weathering, dirt pickup, tensile strength, and other conditions varies by product. These characteristics should be reviewed using current manufacturer documentation.

Is an Elastomeric Roof Coating Right for Your Roof?

An elastomeric coating may be a useful roof restoration option when the existing roof is structurally sound and otherwise suitable for restoration.

Before coating, the roof should be inspected for wet insulation, structural deterioration, drainage problems, damaged roofing materials, failed seams or penetrations, corrosion where applicable, trapped moisture, and other conditions that may need to be corrected first.

The coating system should also be compatible with the existing substrate and installed at the required coverage rate and dry-film thickness using the appropriate preparation, primers, reinforcement, and application procedures.

When the roof is a suitable candidate and the coating is properly selected and installed, an elastomeric coating may provide reflective performance, a continuous protective surface, and an opportunity to extend the useful life of the existing roof.

A commercial roofing contractor can inspect the roof and discuss whether repair, restoration, coating, recover, or replacement is appropriate.

Commercial Roof Maintenance Costs


Sam HostetlerToday’s blog post will be of interest to building owners who are interested in learning about the cost of commercial roof maintenance.

Roofing experts say a robust roof maintenance program is imperative for ensuring a roof lasts for its entire life expectancy. One study says the cost of a routine maintenance program, over 15 years, is on average 14¢ per square foot. However, the true cost of a roof maintenance program will vary based on how extensive a program is in its coverage. Other fees a roofing company may charge will also come into play, such as travel time fees, mileage fees, or services fees.

Another way roof maintenance costs can be of interest is how they stack up against expenses incurred by a building owner as he or she deals with roof problems when they arise. There are some studies available that can shed light on the subject. Let’s take a look at them below.

The Cost Difference

In one study, the Roofing Alliance for Progress compared roofs that had frequent inspections and repairs done to roofs that were maintenanced when they had problems. Data was gathered over a 15-year period. At its completion, the study reported some interesting findings:

  • For roofs with “reactive” maintenance programs, building owners and facility managers paid an average of 25¢ per square foot.
  • On roofs with “proactive” maintenance programs, building owners and facility managers paid an average of 14¢ per square foot.
  • The study examined low slope roof systems and found they have an average life span of 17 years.
  • On average, roofs with a robust maintenance program last for 21 years. In contrast, on average roofs that were reactively maintenanced only lasted for 13 years.

On a 10,000-square foot roof, those cost differences are quite wide-ranging. A reactively maintenanced 10,000-square foot roof would cost on average $2,500, and an actively maintenanced 10,000-square foot roof on average $1,400. That is a $900 cost difference overall.

Another study provides further valuable insights. It reinforces the trustworthiness of an old chestnut in commercial roofing—when a commercial roof is actively maintenanced, its need to be replaced with a new roof is delayed for years.

This study produced the following insights:

  • The average building owner spends $127,500+ on a roof over a building’s lifecycle.
  • With average roof dimensions of 10,000 square feet, a new commercial roof on average costs $42,500+.
  • Generally speaking, roof maintenance programs cost 1-3 percent per year of what a complete roof replacement is projected to cost.
  • Over 80 percent of all roofs are replaced before they need be so.
  • A roof maintenance program can save a building owner up to 50 percent over a 30-year roof’s life compared to the roof being replaced every 15 to 20 years.

Aside from these obvious cost differences, there are a number of other ways a roof maintenance program can have a heavy hand in keeping expense burdens low or eliminating them all-together. These factors include:

  • Keeping the roof warranty valid, which helps pay for defects or other conditions that are under warranty coverage
  • Documenting the roof’s history, which can be invaluable for insurance claim filings
  • Keeping any unneeded “repairs” or patch jobs from being done, as the roof’s history will show when the roof was serviced and the correct products to use

In those cases, a maintenance program keeps money from being thrown away with an invalidated warranty, saves tremendous amounts of time by providing a documented roof history, and guards against highly-expensive “fix-up” jobs to cover any unnecessary or improper repair or patch-up jobs made.

It is clear that commercial roof maintenance and inspection definitely offers great cost-effectiveness over the long term.

What Should a Commercial Roof Maintenance Program Have?

Here are the minimal requirements a commercial maintenance program should meet:

  • An in-depth, on-site visual examination of the roof and interior space
  • Photographic, digital, or written documentation of the roof’s current condition, but the report can be a mix of two or three
  • Price quotes for roofing work that needs to be done
  • Repairs made on parts of the roof that are not up to performance standards
  • Roof maintenance work where it is needed

An in-depth look at all that is involved with commercial roof inspections can be found at one of our earlier blog posts.

National Roofing Company for Your Needs

Choice Roof Contractor Group represents a nationwide network of commercial roofing contractors who specialize in commercial roof repair, restoration, and replacement services. Our members must commit to excellence and professional ethics before they can join. 

Our members exclusively use Conklin roofing products for commercial jobs. These high-performance, energy-efficient roof systems stand out for many reasons:

  • Backed by non-prorated warranties on all labor and materials for up to 20 years
  • Reflect up to 85 percent of the sun’s deteriorating UV rays
  • Generate up to 30 percent savings in annual cooling costs
  • Form a completely seamless, waterproof, and fully-adhered roof membrane
  • Can be applied to virtually any existing commercial roof system
  • No cost-heavy roof replacement costs involved
  • Applied on 2+ billion square feet of roofing across the United States
  • 35-year reputation for being a leading product brand
  • Resist hurricane-force winds, bad hailstorms, fire, and more

Should you be interested in learning more about how Conklin roof systems stand out, please call us at 800-670-5583. We will be happy to give you a free local roof estimate.

 

How to Fix Common Commercial Roof Problems

Today’s blog post focuses on the ins-and-outs of fixing common commercial roof problems. It is complemented well by previous posts about the importance of roof maintenance and common problems that appear on virtually all types of commercial roof systems.

Dealing with Commercial Roof Problems

commercial roof problemWhen a roof has been completely restored or replaced with a new roof system, how does someone keep the roof from having problems? The first step is to take active measures for prevention. An ongoing roof maintenance program will be essential.

However, even with a robust maintenance program, a roof eventually will experience trouble. Roof repairs will likely be necessary. With the right training and support, though, commercial roof repairs can be made quickly and easily.

For guidance, here is a list of things for building owners, facility managers, and roofing contractors to keep in mind for taking care of commercial roofing problems.

Things to Keep in Mind

 
Property Owner/Manager Responsibilities:
  • Keep up-to-date, accurate records
  • Be aware of roof warranty terms
  • Report any roof damage right away
  • Ensure roof maintenance is routine
  • Limit traffic via controlled roof access
  • Use professionals for major projects
  • Ask contractor before making changes
  • Be mindful of any service guarantees
 
Commercial Roof Contractor Responsibilities:
  • Replenish the pitch pockets
  • Repair leaks on warrantied roofs
  • Check and clean drains
  • Secure copings and counter flashings
  • Recaulk and seal fastenings
  • Strip in roof’s pitch pockets
  • Clean the roof of loose debris
  • Recoat roof when necessary
 

By sticking to their respective obligations, facility managers and roofing contractors can experience great value. When they demonstrate their expertise, roofing contractors can see anywhere from $800-1,200 profit per day on big roof repair jobs. For building owners and facility managers, the tradeoff for less-demanding roof repairs is far preferable to roof replacement. When a roof has to be replaced, there are several costs that arise.

These costs include:

  • Roof tear-off costs
  • Old roof disposal costs
  • Landfill usage costs
  • Big costs for heavy roofing material volume
  • Pronounced labor costs
  • Sunk costs from having to shut down operations

On a 100,000 square-foot roof, roof tear-off costs often come out to $0.25-75 per square inch. That means roof tear-off could cost anywhere from $2,500-7,500 just by itself.

Independent studies also show that when building owners follows a pattern of “install, repair, replace” for their roof, there is a strong likelihood the roof will last for only one-third of its expected lifecycle. In other words, that is akin to throwing away an investment for just one-third of the total benefits usually conferred.

For building owners who are considering a complete roof replacement, a roof restoration may be a better alternative. We have done a comprehensive examination of why roof restoration is often a better choice than a complete re-roof is examined.

Why Go with Commercial Roof Coatings?

roof coatingMany facility managers and building owners have turned to commercial roof coatings for keeping their roof problems at bay. Why? When applied, a commercial roof coating product forms a completely seamless barrier over an existing roof membrane. The new roofing membrane “created” by the thick coating product is also fully adhered to the roof substrate, and it is completely waterproof. The end result is the old roof has its life extended, no expensive roof replacement costs arise, the old roof is protected against leaks and all manners of common roofing trouble, and the roofing membrane becomes energy-efficient.

Simply put, roof coatings have properties that, when a coating is applied, give the new roof membrane a white or extremely light-colored surface. This roof surface is highly reflective of the sun’s rays, and it emits the heat that it absorbs during the day more than darker-colored roofs. That translates into huge energy savings for building owners.

Nationwide Roofing Experts Available

commercial roof contractorsShould building owners want qualified roofing experts they can turn to, Choice Roof Contractor Group offers an attractive solution. Our roofing professionals are all trained to install these coating restoration systems by Conklin, one of the leading brands for commercial roofing, and they have been carefully vetted for professional capability and commitment to excellence.

For roofing contractors, Choice Roof Contractor Group represents an unparalleled opportunity for taking their roofing business to new heights. We offer a full-service platform, including lead generation, life time mentorship, and so much more.

Should you be interested in partnering with our network for your roofing needs or building up your company, call us today at 800-670-5583. We will be happy to briefly tell you how our members stand out and offer unbeatable, competitive advantages.